A bottle of Penrhos Handcrafted Wonky Strawberry Gin stands on a white table against a white background with a pink bowl of strawberries next to the bottle and a rose gold jigger measure behind the bowl.

Penrhos Gin unveils new Wonky Strawberry Gin flavour

Craft distiller Penrhos Gin has unveiled a limited-edition variant with the new Wonky Strawberry Gin, made from misshapen and surplus strawberries.

Apples make a comeback

Premium bottles and cans on trend

Kopparberg cans are sporting a new look

Sweden has a new kit for World Cup 2022 and Swedish cider brand Kopparberg has unveiled a new look, too.
Heineken UK 'Meet the Chillers' promotion featuring people in Halloween fancy dress holding drinks from the Heineken UK portfolio.

Heineken unveils chilling Halloween campaign

Heineken UK has kicked off its new promotion for the Halloween season 'Meet the Chillers' offering retailers POS materials and a chance to win branded outfits.
A red cooler filled with ice and bottles of VK Lemon & Lime are being picked out by people, the cooler is sitting on some grass with a green and white beach towel above it.

VK gets summer ready with new Lemon & Lime flavour

Ready-to-drink brand VK is set to bring a fresh and zesty flavour to the category for the spring and summer months with its new Lemon & Lime variant.

Small is bountiful

CRAFT manufacturing is becoming important in many parts of the drinks business including whisky. At Isle of Arran Distillery managing director Euan Mitchell said...

Take two with tequila

BREWING giant Heineken UK has extended its range of spirit-flavoured beers with the introduction of Desperados Dos – a higher ABV beer built for...
A can of Absolut Sprite stands next to a can of Absolut Sprite Watermelon on a blue table with people relaxing in the background. There is text at the top left corner that reads Smooth Sip.

Absolut Sprite cans introduce new Watermelon flavour

ARTD brand Absolut Voda & Sprite has unveiled its first flavour innovation with the introduction of the new Absolut Vodka & Sprite Watermelon variant.
Pack shots of Belhaven Best bottles.

Belhaven Best beer makes its bottle debut

Dunbar brewery Belhaven has launched its core Belhaven Best session ale in a bottle format, a first for the beer since its launch in 1991.
Beluga Noble

Capturing the spirit of Siberia

HALEWOOD Wines & Spirits has struck a deal to bring the Beluga range of Russian vodkas to the UK and Ireland

Bigger format for RTD

Global Brands has extended its Flare Cocktail offer by introducing 70cl bottles as well as a new flavour to the range
Foster’s agony uncles Brad and Dan

Aussie pair return

AUSTRALIAN agony uncles Brad and Dan are back as part of the latest media blitz for Foster’s.
Dead Mans Fingers

Rum brand rolls out RTD cans

Dead Man’s Fingers has entered the ready to drink category with the launch of a new canned range.

Mixologist’s Garden is mixing it up in Tesco

Freeze-dried fruit garnish brand Mixologist's Garden has made its first listing in Tesco stores with the launch of three variants.
Pack shots of Murhpy's Irish Stout 440ml can four can multipack.

Murphy’s Irish Stout rolls out new multipacks

Drinks firm Heineken UK is set to deliver a stout addition to retailer sales this St. Patrick's Day with new multipack formats for Murphy's Irish Stout.
HC Cuba libre

Mixing up the Cuban classic

New label to reflect brand heritage
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