Barr invests in alcohol-free

Stryyk has created a 0% ABV gin, rum and vodka

SIGNALLING a major vote of confidence in the zero-proof spirits category, AG Barr has announced a £1m investment in Stryyk.

Launched last autumn, the Stryyk brand comprises a three-strong range of 0% ABV spirits: including Stryyk Not Gin, Stryyk Not Vodka and Stryyk Not Rum.

Andrew King, chairman of parent firm Elegantly Spirited said: “We are delighted to have received the backing of AG Barr.”

“This major investment will allow the Stryyk brand to gain significant momentum, expediting distribution to the trade and increasing availability to consumers.”