A strong return to our screens

Still from new Strongbow TV adSTRONGBOW cider is back on TV after it launched a new advert centred around ‘local heroes’.

The 60-second ad shows two musicians playing for locals in a pub, with everyone joining in when they reach the chorus of ‘Together in Electric Dreams.’

And for the first time, the campaign features all three Strongbow ciders: Original, Strongbow Dark Fruit and Strongbow Cloudy Apple.

Emma Sherwood-Smith, cider director at brand owner Heineken, said that the advert was the first in a series where “we’ll see local heroes celebrated.”