Bacardi makes cocktails simple

Bacardi brings the Eristoff vodka brand to the RTD market for the first time with the launch of two new fruit flavoured drinks in cans in time for Christmas.
Brothers Drinks Co

Babycham is back

Brothers Drinks has acquired Babycham from Accolade Wines, with plans to relaunch the brand this year.
A bottle of the new look for Highland Park stands next to the new packaging design for the box with a colour gradient background.

Highland Park unveils a new design

Premium single malt whisky brand Highland Park has unveiled a new packaging and bottle design across its core range, to celebrate its Orkney heritage.
CWF Nectars Peach Schnapps, and CWF Sandy Cove Rum and Coconut

Value appeals in the off trade

Affordability an advantage says CWF
Moira Dean of Premier @ DUSA, Dundee, and Anand Cheema of Costcutter Falkirk.

Don’t let St Pat’s day pass you by

WITH lockdown restrictions easing for the hospitality sector, competition for St Patrick’s Day spending should be fiercer this year.
The Famous Grouse

2014 – a big whisky year

THE off-trade should be gearing up for bumper whisky sales during Scotland’s big year. That’s the word from Maxxium UK, the company behind The...
New marketing material for Estrella Galicia beer on a billboard with a slogan that states 'Don't Fall for Fake Brews'.

Estrella Galicia builds major Spanish branding investment

Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.

Edinburgh Gin lifts the spirits for Christmas

Edinburgh Gin aims to encourage more consumers to trade up for their gin gifting this year with the relaunch of its Christmas gin edition.
malibu-new-flavour

Malibu is tickled pink

Malibu has now released two RTD strawberry products .

New crush in vodka market

THE latest launch from Smirnoff is a raspberry flavoured vodka.
Malibu

Fans ask for coconut gifts

IN a first for the brand, coconut-flavoured, rum-based drink Malibu has released a Christmas gift pack. The white pack includes snowflake cutouts designed to...
Pack shots of Dolly Wines Prosecco and Rosé bottles.

Dolly Parton wines roll out across convenience

Country superstar Dolly Parton and Accolade Wines' range Dolly Wines has rolled out across the convenience channel for the first time with two variants.

Spirits need to chill out to sell more

SPIRITS can benefit from a summer uplift, with customers picking up fractional-sized bottles and cocktail ingredients on their way to parties and barbecues. And...

Sober as a sailor

Suffolk-based brewery Adnams has its eyes on the low and no alcohol opportunity, launching a dealcoholised version of its flagship brew Ghost Ship
Emma Doran sits in a pub with pint of Magners cider and a bottle on the table next to her.

Magners set to ‘Share the Craic’ this summer

Cider brand Magners is on the hunt for emerging talent in the UK comedy scene with its new 'Share the Craic' competition and on-pack promo.

Ready and thrilling

New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend FOR the young adult consumer, innovation is key – be...