Eyes on Cornwall
CORNWALL-based Sharps Brewery has invested £1m in a major nationwide advertising campaign for its flagship beer Doom Bar.
Millenials want it in an instant
BECAUSE they live and breathe social media, young adults demand instant gratification, says Mike Benton, head of snacking at Symington’s, the company behind Mug Shot, Naked Noodle and Naked Rice
Liqueur new look
WHISKY Liqueur Drambuie has launched a new bottle. William Grant & Sons, which acquired the brand in 2014, says the new look illustrates Drambuie’s...
The Gardener Gin from Brad Pitt rolls to UK
Brad Pitt and the Perrin Family have unveiled the latest fruits of their partnership together with the new French Riviera The Gardener Gin release.
A Clydebank brew
A small independent brewer has been flying the flag for Clydebank FC – attracting local fans in the process.
Hey, big spender
Accolade Wines is investing £1 million in a multi-brand Christmas campaign.
Gearing up for summer success
Exceptional spirits growth a welcome boost for Scotland’s off trade retailers
Orkney’s most peaty whisky yet
Orkney-based distillery Highland Park has launched a new special edition whisky that it described as its “most peated release to date.”
JD with cola moves to No.1
American whiskey Jack Daniel’s and cola, is now the off-trade’s best-selling spirits premix line.
With over 30% volume share, Jack Daniel’s and cola in...
Hive Mind sparkling mead cans roll out to M&S stores
Welsh mead brewer Hive Mind has taken a significant step forward in the retail space with the launch of its Sparkling Mead products in M&S stores.
Two masterclasses in creating gin
Two unusual and enticing gins have come to market that convenience store retailers might want to consider stocking for aficionados of the spirit.
A strong return to our screens
STRONGBOW cider is back on TV after it launched a new advert centred around ‘local heroes’.
Price-marking wine
Pernod Ricard has launched a new price-marked pack format for its Campo Viejo Rioja Tempranillo
Captain Morgan is transformed
Seven new versions of popular rum .
A premium boom
GREENE King is predicting an exciting year for sport with RBS Six Nations rugby this month, the Rugby World Cup in the autumn and...
Barr invests in alcohol-free
AG Barr has announced a £1m investment in Stryyk .
