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From premium vodka to popular gin and RTD brands, Diageo offers solutions for retailers and consumers.

At-home cocktails should be in the mix

Cocktails are popular in the on-trade – and that trend crosses into the off-trade, where consumers experiment with creating serves at home – and Diageo has solutions to help boost c-store sales.
Pack shots of Jam Shed White Blend.

Jam Shed introduces new White Wine Blend

Wine disruptor brand Jam Shed has launched a fruity new White Blend variant to its range, exclusively for Morrisons stores in the UK.
Promotional image for the new Jack Daniel's & Coca-Cola RTD campaign showing a group of friends together enjoying the drink with the tagline 'Born ready to reunite with your crew'.

Jack Daniel’s & Coca-Cola gears up for summer parties

Consumers and retailers stand the chance to win big in CCEP's new promotion for its ARTD brand Jack Daniel's & Coca-Cola.
Tomatin's new range of Italian cask finish whiskies will have appeal for St Andrew's Day celebrations.

Drams good for a celebration

St Andrew's Day represents a great opportunity for convenience retailers to gain additional sales and encourage consumers to trade-up by stocking quality whiskies.
New Blossom Hill range

New look for Blossom Hill

Design targets younger audiences

Glasgow 1770 springs into new launches

The Glasgow Distillery has expanded on its Small Batch Series with the Glasgow 1770 with three new additions that have been specially made for the spring.

Global marketing push for The Glenlivet

The Glenlivet has been reaching out to whisky fans across the world as part of a global marketing campaign for the single malt

Soak up the end of summer sales with Innis & Gunn

Innis & Gunn aims to capitalise on the last of the sun for 2023 by driving up smaller formats, ideal for those elusive sunny days.

Fruity fun for females

A new campaign aimed at young women is promoting spirit drink brand Parrot Bay. According to brand owner Diageo GB, the campaign, which leads with...

Fractionals taking share

JAGERMEISTER, the German herbal liqueur that has been one of the biggest successes in the on and off-trade shots and mixed drinks scene, is...
Cans of Greggs beer are stacked around the box the brews come packaged in including the Pink Jammie Pink Ale and the Gosforth 1939 Stottie Lager.

Greggs brews into the off-trade with a new range of beers

Food-to-go retailer Greggs has brewed up something special for Christmas as its launches its first ever range of beers into the off-trade.
Dead Mans Fingers

Rum brand rolls out RTD cans

Dead Man’s Fingers has entered the ready to drink category with the launch of a new canned range.
Innis & Gunn 0.0% Lager

ABV free shoots onto shelf

Innis & Gunn has joined the low- and no-alcohol game with the release of its 0.0% lager.
Silk Road Rum

Spicing up the rum category

Provided you haven’t been living in a dark hole, you should know about the astronomical rise of gin over the last few years.
Promotional image for Club Peroni Nastro Azzuro featuring bottles of the beer as well as a Peroni branded glass filled with the beer next to the bottles. There is a mobile phone with the Club Peroni homescreen on it amongst a blue design. There is a QR code as part of the promotional image to invite customers to join the Club.

Peroni launches loyalty programme Club Peroni to support off-trade

Italian lager brand Peroni Nastro Azzurro has launched an innovative loyalty rewards programme for its off-trade customers with Club Peroni.
Spar reckons its new raspberry-flavoured vodka could become a big seller.

Spar’s fruity addition to own-brand vodka

Symbol group Spar has introduced a new raspberry variant to its own-brand vodka as it believes this has the potential to become a best-seller.