White Claw unveils new Tequila Smash brand
Hard seltzer brand White Claw has unveiled its latest brand launch with its new Tequila Smash RTD cans, marking a new first for the brand.
Villa Cardea Limoncello rolls out across Morrisons stores
Italian liqueur brand Villa Cardea has announced its second major supermarket listing for its limoncello with Morrisons stores across the country.
Heineken unveils chilling Halloween campaign
Heineken UK has kicked off its new promotion for the Halloween season 'Meet the Chillers' offering retailers POS materials and a chance to win branded outfits.
Baby it’s gold inside
THIS winter sees the release of what is being called ‘Scotland’s first golden rum’.
American connection for new Orkney expression
PERNOD Ricard UK has launched Scapa Skiren, a new whisky from its Orkney-based Scapa distillery.
Available to the UK off-trade now, Scapa Skiren is exclusively...
American flavour for young adults
Red Star Brands has big plans for Four Loko
AMERICAN import Four Loko relaunched in the UK last year, in a bid to shake up...
Top-up takes a lead
IN the lead up and throughout the Christmas period, shoppers often look for items to create a special at-home occasion and are more likely...
Zinging into summer
DIAGEO has expanded its vodka brand Cîroc with the release of a new citrus flavour in time for summer
Carling announced as official beer of SPFL
Molson Coors Beverage Company lager brand Carling has been named as the Official Beer for the Scottish Football Premier League until the 2026/27 Season.
The right time to reassess the range
NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.
Booze-free gin launches
CONSUMERS are increasingly cutting back on their alcohol intake, so it seems fitting that an alcohol-free gin should land in the UK this summer.
Trio join Global’s portfolio
Global Brands Limited, known for VK and All Shook Up alcohol brands, has announced the purchase of the Hooch, Hooper’s and Reef brands from Molson Coors.
Score with Glen’s
Consumers are in with a chance of winning a footballer’s wage through the latest Glen’s Vodka’s promotion.
Seltzers soaring with Millennials
LOW and no alcohol options appear to be gaining ground in the on and off trades, with RTDs and hard seltzers being no exception.
Alcohol free Italy
ITALIAN beer brand Peroni Nastro Azzuro now has something to offer those looking to avoid or reduce alcohol consumption.
Craft range in freeze
PERTHSHIRE-based Inveralmond Brewery grew sales last year to the equivalent of more than 1.9m pints.
With that growth achieved and more targeted in shops and...





































