Cruz in Spain for Cruzcampo

Heineken UK has kicked off a new campaign for its Cruzcampo lager brand with a focus on its Spanish heritage and Sevillian outlook on life.

Italian trio land on British shores

BEER importer World Beers is bringing three more Italian craft beers into the country ahead of the summer sales season. All from the award-winning Birradamare...
a bottle of the famous grouse whisky with a whisky cocktail

Scotland’s Top Alcohol Brands: No.2 The Famous Grouse

Spotlight on The Famous Grouse, the No. 2 Scottish alcohol brand of 2022.
Carling golden ticket

Carling’s gold competition

Carling is giving consumers the chance to snap up a prize worth more than £4,500.
Westons Rosie cans

Rolling in raspberry clouds

CIDER brand Westons has extended its Rosie’s Pig range with the addition of a Raspberry Roller flavour
Lifestyle image of the Wonderland Cocktails range including a multipack as well as single cans of cocktails.

Waitrose and Sainsbury’s fall into Wonderland

BrewDog Distilling Co RTD brand Wonderland Cocktails has announced new listings in Waitrose and Sainsbury's stores, with a new drink in the range as well.

Fancy a crafty Christmas?

CRAFT and specialist beers are currently increasing sales and gaining significant media coverage and some stores may well want to offer something special for...

Time to get serious – make the best of cider days

It’s been the undisputed boom product in long alcoholic drinks in recent years – ever since an Irish brand introduced the world to cider...

Launching more sparkle

CONSUMERS are increasingly choosing prosecco instead of Champagne for their celebrations, says International Brands Limited. The firm has added two new varieties to its...
Drinks sit on a white marble table with a bottle of Franklin & Sons Sicillian Lemon on the table next to a vase.

Franklin & Sons adapts to changing tastes

As consumers' tastes shift in the spirits market, so too will their desire for the mixers that come with them and Franklin & Sons reckons it can meet this.

Alcohol-free boom?

SALES of alcohol-free wine in the year to the end of last summer boomed compared to the year before (they were up 42% according...

Check in on gin

THERE’S no question who the cool kid is in the spirits class at the moment as gin sales continue to show double digit growth...

Island Bay sailing onto shelves in convenience

Founder and managing director of Island Bay Hard Seltzer, Mudassar Aziz, answers questions on hard seltzer success

Corona toasts nature

The natural world is the focus of a new campaign from beer brand Corona
Promotional image for Madri Excepcional 2025 summer campaign with two women working on a DJ set whilst dancing, a person holds a Madri pint glass in the foreground with beer inside the glass.

Madrí Excepcional celebrates the Soul of Madrid in new TV campaign

Spanish-style lager brand Madrí Excepcional is back on TV screens with a new ad that aims to celebrates 'The Soul of Madrid'.
Strongbow Dark Fruit. The Heineken-owned flavoured cider, launched ahead of summer last year – said to have taken a 5% share of off-trade cider sales within eight weeks of launch.

Here for the long term

IT may not be quite the booming drinks category that it was three or four years ago but cider is still very important to...
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