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Winter cooler

CIDER may often do well in summer but the cider firms are keen to extend sales in spring, autumn and winter too. • Swedish cider Kopparberg...
Dead Man’s Fingers no alcohol

Rum with the punch taken out

Spiced rum brand Dead Man’s Fingers has expanded into the low and no category with the launch of its new Spiced 0.0 variant.
Two people clink together cans of Hive Mind Sparking Mead in a 'Cheers' action.

Hive Mind sparkling mead cans roll out to M&S stores

Welsh mead brewer Hive Mind has taken a significant step forward in the retail space with the launch of its Sparkling Mead products in M&S stores.

T aiming for the high note

BEER may have had major competition for the young adult wallet in recent years but it’s still by far the biggest-selling long drink and...

Continental union

Holyrood Distillery has brought together three non-traditional rum producing countries in the launch of its new blended rum.
A line-up of Martini vermouth bottles stand on a marble table. (From left to right) Martini Fiero L'Aperitivo, Rosso Vermouth, Bianco Vermouth, Vibrante L'Aperitivo Vibrante Non-Alcoholic and Floreale L'Aperitivo Non-Alcoholic.

Bacardi unveils a new era for Martini vermouth

Spirits giant Bacardi Limited has unveiled a new look and bottle shape for Martini vermouth in a bid to bring more premium credentials to the brand.

Refreshment in store with Kopparberg cocktails

Kopparberg aims to bring a touch of the on-trade to the house with the launch of its new Tropical Rum Punch cocktail cans.
HISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had success with Ginger Grouse, its RTD aimed at 25-40 year-olds.

Ginger set to fly?

WHISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had...
Lilo cans

Scottish seltzer rolls out

Hard seltzer brand Lilo has launched White Grape & Elderflower and Cranberry & Rosehip flavours, claimed to offer a low calorie less alcoholic alternative for health-conscious consumers
Polar Monkeys Mandarillo IPA

A tropical new brew

Nordic craft brewer Theodor Schiotz Brewing Co. has extended its Polar Monkeys range with the launch of a summer brew – Mandarillo Session IPA.

Football preview – Stand-out fixtures for new season

CIDER brand-owner C&C has a special interest in Scottish football this year. Its lead brand Magners takes over from its lager Tennent’s as shirt sponsor...

First sip on screen

AHEAD of summer 2016, Guinness has launched a TV ad to promote Hop House 13 Lager, the latest product in its Brewers Project series. The...
A bottle of Johnnie Walker Black Label is next to two cocktail serves set against an orange and yellow background.

Diageo celebrates a Royal Five

Spirits company Diageo has received five Royal Warrants of Appointment from King Charles III across a range of its wine and spirits brands.
A bottle of Eden Mill Golf Gin sits on grass with a rock formation in the background.

Eden Mill tees off on new Golf Gin

Independent Scottish distiller Eden Mill has revamped its Golf Gin product with its ingredients now sourced from the Old Course in St Andrews.

Fancy a crafty Christmas?

CRAFT and specialist beers are currently increasing sales and gaining significant media coverage and some stores may well want to offer something special for...
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The touch and feel of Sweden’s summer

THE pleasures of the Swedish life are back on the agenda for Nordic flavoured-cider brand Rekorderlig in its 2014 summer marketing activity. Linsey Adams,...
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