Smirnoff gets a new look
Smirnoff has redesigned the packaging of its entire portfolio .
Beam Suntory on a Global rebrand
Beam Suntory has announced it has officially rebranded to Suntory Global Spirits, in a bid to highlight its position in the worldwide spirits market.
Passionate about fruit innovation
Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.
Bar lessons
What do 18-30 year-olds want, in drinks and other products? We asked for the latest news, views and merchandising advice from key young adult...
Wee Smoky taps into RTD demand with cocktail range
Whisky brand Wee Smoky has rolled out its first ever canned cocktail range in a bid to shake up consumer beliefs around whisky-based cocktails.
Return of the lager lovelies
TENNENT’S Lager has partnered with one of Scotland’s best-loved sitcoms, Still Game, to add two more well-known faces to the list of Tennent’s Lager Lovelies.
Own-label first for Country
BESTWAY and Batleys’ own-label cider Country Choice has added two new fruit-based ciders to its off-trade range.
The two new lines – Country Choice Dark...
Jam Shed introduces new White Wine Blend
Wine disruptor brand Jam Shed has launched a fruity new White Blend variant to its range, exclusively for Morrisons stores in the UK.
Feedback leads to phase two
TREASURY Wine Estates has launched a second wave of price-marked packs, with packs priced at £6.99 and at £7.99 a bottle, following a trial...
Adding winter to core sales?
FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers.
“The Christmas season constitutes a full...
Serving the big night bar – essential drinks
Big nights in have provided opportunities for c-stores in many product categories. It means the beers, wines and spirits section is going through...
Cruz in Spain for Cruzcampo
Heineken UK has kicked off a new campaign for its Cruzcampo lager brand with a focus on its Spanish heritage and Sevillian outlook on life.
Funds fuel expansion
A SCOTTISH vermouth maker has secured £120,000 worth of investment through a crowd funding campaign.
Tait Bros successfully secured the funds through a campaign for...
Highland Park unveils a new design
Premium single malt whisky brand Highland Park has unveiled a new packaging and bottle design across its core range, to celebrate its Orkney heritage.
Fit drinks formats to customers says Aston Manor
Aston Manor aims to keep the drinks range more convenient for consumers by matching the demand for any occasion through a variety of formats.
Ben Lomond Gin tees off at The Open
Ben Lomond Gin has marked the start of The 152nd Open golf tournament with the launch of Ben Lomond The Open 2024 Special Edition gin packs.
