Beers heading for defining moment?
WHAT exactly is craft beer? For some beer fans and makers the problem is that it’s more or less anything you want it to...
Seltzer from Bud
Budweiser Brewing Group has entered the seltzer category with the launch of a new range under its Bud Light brand
Relaxing with a can of cider
MAGNERS cider will help consumers unwind this summer, through the brand’s latest on-pack promotion.
Eden Mill marks hometown pride in new whisky
Independent distiller Eden Mill has unveiled the latest annual release in its 'Art of St Andrews' whisky series, paying homage to the coastal town.
New York brewer signs UK deal
CARLSBERG UK has announced it is to handle the exclusive distribution of the Brooklyn Brewery beer portfolio in the UK, following agreement to transfer...
Multipack plastic in the bin
Heineken has launched new plastic-free multipack packaging across UK supermarkets.
Apple bites back
APPLE ciders carrying heritage brands are making a comeback, according to Debs Carter, marketing director, alcohol at SHS Drinks.
Quoting Nielsen Scantrack research, Carter stressed...
A passion for flavour
Pernod Ricard has launched Absolut Passionfruit available in a 70cl format
Edinburgh Gin lifts the spirits for Christmas
Edinburgh Gin aims to encourage more consumers to trade up for their gin gifting this year with the relaunch of its Christmas gin edition.
A raft of activity for Tanqueray
Diageo has put berries at the heart of the latest Tanqueray release, as the spirits giant further expands its gin portfolio
World beers for big events
SELLING world beers during the Rugby World Cup will be one way to grab sales opportunities in 2015, according to Carlsberg.
Parminder Walia, senior category...
Jack & Coke Zero refresh unveiled
Coca-Cola Europacific Partners has rolled out a new look for Jack Daniel's & Coca-Cola Zero Sugar cans to help improve identifiability for the product on shelf.
Saying no to ABV and calories
Loah Beer has launched what it described as one of the healthiest, low-alcohol beers currently available on the market.
Family first for cider ad
Thatchers cider has returned to TV screens with a new marketing campaign
Bring the boom in RTD
Pre-mixed cocktails are set to boom in the ready to drink (RTD) market and retailers can gain from this with a versatile range.
Saddling up with digital campaign
Dark Horse has been riding onto Channel 4’s streaming platform as part of a new marketing push for the American wine brand.
