Bar lessons

What do 18-30 year-olds want, in drinks and other products? We asked for the latest news, views and merchandising advice from key young adult...

Canny moves

Following what it says is its most successful year to date, craft brewer Harviestoun, is to begin marketing two of its top beer brands...
A can of Buckingham Palace Ready to Drink Dry Gin & Tonic stands next to a balloon glass with the serve inside with lemon peel and ice. The pair sit on a wooden table with greenery in the background.

Buckingham Palace enters the RTD cocktail market with new Royal Collection Gin & Tonic...

The Royal Collection Trust, a department of the Royal Household, has introduced its new Buckingham Palace Gin & Tonic in a Tin as a new addition to its gin range.

Talisker support for seas

Islay single malt Talisker has joined forces with marine environmental organisation Parley for the Oceans
Pack shots of Jack Daniels & Coca-Cola Cherry cans.

Jack Daniels & Coca-Cola unveils new Cherry flavour

Drinks giant Coca-Cola Europacific Partners has expanded on its range of alcoholic ready-to-drink options with its new Jack Daniel's & Coca-Cola Cherry.

New look for Loch Lomond

Loch Lomond Whiskies has overhauled the packaging across its single-malt whisky portfolio
a four pack of budweiser bottles

Buds for the football

Budweiser has kicked off its new limited-edition FIFA World Cup packs across its entire line of beers.
Matthew 'Hoggy' Hoggard stands in a garden area in front of a cooking table with food and a chopping board on top of it. There is a a bottle of Andrew Peace Shiraz on the table that has also been poured into a wine glass next to the bottle.

Andrew Peace wine partners with cricket legend Matthew Hoggard

Cricket legend Matthew 'Hoggy' Hoggard is set to front a new marketing campaign for Aussie wine brand Andrew Peace this summer.
Bottle of Glasgow Distillery's 1770 ten year old

The Glasgow Distillery goes Festival crazy with Royal Mile Whiskies

The Glasgow Distillery has unveiled its second limited 10-Year-Old single malt, which has been bottled in collaboration with Royal Mile Whiskies.
A pink, yellow and purple can design

Four Loko launches Hawaii flavour

Launch takes the flavour range of the no1 RTD brand in Scotland to 10 Four Loko has launched a new tropical flavour of its...

Quick and easy keeps students happy

QUICK cook times and competitive pricing are important to 18-25 year old shoppers and Kepak says that is making its Rustlers brand the UK’s...
Belhaven is driving the opportunity for beer and food pairings for the summer.

Belhaven pushes Euros off-trade opportunities

Belhaven reckons retailers can capitalise on consumers seeking fun in the sun with at-home gatherings – especially with Scotland playing in the Euros.
young people drink bottles from a VKfestive mixed pack

Candy comeback for VK mixed pack

Student favourite ready-to-drink brand VK has brought back its Candy Cane flavour for this year’s party season.

The impulsive outdoors

Lighter flavour drinks sales rise during warm summer months says RTD brand owner As consumers take the party outside, impulse purchases rise, according to Global Brands. To...
pink gin

Europeans to win a share

Innovation is still coming thick and fast within the gin category, according to Continental Wine and Food.
A bottle of Jameson Triple Triple Chestnut Edition is on a table as a person pours out a measure of the whiskey from a jigger into a glass with ice with a vase filled with flowers on the table and a bowl of strawberries.

Jameson whiskey unveils new tipple in time for St Patrick’s Day

Irish whiskey brand Jameson has unveiled a new whiskey in time for St. Patrick's Day with the launch of its Triple Triple Chestnut Edition.
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