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Hollywood actor Brian Cox sits on a yellow couch in a pink suit with sunglasses on whilst holding a pair of rollerblades in his right hand. There is a bottle of Malibu and a Piña Colada cocktail serve next to the bottle on a table to the actor's left.

Brian Cox clocks off with new Malibu ad

Hollywood actor Brain Cox has teamed up with coconut rum liqueur brand Malibu in a new campaign that encourages people to prioritise the work/life balance.
New flavour an enduring passion

New flavour an enduring passion

IT’S not so limited any more. Swedish cider brand Rekorderlig launched its Passion Fruit flavour as a limited edition in April. But what was intended to...
Peroni box with Amalfi experience promotion

Jetting off with a case of beer

Italian lager brand Peroni Nastro Azzurro is offering consumers the chance to win a luxury trip to the Amalfi coast.

Cracking the code

CONSUMERS will be able to get quick access to cocktail classes this Christmas, thanks to a new festive initiative from Pernod Ricard.
A bottle of Jameson Triple Triple Chestnut Edition is on a table as a person pours out a measure of the whiskey from a jigger into a glass with ice with a vase filled with flowers on the table and a bowl of strawberries.

Jameson whiskey unveils new tipple in time for St Patrick’s Day

Irish whiskey brand Jameson has unveiled a new whiskey in time for St. Patrick's Day with the launch of its Triple Triple Chestnut Edition.
Smirnoff has added to its flavoured range with the launch of coffee-flavoured Espresso Smirnoff. Absolut vodka has launched a PMP on its 50cl size. Valt, the single malt vodka, is to appear in Sainsbury’s stores in Scotland.

Express service – Vodka update

HOW do you give Britain’s biggest-selling vodka a boost? Earlier this year drinks giant Diageo ensured its massive brand Smirnoff stayed full of beans...
A promotional image for the XIX Vodka brand with a cocktail serve in a XIX branded glass with a bottle of the vodka behind the glass.

XIX Vodka expands distribution with Red Star Brands partnership

XIX Vodka, created in collaboration with YouTube collective Sidemen, is set to expand its off-trade distribution through a new partnership with Red Star Brands.

Facelift for Beefeater

Pernod Ricard has revamped its Beefeater brand with the launch of a new-look pack

Coffee time at The Macallan

Two new single malts from The Macallan have taken inspiration from the world of coffee.
A bottle of Brunette Coffee Liqueur stands next to an Espresso Martini cocktail serve with coffee beans between the two.

Love Drinks adds in the French Brunette to liqueur range

Global drinks firm Love Drinks has added a new liqueur option to its range of drinks with the new French Brunette Cold Brew Coffee Liqueur.

Talonmore secures major Scottish Edge prize

Scottish non-alcoholic spirit brand Talonmore has picked up a major win at the Scottish Edge awards, securing funding of £80,000 as well as the RBS Scale Award.
Eisberg alcohol free wine

Getting off to a dry start

ALONG with taking down the decorations, cutting down on alcohol consumption is a post-Christmas tradition
pure-lite-vodka

Low-cal indulgence

INDEPENDENT distiller Pure has launched a new low alcohol vodka to celebrate its first birthday

Belhaven has a premium offer for quiet nights

Belhaven pushes retailers to consider the more low-key occasions as a good opportunity to push premium beer sales and encourage consumers to trade up.

Packaging up the globe

FOREIGN travel, world cuisine and simple curiosity  encourage interest in beers from around the world and UK distributors are continuing to develop a series...

Building an off sales category

Back in May 2016, a brand launched into the US off trade in a category that didn’t really exist yet
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