Hard hitting RTD launch
Kopparberg Hard Seltzer launched late last month, with three flavours in the range
The Single Cask bottles up support for the industry
Independent bottling firm The Single Cask has pledged its support to the industry with all proceeds from its new launch going to The Drinks Trust.
Home grown whisky
Islay distillery Bruichladdich has expanded its range of Port Charlotte whiskies with the launch of Port Charlotte Islay Barley 2014 vintage single malt.
Reef unveils new tetra packaging format for RTD range
Alcoholic RTD brand Reef is set to make some waves across the UK's off-trade sector with the launch of its new Tetra packaging carton format.
Good life gin now on sale
THE world’s first social enterprise gin went on sale last month, with the profits going towards supporting disadvantaged young adults.
Ginerosity is a craft gin...
Waitrose high point for Lowrise
Full-strength and low calorie lager Lowrise has secured its first major supermarket listing as its makes its way to over 150 Waitrose stores across the UK.
Fruit still rising
CIDER may have begun to struggle after an impressive boom but fruit cider brand Kopparberg argues the key young adult products within cider category...
Easy over summer ice
COCKTAILS feature in many summer garden parties and barbecues and retailers can take advantage of their popularity by suggesting recipes for summer cocktails and...
WKD gears up for massive 30th anniversary year
RTD brand WKD is entering into the new year with a massive investment from parent company SHS Drinks for its 30th anniversary year.
Adventurous with some wine
New Zealand wine brand Mud House is the subject of a new marketing campaign in the UK
Flavour finds favour
THE demand for new and exciting flavours is the driving force in the cider market, according to Heineken, owner of Strongbow and Bulmers.
While everyday...
Booze-free gin launches
CONSUMERS are increasingly cutting back on their alcohol intake, so it seems fitting that an alcohol-free gin should land in the UK this summer.
BrewDog introduces new Pint Can four packs
Craft brewer BrewDog has unveiled a new four pack pint can format for its price-marked pack range, matching consumer demand from the off-trade.
Torabhaig Skye whisky unveils fourth expression
Isle of Skye single malt whisky brand Torabhaig has unveiled its fourth expression in its Legacy Series of drams with the Sound of Sleat.
Tomintoul builds Cask Finish range with European wine
Cairngorms produced single malt whisky Tomintoul has built up its non-age statement series with the launch of three new wine cask finishes.
White Claw unveils new Tequila Smash brand
Hard seltzer brand White Claw has unveiled its latest brand launch with its new Tequila Smash RTD cans, marking a new first for the brand.
