Cracking the code

CONSUMERS will be able to get quick access to cocktail classes this Christmas, thanks to a new festive initiative from Pernod Ricard.

Fruit choice expanded

SWEDISH cider brand Kopparberg has put its name on a fruit lager for the first time. Already with two craft beers in its portfolio, it...
Jam Shed Rose

Clink with pink wine

WINE brand Jam Shed is looking to tap into demand for rosé  varietals, with the launch of its first pink variant: Jam Shed Californian Rosé.

Chill to your advantage

BEER, cider and other long drinks play an important role in serving the big-night-in market, and beer has a strong appeal to TV football...
Halloween advert for Strongbow cider featuring its Dark Fruit variant with fruit in the background that have jaggy leaves attached made to look like bat wings.

Heineken launches Halloween marketing for Strongbow

Heineken UK has kicked off a new spine-chilling campaign for Strongbow cider to tie in the with popularity of the drink during the Halloween season.
Ciroc Summer Citurus bottles

Zinging into summer

DIAGEO has expanded its vodka brand Cîroc with the release of a new citrus flavour in time for summer

Growth of gluten free

TENNENT Caledonian has launched Gluten Free T, a 5% abv premium gluten-free lager in selected Tesco stores. Keith Lugton, Tennent Caledonian master brewer, said: “Gluten...

New look aims to attract new enthusiasts

TOMATIN Highland Single Malt Scotch Whisky has a new look as part of a package designed to raise awareness of the whisky with new...
shloer-new-look

A makeover for Shloer

Shloer has revealed its new logo and graphics as part of a brand-wide redesign .
Heineken Green Paper presentation

Beer and cider boom

Heineken has generated £448m of additional value sales in the last two years
A bottle of Isle of Raasay Cask Strength Third Edition whisky stands next to the packaging for the whisky against a grey background.

Isle of Raasay rolls out third cask strength whisky edition

Hebridean distillery Isle of Raasay has introduced the third edition of its Cask Strength series with a 61.6% ABV single malt whisky.
Cans of Wonderland Cocktails sit in front of a pink, white and grey spiral design.

Wonderland Cocktails shakes up new additions

BrewDog is set to shake up the cocktail category with the addition of five new cocktails for Wonderland Cocktails Co, bringing the range to 10 drinks.
low-alcohol-demand-grows

Low alcohol is sparkling

Demand for low and no alcohol alternatives continues to grow .
Chivas Brothers has shared its energy tech with the industry.

Chivas Brothers shares sustainability knowledge

Chivas Brothers is sharing its sustainability technology developments with others in the whisky industry in a bid to cut emissions.
The new Staropramen six-pack multipack is made from recyclable cardboard.

New format for c-stores

Staropramen launches multipack
Bottles of Mad Bush lager showing label with clydebank fc logo

A Clydebank brew

A small independent brewer has been flying the flag for Clydebank FC – attracting local fans in the process.