Make it a party for everyone
IT’S now virtually impossible to ignore alcohol-free alternatives during the festive season
Having Faith in local gin
Singer Paloma Faith has teamed up with Boë Gin for the Stirling-based brand’s latest marketing campaign.
Menabrea launches new can format
Premium Italian lager brand Menbrea has launched into the canned format for the first time, aiming to provide consumers with more convenience this summer.
Marco Pierre White gin rolls out to Sainsbury’s stores
World-renowned chef Marco Pierre White has entered into the gin market as the Mr White's Gin brand rolls out nationwide to Sainsbury's stores.
Tullamore rolls out new look
Irish whiskey brand Tullamore D.E.W. has unveiled its new look ahead of St. Patrick's Day celebrations, making it a potential winner for any parties on the day.
A whisky mix
A new single malt whisky designed for mixing has been released by Glenmorangie distillery
Five on Belhaven craft trail
DUNBAR’S Belhaven Brewery is launching a new speciality craft beer range.
Four beers are scheduled to be introduced this month with more launches planned through...
Game changer?
Late last year the amount of alcohol allowed by law in the bloodstream of drivers in Scotland was cut. It’s said to have hit...
Filtered vodka
SMIRNOFF, the UK’s biggest-selling vodka brand last month launched its latest marketing campaign, said by brand owner Diageo to be worth £15m.
The first...
VK gets summer ready with new Lemon & Lime flavour
Ready-to-drink brand VK is set to bring a fresh and zesty flavour to the category for the spring and summer months with its new Lemon & Lime variant.
Magners brings a fizz to summer in new campaign
Irish cider brand Magners is set to bring some extra energy to the cider sector for the summer with its new marketing campaign 'That's Magnertism'.
Spicing up the rum category
Provided you haven’t been living in a dark hole, you should know about the astronomical rise of gin over the last few years.
Mixing the cocktail night in
WITH 44% of shoppers expecting to have more big nights in, switched-on retailers should focus on providing products for fun evenings indoors over the...
Bucking the trend with craft beer
TOTAL beer sales are down from pre-pandemic highs – which is understandable given the circumstances.
On a roll
HEINEKEN, the giant drinks company behind brands like Foster’s, Kronenbourg 1664, Desperados, Bulmer, Strongbow and Old Mout, sees itself as the number-one supplier of...
An RTD range without ABV
Non-alcoholic spirit brand Strykk has launched a new range of alcohol-free RTD cans. Available through Funkin cocktails, the range consists of Not G*n & Tonic, and Not R*m & cola. Both available in 12 pack cases.
