Bacardi makes cocktails simple
Bacardi brings the Eristoff vodka brand to the RTD market for the first time with the launch of two new fruit flavoured drinks in cans in time for Christmas.
Babycham is back
Brothers Drinks has acquired Babycham from Accolade Wines, with plans to relaunch the brand this year.
Highland Park unveils a new design
Premium single malt whisky brand Highland Park has unveiled a new packaging and bottle design across its core range, to celebrate its Orkney heritage.
Value appeals in the off trade
Affordability an advantage says CWF
Don’t let St Pat’s day pass you by
WITH lockdown restrictions easing for the hospitality sector, competition for St Patrick’s Day spending should be fiercer this year.
2014 – a big whisky year
THE off-trade should be gearing up for bumper whisky sales during Scotland’s big year. That’s the word from Maxxium UK, the company behind The...
Estrella Galicia builds major Spanish branding investment
Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.
Edinburgh Gin lifts the spirits for Christmas
Edinburgh Gin aims to encourage more consumers to trade up for their gin gifting this year with the relaunch of its Christmas gin edition.
Malibu is tickled pink
Malibu has now released two RTD strawberry products .
New crush in vodka market
THE latest launch from Smirnoff is a raspberry flavoured vodka.
Fans ask for coconut gifts
IN a first for the brand, coconut-flavoured, rum-based drink Malibu has released a Christmas gift pack. The white pack includes snowflake cutouts designed to...
Dolly Parton wines roll out across convenience
Country superstar Dolly Parton and Accolade Wines' range Dolly Wines has rolled out across the convenience channel for the first time with two variants.
Spirits need to chill out to sell more
SPIRITS can benefit from a summer uplift, with customers picking up fractional-sized bottles and cocktail ingredients on their way to parties and barbecues. And...
Sober as a sailor
Suffolk-based brewery Adnams has its eyes on the low and no alcohol opportunity, launching a dealcoholised version of its flagship brew Ghost Ship
Magners set to ‘Share the Craic’ this summer
Cider brand Magners is on the hunt for emerging talent in the UK comedy scene with its new 'Share the Craic' competition and on-pack promo.
Ready and thrilling
New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend
FOR the young adult consumer, innovation is key – be...
