White Claw Tequila Smash cans are against a green background with a red outline on the Strawberry Lime variant and an orange outline on the Mango Passionfruit variant.

White Claw unveils new Tequila Smash brand

Hard seltzer brand White Claw has unveiled its latest brand launch with its new Tequila Smash RTD cans, marking a new first for the brand.

Diageo Leven celebrates half a century

Diageo's largest packaging site Diageo Leven celebrated 50 years of bottling with a commemorative bottle and a visit from the area's local MSP.
Two people clink together cans of Hive Mind Sparking Mead in a 'Cheers' action.

Hive Mind sparkling mead cans roll out to M&S stores

Welsh mead brewer Hive Mind has taken a significant step forward in the retail space with the launch of its Sparkling Mead products in M&S stores.
A promotional image for Bacardi & Coca-Cola cans with people in the top left corner partying with a shot of the can in the centre of the image. To the right the text reads 'Enjoyed Together since 1900'.

Coca-Cola serves up another classic with Bacardí and Coke cans

Drinks giant CCEP has brought the classic bar serve Bacardí & Coca-Cola to cans for the first time with the latest addition to its ARTD range.
Two bottles of Exploration Jamaican Rum

Scottish rum has Jamaican roots

THE GlenAllachie Distillery’s master blender Billy Walker has brought Jamaican flavour to Scotland with the latest additions to the MacNair’s Boutique House of Spirits range.

On-trade sets the new cocktail trends

IT’S often argued that young adults are especially enthusiastic about the launch of new or products and that c-stores should make space on shelves...

Time to return to TV

Magners Irish Cider is making a return to TV screens for the first time in four years, as part of a new major marketing campaign for the brand
Pack shots of GK Barry Echo Falls Fruit Fusion bottles.

GK Barry partners up with Echo Falls for Limited Edition Summer Berries wine

Social media sensation GK Barry has partnered up with Echo Falls wine to launch a new limited-edition Summer Berries Fruit Fusion bottle.
HISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had success with Ginger Grouse, its RTD aimed at 25-40 year-olds.

Ginger set to fly?

WHISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had...

Pack hits back of the net

Budweiser has kicked off its Premier League Competition with an on-pack promotion to celebrate the return of top-flight football in England
Naked Noodle range

Millenials want it in an instant

BECAUSE they live and breathe social media, young adults demand instant gratification, says Mike Benton, head of snacking at Symington’s, the company behind Mug Shot, Naked Noodle and Naked Rice

New malt shaped by the Skye

Isle of Skye Single Malt Distillery brand Torabhaig has launched its new limited edition single malt that has been matured in sherry casks, Cnoc Na Mòine.
A bottle of aperol spritz and prosecco next to two aperol spritz cocktails and canopes

Spritz up wine this season

Capitalising on sparkling wine during Christmas with Aperol Spritz cocktails.

Convenience holds the key

ALCOHOL isn’t the only sector that appeals to students and young workers. Soft drinks is another important category, where companies market strongly to young adults. For...
Stowford press new plastic free packaging

No plastic in sight

STOWFORD Press cider has been relaunched with new plastic-free packaging, tapping into consumer concerns about the environment.

Get in the spirit with fractionals

CHOICE is crucial at Christmas according the firm behind Glen’s Vodka, with fractionals taking on an increasingly important role.
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