Rum brand treks over the Atlantic
PUERTO Rican rum distiller Destilleria Serrallés has its eyes on the UK spirits market.
Lonkero to take UK market by storm
Finnish alcoholic RTD brand Lonkero is set to launch in the UK for the first time as the brand aims to offer an alternative to beers and ciders this summer.
New look for Dry January
Alcohol-free spirit brand Strykk has launched new packaging in time for ‘Dry January’.
Premium wine in gift demand
WHETHER it’s hot and spiced for a party or chilled to serve with dinner, wine continues to be an integral part of the drinks...
Bar lessons
What do 18-30 year-olds want, in drinks and other products? We asked for the latest news, views and merchandising advice from key young adult...
Fruits for summer
SUMMER has truly arrived when berries come into season, so it’s no surprise that sweeter flavours also perform in the off trade
New taste on deck
THERE’S a new addition to the Captain Morgan crew with Captain Morgan Sliced Apple Spirit Drink.
No 9 drinks brand’s dark entry
CHRISTMAS 2013 will be the second festive season for cider market leader Strongbow since its major brand makeover in summer last year and...
Heverlee has a foxy new look
An updated new look for Heverlee lager has hit shelves across the off-trade as the brand aims to offer a more premium look to consumers through the brand.
Liqueurs pack a fruit punch
HALEWOOD Spirits brand Dead Man’s Fingers has expanded its cream liqueurs range with the launch of two variants that pack a fruit punch.
Altos launches Strawberry Margarita ready-to-serve variant
Agave tequila brand Altos has expanded on its range of ready-to-serve cocktails with the launch of its new Altos Strawberry Margarita bottles.
A matter of heritage for Belhaven
Belhaven Brewery is shouting out the importance of legacy when it comes to consumer beer choices noting the brand's three century long history.
Captain Morgan is transformed
Seven new versions of popular rum .
Three up for the cup
Drinks giant follows strawberry and cucumber with a 2016 trio
IT’S not unusual to see flavoured cider launches and limited-edition releases in, or ahead of,...
Marketing blast for Wolf Blass
TREASURY Wine Estates has reignited marketing support for Wolf Blass, debuting the brand’s first live TV ad in the process.
New gin fit for summer
RED Door Highland Gin is welcoming the summer months with the release of a limited edition gin



































