Pack shots of VK Squashka range incluidng Apple & Blackcurrant, Cherries & Berries and Orange & Pineapple variants.

VK introduces new ‘enhanced RTD’ with Squashka range

RTD brand VK has introduced its new range of 'enhanced RTD' drinks with the launch of VK Squashka, inspired by a new TikTok trend for pre-drinks.

A whisky mix

A new single malt whisky designed for mixing has been released by Glenmorangie distillery

Seltzers soaring with Millennials

LOW and no alcohol options appear to be gaining ground in the on and off trades, with RTDs and hard seltzers being no exception.

Miniature option for Brockmans

SHOPPERS looking for a little festive spirit this Christmas can now pick up Brockmans in a miniature giftpack.
Rekorderlig

Sweden in the mix

SWEDISH cider Rekorderlig, which is brewed at a family-owned fourth generation brewery in Vimmerby and is now handled by Molson Coors in the UK,...

Island Bay sailing onto shelves in convenience

Founder and managing director of Island Bay Hard Seltzer, Mudassar Aziz, answers questions on hard seltzer success
Tennent Caledonian introduced Lemon T last year as a competitor to established fruit flavour lower in alcohol beers like Fosters Radler and Carling Zest. Tennents is also about to extend off-trade distribution of its alcohol-free line Tennents Hee Haw. Carlsberg UK’s San Miguel 0.0 and Morgenrot’s Krombacher Non-Alcoholic Pils now compete with established alcohol-free beers like Beck’s Blue. Kopparberg says its Alcohol-Free Pear and Alcohol-Free Mixed Fruit ciders have done so well it has added Alcohol-Free Strawberry & Lime to its range.

Game changer?

Late last year the amount of alcohol allowed by law in the bloodstream of drivers in Scotland was cut. It’s said to have hit...

Quick and easy for the youth

Young adults “love” convenience, according to snack brand Symington’s .
Pack shots of Jam Shed Bubbly Rosé cans.

Jam Shed brings a fizz with new Rosé cans

Jam Shed is set to disrupt the category this coming summer with the launch of its new 'Format Friendly' Bubbly Rosé canned drinks.
Belhaven is driving the opportunity for beer and food pairings for the summer.

Belhaven pushes Euros off-trade opportunities

Belhaven reckons retailers can capitalise on consumers seeking fun in the sun with at-home gatherings – especially with Scotland playing in the Euros.
Tennent's Apprentice Jay Fraser

Brewing up a positive future

A new brewing apprenticeship is set to encourage young people in Scotland to join the industry.

A Virtuous Vodka launch from Sweden

Swedish vodka brand Virtuous Vodka makes its way to UK markets as Love Drinks builds on its distribution range with its first ever vodka brand.
Highland Park bottle and box

Parking up for the third time

Orkney-based distillery Highland Park has launched the latest whisky in its award-winning Cask Strength series.

A premium boom

GREENE King is predicting an exciting year for sport with RBS Six Nations rugby this month, the Rugby World Cup in the autumn and...
JJWR artisanal gold filtered vodka

In from the gold

Vodka brand JJ Whitley has launched a new gold filtered variety and has put it in a golden bottle.

Pernod Ricard brings mixed up sauce for dinners

Pernod Ricard has teamed up with sauce firm Heinz to mix up consumers' dinners with the launch a new Absolut vodka tomato pasta sauce.