Fresh look for heritage brand
GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.
Taking the long view
A new campaign has been launched to highlight ways to drink Jagermeister other than as a shot.
The Root56, a long drink which sees the...
Talonmore secures major Scottish Edge prize
Scottish non-alcoholic spirit brand Talonmore has picked up a major win at the Scottish Edge awards, securing funding of £80,000 as well as the RBS Scale Award.
Nc’Nean pushes whisky innovation
Organic whisky distiller Nc'nean has grown its innovative Huntress range with the launch of the dessert-inspired Huntress Orchard Cobbler.
Going digital with a dram
Ian Macleod Distillers has been reaching out to consumers with a new podcast
New taste on deck
THERE’S a new addition to the Captain Morgan crew with Captain Morgan Sliced Apple Spirit Drink.
Tamnavulin unveils Port Cask Edition
Speyside single malt whisky brand Tamnavulin has grown its core range of Wine Cask finishes with the launch of its new Port Cask Edition.
Captain Morgan is transformed
Seven new versions of popular rum .
Cashing in on Dad’s big day
DRINKS distributor Maxxium UK reckons this month’s Father’s Day provides an excellent sales opportunity for convenience retailers and the firm is urging store owners...
First sip on screen
AHEAD of summer 2016, Guinness has launched a TV ad to promote Hop House 13 Lager, the latest product in its Brewers Project series.
The...
Time to get serious – make the best of cider days
It’s been the undisputed boom product in long alcoholic drinks in recent years – ever since an Irish brand introduced the world to cider...
Quality better than quantity
CONSUMERS are drinking less cider but spending more, with volumes down but the demand for quality up, says Aston Manor Cider.
And it says this...
Stores ‘will be on to a winner’
Convenience store bosses can look forward to a big rise in beer sales during the World Cup, reckons Budweiser.
Cruzcampo introduces Sevilla Orange beer flavour
Heineken UK has unveiled its new variant for its Spanish lager brand Cruzcampo with the new Cruzcampo Sevilla Orange flavour.
Prosecco fizzing
WINE importer and drinks manufacturer CWF reckons that renewed customer confidence will fuel continued growth for the wine market in the UK – in...
A seltzer with bite
American ‘hard seltzer’ brand White Claw has landed in the UK
