Drinks making their mark
CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...
Drams of note for National Scotch Day
National Scotch Day comes on Saturday 27 July and, as such, William Grant & Sons has touted some new launches to stock up on in time for the national day.
White Claw aims for healthy sales
Bosses for the hard seltzer White Claw believe retailers can capitalise on the demand from younger drinkers for lower-calorie options.
Project produces rye pale ale
The Brewers Project range from Guinness is expanding with the launch of Guinness Rye Pale Ale, the latest beer from St. James’s Gate, Dublin.
Nick...
Added twist
INDEPENDENT drinks company Halewood Wines & Spirits has added a raspberry mojito variety to its Caribbean Twist range. It has also made all of...
Beer is racing ahead
A documentary series which tells the story of The Flying Kestrel – a dilapidated 1930s Riley Kestrel car which was restored to its former glory – is at the heart of Kestrel Beer’s latest marketing campaign
Madrà Excepcional launches Zero alcohol beer
Spanish-style lager brand Madrà Excepcional has entered the low- and no-alcohol market with the launch of its new Madrà Excepcional Zero 0.0% beer.
It’s a dead man’s tequila
HALEWOOD has added some Mexican kick to its Dead Man’s Fingers range, with the launch of the brand’s first ever tequila.
Fizz fuels the party spirit
SPARKLING wines such as cava and prosecco are affordable treats to be enjoyed throughout the festive season, according to Freixenet.
And with Nielsen figures...
Island rum rolling out
ISLE of Barra Distillers has launched its first dark rum, Island Dark Rum, at the Royal Highland Show.
Alcohol free craft
Glasgow-based wholesaler JW Filshill has joined forces with British brewer Drynks Unlimited to launch the firm’s alcohol-free craft brews in Scotland
Global Brands sees value in off sales PMPs
Global Brands has grown its portfolio of PMPs in recent months to leverage the benefits of price-marked packaging
Italian living bottled in
Italian beer brand Birra Moretti sets out to bring the beauty of Italy to consumers with new glassware and marketing campaign.
Love Drinks expands La Liqueur
Global drinks firm Love Drinks has expanded on its range of La Liqueurs from Japan with the addition of the new La Matcha Liqueur.
Blend with the future
Ian McLeod Distillers (IMD) has launched a new blended Scotch whisky in partnership with Heriot-Watt University.
Saying it with flowers
Blossom Hill Rhubarb & Plum Spritz is the latest variant to join the brands sparkling wine portfolio





































