Pike Creek

Trio for Speciality

THREE Canadian spirit brands join the Speciality Brands portfolio thanks to a new distribution deal with Corby Spirit and Wine Limited.
A bottle of Altos Strawberry Margarita lies on its side on a wooden table with strawberries around the bottle. There is a bottle of Altos Tequila standing up to its left with a bottle of the Lime Margarita at the top of the image as well as a bottle of the Agave Tequila with lime segments, a barspoon and a measure.

Altos launches Strawberry Margarita ready-to-serve variant

Agave tequila brand Altos has expanded on its range of ready-to-serve cocktails with the launch of its new Altos Strawberry Margarita bottles.

Premium wine in gift demand

WHETHER it’s hot and spiced for a party or chilled to serve with dinner, wine continues to be an integral part of the drinks...

Drink Beer, Win Cash with BrewDog

BrewDog rolls out its 'Drink Beer, Win Cash' promo giving consumers the chance to walk away with cash prizes this summer, with a massive £10k up for grabs.

Match off-trade demand with BrewDog

BrewDog reckons its new stout variant could be a challenger to the category leader as more consumers seek craft beer options in convenience.
Brooklyn Special Effects low alcohol beer

High hops for low alcohol

BROOKLYN Brewery is the latest brand to try its hand at low-alcohol beer, in the shape of its new Brooklyn Special Effects range.
Appletiser, Feminans Ginger Beer and Belvoir Elderflower Pressé

Mixers matter

Long drinks, cocktails and mocktails rise in popularity during the festive season – and not just any soft drink will do, say producers
Crabbie’s

Fruity and Crabbie’s

AHEAD of summer Crabbie’s has added an option to ginger with a new product designed to appeal to young adult customers who prefer sweet...
Jim Bean Welcome Sessions promotion

Turning up the volume

Jim Beam has teamed up with music production team La Blogotheque to launch the Jim Beam: Welcome Sessions

Kopparberg cans are sporting a new look

Sweden has a new kit for World Cup 2022 and Swedish cider brand Kopparberg has unveiled a new look, too.
Bombay Sapphire

Getting ready for summer

Gin brand lands in a can with tonic
Aelder gin

A festive tipple from Scotland’s larder

THE makers of a new liqueur are hoping they can tempt drinkers away from gin this Christmas with something a bit different.
Coming home

Coming home – Diageo launches Voyager whisky

EARLY in the last century the whiskies of John Walker & Sons made their way across the world. Now the whiskies and brands in the...

Bar lessons

What do 18-30 year-olds want, in drinks and other products? We asked for the latest news, views and merchandising advice from key young adult...

Passionate about fruit innovation

Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.

Bringing out Danish heritage

CARLSBERG is taking the first step towards revitalising its flagship brand, with a relaunch of Carlsberg Export from this month and a £15m marketing...