A huge opportunity for spirits
HALLOWEEN creates a huge seasonal opportunity to drive spirits sales, at least according to Johnny Dennys, head of brand and trade marketing at Mast-Jägermeister UK.
Rémy-Cointreau has a spirited range for Christmas
French spirits group Rémy-Cointreau UK is set to help make the Christmas season even more memorable with its varied spirits selection.
Double the reason to celebrate
Herbal spirit maker Jägermeister thinks the fact that the World Cup is taking place so close to Christmas provides retailers with an even stronger sales opportunity.
Share in social media success
Global Brands' brightly patterned designs are to encourage consumers to share pictures of their drink on social media .
Global Brands acquires Skinny Brands low-calorie beer
Drinks giant Global Brands has acquired the Skinny Brands off-trade range as the firm continues to reaffirm its commitment to invest in varied off-trade options.
Mash Gang unveils first core range of alcohol free beer
Trio of innovation to capitalise on rising demands
ALCOHOL-FREE (AF) beer brand Mash Gang has launched a new permanent core range of its beers across...
New taste on deck
THERE’S a new addition to the Captain Morgan crew with Captain Morgan Sliced Apple Spirit Drink.
Whisky galore in c-stores
CHRISTMAS has always been a key selling period for spirits, but this festive season retailers may want to consider recent shifts in consumer behaviour.
De Kuyper keeps cocktails convenient
De Kuyper Royal Distillers aims to simplify the at-home cocktail serve with its new range of RTD cocktail options made with William Grant & Sons.
Hendrick’s home grown
HENDRICK’S Gin has joined forces with the Cucumber Growers Association to encourage consumers to grow their own crop of the popular G&T garnish
Sun shines on off sales
GROWTH for barbecue occasions in the UK was huge during the pandemic.
Sarti Rosa aperitif lands in the UK
Italian aperitif brand Sarti Rosa has made its way to the UK as the Campari Group aims to drive up excitement for the Spritz cocktail market.
Fizzing towards £100m increase
THE team behind sparkling wine brand Freixenet has unveiled a new category blueprint that it reckons could help retailers unlock more than £100m worth...
Funkin elevates higher ABV cocktails range
RTD cocktails brand Funkin Cocktails has unveiled the new look for its higher ABV cocktail range Double Shot to help drive awareness of the drinks.
Low-cal indulgence
INDEPENDENT distiller Pure has launched a new low alcohol vodka to celebrate its first birthday
Small bottle but big sales
Disputing the wisdom that ‘bigger is better’, demand for alcohol miniatures has been rising steadily in recent years
