Four Loko rolls out new Camo Mango flavour
Vodka-based RTD brand Four Loko has unveiled its latest bold new flavour with the launch of Camo Mango, brining its range to a total of 10 variants.
Rascal is aiming for dizzy heights
RELEASED just in time for summer, Thatchers has relaunched its Rascal Cider with a brand new look.
New research shows that half of young adults cutting down on booze
Young people seem to be content to go without alcohol or use low-alcohol products to moderate their drinking according to new research.
Win a Lovely Drop with Guinness
Irish stout brand Guinness is set to give back to retailers and consumers alike with its new Lovely Drops digital platform offering a host of prizes to be won.
Marketing blast for Wolf Blass
TREASURY Wine Estates has reignited marketing support for Wolf Blass, debuting the brand’s first live TV ad in the process.
Convenience retail chiefs voice fears over MUP increase to 65p
Convenience retail leaders are warning that the rise in alcohol minimum unit pricing (MUP) will hit struggling stores and communities, and lead to more crime.
Star beers feel the squeeze
Premium lagers once swept all before them but now standard-strength brews, ciders and ales are biting back
PREMIUM lager, once the fast growing darling of...
Tin cider formats are on to a winner Aston Manor says
Aston Manor points to the value presented to consumers with a variety of formats across the cider category including can as well as larger bottle formats.
A premium year
Changing preferences mean premium alcohol is predicted to do well in 2020
Taking the long view
A new campaign has been launched to highlight ways to drink Jagermeister other than as a shot.
The Root56, a long drink which sees the...
June Gin introduces a tropical touch with new Mango & Passionfruit spirit
Premium spirits firm Paragon Brands has launched its new June by G'Vine Mango & Passionfruit gin to bring a tropical touch to summer.
Bring in flavours from the land of the rising sun
Convenience retailers can bring Japanese flavours to consumers in an entirely different way with the new range of spirits from The Wasabi Company.
Supporting beer sales in Scotland
Success in the off trade was more important than ever for beer brands last year, as Covid restrictions closed off other key routes to market.
Glenfiddich gets refitted
New packaging design for Glenfiddoch's 12 and 15 Year Old whiskies .
A century of waiting
Halewood Artisinal Spirits has released the first single malt whisky to be produced in Edinburgh for almost 100 years.
Funkin celebrates 25 years with new prize promo
Funkin Cocktails is offering shoppers the chance to win big from a massive pool of prizes worth up to £25,000, including a trip to Barcelona.
