Pack shots of Foster's Classic Lager and Foster's Proper Shandy with the summer 2026 promotion.

Heineken rolls out new Aussie promo for Foster’s

Lager brand Foster's has unveiled a new on-pack promotion offering shoppers the chance to win a holiday to Australia to watch the darts.

First sip on screen

AHEAD of summer 2016, Guinness has launched a TV ad to promote Hop House 13 Lager, the latest product in its Brewers Project series. The...
kopparberg-cherry

Cherry springs into off trade

Supermarket debuts new fruit cider flavour as Kopparberg extends range
Polar Monkeys Mandarillo IPA

A tropical new brew

Nordic craft brewer Theodor Schiotz Brewing Co. has extended its Polar Monkeys range with the launch of a summer brew – Mandarillo Session IPA.
A selection of Kestrel been cans

Kestrel flies the flag for St Andrews Day

Kestrel Beer and Scotland’s National Chef, Gary Maclean launch a new campaign to make St Andrew’s Day a major moment in the industry.
A bottle of Stirling Distillery's Classic Gin stands next to a glass with a drink serve as a hand places some basil into the drink.

Stirling Distillery rolls into Co-op stores

Stirling Distillery has secured listings in 16 Co-op stores across Scotland, aiming to introduce its nettle gin to more shoppers in the country.
Opihr-RTD-cans-Orange-&-Ginger

Opihr gins land in cans

OPIHR Gin has added some spice to the RTD can category with its latest launch
Smirnoff and Haig club RTD

Can do attitude from Diageo

Spirits giant expands its RTD offer
Ben Lomond Open gin sits on a table with gin serves in glasses to the side with cocktail making tools.

Ben Lomond Gin tees off at The Open

Ben Lomond Gin has marked the start of The 152nd Open golf tournament with the launch of Ben Lomond The Open 2024 Special Edition gin packs.
JJ Whitley bottles

Fruit flavour from Whitley

Two new flavours have joined the JJ Whitley Vodka range
Edinburgh Gin Lemon and Jasmine

A citrusty spin on gin

Edinburgh Gin has expanded its range of flavoured vodkas with the addition of a new citrus flavour.
Bottles of Hive Mind Tavern Mead Wildflower, Hedgerow and Spiced all stand together against a white background with their silhouettes cast in front of them.

Hive Mind expands Tavern Mead range

Welsh mead producer Hive Mind has expanded on its Tavern Mead range with the introduction of two new variants to the line-up.

Spirited success

SPAR hit the back of the net twice at the BBC Good Food Drinks Taste Awards 2021 – scoring two gold medals.
captain-morgan-limited-edition-bottles

Captain Morgan is transformed

Seven new versions of popular rum .
Bottles of smirnoff cherry drop flavoured vodka

New flavour drop for Smirnoff with cherry varient

Diageo has gone back to the fruit bowl for its new Smirnoff variety, Cherry Drop, which launches to the off-trade in February.

Pressing on with cider

Last year saw many consumers wake up to the benefits of shopping local, changing cider category trends in the process