Nostalgic 15 year old malt
THE newest release from Benromach has a taste of nostalgia according to the distiller.
The 15 Years Old expression is now available and chief operating...
Coca-Cola builds momentum for Absolut Sprite
CCEP is set to capture sales for those spur-of-the-moment social occasions this summer with its new campaign for its ARTD can Absolut Vodka & Sprite.
Spirit of home
BEER may be seen as a big-night-in staple but many spirits firms have been arguing for some time that retailers shouldn’t underestimate the growing...
Island beer sets sales
Italian lager brand Peroni has launched a new light lager in time for the summer months aiming to drive further excitement across the beer category.
Easy over summer ice
COCKTAILS feature in many summer garden parties and barbecues and retailers can take advantage of their popularity by suggesting recipes for summer cocktails and...
Old pals come to the party
Everybody's favourite old guys, Jack and Victor, are making a bid to be at Christmas parties all over Scotland with the release of a festive version of their blended Scotch whisky.
Captain set to deliver online
CAPTAIN Morgan has teamed up with Buzzfeed to promote its white rum.
The campaign will also run on television and on other digital platforms.
Head of...
Whisky start-up unveils first bottled experimental series
Whisky bottling start-up firm The Tailored Spirits Co. has unveiled its first series of single malt whiskies in a bid to explore the experimental side of whisky.
Lion purrs in surprisingly smooth Scotch push
A smooth, dapper lion is the face of Whyte & Mackay in its new ads.
The campaign portrays the lion as a gentleman enjoying a...
Grape choice
QUOTING Nielsen Scantrack research published in August 2015, Shloer says it is the biggest-selling adult soft drink brand in the Scottish take-home market, accounting...
WKD aims to create a rush for blush
SHS Drinks is setting out to attract the new generation of RTD consumers with the launch of WKD Blush.
The new line – a 4% ABV,...
Bringing the on trade home
CWF says value options a smart choice
Belhaven celebrates the very best in what Scotland has to offer
Dunbar brewery Belhaven looks to boost up support for local Scottish food and drink to help bring more sales for local convenience stores.
Lonkero to take UK market by storm
Finnish alcoholic RTD brand Lonkero is set to launch in the UK for the first time as the brand aims to offer an alternative to beers and ciders this summer.
Premium trend from bar to home
HABITS developed by drinkers in the on-trade are finding their way into the home and this is creating demand for premium mixers in the off-trade
Make it a party for everyone
IT’S now virtually impossible to ignore alcohol-free alternatives during the festive season
