VK introduces new ‘enhanced RTD’ with Squashka range
RTD brand VK has introduced its new range of 'enhanced RTD' drinks with the launch of VK Squashka, inspired by a new TikTok trend for pre-drinks.
Glen’s expands with flavours
Major NPD for stalwart Scottish spirit
Global Brands pushes be. RTD cocktails
Global Brands has been providing insights into the RTD category – and has shouted out its new be. range that matches consumer desires for ready-to-drink cocktails.
Glenmorangie offers eastern flavours
Capturing the sensory wonders of Tokyo in a bottle
ROSSSHIRE-based distillery Glenmorangie has delivered a unique taste of Japan with the launch of its latest...
Mexcellent to drink at home
While shoppers may be stepping out on the town less, they are willing to travel further with their beer choices, creating a great opportunity for world beer brands
Ready and thrilling
New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend
FOR the young adult consumer, innovation is key – be...
Strongbow strings up Strawberry
Strongbow strings up another piece of NPD with the launch of its new Strawberry Cider variant in time for summer, exclusive to Tesco Group stores.
Reducing calories not taste
Cranes Drinks has released a range of naturally light ciders that allow consumers to enjoy everything they would expect from a cider, but in a more waistband-friendly format
Kopparberg launches ‘Bring me Sunshine’ campaign for summer
Swedish cider brand Kopparberg has unveiled what it has called its "biggest national campaign" to date with the new 'Bring Me Sunshine' marketing.
Italian living bottled in
Italian beer brand Birra Moretti sets out to bring the beauty of Italy to consumers with new glassware and marketing campaign.
New look on the Hoek
South African Fairtrade wine range Fish Hoek has had its bottles redesigned by Accolade Wines
Global Brands bolsters pre-drinks with Quadz
Drinks giant Global Brands reckons it can shake up pre-drinks with the introduction of Quadz that has been designed with the occasion in mind.
Fynoderee auctions off rare bottle for RNLI
Fynoderee Distillery co-founders Paul and Tiffany Kerruish have auctioned off the first bottle of their new Refuge Manx Rum to raise funds for the RNLI.
Craft range in freeze
PERTHSHIRE-based Inveralmond Brewery grew sales last year to the equivalent of more than 1.9m pints.
With that growth achieved and more targeted in shops and...
Global Brands sees value in off sales PMPs
Global Brands has grown its portfolio of PMPs in recent months to leverage the benefits of price-marked packaging
One Stop announces reset for its off-trade selection
Convenience retail franchise One Stop has completed its third range reset of the year so far with a revamp across its beer, wine and spirits selection.
