New look for new drinkers

Market leader rings the changes and seeks another million RTD fans CELEBRATING its 20th birthday, WKD has taken on a new look to welcome a...
Scottish Grocers' Federation chief executive Pete Cheema.

Further alcohol marketing consultation welcomed

Convenience retail and alcohol industry leaders have backed the Scottish Government’s decision to consult further with stakeholders over any new alcohol marketing regulations.
Pack shots of Four Loko Remix Pulse and Remix Blitza variants.

Four Loko unveils new high ABV Remix range

RTD brand Four Loko has unveiled its next evolution with the launch of its high-ABV Remix range, complete with two new flavour variants.
pink Hooch can and bottle

Trio join Global’s portfolio

Global Brands Limited, known for VK and All Shook Up alcohol brands, has announced the purchase of the Hooch, Hooper’s and Reef brands from Molson Coors.

Mulling it over until January

TRADITIONAL cider brand Henry Westons has relaunched its Mulled Cider for the winter season. Available from now until January it’s described as a “classic...

A peachy new Beefeater SKU

Pernod Ricard has added some fruit flavour to its Beefeater brand with the launch of a new peach and raspberry variant
Pack shots of Jam Shed White Blend.

Jam Shed introduces new White Wine Blend

Wine disruptor brand Jam Shed has launched a fruity new White Blend variant to its range, exclusively for Morrisons stores in the UK.
Chivas Regal

A cover that’s tailor-made

JUST in time for Christmas, deluxe whisky brand, Chivas Regal, has joined up with Savile Row tailor, Patrick Grant, to launch a gift tin...
Emma Doran sits in a pub with pint of Magners cider and a bottle on the table next to her.

Magners set to ‘Share the Craic’ this summer

Cider brand Magners is on the hunt for emerging talent in the UK comedy scene with its new 'Share the Craic' competition and on-pack promo.
Highland Park bottle and box

Parking up for the third time

Orkney-based distillery Highland Park has launched the latest whisky in its award-winning Cask Strength series.
Crocodile Diamonte new packaging

Reptilian pack design

FRENCH winery Joseph Castan has taken inspiration from the history books for its latest wine launch.
Pack shots of Madrí Excepcional Limón four packs as well as single cans.

Madrí Excepcional unveils new Limón beer

Spanish-style lager brand Madrí Excepcional has unveiled its new Limón variant, blending the lager together with natural lemon flavourings.
Dead Mans Fingers

Rum brand rolls out RTD cans

Dead Man’s Fingers has entered the ready to drink category with the launch of a new canned range.

Time to get the beers in

BIG nights in, especially sports-related big nights in mean beer to many shoppers. It will be important to have the main Scottish market leaders...
Iain Mason, Aldi's National Beer Lover

Aldi Scotland crowns East Kilbride local as its national beer lover

Aldi's National Beer Lover is unveiled as East Kilbride local Iain Mason, after he impressed judges with his home pub.
Bottles of Mad Bush lager showing label with clydebank fc logo

A Clydebank brew

A small independent brewer has been flying the flag for Clydebank FC – attracting local fans in the process.