Value focus for Beefeater
Pernod Ricard has put value front and centre with its latest Beefeater launch
A brush with Spanish art
CAMPO Viejo is bringing the street art of Spain to the wine shelf on limited-edition labels.
Renowned street artists Okuda and Remend have created the...
Old pals come to the party
Everybody's favourite old guys, Jack and Victor, are making a bid to be at Christmas parties all over Scotland with the release of a festive version of their blended Scotch whisky.
Fizz on the go with Lambrini
LAMBRINI has entered the alcohol spritz category with the launch of a new range of RTDs.
A world of cider on the shelf
SOUTH African cider brand Savanna, which claims to be the fourth best selling cider in the world, has appointed SHS Sales & Marketing to...
BrewDog makes it personal Punk
BrewDog is out to make it personal for Punk IPA as the craft brewer celebrates the brand's 17th birthday with some customisable cans.
Eden Mill aims for whisky cocktail lovers
Independent distiller Eden Mill has teamed up with East Neuk Salt Co. to launch a new Smoked Salt Sugar Syrup to pair with its The Guard Bridge whisky.
Crafting solutions for sales
The year ahead has plenty of consumers concerned about their wallets. As such, there will be plenty looking to cut out or replace certain luxuries that might be too expensive to carry on.
Joining together for fun event
AS the country began to ease its way out of lockdown, with social distancing measures still in place, Absolut Vodka hosted a virtual music and comedy event.
Scotland’s top alcohol brands: 2. The Famous Grouse
Scottish Grocer puts the spotlight on the top Scottish take-home alcoholic drink brands in Scotland using the list compiled by Kantar, here taking a look at brand No.2 – The Famous Grouse.
The Cairn Distillery encourages exploration with blended malt whisky range
The Cairn Distillery is set to give avid whisky drinkers a glimpse into its future through its range of blended malt scotch whisky, CRN57°.
Badger set on c-store expansion
BADGER Beers has the convenience sector in its sights, as the brewer targets growth for its Fropical Ferret IPA.
Stivy’s says: why stop at vodka?
RETRO flavours similar to those that inspired Stivy’s vodka liqueurs have a new incarnation – in cider. VC2 Brands, the company behind Stivy’s, Boë...
Bacardi unveils a new era for Martini vermouth
Spirits giant Bacardi Limited has unveiled a new look and bottle shape for Martini vermouth in a bid to bring more premium credentials to the brand.
Andrew Peace wine partners with cricket legend Matthew Hoggard
Cricket legend Matthew 'Hoggy' Hoggard is set to front a new marketing campaign for Aussie wine brand Andrew Peace this summer.
Master of its own destiny
MALT whisky brand Glenfiddich is celebrating its 126th birthday with a global advertising push that celebrates the brand’s many years of family-owned independence.
The strapline,...







































