Cracking the code
CONSUMERS will be able to get quick access to cocktail classes this Christmas, thanks to a new festive initiative from Pernod Ricard.
Fruit choice expanded
SWEDISH cider brand Kopparberg has put its name on a fruit lager for the first time.
Already with two craft beers in its portfolio, it...
Clink with pink wine
WINE brand Jam Shed is looking to tap into demand for rosé varietals, with the launch of its first pink variant: Jam Shed Californian Rosé.
Chill to your advantage
BEER, cider and other long drinks play an important role in serving the big-night-in market, and beer has a strong appeal to TV football...
Heineken launches Halloween marketing for Strongbow
Heineken UK has kicked off a new spine-chilling campaign for Strongbow cider to tie in the with popularity of the drink during the Halloween season.
Zinging into summer
DIAGEO has expanded its vodka brand Cîroc with the release of a new citrus flavour in time for summer
Growth of gluten free
TENNENT Caledonian has launched Gluten Free T, a 5% abv premium gluten-free lager in selected Tesco stores.
Keith Lugton, Tennent Caledonian master brewer, said: “Gluten...
New look aims to attract new enthusiasts
TOMATIN Highland Single Malt Scotch Whisky has a new look as part of a package designed to raise awareness of the whisky with new...
A makeover for Shloer
Shloer has revealed its new logo and graphics as part of a brand-wide redesign .
Beer and cider boom
Heineken has generated £448m of additional value sales in the last two years
Isle of Raasay rolls out third cask strength whisky edition
Hebridean distillery Isle of Raasay has introduced the third edition of its Cask Strength series with a 61.6% ABV single malt whisky.
Wonderland Cocktails shakes up new additions
BrewDog is set to shake up the cocktail category with the addition of five new cocktails for Wonderland Cocktails Co, bringing the range to 10 drinks.
Low alcohol is sparkling
Demand for low and no alcohol alternatives continues to grow .
Chivas Brothers shares sustainability knowledge
Chivas Brothers is sharing its sustainability technology developments with others in the whisky industry in a bid to cut emissions.
New format for c-stores
Staropramen launches multipack
A Clydebank brew
A small independent brewer has been flying the flag for Clydebank FC – attracting local fans in the process.




































