Turning up the heat
American bourbon - and its sweeter flavour- have been growing in popularity
Grouse set for huge TV flight
CHRISTMAS is an extremely important time for spirit sales, especially whisky with a third of total whisky volume being sold during the festive period,...
Gin with a curious trick
Edinburgh distillery Old Curiosity has got into the festive spirit with the launch of a colour changing Christmas gin
Lion purrs in surprisingly smooth Scotch push
A smooth, dapper lion is the face of Whyte & Mackay in its new ads.
The campaign portrays the lion as a gentleman enjoying a...
Free from set for a scorcher
With consumers increasingly considering their health, alcohol-free wines like Eisberg Alcohol-Free may be a popular choice
NPD hits the mark
SOMERSET cider brand Thatchers is enjoying time at the top following the successful launch of its Blood Orange variant.
Oz brand says bring it anywhere
AUSTRALIAN wine brand McGuigan Wines has launched a major advertising campaign in the UK and Ireland to encourage consumers to “Bring a McGuigan”.
The campaign,...
Matching various Burns Night whisky tastes
The experts at Eden Mill Distillery have been highlighting to convenience retailers the importance of stocking a variety of whiskies to suit different Burns Night consumer tastes.
Reassessing booze prices
The Scottish Government has been consulting industry stakeholders on the effects of the minimum unit price (MUP) for alcohol.
White Claw rolls out Blackberry flavour for new season
Hard seltzer brand White Claw has launched a new limited edition variant for the autumn with the roll out of its new Blackberry flavour across the off-trade.
Ready to soar?
IF there’s one drinks category that could be thought of as appealing specially to young adults it’s probably ready-to-drink (RTD) products.
But we can see...
Colourful pack can turn heads
Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
We three gins
GIN enthusiasts have a trio of new expressions to add to their Christmas wish lists
Franklin & Sons adapts to changing tastes
As consumers' tastes shift in the spirits market, so too will their desire for the mixers that come with them and Franklin & Sons reckons it can meet this.
White Claw unveils new Tequila Smash brand
Hard seltzer brand White Claw has unveiled its latest brand launch with its new Tequila Smash RTD cans, marking a new first for the brand.
Badger set on c-store expansion
BADGER Beers has the convenience sector in its sights, as the brewer targets growth for its Fropical Ferret IPA.





































