Heineken Green Paper presentation

Beer and cider boom

Heineken has generated £448m of additional value sales in the last two years
The left image has a bottle of Luxardo Aperitivo stands next to The Pink Aperitivo serve with oranges, herbs and nuts around the glass. The image on the right has a bottle of Luxardo Limoncello with a Luxardo Limoncello Spritz serve next to it on with a blue and white tea towel next to the glass on the table.

Spritz of refreshment from Luxardo

Italian drinks brand Luxardo is set to help consumers enjoy some simple cocktail serves this summer with two drinks for its Limoncello and Aperitivo spirits.
Silk Road Rum

Spicing up the rum category

Provided you haven’t been living in a dark hole, you should know about the astronomical rise of gin over the last few years.
Guinness no alcohol

A stout without the alcohol

Fans of Ireland’s most famous stout can now pick up an ABV-free version of Guinness.
Smirnoff berry

Time is ripe for berry flavours

Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.

It’s a dead man’s tequila

HALEWOOD has added some Mexican kick to its Dead Man’s Fingers range, with the launch of the brand’s first ever tequila.
Pack shots of the new slimline can format for Jack Daniel's & Coca-Cola range of RTDs.

Jack Daniel’s & Coca-Cola launches new slimline can format

Alcoholic RTD brand Jack Daniel's & Coca-Cola has unveiled a new 330ml slimline can across its entire range of flavours to build stand out on shelf.

Diageo makes big eco pledge

Spirits giant Diageo has launched a new ten-year sustainability action plan
A bottle with Eden Mill Pedro Ximénez Single Cask sits on a table with food on plates and a nosing glass with a sample of the whisky inside.

Eden Mill launches rare PX cask bottling

Independent distillery Eden Mill has kicked off its new rare single cask bottlings series with the launch of its Pedro Ximénez Single Cask.

Thirst for flavour

THE lighter, sweeter flavours of fruit cider, said to be especially popular with young adults, have helped to spur growth in the overall cider...

Study up on latest flavours

RTDs are becoming increasingly popular with young adults and are now worth £225m in the off-trade, says Global Brands. The company owns a full portfolio...
Staropramen 12x330ml bottle multipacks feature Paramount+ illustrations for maximum visibility on shelves.

Staropramen’s blockbuster Paramount+ promotion

Drinks giant Molson Coors Beverage Company has teamed up with streaming service Paramount+ for a Staropramen on-pack promotion that aims to create “the perfect night in” for consumers.
A bottle of Eden Mill Golf Gin sits on grass with a rock formation in the background.

Eden Mill tees off on new Golf Gin

Independent Scottish distiller Eden Mill has revamped its Golf Gin product with its ingredients now sourced from the Old Course in St Andrews.
A man in a kilt stands against a sunset in the Highlands with a bottle of Ben Bracken whisky in his hand and a glass with the whisky inside in the other.

Lidl pokes fun at Harrison Ford ad following whisky win

Discounter stores firm Lidl has marked its latest award win at the World Whisky Awards 2025 with a new tongue-in-cheek ad for the Ben Bracken Single Malt.
Headshot of Lesley Ann Gray

Cheers to beers and fine drams

Lesley Ann Gray, strategic lead for Scotland at market research company Kantar – which provides the listing of the top 50 Scottish non-alcohol brands in Scotland and the top 10 Scottish alcohol brands in Scotland, analyses the year for the leading Scottish brands in Scottish food and drink retailing.
Paloma Faith Boe Gin

Having Faith in local gin

Singer Paloma Faith has teamed up with Boë Gin for the Stirling-based brand’s latest marketing campaign.