The limited-edition Absolut vodka bottle.

Pernod Ricard launch Absolut limited edition

The Absolut Vodka brand, owned by Pernod Ricard, has revealed a classy new limited-edition bottle.
Pack shots of the new Strongbow Strawberry including a single 500ml bottle as well as a four pack of 440ml cans.

Strongbow strings up Strawberry

Strongbow strings up another piece of NPD with the launch of its new Strawberry Cider variant in time for summer, exclusive to Tesco Group stores.
McEwan’s Champion, ale,

Fresh look seeks shelf appeal

ONE of Scotland’s best selling bottled ales has a new look. According to IRI figures to October 2014, McEwan’s Champion is the second-best-selling bottled...
Beavertown Bones lager

A bare bones lager

Beavertown Bones is a 4.4% ABV lager brewed with a focus on freshness. The new brew is available in 330ml cans. It is already on sale in the on trade and available through Beavertown’s website, priced at £2 per can.
Martin Compston stands in a pub with a bottle of The Famous Grouse and a cocktail serve next to it.

The Famous Grouse flies with Martin Compston in new campaign

Whisky brand The Famous Grouse has brought in Line of Duty star Martin Compston to front its new Scottish Rugby campaign in time for the Six Nations.
Belhaven beer

Belhaven pushes its local roots across its beer

Provenance of a brand matters to consumers, making local products like Belhaven beers key must-stocks for the year ahead.
Buzzballz cocktails on ice

RTD bounces into stores

Buzzballz cocktails have landed in Scotland, following runaway success in the USA.
54a_tmb_1014

Joining the craft

FORMER prime minister Gordon Brown bounced back on to the political scene recently. But, if historians in the future debate his impact on the...
The Smart Up Drinks Lab bottles

More fizz less guilt

Port Glasgow firm The Start-Up Drinks Lab has launched Kir Refusal, describing it as a guilt-free fizz
Mark Thomson

Scots catching up

The long alcoholic drinks market has become very interesting in recent years. Off-trade growth has been decent in the last 12 months and craft...
A pink, yellow and purple can design

Four Loko launches Hawaii flavour

Launch takes the flavour range of the no1 RTD brand in Scotland to 10 Four Loko has launched a new tropical flavour of its...
Pack shot of Madrí Excepcional Zero 440ml can with a four pack.

Madrí Excepcional 0.0% unveils new canned format

Premium lager brand Madrí Excepcional 0.0% has unveiled its new canned format in a bid to build up accessible, convenient options in the sector.
WKD Berry Blast

A blast of fruit for the summer

BLASTING onto shelves in time for summer, SHS Drinks has launched a new limited edition WKD variant.

Absolut-ly ideal for hot weather

New flavour of RTD cans released
Pack shots of Four Loko Remix Pulse and Remix Blitza variants.

Four Loko unveils new high ABV Remix range

RTD brand Four Loko has unveiled its next evolution with the launch of its high-ABV Remix range, complete with two new flavour variants.
A can of Vault City Dubai Style Chocolate Pistachio Imperial Pastry Stout stands on a table with a chocolate bar balanced on top of the can, a glass with the stout inside it to the left of the image and bars of Dubai-Style Chocolate piled up to the right of the can.

Vault City brews into Dubai chocolate trend with new stout beer

Edinburgh sour beer brewer Vault City has unveiled its latest dessert stout brew with a new beer inspired by the viral Dubai-Chocolate trend.
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