Multipack plastic in the bin
Heineken has launched new plastic-free multipack packaging across UK supermarkets.
Glasgow 1770 whisky unveils Bourbon Cask Single Malt to core range
The Glasgow Distillery has unveiled its latest expression for its core range with the new 8-year-old Glasgow 1770 Bourbon Cask Matured whisky.
Madrà Excepcional launches Zero alcohol beer
Spanish-style lager brand Madrà Excepcional has entered the low- and no-alcohol market with the launch of its new Madrà Excepcional Zero 0.0% beer.
Glasgow Distillery rolls out for Christmas
The Glasgow Distillery is set to help whisky fans to celebrate even more this Christmas, with new limited edition launches and a city centre showcase.
Share in social media success
Global Brands' brightly patterned designs are to encourage consumers to share pictures of their drink on social media .
Adding winter to core sales?
FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers.
“The Christmas season constitutes a full...
Small bottle but big sales
Disputing the wisdom that ‘bigger is better’, demand for alcohol miniatures has been rising steadily in recent years
BrewDog marks 18 years of Punk with on-pack promo
BrewDog has marked 18 years of its flagship Punk IPA brew with the launch of a new on-pack promo offering consumers an exclusive £10 meal deal.
Three up for the cup
Drinks giant follows strawberry and cucumber with a 2016 trio
IT’S not unusual to see flavoured cider launches and limited-edition releases in, or ahead of,...
Disaronno builds the cocktail opportunity in summer
Cocktails have been in high demand ever since lockdown and Disaronno reckons this can offer retailers a chance for link-up sales and increase basket spend.
Moo-ving into vodka
Molson Coors has expanded into the vodka market for the first time with the addition of the Black Cow brand to its wide range of alcoholic drinks.
PET extensions take the party outdoors
AS more people socialise outdoors during summer – with barbecues and garden parties at home and by attending outdoor concerts or having picnics on...
Lidl pokes fun at Harrison Ford ad following whisky win
Discounter stores firm Lidl has marked its latest award win at the World Whisky Awards 2025 with a new tongue-in-cheek ad for the Ben Bracken Single Malt.
First sip on screen
AHEAD of summer 2016, Guinness has launched a TV ad to promote Hop House 13 Lager, the latest product in its Brewers Project series.
The...
Citrus for Christmas
LAUNCHING in time for Christmas, the latest expression from Bombay Sapphire brings the flavour of Murcian Fino lemons to the foreground.
New look on the Hoek
South African Fairtrade wine range Fish Hoek has had its bottles redesigned by Accolade Wines








































