Stay part of the party

Eisberg reckons it has Christmas sorted for consumers looking to cut back on alcohol consumption with its latest launch.
Pack shots of White Claw Pineapple and White Claw Passion Fruit.

White Claw rolls out new flavours for the summer

Hard seltzer brand White Claw has geared up for the summer months with the launch of two limited edition flavours in Pineapple and Passion Fruit.
Delighted with its success so far, Hendrick’s is still seeking out new consumers.

Bringing even more into gin

A 20-year overnight success story

Rugby at the Mill

SCOTTISH craft gin brand Eden Mill has become the first official gin partner of Scottish Rugby and the country’s professional rugby sides Glasgow Warriors...
48a_tmb_1014

2014 brings a hot season to build on

CIDER, of all types,traditionally does well in summer. So, with some decent weather to enjoy this year, was it a boom time for cider...

Study up on latest flavours

RTDs are becoming increasingly popular with young adults and are now worth £225m in the off-trade, says Global Brands. The company owns a full portfolio...

On-trade sets the new cocktail trends

IT’S often argued that young adults are especially enthusiastic about the launch of new or products and that c-stores should make space on shelves...
46c_tmb_1014

Own-label first for Country

BESTWAY and Batleys’ own-label cider Country Choice has added two new fruit-based ciders to its off-trade range. The two new lines – Country Choice Dark...
Absolut range refresh

Absolut mixes it up

Pernod Ricard has relaunched the Absolut flavoured vodka range with a new look and reformulated liquid.
The joint venture between Palestine's Taybeh Brewing Co. and Brewgooder, will see the Sun & Stone brand stocked in 1600 Co-op stores.

Co-op to stock Palestinian beer

Palestine’s first and oldest microbrewery, Taybeh Brewing Co., has secured a listing with Co-op to stock a new lager it has created called Sun...
Pack shots of Rosaluna Mezcal.

US mezcal brand Rosaluna lands in the UK

All-natural mezcal brand Rosaluna has made its way to the UK offering a taste of the popular Mexican spirit to consumers with a well established heritage.
Pack shots of BrewDog Orange Crush and BrewDog Fruit Burst.

BrewDog taps into fruity demand with exclusive beers

Scottish craft brewer BrewDog is set to tap into the demand for some fruity beers with the launch of two new brews exclusive to the convenience channel.

Spending big on Thatchers

BLOOD Orange is the flavour of the day at Thatchers, as the cider brand throws marketing weight behind its latest piece of NPD.

Edinburgh Gin with Izzard on the Fringe

Edinburgh Gin has launched the latest limited edition gin in its Edinburgh Gin Presents initiative with comedian Suzy Eddie Izzard.
beer, Inveralmond Brewery

Craft range in freeze

PERTHSHIRE-based Inveralmond Brewery grew sales last year to the equivalent of more than 1.9m pints. With that growth achieved and more targeted in shops and...

Vault City rolls out Last Christmas Wham sour

Edinburgh-based sour beer brewery Vault City has rolled out a festive brew inspired by a duo of 80s favourites with its Last Christmas sour beer.