Malibu summer campaign

Raising spirits

Pernod Ricard is inviting consumers to keep the summer alive all year round, through the latest campaign for Malibu.
A bottle of Madrí Excepcional Zero stands on a table with a bowl of olives to the right and a bowl of cheese stuffed tomatoes to the left with a Madrí Excepcional branded glass behind the bottle.

Madrí Excepcional launches Zero alcohol beer

Spanish-style lager brand Madrí Excepcional has entered the low- and no-alcohol market with the launch of its new Madrí Excepcional Zero 0.0% beer.
Captain Morgan TV advert

Rum sails back onto television

Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now
A bottle of Isle of Raasay Cask Strength Third Edition whisky stands next to the packaging for the whisky against a grey background.

Isle of Raasay rolls out third cask strength whisky edition

Hebridean distillery Isle of Raasay has introduced the third edition of its Cask Strength series with a 61.6% ABV single malt whisky.
Pack shots of Brooklyn Brewery Bel Air Sour, Fonio Rising Double Pilsner and Black Chocolate Stout cans.

Brooklyn Brewery rolls out trio of new beers

Craft beer brand Brooklyn Brewery has unveiled a trio of limited edition brews to appeal to wider variety of consumers in the off-trade.
Pack shots of Jameson Ginger Ale & Lime RTD cans.

Jameson rolls out new whiskey based RTD cans

Irish whisky brand Jameson has made a comeback to the ready-to-drink category with the return of its Jameson, Ginger Ale & Lime cocktail cans.

40th birthday on the neck

NEW Zealand wine brand Brancott Estate has introduced an on-pack promotion as part of its 40th birthday celebrations. The competition, on bottle neck tags and...

Barefoot toe in the market

COULD some of your customers do with a smaller shoe size over Christmas? Ahead of the festive and party season Gallo-owned Californian brand Barefoot Wine...
Can and 3 botttles heineken

Licensed to chill

HEINEKEN has launched a limited edition range of James Bond-branded packaging to mark the release of No Time To Die next month.
cider, Merrydown, Sheppy’s,

Merrily making a meal of cider

FOOD matching will be a priority for Merrydown promotion in 2015. Debs Carter, marketing director alcohol at SHS Drinks, said: “Cider and food matching represents...

Dreaming of a gin Christmas

GIN in teacups is no longer the preserve of the secret tippler in prohibition Chicago. Super premium brand Hendrick’s has a gift pack, called...
Bottles of Breezer consisting Zesty Orange, Zingy Lime and Crisp Watermelon all stand on a wooden table with a beach scene in the background behind the bottles.

Bacardi Breezer makes its official comeback

Aiming to drive up the demand for nostalgic options, Bacardi has brought back its popular RTD range of Breezer drinks to the UK.
Pack shots of Four Loko Remix Pulse and Remix Blitza variants.

Four Loko unveils new high ABV Remix range

RTD brand Four Loko has unveiled its next evolution with the launch of its high-ABV Remix range, complete with two new flavour variants.
Tennent Caledonian introduced Lemon T last year as a competitor to established fruit flavour lower in alcohol beers like Fosters Radler and Carling Zest. Tennents is also about to extend off-trade distribution of its alcohol-free line Tennents Hee Haw. Carlsberg UK’s San Miguel 0.0 and Morgenrot’s Krombacher Non-Alcoholic Pils now compete with established alcohol-free beers like Beck’s Blue. Kopparberg says its Alcohol-Free Pear and Alcohol-Free Mixed Fruit ciders have done so well it has added Alcohol-Free Strawberry & Lime to its range.

Game changer?

Late last year the amount of alcohol allowed by law in the bloodstream of drivers in Scotland was cut. It’s said to have hit...

New wines for wholesaler

BESTWAY Wholesale has introduced several new lines which it says will help customers keep up with trends in the wine market. The additions include New...
Crocodile Diamonte new packaging

Reptilian pack design

FRENCH winery Joseph Castan has taken inspiration from the history books for its latest wine launch.
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