Pimm's No. 1 bottles

A raft of activity for Pimm’s

PIMM’S is swinging into summer with a new look, thanks to a packaging overhaul which coincides with a new marketing campaign and the launch of a new variant
Pack shots of Jam Shed Bubbly Rosé cans.

Jam Shed brings a fizz with new Rosé cans

Jam Shed is set to disrupt the category this coming summer with the launch of its new 'Format Friendly' Bubbly Rosé canned drinks.
Eden Mill gin and Gordon's pink gin

Gingle all the way!

Eden Mill distillery has launched a miniatures gift set and Diageo is tapping into the pink gin sub-sector
Advertising image for the launch of Carling Black Label featuring a pack shot of its can with text that reads 'New Premium British Lager'.

Carling expands with Black Label offering

Lager brand Carling has unveiled its new premium drink for its portfolio with the roll out of its new Black Label lager, providing trade-up sales opportunities.
Fountain cans

Fountain’s festival push

Hard Seltzer brand Fountain has been turning up the volume on its marketing activities, through a summer tour of UK music festivals.
Pack shots of Aperol redesign for 2026.

New bottle for Aperol hits the shelves

Aperitivo brand Aperol has unveiled a new design for its bottled range, helping to showcase the signature orange liquid housed inside.
Pack shots of Reef Orange & Passion Fruit Vodka & Fruit Juice Tetra packaging cartons.

Reef unveils new tetra packaging format for RTD range

Alcoholic RTD brand Reef is set to make some waves across the UK's off-trade sector with the launch of its new Tetra packaging carton format.
Campo Viejo Campaign

Uncorking marketing spend

PERNOD Ricard has put its weight behind wine brand Campo Viejo, through the return of its ‘Decanta La Vida’ campaign.
Bottles of Eden Mill's core gin range stand on a wall including Eden Mill Love Gin, Eden Mill Original Gin and Eden Mill Golf Gin.

Eden Mill brings a local focus to revamped gin range

Eden Mill has revamped its core range of gins, complete with a new label and dimpled glass bottle design to note the local nature of the spirits.
dunnet-bay-distillery-martin-murray

Sipping on a gin by the bay

Dunnet Bay Distillery goes from strength to strength .
a 10 pack pf thatcher's gold cider

Thatchers Cider offers shopping solutions

Sticking to brands that shoppers know they can rely on is the way to go for the festive season according to Chris Milton from Thatchers Cider.
bottles-of-kopparberg

Scotland the real UK cider country

Value sales are in better shape north of the border
Bottles of Hive Mind Dark Cherry Mead are lined up against a wall.

Hive Mind rolls out Dark Cherry Mead for young adults

Welsh brewery Hive Mind is set to bring mead to a younger generation of drinkers with the launch of its new Dark Cherry Traditional Mead bottles.

Scottish Government set to give Minimum Unit Pricing update

A HOLYROOD health minister is due to tell MSPs this afternoon what the Scottish Government's proposals are for alcohol Minimum Unit Pricing (MUP).

Cans land at garden party

BELGIAN beer brand Heverlee is making a move into the off-trade.

New malt shaped by the Skye

Isle of Skye Single Malt Distillery brand Torabhaig has launched its new limited edition single malt that has been matured in sherry casks, Cnoc Na Mòine.