Find Your Cider campaign launches
The UK cider industry is coming together to back a consumer campaign called Find Your Cider that aims to encourage cider drinkers to explore the breadth of the category and discover new styles to add to their favourites.
Sporting new ad from Thatchers
Thatchers Cider is back on the TV with two new sporting ads as the cider maker has once again team up with the multi-award winning film maker Aardman Studios.
Value appeals in the off trade
Affordability an advantage says CWF
Feedback leads to phase two
TREASURY Wine Estates has launched a second wave of price-marked packs, with packs priced at £6.99 and at £7.99 a bottle, following a trial...
Eden Mill brings a local focus to revamped gin range
Eden Mill has revamped its core range of gins, complete with a new label and dimpled glass bottle design to note the local nature of the spirits.
Taking the long view
A new campaign has been launched to highlight ways to drink Jagermeister other than as a shot.
The Root56, a long drink which sees the...
Scotland’s off trade top 50
Ahead of what could be massive upheaval in the Scottish drinks trade, Scottish Grocer examines which brands are doing best in stores. Using exclusive data provided by market research firm Nielsen, our guide to the most valuable Scottish off-trade brands aims to provide retailers with hard numbers to help them make the decision of what to put on shelves.
Inch’s Cider enters premium with Reserve variant
Heineken cider brand Inch's has unveiled its new premium-end offer for the higher ABV cider segment with Inch's Reserve Premium Apple Cider.
Convenience retail’s sporting chance
SPORT has heavily influenced the big-night in scene in recent times with the World Cup and Commonwealth Games, says Kestrel Lager distributor Brookfield Drinks.
As...
French flavour for the season
Heineken launches festive bottles
Brewers secure cash
SCOTTISH alcohol-free beer brand Days has kicked off 2022 in a strong position – after successfully raising £1 million in funding.
Marketing blast for Wolf Blass
TREASURY Wine Estates has reignited marketing support for Wolf Blass, debuting the brand’s first live TV ad in the process.
Malibu swaps around the flavours
Strawberry takes over in the latest launch for the Malibu brand from Pernod Ricard as the firm swaps out traditional coconut for a fresh and fruity take.
Hunting a bargain
PMPs are performing well for German herbal liqueur brand Jägermeister.
Time to return to TV
Magners Irish Cider is making a return to TV screens for the first time in four years, as part of a new major marketing campaign for the brand
The craft of selling
Personal touch crucial to craft beer, wine and spirits success says Onker
