Absolut watermelon

Absolut adds some fruit

SUMMER is edging closer every day, and to get consumers in the mood Pernod Ricard has launched a new watermelon variant to its Absolut brand.
A selection of spirits including Baileys, Haig Club, Gordons gin and Tanquery gin

Get into the spirit for Christmas gift season

Pernod Ricard UK quoted research by Toluna, saying that 60% of shoppers will give alcohol as a gift this Christmas despite current economic pressures.

Time to get the beers in

BIG nights in, especially sports-related big nights in mean beer to many shoppers. It will be important to have the main Scottish market leaders...

Fruit choice expanded

SWEDISH cider brand Kopparberg has put its name on a fruit lager for the first time. Already with two craft beers in its portfolio, it...

Latin look

Global Brands is launching a new look for Amigos Tequila Beer. Paying tribute to the brand’s Mexican character, the wording on the logo is changing...

Building an off sales category

Back in May 2016, a brand launched into the US off trade in a category that didn’t really exist yet

Glasgow 1770 launches ‘harmonious’ experimental whisky

The Glasgow Distillery has added to its Glasgow 1770 Small Batch Series with an ambitious first for the distillery with a blend of two wine cask finishes.

A matter of heritage for Belhaven

Belhaven Brewery is shouting out the importance of legacy when it comes to consumer beer choices noting the brand's three century long history.
Brad Pitt and Matthieu Perrin sit at a table with a bottle of Gardener Gin on it.

The Gardener Gin from Brad Pitt rolls to UK

Brad Pitt and the Perrin Family have unveiled the latest fruits of their partnership together with the new French Riviera The Gardener Gin release.
Brixton rum

Botany at heart of new rum

BRIXTON Distillery is taking sweetness down a notch with the release of its new botanical-driven rum.
Pack shot of Menabrea four pack of cans.

Menabrea launches new can format

Premium Italian lager brand Menbrea has launched into the canned format for the first time, aiming to provide consumers with more convenience this summer.
Promotional image of the partnership between Captain Morgan rum and Pepsi Max with an image of the can and text that reads "Two Greats, One Epic Taste".

Pepsi Max boards with Captain Morgan in new RTD launch

Global drinks firms Diageo and PepsiCo have teamed up to launch the new Captain Morgan Spiced Rum Pepsi Max alcoholic RTD can range.
A bottle of Eden Mill's The Guard Bridge blended whisk stands next to a bottle of Smoked Salt Sugar Syrup.

Eden Mill aims for whisky cocktail lovers

Independent distiller Eden Mill has teamed up with East Neuk Salt Co. to launch a new Smoked Salt Sugar Syrup to pair with its The Guard Bridge whisky.
Pack shots of Żubrówka Biala, Żubrówka Vanilla and Żubrówka Rosé 700ml bottles.

Polish vodka Żubrówka Biala rolls out to Sainsbury’s

Polish vodka brand Żubrówka has rolled out is Bison Grass Biala vodka variant to Sainsbury's stores as the brand aims to be the No.2 vodka in the UK.
Hollywood actor Brian Cox sits on a yellow couch in a pink suit with sunglasses on whilst holding a pair of rollerblades in his right hand. There is a bottle of Malibu and a Piña Colada cocktail serve next to the bottle on a table to the actor's left.

Brian Cox clocks off with new Malibu ad

Hollywood actor Brain Cox has teamed up with coconut rum liqueur brand Malibu in a new campaign that encourages people to prioritise the work/life balance.

New crush in vodka market

THE latest launch from Smirnoff is a raspberry flavoured vodka.
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