Shaking up on shelves
THE team behind award-winning Aberdeen cocktail bar Orchid has launched a new canned cocktail brand.
Global marketing push for The Glenlivet
The Glenlivet has been reaching out to whisky fans across the world as part of a global marketing campaign for the single malt
Competition offers champion shot
HEINEKEN is inviting consumers to use social media to gain the chance to win football prizes in its latest Champions League tie in.
Category and...
American connection for new Orkney expression
PERNOD Ricard UK has launched Scapa Skiren, a new whisky from its Orkney-based Scapa distillery.
Available to the UK off-trade now, Scapa Skiren is exclusively...
Coming home – Diageo launches Voyager whisky
EARLY in the last century the whiskies of John Walker & Sons made their way across the world.
Now the whiskies and brands in the...
Mixologist’s Garden is mixing it up in Tesco
Freeze-dried fruit garnish brand Mixologist's Garden has made its first listing in Tesco stores with the launch of three variants.
Diageo makes big eco pledge
Spirits giant Diageo has launched a new ten-year sustainability action plan
Four Loko unveils new Black edition
Premium RTD brand Four Loko has announced its latest limited edition flavour with the Black variant, offering consumers a kiwi based fruity flavour.
Craft range in freeze
PERTHSHIRE-based Inveralmond Brewery grew sales last year to the equivalent of more than 1.9m pints.
With that growth achieved and more targeted in shops and...
American flavour for young adults
Red Star Brands has big plans for Four Loko
AMERICAN import Four Loko relaunched in the UK last year, in a bid to shake up...
White Claw brings Hard Seltzer into the hands of clubbers
Hard seltzer brand White Claw is going out on the town this winter, in a bid to bolster brand awareness among clubbers.
Still playing the fruit machine?
Fruit flavoured ciders have seen soaring sales and continued to grow even when the cider boom slowed in recent years. Are they still the...
Rye growing throughout Europe
AMERICAN whiskey brand Jack Daniel’s has extended its range with the addition of Tennessee Rye
A fizzing festive season
ADDING some sparkle to off-sales would be a smart move this Christmas according to Continental Wine & Food.
Alcohol free Italy
ITALIAN beer brand Peroni Nastro Azzuro now has something to offer those looking to avoid or reduce alcohol consumption.
Scotland’s most valuable off-trade beer brands
Beer holds up
DOES beer form the bedrock of Scottish off-trade sales? It did at one time but those days have gone. Last year wasn’t...
