Master of its own destiny
MALT whisky brand Glenfiddich is celebrating its 126th birthday with a global advertising push that celebrates the brand’s many years of family-owned independence.
The strapline,...
Fizzing towards £100m increase
THE team behind sparkling wine brand Freixenet has unveiled a new category blueprint that it reckons could help retailers unlock more than £100m worth...
White Claw aims for healthy sales
Bosses for the hard seltzer White Claw believe retailers can capitalise on the demand from younger drinkers for lower-calorie options.
Experiments in Edinburgh Gin
Edinburgh Gin has expanded on its Experimental Series with two new additions that take inspiration from home and from further afield.
Products meeting consumer desires
Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.
Drambuie brings an ‘OOOO’ with its new campaign
Whisky liqueur brand Drambuie has kicked off a new brand platform around its Drambuie Iced Espresso cocktail serve, aiming to draw in contemporary audiences.
Babycham is back
Brothers Drinks has acquired Babycham from Accolade Wines, with plans to relaunch the brand this year.
Casillero del Diablo launches Zero alcohol sparkling wine
Chilean wine brand Casillero del Diablo has launched a Zero alcohol sparking wine variant in time for those shoppers looking to moderate this Christmas season.
Small-batch Scotland
LOCAL gins are easier to find in Scotland than elsewhere in the UK, according to market research from data collection service Shepper.
Cider trends for nights at home
LOCKDOWN may be an increasingly distant memory, but some pandemic trends have staying power.
Absolut mixes it up
Pernod Ricard has relaunched the Absolut flavoured vodka range with a new look and reformulated liquid.
Ginspirational Scottish spirits
Nominees revealed for gin awards
Understanding changing tastes
Appealing to a health conscious youth .
Ales up as lager prices drop
Drinks account for a significant proportion of many c-stores’ total revenue. Long drinks, such as beer and cider, are often particularly important to impulse...
Edinburgh beside the seaside
FOLLOWINGÂ a sell-out limited edition trial last year, Edinburgh Gin has put its Seaside Gin into full production.
The first batch of 6,000 bottles was...
Rekorderlig adds guava
SWEDISH cider brand, Rekorderlig, has a new limited-edition flavor, Apple and Guava, for summer drinking over ice. The brand’s seasonal marketing campaign includes the...
