Raising spirits
Pernod Ricard is inviting consumers to keep the summer alive all year round, through the latest campaign for Malibu.
Madrà Excepcional launches Zero alcohol beer
Spanish-style lager brand Madrà Excepcional has entered the low- and no-alcohol market with the launch of its new Madrà Excepcional Zero 0.0% beer.
Rum sails back onto television
Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now
Isle of Raasay rolls out third cask strength whisky edition
Hebridean distillery Isle of Raasay has introduced the third edition of its Cask Strength series with a 61.6% ABV single malt whisky.
Brooklyn Brewery rolls out trio of new beers
Craft beer brand Brooklyn Brewery has unveiled a trio of limited edition brews to appeal to wider variety of consumers in the off-trade.
Jameson rolls out new whiskey based RTD cans
Irish whisky brand Jameson has made a comeback to the ready-to-drink category with the return of its Jameson, Ginger Ale & Lime cocktail cans.
40th birthday on the neck
NEW Zealand wine brand Brancott Estate has introduced an on-pack promotion as part of its 40th birthday celebrations.
The competition, on bottle neck tags and...
Barefoot toe in the market
COULD some of your customers do with a smaller shoe size over Christmas?
Ahead of the festive and party season Gallo-owned Californian brand Barefoot Wine...
Licensed to chill
HEINEKEN has launched a limited edition range of James Bond-branded packaging to mark the release of No Time To Die next month.
Merrily making a meal of cider
FOOD matching will be a priority for Merrydown promotion in 2015.
Debs Carter, marketing director alcohol at SHS Drinks, said: “Cider and food matching represents...
Dreaming of a gin Christmas
GIN in teacups is no longer the preserve of the secret tippler in prohibition Chicago. Super premium brand Hendrick’s has a gift pack, called...
Bacardi Breezer makes its official comeback
Aiming to drive up the demand for nostalgic options, Bacardi has brought back its popular RTD range of Breezer drinks to the UK.
Four Loko unveils new high ABV Remix range
RTD brand Four Loko has unveiled its next evolution with the launch of its high-ABV Remix range, complete with two new flavour variants.
Game changer?
Late last year the amount of alcohol allowed by law in the bloodstream of drivers in Scotland was cut. It’s said to have hit...
New wines for wholesaler
BESTWAY Wholesale has introduced several new lines which it says will help customers keep up with trends in the wine market.
The additions include New...
Reptilian pack design
FRENCH winery Joseph Castan has taken inspiration from the history books for its latest wine launch.






































