Stout uncle Jim joins the family
THE McGargles family of bottled beers has grown to include a new uncle.
Having first brought the family to the UK in February, importer Morgenrot...
Smirnoff Ice unveils new pack design
Diageo RTD brand Smirnoff Ice has marked 25 years of production with the unveiling of a new brand look as well as the roll out of a new canned format.
It’s ale about a quality offer
In the on trade, the days of “a pint of your cheapest” are a thing of the past, as the rise of craft has generated interest in quality brews with a bit of authenticity.
VK gets summer ready with new Lemon & Lime flavour
Ready-to-drink brand VK is set to bring a fresh and zesty flavour to the category for the spring and summer months with its new Lemon & Lime variant.
Borders in high spirits
Borders Distillery has been quick to expand its portfolio with the launch of a new barley-to-bottle gin that aims to tap in to the spirit’s soaring popularity
Whitebox Cocktails rolls on new flavours
Whitebox Cocktails has grown its range of ready-to-drink variants with the launch of three new and unique cocktail drinks.
Coca-Cola builds momentum for Absolut Sprite
CCEP is set to capture sales for those spur-of-the-moment social occasions this summer with its new campaign for its ARTD can Absolut Vodka & Sprite.
Quirky kiwi goes free
HEINEKEN has launched an alcohol-free version of its Old Mout cider. The new Berries & Cherries flavour is available now at £1.30 RRP.
At home for the holidays
Christmas is party season and many people looking forward to celebrating at home will already have begun planning their drinks purchases.
Ben Lomond Gin tees off at The Open
Ben Lomond Gin has marked the start of The 152nd Open golf tournament with the launch of Ben Lomond The Open 2024 Special Edition gin packs.
Jack Daniels & Coca-Cola unveils new Cherry flavour
Drinks giant Coca-Cola Europacific Partners has expanded on its range of alcoholic ready-to-drink options with its new Jack Daniel's & Coca-Cola Cherry.
BrewDog introduces new Pint Can four packs
Craft brewer BrewDog has unveiled a new four pack pint can format for its price-marked pack range, matching consumer demand from the off-trade.
New look for cider range
Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand
Tips for driving up sales to university students
Experts from Kepak and Asahi, whos Rustlers and Peroni brands are popular with university students, have provided insights to c-store retailers on how to boost sales from these consumers.
New flavour is in the pink
DIAGEO Reserve has unveiled a new flavour of its vodka Cîroc.
Cîroc Pink Grapefruit has been introduced and backed by three recommended serves, ‘Cîroc Sea...
Make most of versatile beer brands, says Diageo
Diageo has been highlighting the versatility of the beer category for retailers and consumers – pointing to its own Guinness range as a good example.
