Polish vodka Żubrówka Biala rolls out to Sainsbury’s
Polish vodka brand Żubrówka has rolled out is Bison Grass Biala vodka variant to Sainsbury's stores as the brand aims to be the No.2 vodka in the UK.
Smirnoff unveils new Miami Peach vodka flavour
Spirits giant Diageo has unveiled a new flavour for its Smirnoff Vodka range with the new fruity Miami Peach variant in both a bottle and canned RTD.
Captain set to deliver online
CAPTAIN Morgan has teamed up with Buzzfeed to promote its white rum.
The campaign will also run on television and on other digital platforms.
Head of...
2014 – a big whisky year
THE off-trade should be gearing up for bumper whisky sales during Scotland’s big year. That’s the word from Maxxium UK, the company behind The...
Ginger set to fly?
WHISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had...
More fizz less guilt
Port Glasgow firm The Start-Up Drinks Lab has launched Kir Refusal, describing it as a guilt-free fizz
Uncorking marketing spend
PERNOD Ricard has put its weight behind wine brand Campo Viejo, through the return of its ‘Decanta La Vida’ campaign.
Flavours of the moment
CIDER has had a good 12 months and, more recently a good summer of 2014. But that comes on the back of a period...
Andrew Peace wine bolsters the range
Australian wine brand Andrew Peace has launched six new SKUs to its range in time for the winter months offering larger formats at lower ABVs.
Brewer set to eliminate 250 tonnes per year
Budweiser Brewing Group has taken a huge leap forward in reducing its use of single plastics
Brewing up a positive future
A new brewing apprenticeship is set to encourage young people in Scotland to join the industry.
Rainbow revolution
THE launch of the new Absolut Colours bottle celebrates the brand’s connections to the lesbian, gay, bisexual and transgender community, according to owner Pernod...
Lager brand says if the suit fits…
FANCY a career you can wear? Would you like to have a special experience to brighten up a daydreaming life?
The latest on-pack promo and...
It’s the most wonderful time for a beer!
With Christmas Day falling on a Sunday last year, retailers saw the largest-ever ‘final week’ of trading in 2016, resulting in increased performance across sales
Kopparberg set for summer
Kopparberg aims to drive cider sales in the summer heat with the launch of its new limited edition variant Summer Punch.
Damm to distribute Kirin Ichiban across the UK
Spanish brewer Damm has been announced as the UK distributor for the Japanese premium beer brand Kirin Ichiban, bringing an authentic option to the off-trade.
