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Beefeater Gin bottles

Value focus for Beefeater

Pernod Ricard has put value front and centre with its latest Beefeater launch

Havana Club embraces new Faces

Pernod Ricard has unveiled the new limited edition bottle design for its Havana Club 7 rum in partnership with fashion brand Places+Faces.
Leaps and Bounds Wine

A wine’s best friend

CANINE companionship is the inspiration behind Pernod Ricard’s latest Australian wine launch in the UK. Dogs are front and centre on the packaging for Leaps...
Guinness Original

Bottling the XX factor

Guinness Original goes back to the future to catch history fans IT was a case of returning to its roots for Guinness Original when...

Serving the big night bar – essential drinks

Big nights in have provided opportunities for c-stores in many product categories. It means the beers, wines and spirits section is going through...
spirits-range

Off sales still permitted

THE Scottish Government has confirmed there are no restrictions on the types of goods retailers can sell to their customers during the coronavirus crisis

Cider is in a strong position

THIS summer is shaping up to be another strong season for cider sales in the Scottish off trade.
Appeal to students this St Patrick's Day through a new offering in the off-trade, such as be. cocktails from Global Brands.

Focus on student shoppers for St Patrick’s Day

St Patrick's Day is celebrated by university and college students everywhere – and that's something convenience retailers can capitalise on.
Brookfield Drinks bought and relaunched Kestrel. But it isn’t just a retro brand, the firm says it wants to rekindle a quality lager brewing scene in Britain.

Bringing the world back home

RELAUNCHED Scottish-made lager brand Kestrel is in development phase as new owner Brookfield drinks, headed up by Nigel McNally, former managing director of brewer...

Fizz fuels the party spirit

SPARKLING wines such as cava and prosecco are affordable treats to be enjoyed throughout the festive season, according to Freixenet. And with Nielsen figures...
Merrydown Original and Dry

A big year for Merrydown

The last year has been a tough one for some cider brands in Scotland, but for SHS Drinks things are going as well as could be hoped north of the border.
Edinburgh Gin Lemon and Jasmine

A citrusty spin on gin

Edinburgh Gin has expanded its range of flavoured vodkas with the addition of a new citrus flavour.
Foster’s agony uncles Brad and Dan

Aussie pair return

AUSTRALIAN agony uncles Brad and Dan are back as part of the latest media blitz for Foster’s.

Craft distiller launches a festive dozen

EDEN Mill, the St Andrews-based firm that includes a brewery and a distillery, has a range of gin-based gifts and products on the market...
Pack shots of Wise Wolf French Sauvignon Blanc.

Wise Wolf expands with new white wine

Aussie wine brand Wise Wolf has reaffirmed its sustainability commitment with the new launch of its French Sauvignon Blanc white wine.
Pack shots of Tequila Rose one litre bottles.

Drive Christmas sales with new litre bottle of Tequila Rose

Strawberry cream flavoured drink Tequila Rose has launched a new litre bottle format, rolling out in time for the upcoming Christmas party season.