Smirnoff Ice unveils new pack design
Diageo RTD brand Smirnoff Ice has marked 25 years of production with the unveiling of a new brand look as well as the roll out of a new canned format.
Mexcellent to drink at home
While shoppers may be stepping out on the town less, they are willing to travel further with their beer choices, creating a great opportunity for world beer brands
The Heart Cut spotlights a world of whiskies
Independent bottling firm The Heart Cut has teamed up with distilleries across the world to launch its new range of drams with six global whiskies.
Ginspirational Scottish spirits
Nominees revealed for gin awards
The impulsive outdoors
Lighter flavour drinks sales rise during warm summer months says RTD brand owner
As consumers take the party outside, impulse purchases rise, according to Global Brands.
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From Russia with wings
PREMIUM vodka brand Russian Standard has secured an exclusive pouring tender with global carrier Emirates Airline.
Grouse ad takes flight
The Famous Grouse has been back on TV screens with a campaign that focuses on occasions and the outdoors
Premium beers elevate nights in
PREMIUM beer can elevate a big night in, providing consumers with a taste of the on trade without the expense.
Diageo makes big eco pledge
Spirits giant Diageo has launched a new ten-year sustainability action plan
WKD gears up for massive 30th anniversary year
RTD brand WKD is entering into the new year with a massive investment from parent company SHS Drinks for its 30th anniversary year.
Take stock of festive spirits
Convenience retailers can boost their alcohol sales by stocking trending spirits as gifts and a range of celebratory drinks, Diageo has said.
Mud House offers a taste of adventure
Accolade Wines brand Mud House is offer 15 consumers the chance to win a luxury getaway with global wine brand Mud House wines.
New look on the Hoek
South African Fairtrade wine range Fish Hoek has had its bottles redesigned by Accolade Wines
Two cider brands say cheers to summer
Cider brands Brothers and Westons have each come up with different ways to get consumers in the mood for the summer months ahead.
Bold fruity vodka line
Swedish cider brand Kopparberg may already have gin and rum under its belt, but the brand has announced it is now moving into the vodka category with the launch of a new flavoured vodka range
Go festival pink with Tequila Rose in Tesco
Go festival pink with Tequila Rose's new on-pack promotion
