JW ode to joy
Having spent 15 years encouraging its consumers to keep walking, Johnnie Walker now wants to them go further with joy.
The whisky brand’s new campaign,...
RTD bounces into stores
Buzzballz cocktails have landed in Scotland, following runaway success in the USA.
New look for Blossom Hill
Design targets younger audiences
New look on the Hoek
South African Fairtrade wine range Fish Hoek has had its bottles redesigned by Accolade Wines
Old pals come to the party
Everybody's favourite old guys, Jack and Victor, are making a bid to be at Christmas parties all over Scotland with the release of a festive version of their blended Scotch whisky.
Andrew Peace wine bolsters the range
Australian wine brand Andrew Peace has launched six new SKUs to its range in time for the winter months offering larger formats at lower ABVs.
Dolly Parton wines roll out across convenience
Country superstar Dolly Parton and Accolade Wines' range Dolly Wines has rolled out across the convenience channel for the first time with two variants.
Beers heading for defining moment?
WHAT exactly is craft beer? For some beer fans and makers the problem is that it’s more or less anything you want it to...
Immortal inspiration from the east
ANCIENT Chinese folklore is being used to promote Tsingtao Beer in the brand’s eight immortals campaign.
The eight immortals are legendary figures in Chinese mythology....
A taste of the castle garden in miniature
HIGHLAND gin producer Gordon Castle is offering gin-enthusiasts a taster tipple this Christmas
Funkin celebrates 25 years with new prize promo
Funkin Cocktails is offering shoppers the chance to win big from a massive pool of prizes worth up to £25,000, including a trip to Barcelona.
Jack & Coke Zero refresh unveiled
Coca-Cola Europacific Partners has rolled out a new look for Jack Daniel's & Coca-Cola Zero Sugar cans to help improve identifiability for the product on shelf.
Joining the craft
FORMER prime minister Gordon Brown bounced back on to the political scene recently.
But, if historians in the future debate his impact on the...
Time to get serious – make the best of cider days
It’s been the undisputed boom product in long alcoholic drinks in recent years – ever since an Irish brand introduced the world to cider...
Go big for Christmas says Brewdog
Alcohol sales increase over the Christmas period and it’s key retailers know which pack formats will drive sales over the season, says BrewDog.
A raft of activity for Tanqueray
Diageo has put berries at the heart of the latest Tanqueray release, as the spirits giant further expands its gin portfolio
