White Claw unveils new Tequila Smash brand
Hard seltzer brand White Claw has unveiled its latest brand launch with its new Tequila Smash RTD cans, marking a new first for the brand.
Porter’s return
IRISH author Flann O’Brien’s most famous novel includes a poem called The Workman’s Friend. In it an ordinary man says that when dealing with...
Add a dash of luxury with The Bitter Club
British bitters brand The Bitter Club has made its debut to the UK's off-trade with the launch of three variants which include pairings of two flavours.
Hey, big spender
Accolade Wines is investing £1 million in a multi-brand Christmas campaign.
Premium choice
Independent drinks producer and distributor Global Brands has launched a new premium spirit division in a bid to capitalise on growth within the category.
Beer and cider boom
Heineken has generated £448m of additional value sales in the last two years
Island beer sets sales
Italian lager brand Peroni has launched a new light lager in time for the summer months aiming to drive further excitement across the beer category.
Relaxing with a can of cider
MAGNERS cider will help consumers unwind this summer, through the brand’s latest on-pack promotion.
A makeover for Shloer
Shloer has revealed its new logo and graphics as part of a brand-wide redesign .
Mark of quality
THE beer category as a whole is currently in decline in Scotland, but where there is growth it is being driven by premium segments,...
June Gin introduces a tropical touch with new Mango & Passionfruit spirit
Premium spirits firm Paragon Brands has launched its new June by G'Vine Mango & Passionfruit gin to bring a tropical touch to summer.
Stirling Distillery rolls into Co-op stores
Stirling Distillery has secured listings in 16 Co-op stores across Scotland, aiming to introduce its nettle gin to more shoppers in the country.
Badger set on c-store expansion
BADGER Beers has the convenience sector in its sights, as the brewer targets growth for its Fropical Ferret IPA.
Lidl pokes fun at Harrison Ford ad following whisky win
Discounter stores firm Lidl has marked its latest award win at the World Whisky Awards 2025 with a new tongue-in-cheek ad for the Ben Bracken Single Malt.
Make most of versatile beer brands, says Diageo
Diageo has been highlighting the versatility of the beer category for retailers and consumers – pointing to its own Guinness range as a good example.
Goodbye to plastic on packs
Molson Coors plans to remove plastic from Carling and Coors Light packaging by 2021. The brewer made the commitment as part of its overall global packaging strategy.























