Italian trio land on British shores
BEER importer World Beers is bringing three more Italian craft beers into the country ahead of the summer sales season.
All from the award-winning Birradamare...
Sporting new ad from Thatchers
Thatchers Cider is back on the TV with two new sporting ads as the cider maker has once again team up with the multi-award winning film maker Aardman Studios.
Free increases as full slips
“In Scotland anecdotal evidence from customers has shown a sharp increase in demand for alcohol-free products since the introduction of the new drink driving...
Building an off sales category
Back in May 2016, a brand launched into the US off trade in a category that didn’t really exist yet
Glasgow 1770 launches ‘harmonious’ experimental whisky
The Glasgow Distillery has added to its Glasgow 1770 Small Batch Series with an ambitious first for the distillery with a blend of two wine cask finishes.
Craft ale from whisky town
THE latest part of Scotland to hit the craft beer trail is the famous whisky town of Keith in Banffshire, where the Keith Brewery...
Pricing compliance
MUP is here but what does it mean for retailers? Licensing expert Audrey Junner looks at potential pitfalls for stores
Mulling things over
Jam Shed has relaunched its mulled wine campaign ahead of the festive season, with recipe neck tags on its Shiraz variant
Triple joins the line
Love Drinks has expanded its selection of Japanese drinks in the Scottish market with the addition of three new fruit based liqueurs.
A debut with a Bong
A new arrival from the US – where it launched in 2008 – Bong Vodka is now being made available in the UK off-trade.
Created...
Ready and thrilling
New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend
FOR the young adult consumer, innovation is key – be...
Sticking with known brands
Alcohol-free beer continues to dominate the low/no-alcohol category.
Trio join Global’s portfolio
Global Brands Limited, known for VK and All Shook Up alcohol brands, has announced the purchase of the Hooch, Hooper’s and Reef brands from Molson Coors.
Oz brand says bring it anywhere
AUSTRALIAN wine brand McGuigan Wines has launched a major advertising campaign in the UK and Ireland to encourage consumers to “Bring a McGuigan”.
The campaign,...
Aspall Cyder is set to elevate the cider category this summer
Premium cider brand Aspall Cyder has kicked off a new marketing campaign to help position the brand as a go-to option for consumers for "elevated social occasions".
Hunting a bargain
PMPs are performing well for German herbal liqueur brand Jägermeister.
