Shaking up on shelves

THE team behind award-winning Aberdeen cocktail bar Orchid has launched a new canned cocktail brand.

Global marketing push for The Glenlivet

The Glenlivet has been reaching out to whisky fans across the world as part of a global marketing campaign for the single malt

Competition offers champion shot

HEINEKEN is inviting consumers to use social media to gain the chance to win football prizes in its latest Champions League tie in. Category and...

American connection for new Orkney expression

PERNOD Ricard UK has launched Scapa Skiren, a new whisky from its Orkney-based Scapa distillery. Available to the UK off-trade now, Scapa Skiren is exclusively...
Coming home

Coming home – Diageo launches Voyager whisky

EARLY in the last century the whiskies of John Walker & Sons made their way across the world. Now the whiskies and brands in the...

Mixologist’s Garden is mixing it up in Tesco

Freeze-dried fruit garnish brand Mixologist's Garden has made its first listing in Tesco stores with the launch of three variants.

Diageo makes big eco pledge

Spirits giant Diageo has launched a new ten-year sustainability action plan
Pack shots of Four Loko Black cans.

Four Loko unveils new Black edition

Premium RTD brand Four Loko has announced its latest limited edition flavour with the Black variant, offering consumers a kiwi based fruity flavour.
beer, Inveralmond Brewery

Craft range in freeze

PERTHSHIRE-based Inveralmond Brewery grew sales last year to the equivalent of more than 1.9m pints. With that growth achieved and more targeted in shops and...

American flavour for young adults

Red Star Brands has big plans for Four Loko AMERICAN import Four Loko relaunched in the UK last year, in a bid to shake up...
a hand holds a can of whiteclaw in a club

White Claw brings Hard Seltzer into the hands of clubbers

Hard seltzer brand White Claw is going out on the town this winter, in a bid to bolster brand awareness among clubbers.
Facing up cider at Scottish Grocer’s 2013 Cider Retailer of the Year, Spar Tullibody. Flavoured ciders have provided most of off-trade cider’s growth in the last few years. But one firm says 2013 brought some signs of change in Scotland’s impulse outlets.

Still playing the fruit machine?

Fruit flavoured ciders have seen soaring sales and continued to grow even when the cider boom slowed in recent years. Are they still the...
Tennessee Rye

Rye growing throughout Europe

AMERICAN whiskey brand Jack Daniel’s has extended its range with the addition of Tennessee Rye

A fizzing festive season

ADDING some sparkle to off-sales would be a smart move this Christmas according to Continental Wine & Food.

Alcohol free Italy

ITALIAN beer brand Peroni Nastro Azzuro now has something to offer those looking to avoid or reduce alcohol consumption.
Innis & Gunn

Scotland’s most valuable off-trade beer brands

Beer holds up DOES beer form the bedrock of Scottish off-trade sales? It did at one time but those days have gone. Last year wasn’t...