A campaign to tackle underage drinking and youth disorder has been launched across Scotland. The “It’ll Cost You!” programme is a collaboration between Police Scotland, local authorities and alcohol producers and retailers and aims to raise awareness of the damaging effects and criminal nature of buying alcohol for under-18s.

Campaign aims to cut underage drinking

Police, retailers, alcohol producers and councils are launching a Scotland-wide "It'll Cost You!" campaign to drive down underage drinking and associated anti-social behaviour.
Glen Moray Fired Oak Cask

Turning up the heat

American bourbon - and its sweeter flavour- have been growing in popularity

Making Mexico holiday plans for 2015

THE UK and Mexican governments have declared 2015 the year of Mexico in Britain. And, in response, Global Brands has identified opportunities to promote Amigos,...
Global Brands price marked pack products

Global Brands sees value in off sales PMPs

Global Brands has grown its portfolio of PMPs in recent months to leverage the benefits of price-marked packaging
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2014 brings a hot season to build on

CIDER, of all types,traditionally does well in summer. So, with some decent weather to enjoy this year, was it a boom time for cider...
Pack shots of the 2025 rebrand for BrewDog including Punk IPA, Hazy Jane, Lost Lager and Elvis Juice. The four cans are stacked on a black platform against a black background.

BrewDog unveils complete brand makeover

Scottish craft brewer BrewDog has unveiled a complete rebrand of its core range of beers, aiming to evolve the branding across packs.

Tomatin builds core range with Sherry Cask

Highland whisky distillery Tomatin has bolstered its core range of drams with its new 12 Year Old Sherry Cask, which has only been matured in sherry casks.

Craft … a convenient opportunity?

CRAFT beers are hot (sales wise) and, increasingly, craft beers are cool (image wise). It should be a great combination for the coming summer. Craft...

Cans land at garden party

BELGIAN beer brand Heverlee is making a move into the off-trade.
kopparberg-cherry

Cherry springs into off trade

Supermarket debuts new fruit cider flavour as Kopparberg extends range

Balancing the beer styles

Premium beers can be popular at Christmas and New Year, but it’s also important for retailers to understand the underlying importance of mainstream brands,...
A bottle of Laphroaig 15 Year Old sits on a whisky barrel with two nosing glasses next to the bottle.

Laphroaig brings back 15 Year Old whisky expression

Islay single malt whisky brand Laphroaig has brought back its 15 Year Old expression as a permanent addition to its core line-up.

Tune in to the face friends

THE beginning of November is a good time for retailers to introduce festive products to entice Christmas spending and planning, reckons the team behind...

Ready for the party

Ready-to-serve cocktail brand Whitebox Cocktails has launched its new portfolio ahead of this year’s party season, with its Classic Cosmo at the front of activity.
Smirnoff berry

Time is ripe for berry flavours

Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
Liv Rum

Caribbean via Livingston

A Livingston-based rum distillery has launched a new portfolio of artisinal spirits, bringing Caribbean flavour to the central belt corridor.