Heineken

Brands that increased sales by more than 10%

Major movers: Off-trade – Scotland’s most valuable brands It’s not uncommon for newly launched products to achieve significant sales or for high percentage growth to...
Whitley Neil gin serve

Advertising for more gin growth

Premium gin brand Whitley Neill has launched a new £1.4m advertising campaign for the run up to Christmas
Paul-Miller,-Eden-Mill

Sweet colourful summer predicted

COLOURED gins and sweet flavours are among this summer’s trends according to Paul Miller, co-founder of Eden Mill.

Reshaping the spirits category

RETAILERS are being encouraged to reconsider the way they merchandise Jagermeister through a new initiative launched to support the brand. Jagermeister’s Give It A Shot...
Aspall Cyder 2025 marketing campaign.

Aspall Cyder is set to elevate the cider category this summer

Premium cider brand Aspall Cyder has kicked off a new marketing campaign to help position the brand as a go-to option for consumers for "elevated social occasions".
Lagerita, from The Drinks Bureau, combines lager with margarita and has been launched in time for BBQ season.

The Drinks Bureau launches Lagerita

Fun RTD cocktails maker The Drinks Bureau is shaking things up with the UK’s first canned alcoholic Lagerita in grocery – with lager meeting margarita in "one seriously refreshing" can.
A bottle of Saltire Single Malt Whisky 18 Years Old is on a table as a person goes to grab the bottle, there is a nosing glass to the right of the bottle and a fireplace in the background to the left of the bottle.

Saltire introduces its oldest whisky bottling

Saltire Rare Malt has introduced its oldest dram yet with an 18 Year Old Speyside expression that also kicks off its Cigar Malt Series.
A bottle of Tamnavulin Port Cask Edition sits on a wooden table in a living room.

Tamnavulin unveils Port Cask Edition

Speyside single malt whisky brand Tamnavulin has grown its core range of Wine Cask finishes with the launch of its new Port Cask Edition.
Bottles of Glasgow 1770 Batch 3 Unpeated and Peated Cask Strength stand on a whisky barrel with their outer packs next to them.

Glasgow 1770 unveils Batch 3 of Cask Strength whisky series

The Glasgow Distillery has unveiled its Batch 3 expressions as part of its Cask Strength whisky series complete with two new limited edition single malts.

Something special

Gin inspired by Ayrshire

AYRSHIRE is the inspiration behind the latest addition to the Hendrick’s Gin portfolio.

Eight drams from Distell

Distell has launched a new limited edition collection from its Scotch whisky portfolio
A pack of Coors lager sits on a rock step with a bottle of Coors lager to its side with red rock steps in the background.

Win a trip to Colorado with new Coors promo

Consumers are in with the chance to bag an epic music experience holiday to Colorado with the new on-pack promotion for Coors lager

Cracking the code

CONSUMERS will be able to get quick access to cocktail classes this Christmas, thanks to a new festive initiative from Pernod Ricard.

Bladnoch unveils final dram for Waterfall Series

Bladnoch distillery has rounded off its Waterfall Series of whiskies with its new Waterfall 05 2024 Edition marking the fifth and final dram in the series.
Bombay Sapphire & Tonic

Cans ready for a hot summer

Gin brand Bombay Sapphire has launched two new ready to drink expressions.