A masterful collection from Eden Mill

Scottish distillery Eden Mill has launched a new series of three limited edition expressions with its Cask Mastery Collection.
Paloma Faith Boe Gin

Having Faith in local gin

Singer Paloma Faith has teamed up with Boë Gin for the Stirling-based brand’s latest marketing campaign.

Alcohol free from Tennent’s

Tennent’s has entered the zero alcohol category

Products meeting consumer desires

Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.

Langs back with banana

Ian Macleod Distillers has revived the Langs Jamaican Rum brand in the UK

Marketing blast for Wolf Blass

TREASURY Wine Estates has reignited marketing support for Wolf Blass, debuting the brand’s first live TV ad in the process.
Alcohol free Guinness cans

Diageo launches new alcohol-free Guinness

Guinness has got in on the alcohol-free game with the launch of Guinness 0.0
Nisa

Festival of promotion

PROMOTIONS are key to cider success according to figures from symbol group Nisa, which ushered in spring with a cider festival.
gin glasses

Gin steaming ahead of rest

Evolving category shows no signs of slowing
Tsingtao Beer

Immortal inspiration from the east

ANCIENT Chinese folklore is being used to promote Tsingtao Beer in the brand’s eight immortals campaign. The eight immortals are legendary figures in Chinese mythology....
Pack shots of Asahi 440ml four-packs and Peroni 440ml 10-pack.

Asahi launches 440ml can multipacks

Brewer Asahi UK has launched a new range of 440ml can multipack formats across its Asahi Super Dry and Peroni Nastro Azzurro brands.
Promotion for One Stop's refresh for the beer, wine and spirits category with pack shots of products and a QR code for Kopparberg cider.

One Stop announces reset for its off-trade selection

Convenience retail franchise One Stop has completed its third range reset of the year so far with a revamp across its beer, wine and spirits selection.

BrewDog makes it personal Punk

BrewDog is out to make it personal for Punk IPA as the craft brewer celebrates the brand's 17th birthday with some customisable cans.
A whisky cask with the Saltire Rare Malt Whisky brand on the top of the lid with a bottle of whisky and nosing glasses in the foreground of the image.

Saltire whisky spreads out around the world

Fife-based independent whisky bottler Saltire Rare Malt is set to expand further in the global market with its new senior team members.
Sophie Ellis Bextor sits at a table holding an Espresso Martini cocktail in a Tia Maria branded glass. There is also a bottle of Tia Maria on the table.

Sophie Ellis Bextor teams up with Tia Maria for new on-pack promo

Coffee liqueur brand Tia Maria has launched a new on-pack promotion with pop star Sophie Ellis-Bextor with the chance to win an exclusive cocktail shaker.

Kopparberg cans are sporting a new look

Sweden has a new kit for World Cup 2022 and Swedish cider brand Kopparberg has unveiled a new look, too.
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