A raft of activity for Pimm’s
PIMM’S is swinging into summer with a new look, thanks to a packaging overhaul which coincides with a new marketing campaign and the launch of a new variant
Jam Shed brings a fizz with new Rosé cans
Jam Shed is set to disrupt the category this coming summer with the launch of its new 'Format Friendly' Bubbly Rosé canned drinks.
Gingle all the way!
Eden Mill distillery has launched a miniatures gift set and Diageo is tapping into the pink gin sub-sector
Carling expands with Black Label offering
Lager brand Carling has unveiled its new premium drink for its portfolio with the roll out of its new Black Label lager, providing trade-up sales opportunities.
Fountain’s festival push
Hard Seltzer brand Fountain has been turning up the volume on its marketing activities, through a summer tour of UK music festivals.
New bottle for Aperol hits the shelves
Aperitivo brand Aperol has unveiled a new design for its bottled range, helping to showcase the signature orange liquid housed inside.
Reef unveils new tetra packaging format for RTD range
Alcoholic RTD brand Reef is set to make some waves across the UK's off-trade sector with the launch of its new Tetra packaging carton format.
Uncorking marketing spend
PERNOD Ricard has put its weight behind wine brand Campo Viejo, through the return of its ‘Decanta La Vida’ campaign.
Eden Mill brings a local focus to revamped gin range
Eden Mill has revamped its core range of gins, complete with a new label and dimpled glass bottle design to note the local nature of the spirits.
Sipping on a gin by the bay
Dunnet Bay Distillery goes from strength to strength .
Thatchers Cider offers shopping solutions
Sticking to brands that shoppers know they can rely on is the way to go for the festive season according to Chris Milton from Thatchers Cider.
Scotland the real UK cider country
Value sales are in better shape north of the border
Hive Mind rolls out Dark Cherry Mead for young adults
Welsh brewery Hive Mind is set to bring mead to a younger generation of drinkers with the launch of its new Dark Cherry Traditional Mead bottles.
Scottish Government set to give Minimum Unit Pricing update
A HOLYROOD health minister is due to tell MSPs this afternoon what the Scottish Government's proposals are for alcohol Minimum Unit Pricing (MUP).
Cans land at garden party
BELGIAN beer brand Heverlee is making a move into the off-trade.
New malt shaped by the Skye
Isle of Skye Single Malt Distillery brand Torabhaig has launched its new limited edition single malt that has been matured in sherry casks, Cnoc Na Mòine.
