Bold fruity vodka line

Swedish cider brand Kopparberg may already have gin and rum under its belt, but the brand has announced it is now moving into the vodka category with the launch of a new flavoured vodka range
Promotional image for Club Peroni Nastro Azzuro featuring bottles of the beer as well as a Peroni branded glass filled with the beer next to the bottles. There is a mobile phone with the Club Peroni homescreen on it amongst a blue design. There is a QR code as part of the promotional image to invite customers to join the Club.

Peroni launches loyalty programme Club Peroni to support off-trade

Italian lager brand Peroni Nastro Azzurro has launched an innovative loyalty rewards programme for its off-trade customers with Club Peroni.
A can of Shipyard American Pale Ale is against a red background.

Carlsberg docks new Shipyard American Ale in the UK

CMBC has launched a new variant under the Shipyard brand straight from the US with the new American Session Pale Ale brew.
An image of a street in Edinburgh with Edinburgh Castle in the skyline. The Hooch summer 2026 campaign is on the digital screen in the foreground.

Hooch unveils “no-nonsense” multi-media campaign

Ready-to-drink brand Hooch has unveiled its new £1.6million multi-media campaign to drive up its presence across key locations with its core shoppers.
Echo falls new label format

Falling for new wine labels

WINE brand Echo Falls has released not one, but 30 limited edition occasion labels for its bottles.
SPAR Picpoul de Pinet

Wine and dine with Spar

SPAR is expanding its own label wine portfolio with the launch of two new flavours and new formats.
Halloween advert for Strongbow cider featuring its Dark Fruit variant with fruit in the background that have jaggy leaves attached made to look like bat wings.

Heineken launches Halloween marketing for Strongbow

Heineken UK has kicked off a new spine-chilling campaign for Strongbow cider to tie in the with popularity of the drink during the Halloween season.
Pack shot of Menabrea four pack of cans.

Menabrea launches new can format

Premium Italian lager brand Menbrea has launched into the canned format for the first time, aiming to provide consumers with more convenience this summer.
spirits-range

Off sales still permitted

THE Scottish Government has confirmed there are no restrictions on the types of goods retailers can sell to their customers during the coronavirus crisis
The tours at Jackton Distillery are interactive and engaging, and will drive brand awareness.

Jackton Distillery offers ‘RAER Moments’

Award-winning Jackton Distillery has launched tours, a tasting bar and on-site accommodation that will help grow brand awareness, especially for its RAER whisky.

Competition offers champion shot

HEINEKEN is inviting consumers to use social media to gain the chance to win football prizes in its latest Champions League tie in. Category and...

New look for Loch Lomond

Loch Lomond Whiskies has overhauled the packaging across its single-malt whisky portfolio
Ben Lomond Open gin sits on a table with gin serves in glasses to the side with cocktail making tools.

Ben Lomond Gin tees off at The Open

Ben Lomond Gin has marked the start of The 152nd Open golf tournament with the launch of Ben Lomond The Open 2024 Special Edition gin packs.
Pack shots of Rosaluna Mezcal.

US mezcal brand Rosaluna lands in the UK

All-natural mezcal brand Rosaluna has made its way to the UK offering a taste of the popular Mexican spirit to consumers with a well established heritage.
Belhaven is driving the opportunity for beer and food pairings for the summer.

Belhaven pushes Euros off-trade opportunities

Belhaven reckons retailers can capitalise on consumers seeking fun in the sun with at-home gatherings – especially with Scotland playing in the Euros.
A person working at a silo at the MiAlgae production facility.

Eden Mill partners with MiAlgae

Independent distillery Eden Mill has partnered with biotech firm MiAlgae to help produce a sustainable source of Omega-3-rich microalgae.
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