Iain Mason, Aldi's National Beer Lover

Aldi Scotland crowns East Kilbride local as its national beer lover

Aldi's National Beer Lover is unveiled as East Kilbride local Iain Mason, after he impressed judges with his home pub.

It’s a dead man’s tequila

HALEWOOD has added some Mexican kick to its Dead Man’s Fingers range, with the launch of the brand’s first ever tequila.
Scottish Premier Football League trophies on stands on a football pitch with Carling branding on the stands.

Carling announced as official beer of SPFL

Molson Coors Beverage Company lager brand Carling has been named as the Official Beer for the Scottish Football Premier League until the 2026/27 Season.
Straw Hat wine range

Dreaming of a wine Christmas

THERE are few categories to compare with wine when it comes to consumers’ willingness to experiment and try something new

Spirit of home

BEER may be seen as a big-night-in staple but many spirits firms have been arguing for some time that retailers shouldn’t underestimate the growing...

Stay part of the party

Eisberg reckons it has Christmas sorted for consumers looking to cut back on alcohol consumption with its latest launch.
Pack shots of Four Loko Camo Mango cans.

Four Loko rolls out new Camo Mango flavour

Vodka-based RTD brand Four Loko has unveiled its latest bold new flavour with the launch of Camo Mango, brining its range to a total of 10 variants.
Paul and Tiffany Kerruish, co-founders of Fynoderee Distillery stand next to a still in a warehouse.

Fynoderee auctions off rare bottle for RNLI

Fynoderee Distillery co-founders Paul and Tiffany Kerruish have auctioned off the first bottle of their new Refuge Manx Rum to raise funds for the RNLI.
Black Tower Rose and Fruity White variants

Wine gets a beach body

German wine brand Black Tower has a new look

Family first for cider ad

Thatchers cider has returned to TV screens with a new marketing campaign

Fruit cider maker sees seltzer potential

Kopparberg has been gaining ground in the hard seltzers category, following its expansion into the category last summer
Debs Carter, left, puts the success of WKD Purple down to the company’s engagement with its young adult consumers’ technology-driven lifestyles.

Appy hour for RTD cocktails

A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter. Social media-savvy...
A man in a kilt stands against a sunset in the Highlands with a bottle of Ben Bracken whisky in his hand and a glass with the whisky inside in the other.

Lidl pokes fun at Harrison Ford ad following whisky win

Discounter stores firm Lidl has marked its latest award win at the World Whisky Awards 2025 with a new tongue-in-cheek ad for the Ben Bracken Single Malt.

Flavours of the summer

CIDER manufacturers have worked hard to sell cider throughout the year but it remains true that good summer weather helps cider sales considerably, one...

Grape choice

QUOTING Nielsen Scantrack research published in August 2015, Shloer says it is the biggest-selling adult soft drink brand in the Scottish take-home market, accounting...
Pack shots of Murhpy's Irish Stout 440ml can four can multipack.

Murphy’s Irish Stout rolls out new multipacks

Drinks firm Heineken UK is set to deliver a stout addition to retailer sales this St. Patrick's Day with new multipack formats for Murphy's Irish Stout.