Experiment expressions from Black Bottle
Distell International has created two new additions to its Black Bottle Alchemy Series; Black Bottle Andean Oak and Black Bottle Smoke & Dagger.
Extra ad spend for historic promo
WHISKY brand Grant’s is ramping up the promotion for its pre-Christmas Historic Newspaper give-away with an extra £250,000 spend in outdoor advertising, radio,...
Cans land at garden party
BELGIAN beer brand Heverlee is making a move into the off-trade.
Altos launches Strawberry Margarita ready-to-serve variant
Agave tequila brand Altos has expanded on its range of ready-to-serve cocktails with the launch of its new Altos Strawberry Margarita bottles.
Mixing it up with vodka
Boë Gin’s three-strong vodka range offers consumers a fruity twist on the white spirit.
A seltzer with bite
American ‘hard seltzer’ brand White Claw has landed in the UK
A whisky mix
A new single malt whisky designed for mixing has been released by Glenmorangie distillery
RTD takes fruit flavour route
THE future of RTDs lies in mixed fruit flavours, says VK.
Responding to developments in other drinks, and ahead of the busy Christmas sales...
Don’t think low means no says Eisberg
LOW-ALCOHOL wine has become an established category over the last few years, with a large number of brands fighting for shelf space, said Fran...
Festively fruity
TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...
Peroni launches loyalty programme Club Peroni to support off-trade
Italian lager brand Peroni Nastro Azzurro has launched an innovative loyalty rewards programme for its off-trade customers with Club Peroni.
Building an off sales category
Back in May 2016, a brand launched into the US off trade in a category that didn’t really exist yet
Fit for a king
The GlenDronach Distillery has released a limited edition whisky to celebrate the launch of 20th Century Studios film The King’s Man
Coca-Cola offers retailers the chance to win a new EV van
Drinks giant CCEP is offering retailers the chance to win a new Ford E-Transit van in its new competition focused on its alcoholic RTD range.
Value appeals in the off trade
Affordability an advantage says CWF
Malibu swaps around the flavours
Strawberry takes over in the latest launch for the Malibu brand from Pernod Ricard as the firm swaps out traditional coconut for a fresh and fruity take.








































