Luxardo launches liqueur
Italian drinks firm Luxardo brings an extra kick to its range of liqueurs with the introduction of a new Espresso variant.
Brian Cox clocks off with new Malibu ad
Hollywood actor Brain Cox has teamed up with coconut rum liqueur brand Malibu in a new campaign that encourages people to prioritise the work/life balance.
Immortal inspiration from the east
ANCIENT Chinese folklore is being used to promote Tsingtao Beer in the brand’s eight immortals campaign.
The eight immortals are legendary figures in Chinese mythology....
Millenials want it in an instant
BECAUSE they live and breathe social media, young adults demand instant gratification, says Mike Benton, head of snacking at Symington’s, the company behind Mug Shot, Naked Noodle and Naked Rice
Skye is the limit
Misty Isle Vodka is the first vodka to be produced on the Isle of Skye, and is the newest addition to the portfolio of the Isle of Skye Distillers
Hard hitting RTD launch
Kopparberg Hard Seltzer launched late last month, with three flavours in the range
Bold fruity vodka line
Swedish cider brand Kopparberg may already have gin and rum under its belt, but the brand has announced it is now moving into the vodka category with the launch of a new flavoured vodka range
Menabrea launches new can format
Premium Italian lager brand Menbrea has launched into the canned format for the first time, aiming to provide consumers with more convenience this summer.
Bacardi Breezer makes its official comeback
Aiming to drive up the demand for nostalgic options, Bacardi has brought back its popular RTD range of Breezer drinks to the UK.
Thirst for flavour
THE lighter, sweeter flavours of fruit cider, said to be especially popular with young adults, have helped to spur growth in the overall cider...
Hooch delivers a bold new flavour with Cherry variant
RTD alcohol brand Hooch has unveiled its latest flavour development with the introduction of its new Cherry Hooch drink in time for the spring.
Beers heading for defining moment?
WHAT exactly is craft beer? For some beer fans and makers the problem is that it’s more or less anything you want it to...
Pass on tips for bigger gin sales
COCKTAIL recipes, mixer suggestions and other drink recommendations can all help retailers boost gin sales, according to Kintyre Gin.
Drink Beer, Win Cash with BrewDog
BrewDog rolls out its 'Drink Beer, Win Cash' promo giving consumers the chance to walk away with cash prizes this summer, with a massive £10k up for grabs.
Mossburn builds collaboration with Calvados finish
Regional whisky distiller Mossburn has launched its new collaborative blend with the Normandy-based Calvados producer Domaine Dupont.
Spicing up Havana Club
PERNOD Ricard has been spicing things up through an NPD first for its Havana Club rum brand.
