Luxardo launches liqueur

Italian drinks firm Luxardo brings an extra kick to its range of liqueurs with the introduction of a new Espresso variant.
Hollywood actor Brian Cox sits on a yellow couch in a pink suit with sunglasses on whilst holding a pair of rollerblades in his right hand. There is a bottle of Malibu and a Piña Colada cocktail serve next to the bottle on a table to the actor's left.

Brian Cox clocks off with new Malibu ad

Hollywood actor Brain Cox has teamed up with coconut rum liqueur brand Malibu in a new campaign that encourages people to prioritise the work/life balance.
Tsingtao Beer

Immortal inspiration from the east

ANCIENT Chinese folklore is being used to promote Tsingtao Beer in the brand’s eight immortals campaign. The eight immortals are legendary figures in Chinese mythology....
Naked Noodle range

Millenials want it in an instant

BECAUSE they live and breathe social media, young adults demand instant gratification, says Mike Benton, head of snacking at Symington’s, the company behind Mug Shot, Naked Noodle and Naked Rice
Misty Isle Vodka

Skye is the limit

Misty Isle Vodka is the first vodka to be produced on the Isle of Skye, and is the newest addition to the portfolio of the Isle of Skye Distillers
Boxing champ Anthony Joshua has backed the Lucozade Sport campaign to support fitness workers.

Hard hitting RTD launch

Kopparberg Hard Seltzer launched late last month, with three flavours in the range

Bold fruity vodka line

Swedish cider brand Kopparberg may already have gin and rum under its belt, but the brand has announced it is now moving into the vodka category with the launch of a new flavoured vodka range
Pack shot of Menabrea four pack of cans.

Menabrea launches new can format

Premium Italian lager brand Menbrea has launched into the canned format for the first time, aiming to provide consumers with more convenience this summer.
Bottles of Breezer consisting Zesty Orange, Zingy Lime and Crisp Watermelon all stand on a wooden table with a beach scene in the background behind the bottles.

Bacardi Breezer makes its official comeback

Aiming to drive up the demand for nostalgic options, Bacardi has brought back its popular RTD range of Breezer drinks to the UK.

Thirst for flavour

THE lighter, sweeter flavours of fruit cider, said to be especially popular with young adults, have helped to spur growth in the overall cider...
A person's hand holds a can of Cherry Hooch on a wooden table.

Hooch delivers a bold new flavour with Cherry variant

RTD alcohol brand Hooch has unveiled its latest flavour development with the introduction of its new Cherry Hooch drink in time for the spring.
Gerald Michaluk

Beers heading for defining moment?

WHAT exactly is craft beer? For some beer fans and makers the problem is that it’s more or less anything you want it to...

Pass on tips for bigger gin sales

COCKTAIL recipes, mixer suggestions and other drink recommendations can all help retailers boost gin sales, according to Kintyre Gin.

Drink Beer, Win Cash with BrewDog

BrewDog rolls out its 'Drink Beer, Win Cash' promo giving consumers the chance to walk away with cash prizes this summer, with a massive £10k up for grabs.
A bottle of Mossburn Speyside Single Malt 12 YO Domaine Dupont Calvados Cask Finish stands in an apple orchard.

Mossburn builds collaboration with Calvados finish

Regional whisky distiller Mossburn has launched its new collaborative blend with the Normandy-based Calvados producer Domaine Dupont.
Havana Club cuban spiced rum

Spicing up Havana Club

PERNOD Ricard has been spicing things up through an NPD first for its Havana Club rum brand.