Colourful pack can turn heads
Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
Brewing up a positive future
A new brewing apprenticeship is set to encourage young people in Scotland to join the industry.
Madrà Excepcional launches its first on-pack promotion with All Points East
Molson Coors Beverage Company has kicked off its first on-pack promotion for its Madrà Excepcional brand with All Points East music festival.
Grouse ad takes flight
The Famous Grouse has been back on TV screens with a campaign that focuses on occasions and the outdoors
BrewDog co-founder steps down as chief executive
BrewDog co-founder James Watt is stepping down from his role as chief executive and has been speaking about his decision and pride over the way the craft beer maker has grown over the last 17 years.
Save cash no matter the night
Ian Macleod reckons its range of Edinburgh Gin ready to drink cans will help consumers to save some cash when they're looking for a premium serve.
Turning heads with a red gin
PERNOD Ricard has added some more colour to its Beefeater portfolio through the launch of a rhubarb and cranberry infused expression.
Brewers predict pandemic boost to beer sales is set to continue throughout 2021
Current beer category trends suggest Scotland’s convenience retailers can also expect a strong 2021, as the Covid-19 pandemic continues to affect consumer behaviour – including their approach to beer
Treats, gifts and small wonders
HIGHLIGHTING premium spirits and making the best of spirits in fractionally sized bottles should be two of the most important drinks retailing priorities in...
Marked bottles boosting sales
Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
Irish cider goes global
BRITISH festivals will have a distinct flavour of Magners Irish Cider this summer after the brand signed a partnership agreement with media and entertainment firm Global
Golden arrows
BRITAIN’S biggest-selling cider Strongbow has become an official partner of Team GB in Rio Olympics this year.
Major activity across the summer will include limited-edition...
Rock Rose team’s new RTD
Dunnet Bay Distillers, the firm behind Rock Rose Gin, has launched a canned RTD brand –Wonders of the Wilderness Holy Grass Scottish Vodka with apple tonic.
Kingsbarns honours history in new whisky launch
Lowland's distillery brand Kingsbarns Distillery has launched the latest addition in its core range of whiskies with its new Coaltown expression.
King Charles III gifted 25 Year Old Glen Scotia whisky during Campbeltown visit
Campbeltown-based whisky firm Glen Scotia has gifted King Charles III a rare and bespoke bottle of its prized 25 Year Old Single Malt Whisky.
Shaking up on shelves
THE team behind award-winning Aberdeen cocktail bar Orchid has launched a new canned cocktail brand.
