New look aims to attract new enthusiasts
TOMATIN Highland Single Malt Scotch Whisky has a new look as part of a package designed to raise awareness of the whisky with new...
Cocktail cans are hitting the spot
CONSUMER habits that emerged during the pandemic have helped to drive sales for RTD brands, but now retailers will be looking to consolidate those gains in the post-lockdown landscape.
A huge opportunity for spirits
HALLOWEEN creates a huge seasonal opportunity to drive spirits sales, at least according to Johnny Dennys, head of brand and trade marketing at Mast-Jägermeister UK.
BrewDog partners with Spar on new brew
Craft brewer BrewDog has teamed up with Spar UK to launch a new exclusive beer to the symbol group's stores with the new Sprucy Lucy.
Glen Moray beckons temptation with Forbidden Fruit launch
Speyside whisky brand Glen Moray has unveiled its latest temptation to the off-trade with the launch of its Calvados Cask-aged Forbidden Fruits dram.
Four Loko launches new Pink Melon flavour
Vodka-based RTD brand Four Loko has grown its core range of drinks with the addition of its new Pink Melon flavour, coming in a vibrant pink can.
Vault City fights the January blues with Iron Brew series
Edinburgh sour beer brewery Vault City has unveiled a new range of brews inspired by Scotland's national soft drink, with four sours to chase away the January blues.
Packs going premium
INDEPENDENT cider maker, Aston Manor, has repacked its Kingstone Press and Knights brands.
The Kingstone Press makeover is designed to give the brand a more...
New look on the Hoek
South African Fairtrade wine range Fish Hoek has had its bottles redesigned by Accolade Wines
Dram with an earful of flavour
Black Bottle has launched a new series of whisky expressions with a musical twist.
Reducing calories not taste
Cranes Drinks has released a range of naturally light ciders that allow consumers to enjoy everything they would expect from a cider, but in a more waistband-friendly format
Eden Mill aims for whisky cocktail lovers
Independent distiller Eden Mill has teamed up with East Neuk Salt Co. to launch a new Smoked Salt Sugar Syrup to pair with its The Guard Bridge whisky.
Parking up for the third time
Orkney-based distillery Highland Park has launched the latest whisky in its award-winning Cask Strength series.
A tale to tell
Malcolm Waring, distillery manager at Old Pulteney, believes the key to selling good whisky is having a tale to tell.
Premium choice
Independent drinks producer and distributor Global Brands has launched a new premium spirit division in a bid to capitalise on growth within the category.
Feedback leads to phase two
TREASURY Wine Estates has launched a second wave of price-marked packs, with packs priced at £6.99 and at £7.99 a bottle, following a trial...
