Better than the cheap classics?
BARGAIN champagne or premium prosecco?
According to Nick Tatham, master of wine, at specialist Continental Wine & Food, there’s no competition. “A good, well-made...
Get into the spirit for Christmas gift season
Pernod Ricard UK quoted research by Toluna, saying that 60% of shoppers will give alcohol as a gift this Christmas despite current economic pressures.
A peachy new Beefeater SKU
Pernod Ricard has added some fruit flavour to its Beefeater brand with the launch of a new peach and raspberry variant
Keeping craft simple
FOR John Mercer, marketing manager of Shetland’s Lerwick Brewery, the craft beer revolution has certainly arrived.
“At Lerwick Brewery, we’re seeing demand for our three...
Going digital with a dram
Ian Macleod Distillers has been reaching out to consumers with a new podcast
Talonmore promotes health in new mocktail
Talonmore Non-Alcoholic Spirit is out to highlight the health message behind the brand with its new cocktail combination with mushroom supplement firm Antioxi.
Opihr gins land in cans
OPIHR Gin has added some spice to the RTD can category with its latest launch
Whisky bottler appoints new hires
The Single Cask is out to highlight the stories to be found with its whisky brands through the appointment of two new hires in its senior management team.
Colourful pack can turn heads
Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
One million for Nc’nean
Scotch whisky distillery Nc’nean has raised more than £1 million through a successful crowdfunding campaign
Barr invests in alcohol-free
AG Barr has announced a £1m investment in Stryyk .
A passion for flavour
Pernod Ricard has launched Absolut Passionfruit available in a 70cl format
Tapping into the hot trend of 2021
Drinks firms predict strong growth for RTDs as consumers seek out low calorie options
Edinburgh Gin pushes importance of festive stock
Ian Macleod Distillers brand Edinburgh Gin has been highlighting the importance of keeping a selection of festive stock before December to target early gift shoppers.
A spiritual expression
Zamora Company has transformed its Martin Miller’s Gin brand with the launch of a new marketing campaign inspired by art and creativity
Nc’Nean pushes whisky innovation
Organic whisky distiller Nc'nean has grown its innovative Huntress range with the launch of the dessert-inspired Huntress Orchard Cobbler.




































