Advert pushes the boundaries
The Glenlivet challenges stereotypes
Packaging up the globe
FOREIGN travel, world cuisine and simple curiosity encourage interest in beers from around the world and UK distributors are continuing to develop a series...
New look for new drinkers
Market leader rings the changes and seeks another million RTD fans
CELEBRATING its 20th birthday, WKD has taken on a new look to welcome a...
Breaking out the baubles
Scottish distillery looks to quadruple both turnover and headcount as it produces a MILLION gin-filled baubles
Brewer set to eliminate 250 tonnes per year
Budweiser Brewing Group has taken a huge leap forward in reducing its use of single plastics
New look aims to attract new enthusiasts
TOMATIN Highland Single Malt Scotch Whisky has a new look as part of a package designed to raise awareness of the whisky with new...
WKD gears up for massive 30th anniversary year
RTD brand WKD is entering into the new year with a massive investment from parent company SHS Drinks for its 30th anniversary year.
Citrus for Christmas
LAUNCHING in time for Christmas, the latest expression from Bombay Sapphire brings the flavour of Murcian Fino lemons to the foreground.
Italian trio land on British shores
BEER importer World Beers is bringing three more Italian craft beers into the country ahead of the summer sales season.
All from the award-winning Birradamare...
Flavours of the moment
CIDER has had a good 12 months and, more recently a good summer of 2014. But that comes on the back of a period...
Rekorderlig adds guava
SWEDISH cider brand, Rekorderlig, has a new limited-edition flavor, Apple and Guava, for summer drinking over ice. The brand’s seasonal marketing campaign includes the...
Bigger format for RTD
Global Brands has extended its Flare Cocktail offer by introducing 70cl bottles as well as a new flavour to the range
Belhaven gives stouts a new look
Scottish brewer Belhaven has revealed a new look across two of its stout variants, helping to add consistency across its canned beer range.
BrewDog marks 18 years of Punk with on-pack promo
BrewDog has marked 18 years of its flagship Punk IPA brew with the launch of a new on-pack promo offering consumers an exclusive £10 meal deal.
Take two with tequila
BREWING giant Heineken UK has extended its range of spirit-flavoured beers with the introduction of Desperados Dos – a higher ABV beer built for...
Hooch delivers a bold new flavour with Cherry variant
RTD alcohol brand Hooch has unveiled its latest flavour development with the introduction of its new Cherry Hooch drink in time for the spring.
