Build a new social life
Drinks giant aims to help retailers tweet their way to festive success
DRINKS giant Pernod Ricard UK reckons retailers should get social this Christmas and...
Time to get serious – make the best of cider days
It’s been the undisputed boom product in long alcoholic drinks in recent years – ever since an Irish brand introduced the world to cider...
Langs back with banana
Ian Macleod Distillers has revived the Langs Jamaican Rum brand in the UK
Rum brand treks over the Atlantic
PUERTO Rican rum distiller Destilleria Serrallés has its eyes on the UK spirits market.
Taking the long view
A new campaign has been launched to highlight ways to drink Jagermeister other than as a shot.
The Root56, a long drink which sees the...
Mix up drinks options for sunnier days
Coca-Cola Europacific Partners (CCEP) has pushed convenience store operators to keep in a core range of mixer options that shoppers can turn to for those unexpected sunny days in Scotland when they want to enjoy a drink in their back gardens.
Building an off sales category
Back in May 2016, a brand launched into the US off trade in a category that didn’t really exist yet
The right time to reassess the range
NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.
Strongbow gets Ultra ambitious
Drinks giant Heineken UK has launched a new Strongbow variant – called Ultra Apple – which it says will keep the cider category buoyant for the future.
Oldest Scottish distillery is sold
The Glenturret distillery has produced Scotch whisky for more than 240 years
Bottling the XX factor
Guinness Original goes back to the future to catch history fans
IT was a case of returning to its roots for Guinness Original when...
2014 – a big whisky year
THE off-trade should be gearing up for bumper whisky sales during Scotland’s big year. That’s the word from Maxxium UK, the company behind The...
Standard support – Firm ramp up Russian promo’s
VODKA brand Russian Standard hit the screens in recent months with the latest work in its ‘Vodka as it should be’ TV advertising campaign.
The...
Launch is a space oddity
Scottish brewer Innis & Gunn made sure the launch of its PerfectDraft keg variant was one for the stars.
It’s ale about a quality offer
In the on trade, the days of “a pint of your cheapest” are a thing of the past, as the rise of craft has generated interest in quality brews with a bit of authenticity.
Get in the spirit with fractionals
CHOICE is crucial at Christmas according the firm behind Glen’s Vodka, with fractionals taking on an increasingly important role.
