Heineken plugs premium beers and ciders
Premium beers and ciders, such as Moretti and Old Mout, will be popular throughout the festive season with shoppers looking to treat themselves, says Heineken UK.
Whisky start-up unveils first bottled experimental series
Whisky bottling start-up firm The Tailored Spirits Co. has unveiled its first series of single malt whiskies in a bid to explore the experimental side of whisky.
Kopparberg set for summer
Kopparberg aims to drive cider sales in the summer heat with the launch of its new limited edition variant Summer Punch.
Peroni shakes up segment with new can format
Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.
Baby it’s gold inside
THIS winter sees the release of what is being called ‘Scotland’s first golden rum’.
Cocktail cans are hitting the spot
CONSUMER habits that emerged during the pandemic have helped to drive sales for RTD brands, but now retailers will be looking to consolidate those gains in the post-lockdown landscape.
Pass on tips for bigger gin sales
COCKTAIL recipes, mixer suggestions and other drink recommendations can all help retailers boost gin sales, according to Kintyre Gin.
Focus on student shoppers for St Patrick’s Day
St Patrick's Day is celebrated by university and college students everywhere – and that's something convenience retailers can capitalise on.
Adventurous with some wine
New Zealand wine brand Mud House is the subject of a new marketing campaign in the UK
Blend with the future
Ian McLeod Distillers (IMD) has launched a new blended Scotch whisky in partnership with Heriot-Watt University.
Dolly Parton wines roll out across convenience
Country superstar Dolly Parton and Accolade Wines' range Dolly Wines has rolled out across the convenience channel for the first time with two variants.
Enter the spiders
FIRST there were spirit beers. Now there are spirit ciders – or “spiders” – to grab the attention of trend-conscious young drinkers.
SHS Drinks’ first...
Bring the boom in RTD
Pre-mixed cocktails are set to boom in the ready to drink (RTD) market and retailers can gain from this with a versatile range.
Edinburgh beside the seaside
FOLLOWING a sell-out limited edition trial last year, Edinburgh Gin has put its Seaside Gin into full production.
The first batch of 6,000 bottles was...
A Virtuous Vodka launch from Sweden
Swedish vodka brand Virtuous Vodka makes its way to UK markets as Love Drinks builds on its distribution range with its first ever vodka brand.
Reef unveils new tetra packaging format for RTD range
Alcoholic RTD brand Reef is set to make some waves across the UK's off-trade sector with the launch of its new Tetra packaging carton format.




































