Scallywag

A dog for Christmas

Douglas Laing & Co has brought some festive cheer its Scallywag whisky brand, for the second year running.
Captain Morgan TV advert

Rum sails back onto television

Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now
A promotional image for Bacardi & Coca-Cola cans with people in the top left corner partying with a shot of the can in the centre of the image. To the right the text reads 'Enjoyed Together since 1900'.

Coca-Cola serves up another classic with Bacardí and Coke cans

Drinks giant CCEP has brought the classic bar serve Bacardí & Coca-Cola to cans for the first time with the latest addition to its ARTD range.
Old Pulteney Range

Don’t overlook Burns potential

Burns is an opportunity to drive sales
Promotional image of the partnership between Captain Morgan rum and Pepsi Max with an image of the can and text that reads "Two Greats, One Epic Taste".

Pepsi Max boards with Captain Morgan in new RTD launch

Global drinks firms Diageo and PepsiCo have teamed up to launch the new Captain Morgan Spiced Rum Pepsi Max alcoholic RTD can range.
Havana Club cuban spiced rum

Spicing up Havana Club

PERNOD Ricard has been spicing things up through an NPD first for its Havana Club rum brand.
Dead Mans Fingers

Rum brand rolls out RTD cans

Dead Man’s Fingers has entered the ready to drink category with the launch of a new canned range.
The four-can pack, including the Thatchers Zero variant, gives consumers more choice, says the cider maker.

Thatchers Cider takes leading role in Scotland

Thatchers Cider has been stressing the importance of the four-can pack format, while also telling retailers that data shows it is the fastest-growing cider maker in Scotland.
Pack shots of Funkin Double Shot cocktails including Passion Fruit Margarita and Pineapple Daiquiri variants.

Funkin elevates higher ABV cocktails range

RTD cocktails brand Funkin Cocktails has unveiled the new look for its higher ABV cocktail range Double Shot to help drive awareness of the drinks.
Sophie Ellis Bextor sits at a table holding an Espresso Martini cocktail in a Tia Maria branded glass. There is also a bottle of Tia Maria on the table.

Sophie Ellis Bextor teams up with Tia Maria for new on-pack promo

Coffee liqueur brand Tia Maria has launched a new on-pack promotion with pop star Sophie Ellis-Bextor with the chance to win an exclusive cocktail shaker.
Global Brands InSpirit

Premium choice

Independent drinks producer and distributor Global Brands has launched a new premium spirit division in a bid to capitalise on growth within the category.

Drink Beer, Win Cash with BrewDog

BrewDog rolls out its 'Drink Beer, Win Cash' promo giving consumers the chance to walk away with cash prizes this summer, with a massive £10k up for grabs.
The 2026 redesign for Luxardo Limoncello stands on a table next to a wine glass with a cocktail serve in it and lemons have been placed around the two with a lemon tree hanging above them.

Luxardo introduces new sustainable bottle for Limoncello

Italian liqueur brand Luxardo has unveiled a new bottle design for its Limoncello serve in a bid to deliver a more eco-friendly fluted design in time for summer.
Stocking up on some premium beer options can open up the category to consumers, says Innis & Gunn.

Innis & Gunn offers the pints of difference

With customers looking for something different when it comes to the drinks selection at Christmas, c-store retailers should consider more premium options, reckons Innis & Gunn.
A campaign to tackle underage drinking and youth disorder has been launched across Scotland. The “It’ll Cost You!” programme is a collaboration between Police Scotland, local authorities and alcohol producers and retailers and aims to raise awareness of the damaging effects and criminal nature of buying alcohol for under-18s.

Campaign aims to cut underage drinking

Police, retailers, alcohol producers and councils are launching a Scotland-wide "It'll Cost You!" campaign to drive down underage drinking and associated anti-social behaviour.
Eden Mill liqueurs

We three gins

GIN enthusiasts have a trio of new expressions to add to their Christmas wish lists
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