Lilo cans

Scottish seltzer rolls out

Hard seltzer brand Lilo has launched White Grape & Elderflower and Cranberry & Rosehip flavours, claimed to offer a low calorie less alcoholic alternative for health-conscious consumers

Can-do attitude

In 2015, the word ‘cider’ means an awful lot of different things. In the UK market as a whole, it describes a category that appears...
Savanna

A world of cider on the shelf

SOUTH African cider brand Savanna, which claims to be the fourth best selling cider in the world, has appointed SHS Sales & Marketing to...
Spar Vine & Bloom wine

Vegan wine now in bloom

Spar unveils its Vine & Bloom range

Products meeting consumer desires

Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.

Facelift for Beefeater

Pernod Ricard has revamped its Beefeater brand with the launch of a new-look pack
Cider was one of the most successful drinks categories for many years but market and industry analyst Key Note found that 2012 was a much tougher year for the cider brands. The bright spot it reckons is fruit cider. The fruit cider products, which marry apples with berry and other fruit flavours, are showing significant growth.

Apples are not the only fruit

STRAWBERRY, blueberry, lime, even tropical fruit … those are just some of the flavours that are lighting up the cider market according to Key...
Straw Hat wine range

Dreaming of a wine Christmas

THERE are few categories to compare with wine when it comes to consumers’ willingness to experiment and try something new

Lion purrs in surprisingly smooth Scotch push

  A smooth, dapper lion is the face of Whyte & Mackay in its new ads. The campaign portrays the lion as a gentleman enjoying a...
Thatchers cider bottles

New look for cider range

Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand
Pernod Ricard has expanded its free-from alcohol offer with a rose variant.

Pink makes glasses clink

PERNOD Ricard alcohol-free spirits brand Ceder Rose has a new flavour that’s fit for the summer

Fruity global gins

Whitley Neill gin expands on its flavoured gin offering with two new additions to its wide portfolio.

Leading the way on sustainability

TENNENT’s is serious about sustainability, if its capital expenditure is anything to go by.
Strongbow

No 9 drinks brand’s dark entry

CHRISTMAS 2013 will be the second festive season for cider market leader Strongbow since its major brand makeover in summer last year and...

Reap the benefits of cider in stores

Ahead of the summer rush and as restrictions continue to ease, cider brands said retailers should ensure their cider range is tailored to their customer base to make the most of the warmer months
Edinburgh Gin Raspbery Fizz

Taste of summer

Edinburgh Gin has expanded its RTD range with the launch of a new berry flavour in time for summer