Facelift for Beefeater

Pernod Ricard has revamped its Beefeater brand with the launch of a new-look pack
a bottle of the famous grouse whisky with a whisky cocktail

Scotland’s Top Alcohol Brands: No.2 The Famous Grouse

Spotlight on The Famous Grouse, the No. 2 Scottish alcohol brand of 2022.
Treating Season with Accolade Wines

Hey, big spender

Accolade Wines is investing £1 million in a multi-brand Christmas campaign.

Sunny new look for Thatchers Cloudy Lemon

Somerset-based cider-makers Thatchers Cider has unveiled the new look for its Cloudy Lemon cider variant, displaying a more consistent look with the range.

The right time to reassess the range

NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.

Build a new social life

Drinks giant aims to help retailers tweet their way to festive success DRINKS giant Pernod Ricard UK reckons retailers should get social this Christmas and...
smirnoff-new-look

Smirnoff gets a new look

Smirnoff has redesigned the packaging of its entire portfolio .
Pack shots of Tequila Rose one litre bottles.

Drive Christmas sales with new litre bottle of Tequila Rose

Strawberry cream flavoured drink Tequila Rose has launched a new litre bottle format, rolling out in time for the upcoming Christmas party season.

A spiritual expression

Zamora Company has transformed its Martin Miller’s Gin brand with the launch of a new marketing campaign inspired by art and creativity
A bottle of Isle of Raasay Cask Strength Third Edition whisky stands next to the packaging for the whisky against a grey background.

Isle of Raasay rolls out third cask strength whisky edition

Hebridean distillery Isle of Raasay has introduced the third edition of its Cask Strength series with a 61.6% ABV single malt whisky.
Kopparberg says sustainability and flavours remain fruitful with younger consumers.

Kopparberg has eco message

Kopparberg reckons its eco credibility goes a long way towards winning over younger customers.

WKD couples up with ITV

WKD is Love Island alcohol partner

Fresh summer tastes from Edinburgh Gin

Edinburgh Gin has launched two new fruity flavours in its RTD range in time for the warmer summer months that the brand reckons will be popular in the weather.
Eisberg Alcohol-Free merlot

Free from set for a scorcher

With consumers increasingly considering their health, alcohol-free wines like Eisberg Alcohol-Free may be a popular choice
A person holds a can of Lonkero with a blurred out lake in the background.

Lonkero to take UK market by storm

Finnish alcoholic RTD brand Lonkero is set to launch in the UK for the first time as the brand aims to offer an alternative to beers and ciders this summer.
Global Brands price marked pack products

Global Brands sees value in off sales PMPs

Global Brands has grown its portfolio of PMPs in recent months to leverage the benefits of price-marked packaging