Drambuie brings an ‘OOOO’ with its new campaign
Whisky liqueur brand Drambuie has kicked off a new brand platform around its Drambuie Iced Espresso cocktail serve, aiming to draw in contemporary audiences.
Clink with pink wine
WINE brand Jam Shed is looking to tap into demand for rosé varietals, with the launch of its first pink variant: Jam Shed Californian Rosé.
Served rolls out Vodka+ range across Booker
Independent RTD brand Served has rolled out its new range Served Vodka+ in a bid to drive up the refreshment shopping mission within the category.
Brands that increased sales by more than 10%
Major movers: Off-trade – Scotland’s most valuable brands
It’s not uncommon for newly launched products to achieve significant sales or for high percentage growth to...
De Kuyper keeps cocktails convenient
De Kuyper Royal Distillers aims to simplify the at-home cocktail serve with its new range of RTD cocktail options made with William Grant & Sons.
A debut with a Bong
A new arrival from the US – where it launched in 2008 – Bong Vodka is now being made available in the UK off-trade.
Created...
ABV free shoots onto shelf
Innis & Gunn has joined the low- and no-alcohol game with the release of its 0.0% lager.
Funkin and Irn-Bru partner on new cocktail
Funkin' Cocktail and Irn-Bru have teamed up to deliver a unique, limited edition ready-to-drink cocktail serve to drive up growth in the RTD category.
New gin fit for summer
RED Door Highland Gin is welcoming the summer months with the release of a limited edition gin
Worldwide options for craft beer
Countries from across the world can have a good reputation for their beers and KBE Drinks reckons this popularity of provenance will be key in the beer category.
New look for Blossom Hill
Design targets younger audiences
Mixing the cocktail night in
WITH 44% of shoppers expecting to have more big nights in, switched-on retailers should focus on providing products for fun evenings indoors over the...
Four Loko hits the Jackpot on new flavour for summer
High-ABV RTD brand Four Loko has unveiled its new Jackpot variant bringing a raspberry ripple flavour to the off-trade category.
Funding distilled into community
Scotch whisky distillery Ardbeg has launched a new community support fund following its record sale of Cask No. 3 in summer 2022.
Knowledge is key to sales
THERE has never been more choice of beer for UK consumers, with campaign group There’s A Beer For That reporting over 2,000 breweries currently producing 12,000 beers in 140 different styles.
Coming home – Diageo launches Voyager whisky
EARLY in the last century the whiskies of John Walker & Sons made their way across the world.
Now the whiskies and brands in the...
