Beefeater red carpet roll out
Multi-million pound drive and eco-friendly new pack for brand
Jackton Distillery offers ‘RAER Moments’
Award-winning Jackton Distillery has launched tours, a tasting bar and on-site accommodation that will help grow brand awareness, especially for its RAER whisky.
On a holy mission
BEER industry executive Nigel McNally had a dream to breath new life into once well-known drinks brands.
He put together an offer and...
Four Loko hits the Jackpot on new flavour for summer
High-ABV RTD brand Four Loko has unveiled its new Jackpot variant bringing a raspberry ripple flavour to the off-trade category.
Reshaping the spirits category
RETAILERS are being encouraged to reconsider the way they merchandise Jagermeister through a new initiative launched to support the brand.
Jagermeister’s Give It A Shot...
Crafting solutions for sales
The year ahead has plenty of consumers concerned about their wallets. As such, there will be plenty looking to cut out or replace certain luxuries that might be too expensive to carry on.
Mount Gay jets off with British Airways
Caribbean rum brand Mount Gay is marking 70 years of flights to Barbados with British Airways with two from its range of rums available onboard.
Classic flavour in a new format
Kopparberg has continued its expansion into the spirits category with the launch of a new flavoured gin
It’s the most wonderful time for a beer!
With Christmas Day falling on a Sunday last year, retailers saw the largest-ever ‘final week’ of trading in 2016, resulting in increased performance across sales
Edinburgh inspiration
The first whisky distillery to start production of single malt in Edinburgh since 1925 has turned its hand to gin.
Yup, beer with attitude works
THINK young adult brands and you’ll often think RTDs, shots, shooters, flavoured spirits and energy drink-enhanced products.
But ales? Well not so very long ago...
Aspall Cyder is set to elevate the cider category this summer
Premium cider brand Aspall Cyder has kicked off a new marketing campaign to help position the brand as a go-to option for consumers for "elevated social occasions".
Smokehead capitalises on barbecue season with new campaign
Islay whisky brand Smokehead has announced its plans for a new campaign that will sit the whisky alongside barbecues in time for the summer season.
WKD couples up with ITV
WKD is Love Island alcohol partner
White Claw brings Hard Seltzer into the hands of clubbers
Hard seltzer brand White Claw is going out on the town this winter, in a bid to bolster brand awareness among clubbers.
Keeping craft simple
FOR John Mercer, marketing manager of Shetland’s Lerwick Brewery, the craft beer revolution has certainly arrived.
“At Lerwick Brewery, we’re seeing demand for our three...
