Time is ripe for berry flavours
Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
On-trade sets the new cocktail trends
IT’S often argued that young adults are especially enthusiastic about the launch of new or products and that c-stores should make space on shelves...
Cider shows c-store plus
IS there a strong convenience channel effect on cider sales? Does the apple-based drink, including all its modern flavoured varieties, perform significantly differently in...
Passionate about fruit innovation
Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.
New look aims to attract new enthusiasts
TOMATIN Highland Single Malt Scotch Whisky has a new look as part of a package designed to raise awareness of the whisky with new...
Malts in a makeover
GLENGOYNE Highland Single Malt Scotch Whisky has introduced new looks for two of the whiskies in its core range.
Glengoyne’s 10 Year Old and 12...
Amateur chance to live the dream
BUDWEISER has launched the hunt for the greatest amateur goals in Britain.
The Dream Goal competition challenges amateur footballers to submit videos of their...
Glen’s expands with flavours
Major NPD for stalwart Scottish spirit
Reap the benefits of cider in stores
Ahead of the summer rush and as restrictions continue to ease, cider brands said retailers should ensure their cider range is tailored to their customer base to make the most of the warmer months
A deadly expression
Whisky brand Smokehead has mixed up Scotland and Mexico for its latest whisky release.
Scottish rum has Jamaican roots
THE GlenAllachie Distillery’s master blender Billy Walker has brought Jamaican flavour to Scotland with the latest additions to the MacNair’s Boutique House of Spirits range.
Eden Mill takes next step with new stills installed at distillery
Scottish distiller Eden Mill has taken the next step towards its first new make spirit with the installation of its new stills at the St Andrews distillery.
At home for the holidays
Christmas is party season and many people looking forward to celebrating at home will already have begun planning their drinks purchases.
Diageo makes big eco pledge
Spirits giant Diageo has launched a new ten-year sustainability action plan
Clear the head with a Smokehead Hot Toddy
Smokehead Whisky is out to keep seasonal illness at bay over the Halloween period with its own Hot Toddy cocktail recipe, helping drive up sales of the whisky.
Aperol Spritz comes to the RTD market
Italian bitter brand Aperol is set to make cocktail nights all the more convenient this summer with the roll out of its new Aperol Spritz Ready to Serve bottles.
