Facelift for Beefeater
Pernod Ricard has revamped its Beefeater brand with the launch of a new-look pack
Scotland’s Top Alcohol Brands: No.2 The Famous Grouse
Spotlight on The Famous Grouse, the No. 2 Scottish alcohol brand of 2022.
Hey, big spender
Accolade Wines is investing £1 million in a multi-brand Christmas campaign.
Sunny new look for Thatchers Cloudy Lemon
Somerset-based cider-makers Thatchers Cider has unveiled the new look for its Cloudy Lemon cider variant, displaying a more consistent look with the range.
The right time to reassess the range
NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.
Build a new social life
Drinks giant aims to help retailers tweet their way to festive success
DRINKS giant Pernod Ricard UK reckons retailers should get social this Christmas and...
Smirnoff gets a new look
Smirnoff has redesigned the packaging of its entire portfolio .
Drive Christmas sales with new litre bottle of Tequila Rose
Strawberry cream flavoured drink Tequila Rose has launched a new litre bottle format, rolling out in time for the upcoming Christmas party season.
A spiritual expression
Zamora Company has transformed its Martin Miller’s Gin brand with the launch of a new marketing campaign inspired by art and creativity
Isle of Raasay rolls out third cask strength whisky edition
Hebridean distillery Isle of Raasay has introduced the third edition of its Cask Strength series with a 61.6% ABV single malt whisky.
Kopparberg has eco message
Kopparberg reckons its eco credibility goes a long way towards winning over younger customers.
WKD couples up with ITV
WKD is Love Island alcohol partner
Fresh summer tastes from Edinburgh Gin
Edinburgh Gin has launched two new fruity flavours in its RTD range in time for the warmer summer months that the brand reckons will be popular in the weather.
Free from set for a scorcher
With consumers increasingly considering their health, alcohol-free wines like Eisberg Alcohol-Free may be a popular choice
Lonkero to take UK market by storm
Finnish alcoholic RTD brand Lonkero is set to launch in the UK for the first time as the brand aims to offer an alternative to beers and ciders this summer.
Global Brands sees value in off sales PMPs
Global Brands has grown its portfolio of PMPs in recent months to leverage the benefits of price-marked packaging
