Winter cooler
CIDER may often do well in summer but the cider firms are keen to extend sales in spring, autumn and winter too.
• Swedish cider Kopparberg...
Rum with the punch taken out
Spiced rum brand Dead Man’s Fingers has expanded into the low and no category with the launch of its new Spiced 0.0 variant.
Hive Mind sparkling mead cans roll out to M&S stores
Welsh mead brewer Hive Mind has taken a significant step forward in the retail space with the launch of its Sparkling Mead products in M&S stores.
T aiming for the high note
BEER may have had major competition for the young adult wallet in recent years but it’s still by far the biggest-selling long drink and...
Continental union
Holyrood Distillery has brought together three non-traditional rum producing countries in the launch of its new blended rum.
Bacardi unveils a new era for Martini vermouth
Spirits giant Bacardi Limited has unveiled a new look and bottle shape for Martini vermouth in a bid to bring more premium credentials to the brand.
Refreshment in store with Kopparberg cocktails
Kopparberg aims to bring a touch of the on-trade to the house with the launch of its new Tropical Rum Punch cocktail cans.
Ginger set to fly?
WHISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had...
Scottish seltzer rolls out
Hard seltzer brand Lilo has launched White Grape & Elderflower and Cranberry & Rosehip flavours, claimed to offer a low calorie less alcoholic alternative for health-conscious consumers
A tropical new brew
Nordic craft brewer Theodor Schiotz Brewing Co. has extended its Polar Monkeys range with the launch of a summer brew – Mandarillo Session IPA.
Football preview – Stand-out fixtures for new season
CIDER brand-owner C&C has a special interest in Scottish football this year.
Its lead brand Magners takes over from its lager Tennent’s as shirt sponsor...
First sip on screen
AHEAD of summer 2016, Guinness has launched a TV ad to promote Hop House 13 Lager, the latest product in its Brewers Project series.
The...
Diageo celebrates a Royal Five
Spirits company Diageo has received five Royal Warrants of Appointment from King Charles III across a range of its wine and spirits brands.
Eden Mill tees off on new Golf Gin
Independent Scottish distiller Eden Mill has revamped its Golf Gin product with its ingredients now sourced from the Old Course in St Andrews.
Fancy a crafty Christmas?
CRAFT and specialist beers are currently increasing sales and gaining significant media coverage and some stores may well want to offer something special for...
The touch and feel of Sweden’s summer
THE pleasures of the Swedish life are back on the agenda for Nordic flavoured-cider brand Rekorderlig in its 2014 summer marketing activity.
Linsey Adams,...








































