A big year for Merrydown
The last year has been a tough one for some cider brands in Scotland, but for SHS Drinks things are going as well as could be hoped north of the border.
Reef unveils new tetra packaging format for RTD range
Alcoholic RTD brand Reef is set to make some waves across the UK's off-trade sector with the launch of its new Tetra packaging carton format.
World beers for big events
SELLING world beers during the Rugby World Cup will be one way to grab sales opportunities in 2015, according to Carlsberg.
Parminder Walia, senior category...
Fresh look for heritage brand
GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.
Seltzer from Bud
Budweiser Brewing Group has entered the seltzer category with the launch of a new range under its Bud Light brand
Home grown whisky
Islay distillery Bruichladdich has expanded its range of Port Charlotte whiskies with the launch of Port Charlotte Islay Barley 2014 vintage single malt.
Caorunn gets cosy with cocktail recipes for autumn evenings
Scottish gin brand, Caorunn has created three autumnal cocktails in collaboration with its gin ambassador, award-winning mixologist Walter Pintus
Absolut teams up with Tabasco hot sauce for spicy vodka launch
Vodka brand Absolut has teamed up with Tabasco Hot Sauce to deliver a new spicy vodka with the launch of the Absolut Tabasco variant.
Hooch delivers a bold new flavour with Cherry variant
RTD alcohol brand Hooch has unveiled its latest flavour development with the introduction of its new Cherry Hooch drink in time for the spring.
Island brews
SCOTLAND isn’t short of islands, it isn’t short of brewers. So, perhaps not surprisingly, it isn’t short of island brewers.
At Isle of Arran Brewery...
Premium beers elevate nights in
PREMIUM beer can elevate a big night in, providing consumers with a taste of the on trade without the expense.
VK gets summer ready with new Lemon & Lime flavour
Ready-to-drink brand VK is set to bring a fresh and zesty flavour to the category for the spring and summer months with its new Lemon & Lime variant.
Cruzcampo introduces Sevilla Orange beer flavour
Heineken UK has unveiled its new variant for its Spanish lager brand Cruzcampo with the new Cruzcampo Sevilla Orange flavour.
It’s Wine to Five as Dolly Parton launches new wines in UK
Country superstar Dolly Parton is crossing the Islands in the Stream to bring her Dolly Wines range over from the US to the UK market.
A real gin revolution
A LINCOLNSHIRE distillery has launched its second gin in honour of a local celebrity
Corona toasts nature
The natural world is the focus of a new campaign from beer brand Corona
