beer

The taste of home

MISS Scotland, Jamey Bowers, raised a glass to mark the first delivery of Homecoming Scotland 2014 beer – a commemorative craft beer produced in...

Grouse ad takes flight

The Famous Grouse has been back on TV screens with a campaign that focuses on occasions and the outdoors
Pack shots of Soopa Hooch Blue Raspberry and Cherry Cola.

Soopa Hooch builds a fruity range

Alcoholic RTD range Soopa Hooch has unveiled two new additions to its range, with the new Cherry Cola and Blue Raspberry variants.

Smoking out the Grouse

Whisky brand The Famous Grouse is changing one of the expressions in its range – The Black Grouse. From now on it will be known...

Fresh look for heritage brand

GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.
Pack shots of WKD X Citrus Ice and Purple Grape cans.

WKD expands on X range of drinks

Caffeinated RTD drink WKD X has rolled out two new flavour variants to its core range alongside the first dedicated media campaign for the sub-brand.

Vault City rolls out Last Christmas Wham sour

Edinburgh-based sour beer brewery Vault City has rolled out a festive brew inspired by a duo of 80s favourites with its Last Christmas sour beer.
Halloween advert for Strongbow cider featuring its Dark Fruit variant with fruit in the background that have jaggy leaves attached made to look like bat wings.

Heineken launches Halloween marketing for Strongbow

Heineken UK has kicked off a new spine-chilling campaign for Strongbow cider to tie in the with popularity of the drink during the Halloween season.
A line-up of Martini vermouth bottles stand on a marble table. (From left to right) Martini Fiero L'Aperitivo, Rosso Vermouth, Bianco Vermouth, Vibrante L'Aperitivo Vibrante Non-Alcoholic and Floreale L'Aperitivo Non-Alcoholic.

Bacardi unveils a new era for Martini vermouth

Spirits giant Bacardi Limited has unveiled a new look and bottle shape for Martini vermouth in a bid to bring more premium credentials to the brand.
The two new releases highlight the raw character of two popular expressions.

The Glasgow Distillery plays to cask strengths

Ideal for Christmas and New Drinks, Scottish Grocer highlights two new expressions from The Glasgow Distillery and the Pickering's Gin Crimbo Limbo Calendar.

Edinburgh beside the seaside

FOLLOWING  a sell-out limited edition trial last year, Edinburgh Gin has put its Seaside Gin into full production. The first batch of 6,000 bottles was...

Shining a light on the festivities

Crisp, dark nights at this time of year give Scotland a special atmosphere and Edinburgh Gin has brought back a winter warmer to help the festivities along.
Promotional image for Club Peroni Nastro Azzuro featuring bottles of the beer as well as a Peroni branded glass filled with the beer next to the bottles. There is a mobile phone with the Club Peroni homescreen on it amongst a blue design. There is a QR code as part of the promotional image to invite customers to join the Club.

Peroni launches loyalty programme Club Peroni to support off-trade

Italian lager brand Peroni Nastro Azzurro has launched an innovative loyalty rewards programme for its off-trade customers with Club Peroni.
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Enter the spiders

FIRST there were spirit beers. Now there are spirit ciders – or “spiders” – to grab the attention of trend-conscious young drinkers. SHS Drinks’ first...
Beefeater’s ‘Spirit of London’ multi-channel campagin

Beefeater red carpet roll out

Multi-million pound drive and eco-friendly new pack for brand

Fruit flavours of the season

KOPPARBERG says that while cider is becoming less of a seasonal drinks category ciders still sell better in good weather. The firm says the brand...