smirnoff-new-look

Smirnoff gets a new look

Smirnoff has redesigned the packaging of its entire portfolio .
Matthew 'Hoggy' Hoggard stands in a garden area in front of a cooking table with food and a chopping board on top of it. There is a a bottle of Andrew Peace Shiraz on the table that has also been poured into a wine glass next to the bottle.

Andrew Peace wine partners with cricket legend Matthew Hoggard

Cricket legend Matthew 'Hoggy' Hoggard is set to front a new marketing campaign for Aussie wine brand Andrew Peace this summer.
Promotional image for Club Peroni Nastro Azzuro featuring bottles of the beer as well as a Peroni branded glass filled with the beer next to the bottles. There is a mobile phone with the Club Peroni homescreen on it amongst a blue design. There is a QR code as part of the promotional image to invite customers to join the Club.

Peroni launches loyalty programme Club Peroni to support off-trade

Italian lager brand Peroni Nastro Azzurro has launched an innovative loyalty rewards programme for its off-trade customers with Club Peroni.
Cans of West Coast Cooler Original and West Coast Cooler Sunburst stand on a watery surface with a passionfruit and peach standing next to them.

West Coast Coolers land across Scottish shelves

Irish ready-to-drink brand West Coast Cooler has hit shelves across Scotland's off-trade sector as its two Original and Sunburst variants roll out across the UK.
Kingfisher beers

Home is where the party is

More celebration could take place at home this year as people cope with the rising cost of living, according to KBE Drinks.

Duo launch with double

Scotch whisky brand Ferg & Harris has launched into the UK market with two exclusive 12-year-old expressions.
Eden Mill reckons its whisky range should appeal to the broad spectrum of tastes.

Matching various Burns Night whisky tastes

The experts at Eden Mill Distillery have been highlighting to convenience retailers the importance of stocking a variety of whiskies to suit different Burns Night consumer tastes.
Pack shots of WKD X Citrus Ice and Purple Grape cans.

WKD expands on X range of drinks

Caffeinated RTD drink WKD X has rolled out two new flavour variants to its core range alongside the first dedicated media campaign for the sub-brand.
Lifestyle image of the Wonderland Cocktails range including a multipack as well as single cans of cocktails.

Waitrose and Sainsbury’s fall into Wonderland

BrewDog Distilling Co RTD brand Wonderland Cocktails has announced new listings in Waitrose and Sainsbury's stores, with a new drink in the range as well.
Pack shots of Rosaluna Mezcal.

US mezcal brand Rosaluna lands in the UK

All-natural mezcal brand Rosaluna has made its way to the UK offering a taste of the popular Mexican spirit to consumers with a well established heritage.
Impressions of the new brewery.

Brewery takes shape

Innis & Gunn will base its new brewery at Heriot-Watt’s Research Park
A bottle and outer box of Smokehead whisky stand on a table.

Smokehead capitalises on barbecue season with new campaign

Islay whisky brand Smokehead has announced its plans for a new campaign that will sit the whisky alongside barbecues in time for the summer season.

Low and no-alcohol support from Heineken

Heineken is set to boost up more low and no alcohol options across the off-trade with recognisable and trusted brands as well as a TV presence.

Glen’s is on tour

Vodka brand hits the festival circuit SCOTTISH vodka brand Glen’s has been getting into the festival spirit this summer as part of a major sponsorship...

Peel back and drink

NO glass in your customers’ grass? Wine Innovations, the firm behind the Intrepid Fox range of single-serve sized wines in ready-to-use, sealed plastic glasses,...

Miniature option for Brockmans

SHOPPERS looking for a little festive spirit this Christmas can now pick up Brockmans in a miniature giftpack.
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