VK introduces new ‘enhanced RTD’ with Squashka range
RTD brand VK has introduced its new range of 'enhanced RTD' drinks with the launch of VK Squashka, inspired by a new TikTok trend for pre-drinks.
A whisky mix
A new single malt whisky designed for mixing has been released by Glenmorangie distillery
Seltzers soaring with Millennials
LOW and no alcohol options appear to be gaining ground in the on and off trades, with RTDs and hard seltzers being no exception.
Miniature option for Brockmans
SHOPPERS looking for a little festive spirit this Christmas can now pick up Brockmans in a miniature giftpack.
Sweden in the mix
SWEDISH cider Rekorderlig, which is brewed at a family-owned fourth generation brewery in Vimmerby and is now handled by Molson Coors in the UK,...
Island Bay sailing onto shelves in convenience
Founder and managing director of Island Bay Hard Seltzer, Mudassar Aziz, answers questions on hard seltzer success
Game changer?
Late last year the amount of alcohol allowed by law in the bloodstream of drivers in Scotland was cut. It’s said to have hit...
Quick and easy for the youth
Young adults “love” convenience, according to snack brand Symington’s .
Jam Shed brings a fizz with new Rosé cans
Jam Shed is set to disrupt the category this coming summer with the launch of its new 'Format Friendly' Bubbly Rosé canned drinks.
Belhaven pushes Euros off-trade opportunities
Belhaven reckons retailers can capitalise on consumers seeking fun in the sun with at-home gatherings – especially with Scotland playing in the Euros.
Brewing up a positive future
A new brewing apprenticeship is set to encourage young people in Scotland to join the industry.
A Virtuous Vodka launch from Sweden
Swedish vodka brand Virtuous Vodka makes its way to UK markets as Love Drinks builds on its distribution range with its first ever vodka brand.
Parking up for the third time
Orkney-based distillery Highland Park has launched the latest whisky in its award-winning Cask Strength series.
A premium boom
GREENE King is predicting an exciting year for sport with RBS Six Nations rugby this month, the Rugby World Cup in the autumn and...
In from the gold
Vodka brand JJ Whitley has launched a new gold filtered variety and has put it in a golden bottle.
Pernod Ricard brings mixed up sauce for dinners
Pernod Ricard has teamed up with sauce firm Heinz to mix up consumers' dinners with the launch a new Absolut vodka tomato pasta sauce.







































