Mixing it up for the summer
Mixer brand Schweppes is back on the small screen, as part of a multi-million pound marketing brand for the campaign.
Sourz planz for summer
SOURZ is crossing its fingers for sunshine – the brand has invested £9m in a promotion, “Unforgettable Summerz with Sourz”, in partnership with MTV...
Peroni launches loyalty programme Club Peroni to support off-trade
Italian lager brand Peroni Nastro Azzurro has launched an innovative loyalty rewards programme for its off-trade customers with Club Peroni.
Spending big on Thatchers
BLOOD Orange is the flavour of the day at Thatchers, as the cider brand throws marketing weight behind its latest piece of NPD.
Bring the boom in RTD
Pre-mixed cocktails are set to boom in the ready to drink (RTD) market and retailers can gain from this with a versatile range.
A tropical new brew
Nordic craft brewer Theodor Schiotz Brewing Co. has extended its Polar Monkeys range with the launch of a summer brew – Mandarillo Session IPA.
Four Loko launches Hawaii flavour
Launch takes the flavour range of the no1 RTD brand in Scotland to 10
Four Loko has launched a new tropical flavour of its...
Spicing up the rum category
Provided you haven’t been living in a dark hole, you should know about the astronomical rise of gin over the last few years.
Flavour finds favour
THE demand for new and exciting flavours is the driving force in the cider market, according to Heineken, owner of Strongbow and Bulmers.
While everyday...
Light beer shows it has bottle
RESPONDING to research that revealed that 43% of UK beer drinkers only drink bottled beer, AB InBev has unveiled a bottle format for Bud Light
WKD expands on X range of drinks
Caffeinated RTD drink WKD X has rolled out two new flavour variants to its core range alongside the first dedicated media campaign for the sub-brand.
Kopparberg cans are sporting a new look
Sweden has a new kit for World Cup 2022 and Swedish cider brand Kopparberg has unveiled a new look, too.
Continental union
Holyrood Distillery has brought together three non-traditional rum producing countries in the launch of its new blended rum.
Stocking up for students
Retailer Iain Wilson gives his thoughts about what students are looking for from their local shop –and how to reach them.
THE University of Dundee...
Belhaven tees up at the Fringe
Belhaven tees up at the Fringe with its own mini golf course next to its city centre pop up bar, Belhaven Bar on the Mound.
Mud House offers a taste of adventure
Accolade Wines brand Mud House is offer 15 consumers the chance to win a luxury getaway with global wine brand Mud House wines.
