Convenience retail’s sporting chance
SPORT has heavily influenced the big-night in scene in recent times with the World Cup and Commonwealth Games, says Kestrel Lager distributor Brookfield Drinks.
As...
Jack Daniels & Coca-Cola unveils new Cherry flavour
Drinks giant Coca-Cola Europacific Partners has expanded on its range of alcoholic ready-to-drink options with its new Jack Daniel's & Coca-Cola Cherry.
Edinburgh Gin with Izzard on the Fringe
Edinburgh Gin has launched the latest limited edition gin in its Edinburgh Gin Presents initiative with comedian Suzy Eddie Izzard.
Searching for an edge
Brands adapt to meet the needs of a changing youth culture
YOUNG adults today are arguably one of the most diverse consumer groups imaginable.
With everything...
Captain set to deliver online
CAPTAIN Morgan has teamed up with Buzzfeed to promote its white rum.
The campaign will also run on television and on other digital platforms.
Head of...
Alcohol free taste of Italy
ORANGE orchards of North West Italy and aperitivo hour are the inspirations behind a new alcohol-free release from Bloomsbury Club UK.
The Famous Grouse flies with Martin Compston in new campaign
Whisky brand The Famous Grouse has brought in Line of Duty star Martin Compston to front its new Scottish Rugby campaign in time for the Six Nations.
Hooch has a Soopa offer
Hooch has launched a Soopa new RTD with a new caffeinated alcoholic RTD option in three different flavour variants with Soopa Hooch.
Sweet drams
Glenmorangie is offering whisky fans a sweet treat with its latest launch
Madrà Excepcional 0.0% unveils new canned format
Premium lager brand Madrà Excepcional 0.0% has unveiled its new canned format in a bid to build up accessible, convenient options in the sector.
Tweeters demand raspberry all year
SWEDISH cider brand Kopparberg has listened to vocal fans on social media and added Raspberry as a permanent flavour in the range.
Previously it was...
Brands that increased sales by more than 10%
Major movers: Off-trade – Scotland’s most valuable brands
It’s not uncommon for newly launched products to achieve significant sales or for high percentage growth to...
Cans land at garden party
BELGIAN beer brand Heverlee is making a move into the off-trade.
Enjoy winter with Wonderland with new Christmas cocktails pack
Wonderland Cocktails encourage consumers to count down with its 12 Cocktails of Christmas, offering shoppers an expansive range of drinks options.
Bottling the XX factor
Guinness Original goes back to the future to catch history fans
IT was a case of returning to its roots for Guinness Original when...
Glenfiddich gets refitted
New packaging design for Glenfiddoch's 12 and 15 Year Old whiskies .
