Four Loko launches new Pink Melon flavour
Vodka-based RTD brand Four Loko has grown its core range of drinks with the addition of its new Pink Melon flavour, coming in a vibrant pink can.
Don’t forget the honey
AFTER what they say was the successful launch of environmentally conscious brand Planetbee’s South African Chenin Blanc earlier this year, distributor Morgenrot and brand...
Rum brand treks over the Atlantic
PUERTO Rican rum distiller Destilleria Serrallés has its eyes on the UK spirits market.
Sourz planz for summer
SOURZ is crossing its fingers for sunshine – the brand has invested £9m in a promotion, “Unforgettable Summerz with Sourz”, in partnership with MTV...
Glasgow Distillery rolls out for Christmas
The Glasgow Distillery is set to help whisky fans to celebrate even more this Christmas, with new limited edition launches and a city centre showcase.
Craft inspires new trends
CRAFT products and small-batch production are becoming important in many parts of the drinks industry. After aiding growth in the gin category in the...
Dressing for the party
was collaborated with a fashion designer to create a limited-edition bottle. Previously it worked with Moschino and Versace, this year the bottle has been...
Sporting new ad from Thatchers
Thatchers Cider is back on the TV with two new sporting ads as the cider maker has once again team up with the multi-award winning film maker Aardman Studios.
VK unveils the return of its Chocolate Orange flavour
Pre-mixed cocktails brand VK has unveiled the return of its divisive Chocolate Orange flavour for the festive season, to drive up extra sales in the off-trade.
Jack Daniel’s & Coca-Cola gears up for summer parties
Consumers and retailers stand the chance to win big in CCEP's new promotion for its ARTD brand Jack Daniel's & Coca-Cola.
Tequila Rose toasts 20th with new look
A new look bottle has been revealed for strawberry cream liqueur Tequila Rose to mark its 20th birthday.
The label enhancements include a logo, which...
Fruit choice expanded
SWEDISH cider brand Kopparberg has put its name on a fruit lager for the first time.
Already with two craft beers in its portfolio, it...
Stivy’s says: why stop at vodka?
RETRO flavours similar to those that inspired Stivy’s vodka liqueurs have a new incarnation – in cider. VC2 Brands, the company behind Stivy’s, Boë...
Well-timed release for AnCnoc
ANCNOC Highland Single Malt Scotch Whisky has unveiled the latest addition to its vintages collection with AnCnoc 2009 Vintage.
Fresh look seeks shelf appeal
ONE of Scotland’s best selling bottled ales has a new look. According to IRI figures to October 2014, McEwan’s Champion is the second-best-selling bottled...
Malta makes it into a can
BEER importer Morgenrot has expanded its international selection
