Beer-ing all for charity

Scottish beer brand McEwan’s has encouraged Irvine Welsh to bare all for a new campaign in support of Prostate Cancer UK .
The joint venture between Palestine's Taybeh Brewing Co. and Brewgooder, will see the Sun & Stone brand stocked in 1600 Co-op stores.

Co-op to stock Palestinian beer

Palestine’s first and oldest microbrewery, Taybeh Brewing Co., has secured a listing with Co-op to stock a new lager it has created called Sun...
The left image has a bottle of Luxardo Aperitivo stands next to The Pink Aperitivo serve with oranges, herbs and nuts around the glass. The image on the right has a bottle of Luxardo Limoncello with a Luxardo Limoncello Spritz serve next to it on with a blue and white tea towel next to the glass on the table.

Spritz of refreshment from Luxardo

Italian drinks brand Luxardo is set to help consumers enjoy some simple cocktail serves this summer with two drinks for its Limoncello and Aperitivo spirits.
Pack shots of Stoli Halapeño Pepper vodka.

Stoli introduces ‘Halapeño’ Pepper vodka

Vodka brand Stoli is set to deliver an extra bit of spice to the drinks cabinet with the roll out of its new Stoli Halapeño Pepper spirit.
Staropramen 12x330ml bottle multipacks feature Paramount+ illustrations for maximum visibility on shelves.

Staropramen’s blockbuster Paramount+ promotion

Drinks giant Molson Coors Beverage Company has teamed up with streaming service Paramount+ for a Staropramen on-pack promotion that aims to create “the perfect night in” for consumers.
Campo Viejo bottle

Continental drinking

Campo Viejo is the subject of a new campaign focusing on all things Spanish
Pack shots of Vogo party pouches in Raspberry Blast, Tropical Deluxe, Strawberry Splash and Citrus Zing.

Bring a spirited party with new VOGO pouches

Scottish drinks firm Young Spirits has introduced a new concept for the Scottish convenience RTD category with its new VOGO party pouch range.
A bottle of Penrhos Gin Pear & Chilli stands next to a basket filled with pears and chillis in front of the basket with a gingham picnic blanket underneath it all.

Fiery collaboration yields new Pear and Chilli Gin from Penrhos and Oddbox

Penrhos Gin and Oddbox have teamed up to see if gin lovers can handle the heat of the new limited edition Penrhos Wonky Pear & Chilli Gin.
Chilean Casillero del Diablo is one of the top five wine brands in the UK, China, South Korea and Sweden.

Corks popping from Oz to Chile

SOME of the biggest wines in Scottish c-stores have come out on top in a global survey investigating the power of brands in the category.

Edrington and Beam Suntory to split ways

Leading spirits firms Edrington UK and Beam Suntory are set to end their UK distribution partnership next year as they look to focus on their own portfolios.

Vodka brands choose the rainbow

Two of the biggest vodka brands in the Scottish off-trade have launched campaigns supporting LGBT rights, with both brands highlighting that 2017 marks 50...
Absolut Colours

Rainbow revolution

THE launch of the new Absolut Colours bottle celebrates the brand’s connections to the lesbian, gay, bisexual and transgender community, according to owner Pernod...
Promotional image of the partnership between Captain Morgan rum and Pepsi Max with an image of the can and text that reads "Two Greats, One Epic Taste".

Pepsi Max boards with Captain Morgan in new RTD launch

Global drinks firms Diageo and PepsiCo have teamed up to launch the new Captain Morgan Spiced Rum Pepsi Max alcoholic RTD can range.

New taste on deck

THERE’S a new addition to the Captain Morgan crew with Captain Morgan Sliced Apple Spirit Drink.

Whitebox Cocktails rolls on new flavours

Whitebox Cocktails has grown its range of ready-to-drink variants with the launch of three new and unique cocktail drinks.
Innis & Gunn’s promotional four-pack.

Beer sales are warming up

SCOTTISH consumers love an ice-cold beer on a warm summers day, but brew preferences have been evolving.
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