Campaign aims to cut underage drinking
Police, retailers, alcohol producers and councils are launching a Scotland-wide "It'll Cost You!" campaign to drive down underage drinking and associated anti-social behaviour.
Turning up the heat
American bourbon - and its sweeter flavour- have been growing in popularity
Making Mexico holiday plans for 2015
THE UK and Mexican governments have declared 2015 the year of Mexico in Britain.
And, in response, Global Brands has identified opportunities to promote Amigos,...
Global Brands sees value in off sales PMPs
Global Brands has grown its portfolio of PMPs in recent months to leverage the benefits of price-marked packaging
2014 brings a hot season to build on
CIDER, of all types,traditionally does well in summer. So, with some decent weather to enjoy this year, was it a boom time for cider...
BrewDog unveils complete brand makeover
Scottish craft brewer BrewDog has unveiled a complete rebrand of its core range of beers, aiming to evolve the branding across packs.
Tomatin builds core range with Sherry Cask
Highland whisky distillery Tomatin has bolstered its core range of drams with its new 12 Year Old Sherry Cask, which has only been matured in sherry casks.
Craft … a convenient opportunity?
CRAFT beers are hot (sales wise) and, increasingly, craft beers are cool (image wise). It should be a great combination for the coming summer.
Craft...
Cans land at garden party
BELGIAN beer brand Heverlee is making a move into the off-trade.
Cherry springs into off trade
Supermarket debuts new fruit cider flavour as Kopparberg extends range
Balancing the beer styles
Premium beers can be popular at Christmas and New Year, but it’s also important for retailers to understand the underlying importance of mainstream brands,...
Laphroaig brings back 15 Year Old whisky expression
Islay single malt whisky brand Laphroaig has brought back its 15 Year Old expression as a permanent addition to its core line-up.
Tune in to the face friends
THE beginning of November is a good time for retailers to introduce festive products to entice Christmas spending and planning, reckons the team behind...
Ready for the party
Ready-to-serve cocktail brand Whitebox Cocktails has launched its new portfolio ahead of this year’s party season, with its Classic Cosmo at the front of activity.
Time is ripe for berry flavours
Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
Caribbean via Livingston
A Livingston-based rum distillery has launched a new portfolio of artisinal spirits, bringing Caribbean flavour to the central belt corridor.
