Adventurous with some wine
New Zealand wine brand Mud House is the subject of a new marketing campaign in the UK
Grouse ad takes flight
The Famous Grouse has been back on TV screens with a campaign that focuses on occasions and the outdoors
Off-trade Christmas crowd-pleasers
Off-sales experts at Pernod Ricard are predicting the biggest Christmas ever as friends get back together for a festive football season.
Rum sails back onto television
Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now
Murphy’s Irish Stout rolls out new multipacks
Drinks firm Heineken UK is set to deliver a stout addition to retailer sales this St. Patrick's Day with new multipack formats for Murphy's Irish Stout.
Easy supper
Mash Direct is gearing up for Burns Night with the launch of a new range that’s tailor-made for the celebration
2014 – a big whisky year
THE off-trade should be gearing up for bumper whisky sales during Scotland’s big year. That’s the word from Maxxium UK, the company behind The...
A makeover for Shloer
Shloer has revealed its new logo and graphics as part of a brand-wide redesign .
Highland Park unveils a new design
Premium single malt whisky brand Highland Park has unveiled a new packaging and bottle design across its core range, to celebrate its Orkney heritage.
New flavour is in the pink
DIAGEO Reserve has unveiled a new flavour of its vodka Cîroc.
Cîroc Pink Grapefruit has been introduced and backed by three recommended serves, ‘Cîroc Sea...
RTD takes fruit flavour route
THE future of RTDs lies in mixed fruit flavours, says VK.
Responding to developments in other drinks, and ahead of the busy Christmas sales...
New Year, new beer, new you
BREWER Innis & Gunn has launched its first alcohol-free beer and says it can aid detox.
Innis & None is a 0% ABV pale ale...
Coca-Cola builds momentum for Absolut Sprite
CCEP is set to capture sales for those spur-of-the-moment social occasions this summer with its new campaign for its ARTD can Absolut Vodka & Sprite.
A freedom of choice
Health continues to remain at the forefront of many consumers’ minds, with the Covid-19 pandemic fuelling this to new heights.
Drinks making their mark
CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...
Botanicals in a bottle this summer
Affordability an advantage says CWF
