Trio for Speciality
THREE Canadian spirit brands join the Speciality Brands portfolio thanks to a new distribution deal with Corby Spirit and Wine Limited.
Altos launches Strawberry Margarita ready-to-serve variant
Agave tequila brand Altos has expanded on its range of ready-to-serve cocktails with the launch of its new Altos Strawberry Margarita bottles.
Premium wine in gift demand
WHETHER it’s hot and spiced for a party or chilled to serve with dinner, wine continues to be an integral part of the drinks...
Drink Beer, Win Cash with BrewDog
BrewDog rolls out its 'Drink Beer, Win Cash' promo giving consumers the chance to walk away with cash prizes this summer, with a massive £10k up for grabs.
Match off-trade demand with BrewDog
BrewDog reckons its new stout variant could be a challenger to the category leader as more consumers seek craft beer options in convenience.
High hops for low alcohol
BROOKLYN Brewery is the latest brand to try its hand at low-alcohol beer, in the shape of its new Brooklyn Special Effects range.
Mixers matter
Long drinks, cocktails and mocktails rise in popularity during the festive season – and not just any soft drink will do, say producers
Fruity and Crabbie’s
AHEAD of summer Crabbie’s has added an option to ginger with a new product designed to appeal to young adult customers who prefer sweet...
Turning up the volume
Jim Beam has teamed up with music production team La Blogotheque to launch the Jim Beam: Welcome Sessions
Kopparberg cans are sporting a new look
Sweden has a new kit for World Cup 2022 and Swedish cider brand Kopparberg has unveiled a new look, too.
Getting ready for summer
Gin brand lands in a can with tonic
A festive tipple from Scotland’s larder
THE makers of a new liqueur are hoping they can tempt drinkers away from gin this Christmas with something a bit different.
Coming home – Diageo launches Voyager whisky
EARLY in the last century the whiskies of John Walker & Sons made their way across the world.
Now the whiskies and brands in the...
Bar lessons
What do 18-30 year-olds want, in drinks and other products? We asked for the latest news, views and merchandising advice from key young adult...
Passionate about fruit innovation
Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.
Bringing out Danish heritage
CARLSBERG is taking the first step towards revitalising its flagship brand, with a relaunch of Carlsberg Export from this month and a £15m marketing...




































