VK introduces new ‘enhanced RTD’ with Squashka range
RTD brand VK has introduced its new range of 'enhanced RTD' drinks with the launch of VK Squashka, inspired by a new TikTok trend for pre-drinks.
Convenience holds the key
ALCOHOL isn’t the only sector that appeals to students and young workers.
Soft drinks is another important category, where companies market strongly to young adults.
For...
Cans ready for a hot summer
Gin brand Bombay Sapphire has launched two new ready to drink expressions.
Scotland’s most valuable off-trade beer brands
Beer holds up
DOES beer form the bedrock of Scottish off-trade sales? It did at one time but those days have gone. Last year wasn’t...
Sling into the premium
Japanese sake firm Daimon Brewery launches a new RTD variant into the UK with its own take on the classic Singapore Sling cocktail.
Rolling in raspberry clouds
CIDER brand Westons has extended its Rosie’s Pig range with the addition of a Raspberry Roller flavour
Fresh look for heritage brand
GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.
A deadly expression
Whisky brand Smokehead has mixed up Scotland and Mexico for its latest whisky release.
A guilt free helping of chocolate
POPCORN snack brand Propercorn has added a little sweetener to its range in the shape of a new chocolate variant
Low and no continues to grow
NEARLY one in three UK drinkers consume low- and no-alcohol products ‘semi-regularly’, according to a YouGov survey commissioned by the Portman Group.
Stanhope Whiskey rolls out two new drams
Stanhope Whiskey is set to launch in Scotland this October, introducing more American bourbons to the market and honouring a family legacy.
Crumpton Oaks brings a 90s flair to the summer in new marketing campaign
Leading cider brand Crumpton Oaks is set to celebrate the summer months with a 90s rave flair with its new marketing campaign Happy Applecore.
Still on the rise
IT’S a good time to be a gin maker – or a gin drinker – in Scotland. The juniper and aromatics flavoured spirit has...
Time to get the beers in
BIG nights in, especially sports-related big nights in mean beer to many shoppers. It will be important to have the main Scottish market leaders...
Hive Mind and Rave Coffee team up on new Stout
Welsh brewery Hive Mind has teamed up with Cotswolds-based Rave Coffee to produce a new coffee and honey stout named Second Breakfast.
Booze-free beers
Budweiser Brewing Group has extended its alcohol-free range with the roll out of two new brews
