Brian Cox clocks off with new Malibu ad
Hollywood actor Brain Cox has teamed up with coconut rum liqueur brand Malibu in a new campaign that encourages people to prioritise the work/life balance.
New flavour an enduring passion
IT’S not so limited any more.
Swedish cider brand Rekorderlig launched its Passion Fruit flavour as a limited edition in April.
But what was intended to...
Jetting off with a case of beer
Italian lager brand Peroni Nastro Azzurro is offering consumers the chance to win a luxury trip to the Amalfi coast.
Cracking the code
CONSUMERS will be able to get quick access to cocktail classes this Christmas, thanks to a new festive initiative from Pernod Ricard.
Jameson whiskey unveils new tipple in time for St Patrick’s Day
Irish whiskey brand Jameson has unveiled a new whiskey in time for St. Patrick's Day with the launch of its Triple Triple Chestnut Edition.
Express service – Vodka update
HOW do you give Britain’s biggest-selling vodka a boost? Earlier this year drinks giant Diageo ensured its massive brand Smirnoff stayed full of beans...
XIX Vodka expands distribution with Red Star Brands partnership
XIX Vodka, created in collaboration with YouTube collective Sidemen, is set to expand its off-trade distribution through a new partnership with Red Star Brands.
Facelift for Beefeater
Pernod Ricard has revamped its Beefeater brand with the launch of a new-look pack
Coffee time at The Macallan
Two new single malts from The Macallan have taken inspiration from the world of coffee.
Love Drinks adds in the French Brunette to liqueur range
Global drinks firm Love Drinks has added a new liqueur option to its range of drinks with the new French Brunette Cold Brew Coffee Liqueur.
Talonmore secures major Scottish Edge prize
Scottish non-alcoholic spirit brand Talonmore has picked up a major win at the Scottish Edge awards, securing funding of £80,000 as well as the RBS Scale Award.
Getting off to a dry start
ALONG with taking down the decorations, cutting down on alcohol consumption is a post-Christmas tradition
Low-cal indulgence
INDEPENDENT distiller Pure has launched a new low alcohol vodka to celebrate its first birthday
Belhaven has a premium offer for quiet nights
Belhaven pushes retailers to consider the more low-key occasions as a good opportunity to push premium beer sales and encourage consumers to trade up.
Packaging up the globe
FOREIGN travel, world cuisine and simple curiosity encourage interest in beers from around the world and UK distributors are continuing to develop a series...
Building an off sales category
Back in May 2016, a brand launched into the US off trade in a category that didn’t really exist yet



































