Marketing blast for Wolf Blass

TREASURY Wine Estates has reignited marketing support for Wolf Blass, debuting the brand’s first live TV ad in the process.

The Glenrothes comes home

EDRINGTON will take charge of distribution of The Glenrothes single malt from next month. The Speyside whisky brand, which is part of Edrington’s portfolio of...

Spirit of home

BEER may be seen as a big-night-in staple but many spirits firms have been arguing for some time that retailers shouldn’t underestimate the growing...

JW ode to joy

Having spent 15 years encouraging its consumers to keep walking, Johnnie Walker now wants to them go further with joy. The whisky brand’s new campaign,...
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Apple of the global eye

Italy v Belgium sounds like a football match taking place at the World Cup. But it’s also a contest that could very soon be...
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Fruity new cider packs

MAGNERS has extended its range with the launch of a new Dark Fruit flavour

Ready and thrilling

New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend FOR the young adult consumer, innovation is key – be...
Edinburgh Gin orange

The spirit of innovation

Gin ain’t what it used to be and consumer demand has led to distilleries across the land getting creative with botanicals, flavours and formats.
Greenall’s Wild Berry Pink Gin in a PMP marked £15.99.

New pack and competition for Greenall’s

To support the launch of Greenall’s Wild Berry Pink Gin PMP, the brand is holding a competition for retailers who could win £1,000 of Love2Shop vouchers

Bladnoch unveils final dram for Waterfall Series

Bladnoch distillery has rounded off its Waterfall Series of whiskies with its new Waterfall 05 2024 Edition marking the fifth and final dram in the series.
Pack shots of Wise Wolf French Sauvignon Blanc.

Wise Wolf expands with new white wine

Aussie wine brand Wise Wolf has reaffirmed its sustainability commitment with the new launch of its French Sauvignon Blanc white wine.
Silk Road Rum

Spicing up the rum category

Provided you haven’t been living in a dark hole, you should know about the astronomical rise of gin over the last few years.

Cracking the code

CONSUMERS will be able to get quick access to cocktail classes this Christmas, thanks to a new festive initiative from Pernod Ricard.
Boxing champ Anthony Joshua has backed the Lucozade Sport campaign to support fitness workers.

Hard hitting RTD launch

Kopparberg Hard Seltzer launched late last month, with three flavours in the range
Black Bottle

Dram with an earful of flavour

Black Bottle has launched a new series of whisky expressions with a musical twist.
Martin thatcher has talked up the strength of the Thatchers brand for convenience.

Meet the maker – Thatchers Cider

Thatchers Cider boss Martin Thatcher has talked about the importance of continuing the long family tradition of creating quality ciders.