The spirit of innovation
Gin ain’t what it used to be and consumer demand has led to distilleries across the land getting creative with botanicals, flavours and formats.
Budweiser goes green
Budweiser announces that its UK operations will now use 100% renewable electricity
Taking the long view
A new campaign has been launched to highlight ways to drink Jagermeister other than as a shot.
The Root56, a long drink which sees the...
Seasonal rum serves
SKULL sporting rum brand Dead Man’s Fingers will be rolling out limited-edition Halloween bottles for its flagship Spiced Rum.
Lambrini’s coming home with party promotion
Accolade Wines is set to bring the ’brini to parties this winter season with a new competition for the Lambrini brand.
Fruity new cider packs
MAGNERS has extended its range with the launch of a new Dark Fruit flavour
World beating white takes top spot
SPECIALIST drinks distributor Morgenrot is looking to take advantage after The World Association of Writers and Journalists of Wines and Spirits named one of...
Soaring malt brand adds expressions
• ABERLOUR, the malt whisky whose 10-year old stormed to the highest malt whisky position in last month’s Kantar WorldPanel top 25 Scottish drinks...
VK Squashka range debuts in Scotmid stores
VK Squashka has made its debut in Scotmid stores across Scotland as the brand continues to drive up sales with its core audience of young adults.
Sling into the premium
Japanese sake firm Daimon Brewery launches a new RTD variant into the UK with its own take on the classic Singapore Sling cocktail.
Ales up as lager prices drop
Drinks account for a significant proportion of many c-stores’ total revenue. Long drinks, such as beer and cider, are often particularly important to impulse...
VK introduces new ‘enhanced RTD’ with Squashka range
RTD brand VK has introduced its new range of 'enhanced RTD' drinks with the launch of VK Squashka, inspired by a new TikTok trend for pre-drinks.
Bacardi Breezer makes its official comeback
Aiming to drive up the demand for nostalgic options, Bacardi has brought back its popular RTD range of Breezer drinks to the UK.
Westons Cider unveils new look for Stowford Press brand
UK cidermaker Westons Cider has introduced a new design for its Stowford Press brand in a bid to introduce new consumers to category.
Change of distributor
ITALIAN brand Seven Hills Gin has a new distributor in the UK.
Spicing up Havana Club
PERNOD Ricard has been spicing things up through an NPD first for its Havana Club rum brand.
