Rekorderlig launches 500ml cans with £1.4m ad campaign
Rekorderlig's wild berries and peach-raspberry flavours to be available in 500ml size can
Rekorderlig is tapping into a demand for single can formats and the...
Family first for cider ad
Thatchers cider has returned to TV screens with a new marketing campaign
On a holy mission
BEER industry executive Nigel McNally had a dream to breath new life into once well-known drinks brands.
He put together an offer and...
Tropics of Edinburgh
SCOTLAND might not be the warmest of countries, but Edinburgh-based brewer Innis & Gunn has released a new ‘Tropic Like It’s Hop’ passionfruit pale ale — adding a bit of tropical flavour to the off trade.
Marked bottles boosting sales
Retailers looking to springboard off RTD's popularity with young adult consumers, adding PMPs into the premix might be well worth investigating.
Extra ad spend for historic promo
WHISKY brand Grant’s is ramping up the promotion for its pre-Christmas Historic Newspaper give-away with an extra £250,000 spend in outdoor advertising, radio,...
Alcohol free craft
Glasgow-based wholesaler JW Filshill has joined forces with British brewer Drynks Unlimited to launch the firm’s alcohol-free craft brews in Scotland
The impulsive outdoors
Lighter flavour drinks sales rise during warm summer months says RTD brand owner
As consumers take the party outside, impulse purchases rise, according to Global Brands.
To...
Low-cal indulgence
INDEPENDENT distiller Pure has launched a new low alcohol vodka to celebrate its first birthday
Market News | Wha Gwan, Biona, Jammie Dodgers, Funkin Cocktails
Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
We three gins
GIN enthusiasts have a trio of new expressions to add to their Christmas wish lists
Avengers star Karen Gillan fronts Compass Box whisky
Star of Marvel's Avengers and Guardians of the Galaxy Karen Gillan has returned to her Scottish roots as the new face of Compass Box's Hedonism whisky.
Tennent’s pushes value formats
Bosses at Tennent's have been talking about the importance of different formats and price-marked packs to drive summer sales.
Raising a can to innovation
EDINBURGH Gin has shaken up its range of ready-to-drink cocktail cans.
RTD cans from across the pond
AMERICAN RTD brand Four Loko has set sail across the Atlantic with ambitions to shake up the category in Scotland.
KBE Drinks brings excitement to spirits
KBE Drinks expands into the spirits category for the first time with the launch of four new spirits to the UK market that aims to bring new tastes to consumers.
