Reshaping the spirits category

RETAILERS are being encouraged to reconsider the way they merchandise Jagermeister through a new initiative launched to support the brand. Jagermeister’s Give It A Shot...

Sober as a sailor

Suffolk-based brewery Adnams has its eyes on the low and no alcohol opportunity, launching a dealcoholised version of its flagship brew Ghost Ship
Marco Pierre White sits at a table with his hands resting under his chin with a bottle of Mr White's Gin on the table under his chin.

Marco Pierre White gin rolls out to Sainsbury’s stores

World-renowned chef Marco Pierre White has entered into the gin market as the Mr White's Gin brand rolls out nationwide to Sainsbury's stores.
Gordons Pink Gin 35cl

A pocket sized pink gin bottle

Gordon's Premium Pink Distilled Gin is now available in a handy 35cl format.
a selection of brewdog cans

Go big for Christmas says Brewdog

Alcohol sales increase over the Christmas period and it’s key retailers know which pack formats will drive sales over the season, says BrewDog.
A person holds a can of Lonkero with a blurred out lake in the background.

Lonkero to take UK market by storm

Finnish alcoholic RTD brand Lonkero is set to launch in the UK for the first time as the brand aims to offer an alternative to beers and ciders this summer.

Easy supper

Mash Direct is gearing up for Burns Night with the launch of a new range that’s tailor-made for the celebration
Delighted with its success so far, Hendrick’s is still seeking out new consumers.

Bringing even more into gin

A 20-year overnight success story
Bottles of The Antiquary whisky are lined up on a bar featuring the 15 Year Old, 21 Year Old and 30 Year Old. Along with these bottles, there are smaller sample bottles for blending as well as whisky glasses to serve in with unlabelled whisky sample bottles on shelves behind the bar.

The Antiquary rolls out whisky gift ideas for Father’s Day

Highland distiller Tomatin has rolled out a trio of whisky suggestions for Father's Day this year from its blended whisky brand The Antiquary.
Crabbies Chain Pier Single Malt

A century of waiting

Halewood Artisinal Spirits has released the first single malt whisky to be produced in Edinburgh for almost 100 years.
Stella Artois Cidre

Stars launch the new look

LUCKY stars under the caps on new-look bottles will win Stella Artois Cidre consumers prizes ranging from limited-edition chalices to an adventure on a...

Spirited success

SPAR hit the back of the net twice at the BBC Good Food Drinks Taste Awards 2021 – scoring two gold medals.
Tartan banner reading top scottish ALCOHOL brands SPOTLIGHT 6&7

Scotland’s Top Alcohol Brands: 6 & 7

Spotlight on the No. 6 and No.7 top Scottish alcohol brands of 2022 including craft beer producers BrewDog and Innis & Gunn.
Absolut festival

Joining together for fun event

AS the country began to ease its way out of lockdown, with social distancing measures still in place, Absolut Vodka hosted a virtual music and comedy event.
A bottle of Penrhos Gin Pear & Chilli stands next to a basket filled with pears and chillis in front of the basket with a gingham picnic blanket underneath it all.

Fiery collaboration yields new Pear and Chilli Gin from Penrhos and Oddbox

Penrhos Gin and Oddbox have teamed up to see if gin lovers can handle the heat of the new limited edition Penrhos Wonky Pear & Chilli Gin.

Hunting a bargain

PMPs are performing well for German herbal liqueur brand Jägermeister.
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