Brands that increased sales by more than 10%
Major movers: Off-trade – Scotland’s most valuable brands
It’s not uncommon for newly launched products to achieve significant sales or for high percentage growth to...
Advertising for more gin growth
Premium gin brand Whitley Neill has launched a new £1.4m advertising campaign for the run up to Christmas
Sweet colourful summer predicted
COLOURED gins and sweet flavours are among this summer’s trends according to Paul Miller, co-founder of Eden Mill.
Reshaping the spirits category
RETAILERS are being encouraged to reconsider the way they merchandise Jagermeister through a new initiative launched to support the brand.
Jagermeister’s Give It A Shot...
Aspall Cyder is set to elevate the cider category this summer
Premium cider brand Aspall Cyder has kicked off a new marketing campaign to help position the brand as a go-to option for consumers for "elevated social occasions".
The Drinks Bureau launches Lagerita
Fun RTD cocktails maker The Drinks Bureau is shaking things up with the UK’s first canned alcoholic Lagerita in grocery – with lager meeting margarita in "one seriously refreshing" can.
Saltire introduces its oldest whisky bottling
Saltire Rare Malt has introduced its oldest dram yet with an 18 Year Old Speyside expression that also kicks off its Cigar Malt Series.
Tamnavulin unveils Port Cask Edition
Speyside single malt whisky brand Tamnavulin has grown its core range of Wine Cask finishes with the launch of its new Port Cask Edition.
Glasgow 1770 unveils Batch 3 of Cask Strength whisky series
The Glasgow Distillery has unveiled its Batch 3 expressions as part of its Cask Strength whisky series complete with two new limited edition single malts.
Gin inspired by Ayrshire
AYRSHIRE is the inspiration behind the latest addition to the Hendrick’s Gin portfolio.
Eight drams from Distell
Distell has launched a new limited edition collection from its Scotch whisky portfolio
Win a trip to Colorado with new Coors promo
Consumers are in with the chance to bag an epic music experience holiday to Colorado with the new on-pack promotion for Coors lager
Cracking the code
CONSUMERS will be able to get quick access to cocktail classes this Christmas, thanks to a new festive initiative from Pernod Ricard.
Bladnoch unveils final dram for Waterfall Series
Bladnoch distillery has rounded off its Waterfall Series of whiskies with its new Waterfall 05 2024 Edition marking the fifth and final dram in the series.
Cans ready for a hot summer
Gin brand Bombay Sapphire has launched two new ready to drink expressions.






































