PET extensions take the party outdoors
AS more people socialise outdoors during summer – with barbecues and garden parties at home and by attending outdoor concerts or having picnics on...
Rekorderlig adds guava
SWEDISH cider brand, Rekorderlig, has a new limited-edition flavor, Apple and Guava, for summer drinking over ice. The brand’s seasonal marketing campaign includes the...
Demand is growing for gin and Irish whiskey
Keeping up with festive change
THERE are certain drinks that have always been associated with Christmas.
A Buck’s Fizz at breakfast while opening presents, a glass...
New Year, new beer, new you
BREWER Innis & Gunn has launched its first alcohol-free beer and says it can aid detox.
Innis & None is a 0% ABV pale ale...
Duo launch with double
Scotch whisky brand Ferg & Harris has launched into the UK market with two exclusive 12-year-old expressions.
A tropical new brew
Nordic craft brewer Theodor Schiotz Brewing Co. has extended its Polar Monkeys range with the launch of a summer brew – Mandarillo Session IPA.
Spicing up the season
BAILEYS Pumpkin Spice is returning this winter following its launch in 2016.
Liqueurs pack a fruit punch
HALEWOOD Spirits brand Dead Man’s Fingers has expanded its cream liqueurs range with the launch of two variants that pack a fruit punch.
Competition offers champion shot
HEINEKEN is inviting consumers to use social media to gain the chance to win football prizes in its latest Champions League tie in.
Category and...
Edinburgh Gin lifts the spirits for Christmas
Edinburgh Gin aims to encourage more consumers to trade up for their gin gifting this year with the relaunch of its Christmas gin edition.
White Claw rolls out Blackberry flavour for new season
Hard seltzer brand White Claw has launched a new limited edition variant for the autumn with the roll out of its new Blackberry flavour across the off-trade.
Passion for fruit
Kopparberg is embracing the taste of the summer and expanding its portfolio with the launch of a new variant, Passionfruit and Orange Cider
In with the new – Companies in cider bottle revamp
THE pace of cider and cider-related product development shows no sign of slowing. Drinks giant Diageo has made its move on the cider sector...
New gins ready to hit off-trade
Three Scottish gin brands have new offerings that convenience store retailers might want to consider adding to their off-trade shelves.
Student scran
Young adults on a limited budget can be keen bargain hunters when purchasing fuel for studying – or partying .
Old Perth limited launch
Morrison Scotch Whisky Distillers reveals its latest limited edition launch in the shape of a new Pedro Ximinez sherry cask finish.





































