Staropramen’s blockbuster Paramount+ promotion
Drinks giant Molson Coors Beverage Company has teamed up with streaming service Paramount+ for a Staropramen on-pack promotion that aims to create “the perfect night in” for consumers.
Quick and easy keeps students happy
QUICK cook times and competitive pricing are important to 18-25 year old shoppers and Kepak says that is making its Rustlers brand the UK’s...
The Botanist grows as gin declines
With the gin boom declining in the off-trade, it makes sense for c-store retailers to stock brands that are bucking the trend, such as Islay-based The Botanist.
Edinburgh beside the seaside
FOLLOWING a sell-out limited edition trial last year, Edinburgh Gin has put its Seaside Gin into full production.
The first batch of 6,000 bottles was...
Relaxing with a can of cider
MAGNERS cider will help consumers unwind this summer, through the brand’s latest on-pack promotion.
Reap the benefits of cider in stores
Ahead of the summer rush and as restrictions continue to ease, cider brands said retailers should ensure their cider range is tailored to their customer base to make the most of the warmer months
When baristas meet Jager
German herbal liqueur brand Jagermeister has launched a new “ice cold” shot pack.
Awarding returns for Innis & Gunn
Scottish craft beer brewery Innis & Gunn has picked up six awards across a range of prestigious titles marking a strong year for its range.
Apple of the global eye
Italy v Belgium sounds like a football match taking place at the World Cup. But it’s also a contest that could very soon be...
Sling into the premium
Japanese sake firm Daimon Brewery launches a new RTD variant into the UK with its own take on the classic Singapore Sling cocktail.
Brockmans Gin has a daring new flavour
Premium gin brand Brockmans Gin is out to take advantage of the emerging popularity for tequila with the launch of its new Brockmans Agave Cut Gin.
A Passion for Cîroc
Leading super-premium vodka Cîroc has launched a limited-edition Passion variant to capitalise on the increasingly popular flavoured spirits category.
Scottish seltzer rolls out
Hard seltzer brand Lilo has launched White Grape & Elderflower and Cranberry & Rosehip flavours, claimed to offer a low calorie less alcoholic alternative for health-conscious consumers
Bring the boom in RTD
Pre-mixed cocktails are set to boom in the ready to drink (RTD) market and retailers can gain from this with a versatile range.
Brewer set to eliminate 250 tonnes per year
Budweiser Brewing Group has taken a huge leap forward in reducing its use of single plastics
Christmas all wrapped up
With modern consumers increasingly in a hurry, having a ready-made Christmas gift is undeniably appealing.
