Premium trend from bar to home
HABITS developed by drinkers in the on-trade are finding their way into the home and this is creating demand for premium mixers in the off-trade
Staropramen’s blockbuster Paramount+ promotion
Drinks giant Molson Coors Beverage Company has teamed up with streaming service Paramount+ for a Staropramen on-pack promotion that aims to create “the perfect night in” for consumers.
Scottish Government set to give Minimum Unit Pricing update
A HOLYROOD health minister is due to tell MSPs this afternoon what the Scottish Government's proposals are for alcohol Minimum Unit Pricing (MUP).
Bring a flair this Valentine’s
Three brands have offered their selection to help retailers to elevate the offer for Valentine's Day this year, with a focus for some at-home cocktail serves.
Rekorderlig adds guava
SWEDISH cider brand, Rekorderlig, has a new limited-edition flavor, Apple and Guava, for summer drinking over ice. The brand’s seasonal marketing campaign includes the...
Facelift for Beefeater
Pernod Ricard has revamped its Beefeater brand with the launch of a new-look pack
Cashing in on Dad’s big day
DRINKS distributor Maxxium UK reckons this month’s Father’s Day provides an excellent sales opportunity for convenience retailers and the firm is urging store owners...
Turning whisky into a virtue
SCOTCH whisky distiller Tomatin has just launch its third expression in its Five Virtue Series
Craft range in freeze
PERTHSHIRE-based Inveralmond Brewery grew sales last year to the equivalent of more than 1.9m pints.
With that growth achieved and more targeted in shops and...
Talisker support for seas
Islay single malt Talisker has joined forces with marine environmental organisation Parley for the Oceans
Police Scotland rolls out summer campaign to combat street disorder and youth drinking
Scottish Alcohol Industry Partnership's "It'll Cost You" campaign is being taken nationwide
POLICE Scotland has begun to roll out “It’ll Cost You”, the North Lanarkshire...
Spirits need to chill out to sell more
SPIRITS can benefit from a summer uplift, with customers picking up fractional-sized bottles and cocktail ingredients on their way to parties and barbecues. And...
A century of waiting
Halewood Artisinal Spirits has released the first single malt whisky to be produced in Edinburgh for almost 100 years.
Family first for cider ad
Thatchers cider has returned to TV screens with a new marketing campaign
Fresh summer tastes from Edinburgh Gin
Edinburgh Gin has launched two new fruity flavours in its RTD range in time for the warmer summer months that the brand reckons will be popular in the weather.
Belhaven pushes Euros off-trade opportunities
Belhaven reckons retailers can capitalise on consumers seeking fun in the sun with at-home gatherings – especially with Scotland playing in the Euros.
