Products meeting consumer desires
Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.
Irish cider goes global
BRITISH festivals will have a distinct flavour of Magners Irish Cider this summer after the brand signed a partnership agreement with media and entertainment firm Global
Cheers to beers and fine drams
Lesley Ann Gray, strategic lead for Scotland at market research company Kantar – which provides the listing of the top 50 Scottish non-alcohol brands in Scotland and the top 10 Scottish alcohol brands in Scotland, analyses the year for the leading Scottish brands in Scottish food and drink retailing.
Filtered vodka
SMIRNOFF, the UK’s biggest-selling vodka brand last month launched its latest marketing campaign, said by brand owner Diageo to be worth £15m.
The first...
Dreaming of a gin Christmas
GIN in teacups is no longer the preserve of the secret tippler in prohibition Chicago. Super premium brand Hendrick’s has a gift pack, called...
Zinging into summer
DIAGEO has expanded its vodka brand Cîroc with the release of a new citrus flavour in time for summer
Beer-ing all for charity
Scottish beer brand McEwan’s has encouraged Irvine Welsh to bare all for a new campaign in support of Prostate Cancer UK .
Mixing the cocktail night in
WITH 44% of shoppers expecting to have more big nights in, switched-on retailers should focus on providing products for fun evenings indoors over the...
A stout choice for consumers
Belhaven Brewery reckons its stout options will be popular with consumers through the winter months and into 2024 – making them must-stocks for convenience store retailers.
Flavours of the moment
CIDER has had a good 12 months and, more recently a good summer of 2014. But that comes on the back of a period...
Ales up as lager prices drop
Drinks account for a significant proportion of many c-stores’ total revenue. Long drinks, such as beer and cider, are often particularly important to impulse...
June Gin introduces a tropical touch with new Mango & Passionfruit spirit
Premium spirits firm Paragon Brands has launched its new June by G'Vine Mango & Passionfruit gin to bring a tropical touch to summer.
Cherry springs into off trade
Supermarket debuts new fruit cider flavour as Kopparberg extends range
Find Your Cider campaign launches
The UK cider industry is coming together to back a consumer campaign called Find Your Cider that aims to encourage cider drinkers to explore the breadth of the category and discover new styles to add to their favourites.
Selection builds from the core
Whitley Neill has expanded into the low and no alcohol category for the first time with four new 0.0% variants.
American connection for new Orkney expression
PERNOD Ricard UK has launched Scapa Skiren, a new whisky from its Orkney-based Scapa distillery.
Available to the UK off-trade now, Scapa Skiren is exclusively...
