Licensed to chill
HEINEKEN has launched a limited edition range of James Bond-branded packaging to mark the release of No Time To Die next month.
Hive Mind rolls out Dark Cherry Mead for young adults
Welsh brewery Hive Mind is set to bring mead to a younger generation of drinkers with the launch of its new Dark Cherry Traditional Mead bottles.
High hops for low alcohol
BROOKLYN Brewery is the latest brand to try its hand at low-alcohol beer, in the shape of its new Brooklyn Special Effects range.
Convenience retail’s sporting chance
SPORT has heavily influenced the big-night in scene in recent times with the World Cup and Commonwealth Games, says Kestrel Lager distributor Brookfield Drinks.
As...
Cider is in a strong position
THIS summer is shaping up to be another strong season for cider sales in the Scottish off trade.
Ready and thrilling
New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend
FOR the young adult consumer, innovation is key – be...
Two new Atopia flavours
WILLIAM Grant & Sons has expended its alcohol-free spirits range with the launch of two new Atopia flavours.
Coca-Cola offers retailers the chance to win a new EV van
Drinks giant CCEP is offering retailers the chance to win a new Ford E-Transit van in its new competition focused on its alcoholic RTD range.
Wonderland Cocktails shakes up new additions
BrewDog is set to shake up the cocktail category with the addition of five new cocktails for Wonderland Cocktails Co, bringing the range to 10 drinks.
Adding times for T
LAST year was a big year for Scotland and it was a pretty busy time also for the country’s biggest beer brand Tennent’s Lager,...
Can offers lightweight solution
CIDER brand Magners has put its rosé variety – initially only available in bottles – into cans.
Altos Tequila unveils first global brand campaign
Spirits firm Pernod Ricard has rolled out a new global campaign for its Altos Tequila brand to cement it as a go-to option for cocktail serves at home.
The touch and feel of Sweden’s summer
THE pleasures of the Swedish life are back on the agenda for Nordic flavoured-cider brand Rekorderlig in its 2014 summer marketing activity.
Linsey Adams,...
Jameson rolls out new whiskey based RTD cans
Irish whisky brand Jameson has made a comeback to the ready-to-drink category with the return of its Jameson, Ginger Ale & Lime cocktail cans.
Rum brand rolls out RTD cans
Dead Man’s Fingers has entered the ready to drink category with the launch of a new canned range.
New flavour drop for Smirnoff with cherry varient
Diageo has gone back to the fruit bowl for its new Smirnoff variety, Cherry Drop, which launches to the off-trade in February.
