Aiming for the top
MAGNERS this month unveils new packaging in a move that will be backed by a major media campaign including TV, outdoor, radio, sampling, PR...
Fresh look for heritage brand
GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.
Standard support – Firm ramp up Russian promo’s
VODKA brand Russian Standard hit the screens in recent months with the latest work in its ‘Vodka as it should be’ TV advertising campaign.
The...
Diageo Leven celebrates half a century
Diageo's largest packaging site Diageo Leven celebrated 50 years of bottling with a commemorative bottle and a visit from the area's local MSP.
Fruit flavours power ahead
CIDER has been a drinks success story in recent years but last year the performance in terms of sales growth was very mixed, says...
Pure and simple
Scotland’s off-trade vodka market still dominated by the big two
2015 is shaping up to be a good year for vodka in Scotland after a...
Sipping on a gin by the bay
Dunnet Bay Distillery goes from strength to strength .
On a holy mission
BEER industry executive Nigel McNally had a dream to breath new life into once well-known drinks brands.
He put together an offer and...
Further alcohol marketing consultation welcomed
Convenience retail and alcohol industry leaders have backed the Scottish Government’s decision to consult further with stakeholders over any new alcohol marketing regulations.
Kopparberg grows its strawberry line up with new packs
Swedish cider firm Kopparberg is banking on strawberry flavours to help grow its range of fruity ciders this summer with two new variants.
Raising the bar for Christmas
Popularity for at-home cocktails isn’t dying down any time soon for consumers.
-196 expands with new Peach flavour
SBF GB&I has launched a new Peach flavour for its alcoholic RTD brand -196 in a bid to tap into the growing demand for more peach variants in the sector.
Classic flavour in a new format
Kopparberg has continued its expansion into the spirits category with the launch of a new flavoured gin
Zinging into summer
DIAGEO has expanded its vodka brand Cîroc with the release of a new citrus flavour in time for summer
At home for the holidays
Christmas is party season and many people looking forward to celebrating at home will already have begun planning their drinks purchases.
Kingsbarns honours history in new whisky launch
Lowland's distillery brand Kingsbarns Distillery has launched the latest addition in its core range of whiskies with its new Coaltown expression.
