A bottle of Eden Mill Golf Gin sits next to a golf ball on a tee in the middle of a green.

Eden Mill drives with Scottish Open

St. Andrews-based distiller Eden Mill has been named as the 'Official Gin' of the 2024 Genesis Scottish Open, seeing the brand on a global stage.
Pack shots of Krupnik Polish vodka and Two Drams Blended Scotch Whisky.

Halewood rolls out a double launch on spirits

Halewood Artisanal Spirits has expanded on its offer in the off-trade with the roll out of two new expressions including a Polish vodka and blended whisky.
A person holds a bottle of Absolut Tabasco Vodka with an insulated gloved hand against the background of an erupting volcano.

Absolut teams up with Tabasco hot sauce for spicy vodka launch

Vodka brand Absolut has teamed up with Tabasco Hot Sauce to deliver a new spicy vodka with the launch of the Absolut Tabasco variant.

Drink Beer, Win Cash with BrewDog

BrewDog rolls out its 'Drink Beer, Win Cash' promo giving consumers the chance to walk away with cash prizes this summer, with a massive £10k up for grabs.
Moira Dean of Premier @ DUSA, Dundee, and Anand Cheema of Costcutter Falkirk.

Don’t let St Pat’s day pass you by

WITH lockdown restrictions easing for the hospitality sector, competition for St Patrick’s Day spending should be fiercer this year.
Cans of All Shook Up Margarita and Cosmo are clinked together as the cocktails spill out the top of the cans against a blue background.

All Shook Up launches new cocktail cans

RTD cocktail brand All Shook Up has unveiled two new variants to its line-up with the launch of the new Margarita and Cosmo serves.
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Own-label first for Country

BESTWAY and Batleys’ own-label cider Country Choice has added two new fruit-based ciders to its off-trade range. The two new lines – Country Choice Dark...
kopparberg-cherry

Cherry springs into off trade

Supermarket debuts new fruit cider flavour as Kopparberg extends range
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Brands yes but not so cheap?

WINE shoppers are very different to those in other fast-moving consumer goods categories, according to wines giant Treasury Wine Estates. Including a very wide variety...
Gordons Pink Gin 35cl

A pocket sized pink gin bottle

Gordon's Premium Pink Distilled Gin is now available in a handy 35cl format.
Black Tower tough mudder bottle

Tower plays dirty

GERMAN wine brand Black Tower has teamed up with Tough Mudder as the official wine partner of the assault course event.

Top of the fizz

Wine brand Echo Falls has been celebrating seltzer success after scooping a Product of the Year award

Fit drinks formats to customers says Aston Manor

Aston Manor aims to keep the drinks range more convenient for consumers by matching the demand for any occasion through a variety of formats.
Daddy Rack whiskey

The taste of Tennessee

TENNESSEE whisky Daddy Rack has landed in the UK.

New look for Wild Turkey

WILD Turkey has some new plumage thanks to a bottle redesign for its 101 bourbon variant.
Retailers should consider lower-calorie options to match demands, say bosses for White Claw.

White Claw aims for healthy sales

Bosses for the hard seltzer White Claw believe retailers can capitalise on the demand from younger drinkers for lower-calorie options.