It’s ale about a quality offer
In the on trade, the days of “a pint of your cheapest” are a thing of the past, as the rise of craft has generated interest in quality brews with a bit of authenticity.
New look for new drinkers
Market leader rings the changes and seeks another million RTD fans
CELEBRATING its 20th birthday, WKD has taken on a new look to welcome a...
Rugby at the Mill
SCOTTISH craft gin brand Eden Mill has become the first official gin partner of Scottish Rugby and the country’s professional rugby sides Glasgow Warriors...
Master of its own destiny
MALT whisky brand Glenfiddich is celebrating its 126th birthday with a global advertising push that celebrates the brand’s many years of family-owned independence.
The strapline,...
Full flavour, no alcohol
With younger generations drinking less alcohol, research has found that consumers are now opting to drink non-alcoholic drinks at the beginning of a night out
Products meeting consumer desires
Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.
Global Brands pushes be. RTD cocktails
Global Brands has been providing insights into the RTD category – and has shouted out its new be. range that matches consumer desires for ready-to-drink cocktails.
Breaking out the baubles
Scottish distillery looks to quadruple both turnover and headcount as it produces a MILLION gin-filled baubles
Trio join Global’s portfolio
Global Brands Limited, known for VK and All Shook Up alcohol brands, has announced the purchase of the Hooch, Hooper’s and Reef brands from Molson Coors.
Beer and cider boom
Heineken has generated £448m of additional value sales in the last two years
New gin turns up the heat
Spice and the warm colours of a sunset are the inspiration behind Bombay Sapphire’s latest limited edition release
Packs going premium
INDEPENDENT cider maker, Aston Manor, has repacked its Kingstone Press and Knights brands.
The Kingstone Press makeover is designed to give the brand a more...
A high volume cider
BROTHERS Drinks Co will get back to its roots this summer, as the official cider of Glastonbury 2022.
Wine not try alcohol free?
HARDYS has just launched its first ever alcohol-free chardonnay in response to what Accolade Wines sees as growing demand for low or no alcohol alternatives.
Summer Nights set to add capital events
MAGNERS Irish Cider is to repeat its Summer Nights festival at the Kelvingrove Band Stand in Glasgow this summer and will be adding shows...
Isle of Raasay rolls out third cask strength whisky edition
Hebridean distillery Isle of Raasay has introduced the third edition of its Cask Strength series with a 61.6% ABV single malt whisky.
