Adventurous with some wine

New Zealand wine brand Mud House is the subject of a new marketing campaign in the UK

Grouse ad takes flight

The Famous Grouse has been back on TV screens with a campaign that focuses on occasions and the outdoors

Off-trade Christmas crowd-pleasers

Off-sales experts at Pernod Ricard are predicting the biggest Christmas ever as friends get back together for a festive football season.
Captain Morgan TV advert

Rum sails back onto television

Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now
Pack shots of Murhpy's Irish Stout 440ml can four can multipack.

Murphy’s Irish Stout rolls out new multipacks

Drinks firm Heineken UK is set to deliver a stout addition to retailer sales this St. Patrick's Day with new multipack formats for Murphy's Irish Stout.

Easy supper

Mash Direct is gearing up for Burns Night with the launch of a new range that’s tailor-made for the celebration
The Famous Grouse

2014 – a big whisky year

THE off-trade should be gearing up for bumper whisky sales during Scotland’s big year. That’s the word from Maxxium UK, the company behind The...
shloer-new-look

A makeover for Shloer

Shloer has revealed its new logo and graphics as part of a brand-wide redesign .
A bottle of the new look for Highland Park stands next to the new packaging design for the box with a colour gradient background.

Highland Park unveils a new design

Premium single malt whisky brand Highland Park has unveiled a new packaging and bottle design across its core range, to celebrate its Orkney heritage.

New flavour is in the pink

DIAGEO Reserve has unveiled a new flavour of its vodka Cîroc. Cîroc Pink Grapefruit has been introduced and backed by three recommended serves, ‘Cîroc Sea...
VK

RTD takes fruit flavour route

THE future of RTDs lies in mixed fruit flavours, says VK. Responding to developments in other drinks, and ahead of the busy Christmas sales...

New Year, new beer, new you

BREWER Innis & Gunn has launched its first alcohol-free beer and says it can aid detox. Innis & None is a 0% ABV pale ale...

Coca-Cola builds momentum for Absolut Sprite

CCEP is set to capture sales for those spur-of-the-moment social occasions this summer with its new campaign for its ARTD can Absolut Vodka & Sprite.
Freestar beer

A freedom of choice

Health continues to remain at the forefront of many consumers’ minds, with the Covid-19 pandemic fuelling this to new heights.

Drinks making their mark

CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...
Echo Falls Melon and Mint, and Raspberry and Lavendar

Botanicals in a bottle this summer

Affordability an advantage says CWF