Eden Mill unveils new Art of St Andrews whisky
Independent Scottish distillery Eden Mill has unveiled its new Art of St Andrews 2025 limited edition bottling, telling a story of the brand's beginnings in the process.
Alcohol-free boom?
SALES of alcohol-free wine in the year to the end of last summer boomed compared to the year before (they were up 42% according...
Danish flavoured festivals
CARLSBERG joined music company Live Nation to add a Scandinavian flavour to festivals throughout the UK this summer.
Adventurous with some wine
New Zealand wine brand Mud House is the subject of a new marketing campaign in the UK
Master of its own destiny
MALT whisky brand Glenfiddich is celebrating its 126th birthday with a global advertising push that celebrates the brand’s many years of family-owned independence.
The strapline,...
Advert pushes the boundaries
The Glenlivet challenges stereotypes
Dolly Parton wines roll out across convenience
Country superstar Dolly Parton and Accolade Wines' range Dolly Wines has rolled out across the convenience channel for the first time with two variants.
Pink makes glasses clink
PERNOD Ricard alcohol-free spirits brand Ceder Rose has a new flavour that’s fit for the summer
Rolling in raspberry clouds
CIDER brand Westons has extended its Rosie’s Pig range with the addition of a Raspberry Roller flavour
Funkin Cocktails expands into the Spritz cocktail market
Duo of fresh flavours roll out across the chillers
CANNED cocktails brand Funkin Cocktails has expanded into the Spritz market for the first time with...
Raising a can to innovation
EDINBURGH Gin has shaken up its range of ready-to-drink cocktail cans.
Sustainable gin packs
Plymouth Gin has rolled out more environmentally friendly packaging, eliminating all single-use plastic and reducing the weight of the glass used by 15%.
Island Bay sailing onto shelves in convenience
Founder and managing director of Island Bay Hard Seltzer, Mudassar Aziz, answers questions on hard seltzer success
VK Squashka range debuts in Scotmid stores
VK Squashka has made its debut in Scotmid stores across Scotland as the brand continues to drive up sales with its core audience of young adults.
Festival of promotion
PROMOTIONS are key to cider success according to figures from symbol group Nisa, which ushered in spring with a cider festival.
At home for the holidays
Christmas is party season and many people looking forward to celebrating at home will already have begun planning their drinks purchases.








































