Light beer shows it has bottle
RESPONDING to research that revealed that 43% of UK beer drinkers only drink bottled beer, AB InBev has unveiled a bottle format for Bud Light
Thirst for flavour
THE lighter, sweeter flavours of fruit cider, said to be especially popular with young adults, have helped to spur growth in the overall cider...
Summer fun with Magners
Magners has launched a new six-month seasonal promotion to give consumers the chance to spruce up their homes or enjoy a staycation
Whitley Neill enters into RTD market
Gin brand Whitley Neill has moved into the RTDs category for the first time with the launch of two new canned cocktail variants to the market.
Crafting solutions for sales
The year ahead has plenty of consumers concerned about their wallets. As such, there will be plenty looking to cut out or replace certain luxuries that might be too expensive to carry on.
CCEP rolls out first on-pack promo for Jack Daniel’s & Coca-Cola
CCEP has announced its first ever on-pack promotion for the Jack Daniel's & Coca-Cola RTD range, offering shoppers the chance to win Wembley Stadium tickets.
Blogs back Nisa
NISA has been inviting bloggers to sample and write about the symbol group’s pizza and wine range
Wine not try alcohol free?
HARDYS has just launched its first ever alcohol-free chardonnay in response to what Accolade Wines sees as growing demand for low or no alcohol alternatives.Â
Experiments in Edinburgh Gin
Edinburgh Gin has expanded on its Experimental Series with two new additions that take inspiration from home and from further afield.
Fizzing towards £100m increase
THE team behind sparkling wine brand Freixenet has unveiled a new category blueprint that it reckons could help retailers unlock more than £100m worth...
A dog for Christmas
Douglas Laing & Co has brought some festive cheer its Scallywag whisky brand, for the second year running.
Peroni shakes up segment with new can format
Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.
Sweet drams
Glenmorangie is offering whisky fans a sweet treat with its latest launch
Riding the summer wave into winter
Beer brands preparing to follow up on a season of sales growth with a strong winter performance
Having Faith in local gin
Singer Paloma Faith has teamed up with Boë Gin for the Stirling-based brand’s latest marketing campaign.
