UK-Bud-Light-bottle

Light beer shows it has bottle

RESPONDING to research that revealed that 43% of UK beer drinkers only drink bottled beer, AB InBev has unveiled a  bottle format for Bud Light

Thirst for flavour

THE lighter, sweeter flavours of fruit cider, said to be especially popular with young adults, have helped to spur growth in the overall cider...
Magners Irish Cider at a picnic

Summer fun with Magners

Magners has launched a new six-month seasonal promotion to give consumers the chance to spruce up their homes or enjoy a staycation
Cans of Whitley Neill Rhubarb & Ginger with Ginger Ale and Yuzu & White Strawberry with Lemonade sit in a wicker basket on grass with lemons around the basket.

Whitley Neill enters into RTD market

Gin brand Whitley Neill has moved into the RTDs category for the first time with the launch of two new canned cocktail variants to the market.
Innis & Gunn

Crafting solutions for sales

The year ahead has plenty of consumers concerned about their wallets. As such, there will be plenty looking to cut out or replace certain luxuries that might be too expensive to carry on.
A group of people are partying at Wembley Stadium in London holding cans of Jack Daniel's & Coca-Cola.

CCEP rolls out first on-pack promo for Jack Daniel’s & Coca-Cola

CCEP has announced its first ever on-pack promotion for the Jack Daniel's & Coca-Cola RTD range, offering shoppers the chance to win Wembley Stadium tickets.
Nisa Pizza and Wine

Blogs back Nisa

NISA has been inviting bloggers to sample and write about the symbol group’s pizza and wine range
Hardy's alcohol free chardonnay

Wine not try alcohol free?

HARDYS has just launched its first ever alcohol-free chardonnay in response to what Accolade Wines sees as growing demand for low or no alcohol alternatives. 

Experiments in Edinburgh Gin

Edinburgh Gin has expanded on its Experimental Series with two new additions that take inspiration from home and from further afield.
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Fizzing towards £100m increase

THE team behind sparkling wine brand Freixenet has unveiled a new category blueprint that it reckons could help retailers unlock more than £100m worth...

Something special

Scallywag

A dog for Christmas

Douglas Laing & Co has brought some festive cheer its Scallywag whisky brand, for the second year running.
Pack shot of Peroni Nasto Azzurro 10-pack of cans.

Peroni shakes up segment with new can format

Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.

Sweet drams

Glenmorangie is offering whisky fans a sweet treat with its latest launch
Friends having Christmas dinner with bottles

Riding the summer wave into winter

Beer brands preparing to follow up on a season of sales growth with a strong winter performance
Paloma Faith Boe Gin

Having Faith in local gin

Singer Paloma Faith has teamed up with Boë Gin for the Stirling-based brand’s latest marketing campaign.