Marketing blast for Wolf Blass
TREASURY Wine Estates has reignited marketing support for Wolf Blass, debuting the brand’s first live TV ad in the process.
The Glenrothes comes home
EDRINGTON will take charge of distribution of The Glenrothes single malt from next month.
The Speyside whisky brand, which is part of Edrington’s portfolio of...
Spirit of home
BEER may be seen as a big-night-in staple but many spirits firms have been arguing for some time that retailers shouldn’t underestimate the growing...
JW ode to joy
Having spent 15 years encouraging its consumers to keep walking, Johnnie Walker now wants to them go further with joy.
The whisky brand’s new campaign,...
Apple of the global eye
Italy v Belgium sounds like a football match taking place at the World Cup. But it’s also a contest that could very soon be...
Fruity new cider packs
MAGNERS has extended its range with the launch of a new Dark Fruit flavour
Ready and thrilling
New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend
FOR the young adult consumer, innovation is key – be...
The spirit of innovation
Gin ain’t what it used to be and consumer demand has led to distilleries across the land getting creative with botanicals, flavours and formats.
New pack and competition for Greenall’s
To support the launch of Greenall’s Wild Berry Pink Gin PMP, the brand is holding a competition for retailers who could win £1,000 of Love2Shop vouchers
Bladnoch unveils final dram for Waterfall Series
Bladnoch distillery has rounded off its Waterfall Series of whiskies with its new Waterfall 05 2024 Edition marking the fifth and final dram in the series.
Wise Wolf expands with new white wine
Aussie wine brand Wise Wolf has reaffirmed its sustainability commitment with the new launch of its French Sauvignon Blanc white wine.
Spicing up the rum category
Provided you haven’t been living in a dark hole, you should know about the astronomical rise of gin over the last few years.
Cracking the code
CONSUMERS will be able to get quick access to cocktail classes this Christmas, thanks to a new festive initiative from Pernod Ricard.
Hard hitting RTD launch
Kopparberg Hard Seltzer launched late last month, with three flavours in the range
Dram with an earful of flavour
Black Bottle has launched a new series of whisky expressions with a musical twist.
Meet the maker – Thatchers Cider
Thatchers Cider boss Martin Thatcher has talked about the importance of continuing the long family tradition of creating quality ciders.
