Iain Mason, Aldi's National Beer Lover

Aldi Scotland crowns East Kilbride local as its national beer lover

Aldi's National Beer Lover is unveiled as East Kilbride local Iain Mason, after he impressed judges with his home pub.

A fiery addition

Swedish drinks firm Kopparberg aims to bring a younger generation to the ginger beer subcategory with its latest launch.
Glenfiddich, whisky,

Master of its own destiny

MALT whisky brand Glenfiddich is celebrating its 126th birthday with a global advertising push that celebrates the brand’s many years of family-owned independence. The strapline,...
A bottle of Height of Arrows gin lies in a bush of yellow flowers.

Holyrood Distillery secures listing for gin

Edinburgh-based Holyrood Distillery has secured its first major supermarket listing for its award-winning Height of Arrows gin.

Convenience holds the key

ALCOHOL isn’t the only sector that appeals to students and young workers. Soft drinks is another important category, where companies market strongly to young adults. For...
Pack shot of Madrí Excepcional Zero 440ml can with a four pack.

Madrí Excepcional 0.0% unveils new canned format

Premium lager brand Madrí Excepcional 0.0% has unveiled its new canned format in a bid to build up accessible, convenient options in the sector.
Two bottles of black bottle blended whiskey

Experiment expressions from Black Bottle

Distell International has created two new additions to its Black Bottle Alchemy Series; Black Bottle Andean Oak and Black Bottle Smoke & Dagger.
HISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had success with Ginger Grouse, its RTD aimed at 25-40 year-olds.

Ginger set to fly?

WHISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had...
A bottle of Eldorado Tonic Wine with the 'No LD, No Party' limited edition design stands next to a crate with the same design on it.

Eldorado Tonic Wine is World Cup ready with new packs

Scottish tonic wine brand Eldorado is set to bring the party for the Fifa World Cup this summer with its new limited-edition PMP bottles.
The Glenglassaugh trio of expressions.

Market News | Glenglassaugh, BeeHype, Weetabix, Mars Wrigley

Scottish Grocer showcases some new products that convenience store retailers might want to consider stocking to drive up sales.
Caorunn, Balmenach Distillery, gin, spirits,

Speyside super gin

BOUTIQUE spirit Caorunn, distilled in the Balmenach Distillery on Speyside, is now the second-biggest super-premium gin in the UK. Figures just released from the...
a woman holds a bottle of VK alcopop in a neon yellow dress infront of a neon yellow background

Vibrant new VK packaging

RTD brand VK has a bold new look launched in time for the return of students to campuses across the country.

Spirits need to chill out to sell more

SPIRITS can benefit from a summer uplift, with customers picking up fractional-sized bottles and cocktail ingredients on their way to parties and barbecues. And...

Grouse set for huge TV flight

CHRISTMAS is an extremely important time for spirit sales, especially whisky with a third of total whisky volume being sold during the festive period,...

Taking the long view

A new campaign has been launched to highlight ways to drink Jagermeister other than as a shot. The Root56, a long drink which sees the...
KESTREL_THUMB

Beer brand flies back with a Scottish angle

IT’S been a big year for lager brand Kestrel. The beer, which had been popular and widely distributed in the 1980s and 1990s, was relaunched...