Staropramen 12x330ml bottle multipacks feature Paramount+ illustrations for maximum visibility on shelves.

Staropramen’s blockbuster Paramount+ promotion

Drinks giant Molson Coors Beverage Company has teamed up with streaming service Paramount+ for a Staropramen on-pack promotion that aims to create “the perfect night in” for consumers.

Wine winner will fly down under

AUSTRALIAN wine brand Jacob’s Creek is giving consumers the chance to win a trip to the 2017 Australian Tennis Open in a promotion running...
Debs Carter, left, puts the success of WKD Purple down to the company’s engagement with its young adult consumers’ technology-driven lifestyles.

Appy hour for RTD cocktails

A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter. Social media-savvy...

Talonmore secures major Scottish Edge prize

Scottish non-alcoholic spirit brand Talonmore has picked up a major win at the Scottish Edge awards, securing funding of £80,000 as well as the RBS Scale Award.
Paul Crawford, founder of Panther M*lk sits in a booth with cartons of Panther Shake whilst holding one.

Panther M*lk eyes up European expansion

Glasgow-based cocktail brand Panther M*lk has announced new plans to expand its business overseas and enter into the European market in 2025.

Lion purrs in surprisingly smooth Scotch push

  A smooth, dapper lion is the face of Whyte & Mackay in its new ads. The campaign portrays the lion as a gentleman enjoying a...
Thatchers cider bottles

New look for cider range

Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand
Someone pours boiling water from a kettle into a Smokehead branded cup to make a Hot Toddy cocktail with a bottle of Smokehead whisky behind it.

Clear the head with a Smokehead Hot Toddy

Smokehead Whisky is out to keep seasonal illness at bay over the Halloween period with its own Hot Toddy cocktail recipe, helping drive up sales of the whisky.
ECHO-FALLS-SUMMER-BERRIES-PINK-GIN

Fruits for summer

SUMMER has truly arrived when berries come into season, so it’s no surprise that sweeter flavours also perform in the off trade
Martin Compston stands in a pub with a bottle of The Famous Grouse and a cocktail serve next to it.

The Famous Grouse flies with Martin Compston in new campaign

Whisky brand The Famous Grouse has brought in Line of Duty star Martin Compston to front its new Scottish Rugby campaign in time for the Six Nations.
Pack shots of Days Lager cans.

Days Lager launches new and improved recipe

Alcohol-free lager brand Days has unveiled a new and improved recipe for its 0.0% ABV Lager in time for the ucpoming summer months.

Knowledge is key to sales

THERE has never been more choice of beer for UK consumers, with campaign group There’s A Beer For That reporting over 2,000 breweries currently producing 12,000 beers in 140 different styles.
Strongbow Dark Fruit. The Heineken-owned flavoured cider, launched ahead of summer last year – said to have taken a 5% share of off-trade cider sales within eight weeks of launch.

Here for the long term

IT may not be quite the booming drinks category that it was three or four years ago but cider is still very important to...
Cans of Captain Morgan and Pepsi Max are on a table with cakes in a box next to an image of the front of Premier Broadway Oxgangs with a DJ booth in front of the store.

Premier Broadway gets on board with Captain Morgan

Diageo has helped to build up its launch of Captain Morgan Original Spiced x Pepsi Max RTD cans launch with a celebration at Premier Broadway Convenience Store.
Pack shots of Asahi 440ml four-packs and Peroni 440ml 10-pack.

Asahi launches 440ml can multipacks

Brewer Asahi UK has launched a new range of 440ml can multipack formats across its Asahi Super Dry and Peroni Nastro Azzurro brands.
Tamdhu has launched a whisky podcast during lockdown.

Going digital with a dram

Ian Macleod Distillers has been reaching out to consumers with a new podcast
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