Heineken UK has highlighted the opportunities presented by Old Mout and Strongbow.

Heineken offers advice on cider category

Cider is big business in the UK, with NIQ data showing the category was worth £1.1billion last year, as it provides an all-year-round opportunity for convenience retailers, says Heineken UK.

London gins look to Scotland

A new gin, positioned as a benchmark London Dry and celebrating the Victorian gin-making era, is being made available across Scotland’s on and off-trade...

Ales up as lager prices drop

Drinks account for a significant proportion of many c-stores’ total revenue. Long drinks, such as beer and cider, are often particularly important to impulse...

Long drinks in Olympics sales surge

HOT weather and the Olympics in Rio combined to boost demand for alcohol, according to researcher Nielsen. Beer and cider were the big winners, with...

Christian Drouin gets Experimental with Scotland

Calvados producer Christian Drouin has helped to keep the spirit of the Auld Alliance alive with its new release in the Experimental series, Arran Angels.
passionfruit martini

A premium year

Changing preferences mean premium alcohol is predicted to do well in 2020
Merrydown Original and Dry

A big year for Merrydown

The last year has been a tough one for some cider brands in Scotland, but for SHS Drinks things are going as well as could be hoped north of the border.

On your bike

ALCOHOL-free wine brand Eisberg has become the official wine partner for the Tour of Britain cycle race. As part of the three-year agreement Eisberg will...
Pack shots of White Claw Vodka including Premium Unflavoured, Black Cherry, Pineapple and Mango.

White Claw launches first ever vodka

Hard seltzer brand White Claw has entered the spirits category for the first time with the launch of its new range of White Claw Spirits Vodka.
Opihr-RTD-cans-Orange-&-Ginger

Opihr gins land in cans

OPIHR Gin has added some spice to the RTD can category with its latest launch
English rugby players James Haskell, Mike Tindall and broadcaster Alex Payne stand in a distillery holding glasses as Haskell holds a bottle of Rémy Martin VSOP as part of a campaign for the brand.

English rugby stars front new Rémy Martin VSOP campaign to bring shoppers to the...

Cognac brand Rémy Martin VSOP has teamed up with 'The Good, The Bad and The Rugby' podcast stars to introduce its range to a wider consumer base.
Old Pulteney Range

Don’t overlook Burns potential

Burns is an opportunity to drive sales
A bottle of Tomatin 10 Year Old Single Malt Bourbon Matured Whisky with its outer case next to it.

Tomatin unveils new 10 Year Old Single Malt bourbon matured whisky

Highland distiller Tomatin has unveiled its new 10 Year Old Single Malt Bourbon Cask whisky that has been specially crafted for the grocery channel.
Magners Irish Cider at a picnic

Summer fun with Magners

Magners has launched a new six-month seasonal promotion to give consumers the chance to spruce up their homes or enjoy a staycation

Committed to 100% growth

Going gourmet in pursuit of 2020 target MICROWAVABLE food-to-go burger brand Rustlers has reinforced its commitment to doubling sales in convenience by 2020 with the...
Jack and Victor

Old pals come to the party

Everybody's favourite old guys, Jack and Victor, are making a bid to be at Christmas parties all over Scotland with the release of a festive version of their blended Scotch whisky.