Marked increases
SPIRITS shoppers pay close attention to the price of the bottles they are buying, says Maxxium UK, and that means PMPs can encourage potential...
Saltire Rare Malt marks first year of business with new whisky bottling
Independent whisky bottling firm Saltire Rare Malt has marked its first year in business with the launch of a new single malt whisky bottling.
Carlsberg Britvic launches in massive change for drinks industry
Major drinks companies Carlsberg Marston Brewing Company and Britvic have merged together to deliver the newly launched drinks firm – Carlsberg Britvic.
Beautiful big four aim for c-stores
JOHN Logue, customer marketing manager with Chilli Marketing, which handles Swedish flavoured cider range Rekorderlig, said some of the biggest news
on the brand in...
Brewery takes shape
Innis & Gunn will base its new brewery at Heriot-Watt’s Research Park
Mount Gay releases new Eclipse Navy Strength Rum
Barbados rum brand Mount Gay Rum has bottled in its rich naval history with the launch of its new Eclipse Naval Strength rum.
Soopa Hooch builds a fruity range
Alcoholic RTD range Soopa Hooch has unveiled two new additions to its range, with the new Cherry Cola and Blue Raspberry variants.
Whiskies from down under
TWO Australian single malts have landed in the UK.
Aperol Spritz moves to new canned format
The iconic cocktail serve the Aperol Spritz has rolled out into a canned format for the first time as Campari Group introduces its Aperol Sprits To Go cans.
Captain Morgan has set sail on a rum refresh
Diageo has unveiled what it is calling a bold new look for Captain Morgan which has rolled out across the brand's entire portfolio.
Parking up for the third time
Orkney-based distillery Highland Park has launched the latest whisky in its award-winning Cask Strength series.
Kestrel flies the flag for St Andrews Day
Kestrel Beer and Scotland’s National Chef, Gary Maclean launch a new campaign to make St Andrew’s Day a major moment in the industry.
Peroni shakes up segment with new can format
Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.
Enjoy winter with Wonderland with new Christmas cocktails pack
Wonderland Cocktails encourage consumers to count down with its 12 Cocktails of Christmas, offering shoppers an expansive range of drinks options.
Still on the rise
IT’S a good time to be a gin maker – or a gin drinker – in Scotland. The juniper and aromatics flavoured spirit has...
Appy hour for RTD cocktails
A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter.
Social media-savvy...






































