Island beer sets sales
Italian lager brand Peroni has launched a new light lager in time for the summer months aiming to drive further excitement across the beer category.
New Year, new beer, new you
BREWER Innis & Gunn has launched its first alcohol-free beer and says it can aid detox.
Innis & None is a 0% ABV pale ale...
Edinburgh Gin lifts the spirits for Christmas
Edinburgh Gin aims to encourage more consumers to trade up for their gin gifting this year with the relaunch of its Christmas gin edition.
Relaxing with a can of cider
MAGNERS cider will help consumers unwind this summer, through the brand’s latest on-pack promotion.
Tune in to the face friends
THE beginning of November is a good time for retailers to introduce festive products to entice Christmas spending and planning, reckons the team behind...
Winter cooler
CIDER may often do well in summer but the cider firms are keen to extend sales in spring, autumn and winter too.
• Swedish cider Kopparberg...
Pink gin for the summer
Accolade Wines reckons its got just the thing for summer 2019 – Echo Falls Summer Berries Pink Gin .
Fruits for summer
SUMMER has truly arrived when berries come into season, so it’s no surprise that sweeter flavours also perform in the off trade
Balancing the beer styles
Premium beers can be popular at Christmas and New Year, but it’s also important for retailers to understand the underlying importance of mainstream brands,...
Long drinks in Olympics sales surge
HOT weather and the Olympics in Rio combined to boost demand for alcohol, according to researcher Nielsen.
Beer and cider were the big winners, with...
Bring the festival home
ED Shoebridge, head of customer marketing at C&C Group, reckons launches and promotions of fruit ciders have added dynamic energy to the cider market.
He...
Breaking out the baubles
Scottish distillery looks to quadruple both turnover and headcount as it produces a MILLION gin-filled baubles
White Claw rolls out new flavours for the summer
Hard seltzer brand White Claw has geared up for the summer months with the launch of two limited edition flavours in Pineapple and Passion Fruit.
Build a new social life
Drinks giant aims to help retailers tweet their way to festive success
DRINKS giant Pernod Ricard UK reckons retailers should get social this Christmas and...
Cider trends for nights at home
LOCKDOWN may be an increasingly distant memory, but some pandemic trends have staying power.
