Lighter way to enjoy Tennent’s
Tennent's has been rolling out a new low ABV beer in a bid to attract health conscious consumers
Rustling up a breakfast
MICROWAVE snack brand Rustlers is rolling out its new All Day Breakfast Sausage Muffin from this month
Altos launches Strawberry Margarita ready-to-serve variant
Agave tequila brand Altos has expanded on its range of ready-to-serve cocktails with the launch of its new Altos Strawberry Margarita bottles.
Ready and thrilling
New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend
FOR the young adult consumer, innovation is key – be...
Tennent’s glass act ideal for rugby fans
The latest Tennent's look and giveaway is ideal for armchair rugby fans who are following Scotland's fortunes as the team heads to the World Cup.
Fizzing towards £100m increase
THE team behind sparkling wine brand Freixenet has unveiled a new category blueprint that it reckons could help retailers unlock more than £100m worth...
Rum brand rolls out RTD cans
Dead Man’s Fingers has entered the ready to drink category with the launch of a new canned range.
On your bike
ALCOHOL-free wine brand Eisberg has become the official wine partner for the Tour of Britain cycle race.
As part of the three-year agreement Eisberg will...
Sunny new look for Thatchers Cloudy Lemon
Somerset-based cider-makers Thatchers Cider has unveiled the new look for its Cloudy Lemon cider variant, displaying a more consistent look with the range.
Scotland’s most valuable off-trade whisky brands
Flying higher
IF we know one thing about 2014 it is that it was a big year for Scotland – politically, sports-wise and more.
So arguably...
Opening up the sails in UK stores
Sailing into the UK just in time for Christmas is Specialty Brands’ Boatyard Sloe Boat Gin.
Dolin rolls to Mangrove Global
Historic Vermouth brand Dolin is set to expand its presence across the UK after forming a new distribution partnership with Mangrove Global.
Drambuie brings an ‘OOOO’ with its new campaign
Whisky liqueur brand Drambuie has kicked off a new brand platform around its Drambuie Iced Espresso cocktail serve, aiming to draw in contemporary audiences.
Spicing up the rum category
Provided you haven’t been living in a dark hole, you should know about the astronomical rise of gin over the last few years.
Aussie rules on going to the party
AUSTRALIAN wine brand McGuigan Wines is launching its Bring a McGuigan campaign this month.
The campaign encourages consumers to Bring a McGuigan when faced with...
New research shows that half of young adults cutting down on booze
Young people seem to be content to go without alcohol or use low-alcohol products to moderate their drinking according to new research.
