Off-trade Christmas crowd-pleasers

Off-sales experts at Pernod Ricard are predicting the biggest Christmas ever as friends get back together for a festive football season.
Stella Artois and Budweiser alcohol-free beers

Booze-free beers

Budweiser Brewing Group has extended its alcohol-free range with the roll out of two new brews

Spritz for dry January

WILFRED’S reckons it's got dry January consumers covered with its Wilfred’s alcohol-free spritz drink. Available in a 500ml bottle at a price of £19,...
Pack shots of Four Loko Pink Melon.

Four Loko launches new Pink Melon flavour

Vodka-based RTD brand Four Loko has grown its core range of drinks with the addition of its new Pink Melon flavour, coming in a vibrant pink can.
A bottle of Madrí Excepcional Zero stands on a table with a bowl of olives to the right and a bowl of cheese stuffed tomatoes to the left with a Madrí Excepcional branded glass behind the bottle.

Madrí Excepcional launches Zero alcohol beer

Spanish-style lager brand Madrí Excepcional has entered the low- and no-alcohol market with the launch of its new Madrí Excepcional Zero 0.0% beer.

Stocking up wood be wise

A Perthshire-based distillery has launched what it claims is the first ever spirit made from botanicals sourced in local woodlands

Committed to making change

SUSTAINABILITY matters; it matters to the environment, but also increasingly to beer drinkers.
Pack shots of Served cocktails including Margarita, Spicy Margarita, Passion Fruit Martini and Mojito.

Served cocktails rolls out four new drinks

Canned cocktail brand Served has extended its range of full-strength RTD cocktails with four classic bar staples added to the range.
A selection of Kestrel been cans

Kestrel flies the flag for St Andrews Day

Kestrel Beer and Scotland’s National Chef, Gary Maclean launch a new campaign to make St Andrew’s Day a major moment in the industry.
Prosecco

Prosecco fizzing

WINE importer and drinks manufacturer CWF reckons that renewed customer confidence will fuel continued growth for the wine market in the UK – in...
Cider was one of the most successful drinks categories for many years but market and industry analyst Key Note found that 2012 was a much tougher year for the cider brands. The bright spot it reckons is fruit cider. The fruit cider products, which marry apples with berry and other fruit flavours, are showing significant growth.

Apples are not the only fruit

STRAWBERRY, blueberry, lime, even tropical fruit … those are just some of the flavours that are lighting up the cider market according to Key...

A peachy new Beefeater SKU

Pernod Ricard has added some fruit flavour to its Beefeater brand with the launch of a new peach and raspberry variant

JW ode to joy

Having spent 15 years encouraging its consumers to keep walking, Johnnie Walker now wants to them go further with joy. The whisky brand’s new campaign,...

Malts in a makeover

GLENGOYNE Highland Single Malt Scotch Whisky has introduced new looks for two of the whiskies in its core range. Glengoyne’s 10 Year Old and 12...
A bottle of La Liqueur Matcha sits on a table with a wooden board beneath it and a disassembled cocktail shaker to its right and a potted plant to its left.

Love Drinks expands La Liqueur

Global drinks firm Love Drinks has expanded on its range of La Liqueurs from Japan with the addition of the new La Matcha Liqueur.

Bringing in choice

Talonmore Drinks Company aims to offer consumers a greater choice across the alcohol free market with its Talonmore Non-Alcoholic spirit.
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