Student scran

Young adults on a limited budget can be keen bargain hunters when purchasing fuel for studying – or partying .

Fit drinks formats to customers says Aston Manor

Aston Manor aims to keep the drinks range more convenient for consumers by matching the demand for any occasion through a variety of formats.
A bottle of Johnnie Walker Black Label is next to two cocktail serves set against an orange and yellow background.

Diageo celebrates a Royal Five

Spirits company Diageo has received five Royal Warrants of Appointment from King Charles III across a range of its wine and spirits brands.
Pack shot of Absolut Vodka & Sprite variety pack.

Absolut Vodka & Sprite unveils new multipack and Pride partnerships

Drinks giant CCEP has unveiled its new variety pack format for the Absolut Vodka & Sprite brand alongside a new promotion with UK Pride events.
Pack shots of Four Loko Pink Melon.

Four Loko launches new Pink Melon flavour

Vodka-based RTD brand Four Loko has grown its core range of drinks with the addition of its new Pink Melon flavour, coming in a vibrant pink can.
Smirnoff and Haig club RTD

Can do attitude from Diageo

Spirits giant expands its RTD offer

New malt shaped by the Skye

Isle of Skye Single Malt Distillery brand Torabhaig has launched its new limited edition single malt that has been matured in sherry casks, Cnoc Na Mòine.
Captain Morgan TV advert

Rum sails back onto television

Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now

Rugby at the Mill

SCOTTISH craft gin brand Eden Mill has become the first official gin partner of Scottish Rugby and the country’s professional rugby sides Glasgow Warriors...
Pack shots of Krupnik Polish vodka and Two Drams Blended Scotch Whisky.

Halewood rolls out a double launch on spirits

Halewood Artisanal Spirits has expanded on its offer in the off-trade with the roll out of two new expressions including a Polish vodka and blended whisky.
beer dispenser

Lockdown influence on beer consumers

Research reveals change in purchasing habits
BrewDog is running a creative competition that offers retailers free stock in return for in-store space.

BrewDog launches retailer competition

Craft beer firm BrewDog is offering free stock to retailers through a nationwide competition, Space For Beer – and store bosses can find out the details here.
Life style image of a Funkin Cocktails Irn-Bru Vodka Martini can with the drink served in a martini glass next to it.

Funkin and Irn-Bru partner on new cocktail

Funkin' Cocktail and Irn-Bru have teamed up to deliver a unique, limited edition ready-to-drink cocktail serve to drive up growth in the RTD category.
Captain Morgan

Captain set to deliver online

CAPTAIN Morgan has teamed up with Buzzfeed to promote its white rum. The campaign will also run on television and on other digital platforms. Head of...

PET extensions take the party outdoors

AS more people socialise outdoors during summer – with barbecues and garden parties at home and by attending outdoor concerts or having picnics on...
JJ Whitley bottles

Fruit flavour from Whitley

Two new flavours have joined the JJ Whitley Vodka range