Brookfield Drinks bought and relaunched Kestrel. But it isn’t just a retro brand, the firm says it wants to rekindle a quality lager brewing scene in Britain.

Bringing the world back home

RELAUNCHED Scottish-made lager brand Kestrel is in development phase as new owner Brookfield drinks, headed up by Nigel McNally, former managing director of brewer...
Pack shots of VK Squashka range incluidng Apple & Blackcurrant, Cherries & Berries and Orange & Pineapple variants.

VK introduces new ‘enhanced RTD’ with Squashka range

RTD brand VK has introduced its new range of 'enhanced RTD' drinks with the launch of VK Squashka, inspired by a new TikTok trend for pre-drinks.
Pack formats of Madrí Excepcional beer's on-pack promotion including a 15 pack format, 10 pack format and four pack format.

Madrí Excepcional launches its first on-pack promotion with All Points East

Molson Coors Beverage Company has kicked off its first on-pack promotion for its Madrí Excepcional brand with All Points East music festival.
Perrier-&-Juice

Tinned fruit from Perrier

SPARKLING water brand, Perrier has gone fruity for the summer with the launch of a new range of cans
The limited-edition Absolut vodka bottle.

Pernod Ricard launch Absolut limited edition

The Absolut Vodka brand, owned by Pernod Ricard, has revealed a classy new limited-edition bottle.
Debs Carter, left, puts the success of WKD Purple down to the company’s engagement with its young adult consumers’ technology-driven lifestyles.

Appy hour for RTD cocktails

A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter. Social media-savvy...
Pack shots of Stoli Halapeño Pepper vodka.

Stoli introduces ‘Halapeño’ Pepper vodka

Vodka brand Stoli is set to deliver an extra bit of spice to the drinks cabinet with the roll out of its new Stoli Halapeño Pepper spirit.
Promotional bays for Soopa Hooch drinks inside a Bestway depot.

Hooch rolls out across wholesale depots to showcase Soopa Hooch range

High ABV RTD brand Soopa Hooch is out on the road as the brand has rolled out across depots in the UK showcasing its portfolio of drinks.

Wattshot makes a Scottish first

Premium gin shot Wattshot has made its way to the Scottish market as the gin rolls out to venues across Edinburgh and is available for online purchase.

Ready and thrilling

New flavours, formats and designs aim to keep RTDs, cocktails and spirit beers on trend FOR the young adult consumer, innovation is key – be...

Fruit choice expanded

SWEDISH cider brand Kopparberg has put its name on a fruit lager for the first time. Already with two craft beers in its portfolio, it...
Cocktails serves stand next to bottles of Disaronno Originale and Disaronno Velvet with the Originale variant in a bar and Velvet cocktail against a summer holiday backdrop.

Disaronno builds the cocktail opportunity in summer

Cocktails have been in high demand ever since lockdown and Disaronno reckons this can offer retailers a chance for link-up sales and increase basket spend.

Scottish Government set to give Minimum Unit Pricing update

A HOLYROOD health minister is due to tell MSPs this afternoon what the Scottish Government's proposals are for alcohol Minimum Unit Pricing (MUP).
Pack shots of Bolgrad wine including Duo White Wine and Saperavi.

Kingsland brings wine from Ukraine

Drinks firm Kingsland Drinks has launched two new Ukrainian wine variants to UK supermarkets now with the new Boldgrad Select range.
Image of the Peroni 'Only Peroni' campaign in Picadilly Circus in London.

Peroni unveils new campaign inspired by Italy

Italian lager brand Peroni Nastro Azzurro is set to establish itself alongside Italian masterpieces as part of its new marketing campaign 'Only Peroni'.
Pack shots of Wise Wolf French Sauvignon Blanc.

Wise Wolf expands with new white wine

Aussie wine brand Wise Wolf has reaffirmed its sustainability commitment with the new launch of its French Sauvignon Blanc white wine.
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