Merrydown Original and Dry

A big year for Merrydown

The last year has been a tough one for some cider brands in Scotland, but for SHS Drinks things are going as well as could be hoped north of the border.
Pack shots of Reef Orange & Passion Fruit Vodka & Fruit Juice Tetra packaging cartons.

Reef unveils new tetra packaging format for RTD range

Alcoholic RTD brand Reef is set to make some waves across the UK's off-trade sector with the launch of its new Tetra packaging carton format.

World beers for big events

SELLING world beers during the Rugby World Cup will be one way to grab sales opportunities in 2015, according to Carlsberg. Parminder Walia, senior category...

Fresh look for heritage brand

GORDON’S Gin has a new look. Brand owner Diageo has rolled out new packaging across the Gordon’s range, in a bid to position the gin as a premium brand.

Seltzer from Bud

Budweiser Brewing Group has entered the seltzer category with the launch of a new range under its Bud Light brand
Port Charlotte Islay Barley 2014 vintage single malt whisky

Home grown whisky

Islay distillery Bruichladdich has expanded its range of Port Charlotte whiskies with the launch of Port Charlotte Islay Barley 2014 vintage single malt.
Scottish gin brand, Caorunn has created three autumnal cocktails in collaboration with its gin ambassador, award-winning mixologist Walter Pintus

Caorunn gets cosy with cocktail recipes for autumn evenings

Scottish gin brand, Caorunn has created three autumnal cocktails in collaboration with its gin ambassador, award-winning mixologist Walter Pintus
A person holds a bottle of Absolut Tabasco Vodka with an insulated gloved hand against the background of an erupting volcano.

Absolut teams up with Tabasco hot sauce for spicy vodka launch

Vodka brand Absolut has teamed up with Tabasco Hot Sauce to deliver a new spicy vodka with the launch of the Absolut Tabasco variant.
A person's hand holds a can of Cherry Hooch on a wooden table.

Hooch delivers a bold new flavour with Cherry variant

RTD alcohol brand Hooch has unveiled its latest flavour development with the introduction of its new Cherry Hooch drink in time for the spring.
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Island brews

SCOTLAND isn’t short of islands, it isn’t short of brewers. So, perhaps not surprisingly, it isn’t short of island brewers. At Isle of Arran Brewery...
beers and a cheese board

Premium beers elevate nights in

PREMIUM beer can elevate a big night in, providing consumers with a taste of the on trade without the expense.
A red cooler filled with ice and bottles of VK Lemon & Lime are being picked out by people, the cooler is sitting on some grass with a green and white beach towel above it.

VK gets summer ready with new Lemon & Lime flavour

Ready-to-drink brand VK is set to bring a fresh and zesty flavour to the category for the spring and summer months with its new Lemon & Lime variant.
Promotional image of Cruzcampo Sevilla Orange launch featuring a can of the new beer and classic Cruzcampo sitting on a windowsill on a wall.

Cruzcampo introduces Sevilla Orange beer flavour

Heineken UK has unveiled its new variant for its Spanish lager brand Cruzcampo with the new Cruzcampo Sevilla Orange flavour.
Dolly Parton holds a bottle of Dolly Wine Rose against a blue background.

It’s Wine to Five as Dolly Parton launches new wines in UK

Country superstar Dolly Parton is crossing the Islands in the Stream to bring her Dolly Wines range over from the US to the UK market.
marie-jeanne-in-the-sea

A real gin revolution

A LINCOLNSHIRE distillery has launched its second gin in honour of a local celebrity

Corona toasts nature

The natural world is the focus of a new campaign from beer brand Corona