Essences take flight in the UK
FRENCH vodka brand Grey Goose will enter the RTD category this summer, as part of a wider launch for its new Essences range.
Continental drinking
Campo Viejo is the subject of a new campaign focusing on all things Spanish
Oz brand says bring it anywhere
AUSTRALIAN wine brand McGuigan Wines has launched a major advertising campaign in the UK and Ireland to encourage consumers to “Bring a McGuigan”.
The campaign,...
Rocking up online helps beer brand
RADIO X presenter Gordon Smart is the host for the second episode of Red Stripe’s online series This Feeling TV.
The new champion
PREMIUM bottled ale McEwan’s Champion has launched a special edition with an added ingredient.
McEwan’s Champion Whisky Edition, in 500ml bottles, is a blend of...
Tin cider formats are on to a winner Aston Manor says
Aston Manor points to the value presented to consumers with a variety of formats across the cider category including can as well as larger bottle formats.
Hunting a bargain
PMPs are performing well for German herbal liqueur brand Jägermeister.
Build a new social life
Drinks giant aims to help retailers tweet their way to festive success
DRINKS giant Pernod Ricard UK reckons retailers should get social this Christmas and...
Veg options offer opportunities
Retailers looking to snap up food-to-go sales from young adult consumers would be wise to consider vegetarian options, Adelie Foods has suggested, highlighting Vegetarian...
Hooch delivers a bold new flavour with Cherry variant
RTD alcohol brand Hooch has unveiled its latest flavour development with the introduction of its new Cherry Hooch drink in time for the spring.
Glasgow 1770 launches ‘harmonious’ experimental whisky
The Glasgow Distillery has added to its Glasgow 1770 Small Batch Series with an ambitious first for the distillery with a blend of two wine cask finishes.
Master of its own destiny
MALT whisky brand Glenfiddich is celebrating its 126th birthday with a global advertising push that celebrates the brand’s many years of family-owned independence.
The strapline,...
Stay part of the party
Eisberg reckons it has Christmas sorted for consumers looking to cut back on alcohol consumption with its latest launch.
A whisky mix
A new single malt whisky designed for mixing has been released by Glenmorangie distillery
Spirit of the gift
BENROMACH, the Speyside single malt owned by whisky specialist firm Gordon & Macphail, is targeting the Christmas gift market with a full range of...
Pushing forward post lockdown
CIDER is in a strong position in the off trade. The pandemic may have wreaked havoc on hospitality, but retail value and volume sales are up against pre-pandemic trading.
