Sophie Ellis Bextor teams up with Tia Maria for new on-pack promo
Coffee liqueur brand Tia Maria has launched a new on-pack promotion with pop star Sophie Ellis-Bextor with the chance to win an exclusive cocktail shaker.
Fiery collaboration yields new Pear and Chilli Gin from Penrhos and Oddbox
Penrhos Gin and Oddbox have teamed up to see if gin lovers can handle the heat of the new limited edition Penrhos Wonky Pear & Chilli Gin.
Student scran
Young adults on a limited budget can be keen bargain hunters when purchasing fuel for studying – or partying .
Drive Christmas sales with new litre bottle of Tequila Rose
Strawberry cream flavoured drink Tequila Rose has launched a new litre bottle format, rolling out in time for the upcoming Christmas party season.
Raising the bar for Christmas
Popularity for at-home cocktails isn’t dying down any time soon for consumers.
Win Gallo’s van rosé
INDEPENDENT retailers can win a van thanks to Gallo Family Vineyards’ summer promotion, currently running in cash and carries across the UK.
As well...
Alcohol-free gin on the go
Diageo is shaking up its low and no offering with the launch of an RTD can format for it’s low and no spirit drink Gordon’s 0.0%
Tropical twist on no alcohol
KOPPARBERG has been mixing it up in the alcohol-free category, with the addition of a new flavour to its portfolio.
XIX Vodka expands distribution with Red Star Brands partnership
XIX Vodka, created in collaboration with YouTube collective Sidemen, is set to expand its off-trade distribution through a new partnership with Red Star Brands.
Demand is growing for gin and Irish whiskey
Keeping up with festive change
THERE are certain drinks that have always been associated with Christmas.
A Buck’s Fizz at breakfast while opening presents, a glass...
Mulling it over until January
TRADITIONAL cider brand Henry Westons has relaunched its Mulled Cider for the winter season.
Available from now until January it’s described as a “classic...
Add a dash of luxury with The Bitter Club
British bitters brand The Bitter Club has made its debut to the UK's off-trade with the launch of three variants which include pairings of two flavours.
Products meeting consumer desires
Three companies have been busy identifying gaps in the market and are consequently pushing new products that they reckon consumers will love.
Jetting off with a case of beer
Italian lager brand Peroni Nastro Azzurro is offering consumers the chance to win a luxury trip to the Amalfi coast.
DrinksOne announces new partnership with Sake ONO
Authentic and high quality sake brand Sake ONO has made its way to UK shores following a new partnership with DrinksOne Brands.
Aldi brings in a Fierce touch to its Beer Festival
Aberdeen-based craft brewer Fierce Beer has launched a new collaboration series with other brewers across the UK as part of Aldi's Scottish Beer Festival.
