White Claw Tequila Smash cans are against a green background with a red outline on the Strawberry Lime variant and an orange outline on the Mango Passionfruit variant.

White Claw unveils new Tequila Smash brand

Hard seltzer brand White Claw has unveiled its latest brand launch with its new Tequila Smash RTD cans, marking a new first for the brand.
A bottle of Villa Cardea stands next to a wine glass with a Villa Cardea Limoncello Spritz cocktail in it with greenery in the background with oranges around the bottle and serve and a bowl of olives.

Villa Cardea Limoncello rolls out across Morrisons stores

Italian liqueur brand Villa Cardea has announced its second major supermarket listing for its limoncello with Morrisons stores across the country.
Heineken UK 'Meet the Chillers' promotion featuring people in Halloween fancy dress holding drinks from the Heineken UK portfolio.

Heineken unveils chilling Halloween campaign

Heineken UK has kicked off its new promotion for the Halloween season 'Meet the Chillers' offering retailers POS materials and a chance to win branded outfits.
Dunedin golden rum

Baby it’s gold inside

THIS winter sees the release of what is being called ‘Scotland’s first golden rum’.

American connection for new Orkney expression

PERNOD Ricard UK has launched Scapa Skiren, a new whisky from its Orkney-based Scapa distillery. Available to the UK off-trade now, Scapa Skiren is exclusively...

American flavour for young adults

Red Star Brands has big plans for Four Loko AMERICAN import Four Loko relaunched in the UK last year, in a bid to shake up...

Top-up takes a lead

IN the lead up and throughout the Christmas period, shoppers often look for items to create a special at-home occasion and are more likely...
Ciroc Summer Citurus bottles

Zinging into summer

DIAGEO has expanded its vodka brand Cîroc with the release of a new citrus flavour in time for summer
Scottish Premier Football League trophies on stands on a football pitch with Carling branding on the stands.

Carling announced as official beer of SPFL

Molson Coors Beverage Company lager brand Carling has been named as the Official Beer for the Scottish Football Premier League until the 2026/27 Season.

The right time to reassess the range

NOW is the perfect time for retailers to reassess their RTD and hard selzter offer, according to spirits giant Diageo.

Booze-free gin launches

CONSUMERS are increasingly cutting back on their alcohol intake, so it seems fitting that an alcohol-free gin should land in the UK this summer.
pink Hooch can and bottle

Trio join Global’s portfolio

Global Brands Limited, known for VK and All Shook Up alcohol brands, has announced the purchase of the Hooch, Hooper’s and Reef brands from Molson Coors.
Glen's paid like a pro bottle

Score with Glen’s

Consumers are in with a chance of winning a footballer’s wage through the latest Glen’s Vodka’s promotion.

Seltzers soaring with Millennials

LOW and no alcohol options appear to be gaining ground in the on and off trades, with RTDs and hard seltzers being no exception.

Alcohol free Italy

ITALIAN beer brand Peroni Nastro Azzuro now has something to offer those looking to avoid or reduce alcohol consumption.
beer, Inveralmond Brewery

Craft range in freeze

PERTHSHIRE-based Inveralmond Brewery grew sales last year to the equivalent of more than 1.9m pints. With that growth achieved and more targeted in shops and...
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