Aspall Cyder is set to elevate the cider category this summer
Premium cider brand Aspall Cyder has kicked off a new marketing campaign to help position the brand as a go-to option for consumers for "elevated social occasions".
Merrily making a meal of cider
FOOD matching will be a priority for Merrydown promotion in 2015.
Debs Carter, marketing director alcohol at SHS Drinks, said: “Cider and food matching represents...
New flavour is in the pink
DIAGEO Reserve has unveiled a new flavour of its vodka Cîroc.
Cîroc Pink Grapefruit has been introduced and backed by three recommended serves, ‘Cîroc Sea...
Peel back and drink
NO glass in your customers’ grass? Wine Innovations, the firm behind the Intrepid Fox range of single-serve sized wines in ready-to-use, sealed plastic glasses,...
Top-up takes a lead
IN the lead up and throughout the Christmas period, shoppers often look for items to create a special at-home occasion and are more likely...
Rum brand treks over the Atlantic
PUERTO Rican rum distiller Destilleria Serrallés has its eyes on the UK spirits market.
A tropical new brew
Nordic craft brewer Theodor Schiotz Brewing Co. has extended its Polar Monkeys range with the launch of a summer brew – Mandarillo Session IPA.
Passionate about fruit innovation
Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.
Bring Scotland’s northern costs to shoppers with Old Pulteney whisky
Wick-based whisky brand Old Pulteney has encouraged consumers to discover its core collection with its 12 Year Old and Harbour drams.
Cruzcampo introduces Sevilla Orange beer flavour
Heineken UK has unveiled its new variant for its Spanish lager brand Cruzcampo with the new Cruzcampo Sevilla Orange flavour.
Mossburn builds collaboration with Calvados finish
Regional whisky distiller Mossburn has launched its new collaborative blend with the Normandy-based Calvados producer Domaine Dupont.
Eden Mill brings a local focus to revamped gin range
Eden Mill has revamped its core range of gins, complete with a new label and dimpled glass bottle design to note the local nature of the spirits.
World beating white takes top spot
SPECIALIST drinks distributor Morgenrot is looking to take advantage after The World Association of Writers and Journalists of Wines and Spirits named one of...
Global Brands pushes be. RTD cocktails
Global Brands has been providing insights into the RTD category – and has shouted out its new be. range that matches consumer desires for ready-to-drink cocktails.
Glenmorangie offers eastern flavours
Capturing the sensory wonders of Tokyo in a bottle
ROSSSHIRE-based distillery Glenmorangie has delivered a unique taste of Japan with the launch of its latest...
Selection builds from the core
Whitley Neill has expanded into the low and no alcohol category for the first time with four new 0.0% variants.
