Absolut adds some fruit
SUMMER is edging closer every day, and to get consumers in the mood Pernod Ricard has launched a new watermelon variant to its Absolut brand.
Eight drams from Distell
Distell has launched a new limited edition collection from its Scotch whisky portfolio
Spirits surge
Beer knocked from number two spot
TAX receipts from spirits sales have nosed ahead of revenue raised from beer duty for the first time ever,...
Soopa Hooch builds a fruity range
Alcoholic RTD range Soopa Hooch has unveiled two new additions to its range, with the new Cherry Cola and Blue Raspberry variants.
Tapping into the hot trend of 2021
Drinks firms predict strong growth for RTDs as consumers seek out low calorie options
Funkin elevates higher ABV cocktails range
RTD cocktails brand Funkin Cocktails has unveiled the new look for its higher ABV cocktail range Double Shot to help drive awareness of the drinks.
Win Gallo’s van rosé
INDEPENDENT retailers can win a van thanks to Gallo Family Vineyards’ summer promotion, currently running in cash and carries across the UK.
As well...
Seltzer from Bud
Budweiser Brewing Group has entered the seltzer category with the launch of a new range under its Bud Light brand
Lidl pokes fun at Harrison Ford ad following whisky win
Discounter stores firm Lidl has marked its latest award win at the World Whisky Awards 2025 with a new tongue-in-cheek ad for the Ben Bracken Single Malt.
Taste of summer
Edinburgh Gin has expanded its RTD range with the launch of a new berry flavour in time for summer
Canerock Rum brings the festive spirit to Sainsbury’s aisles
Barbadian rum brand Canerock Rum has landed on the shelves of Sainsbury's stores across the UK in time for the Christmas season.
Balancing the beer styles
Premium beers can be popular at Christmas and New Year, but it’s also important for retailers to understand the underlying importance of mainstream brands,...
Quick and easy keeps students happy
QUICK cook times and competitive pricing are important to 18-25 year old shoppers and Kepak says that is making its Rustlers brand the UK’s...
Colourful pack can turn heads
Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
The Glendronach unveils ‘The Master’s Anthology’ whisky series
Highland Single Malt whisky The Glendronach has unveiled its new 'The Master's Anthology' in a bid to explore the flavours that come from sherry maturation.
The craft of storytelling
CRAFT and premium will be the key trends in beer and cider this year, according to big brand owners, and they have introduced a...
