Debs Carter, left, puts the success of WKD Purple down to the company’s engagement with its young adult consumers’ technology-driven lifestyles.

Appy hour for RTD cocktails

A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter. Social media-savvy...
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Celebrate saint with a range of options

Occasions encourage consumers to pick up on products that fit the day, spelling good news for all Irish products on St Patrick’s Day.

De Kuyper keeps cocktails convenient

De Kuyper Royal Distillers aims to simplify the at-home cocktail serve with its new range of RTD cocktail options made with William Grant & Sons.
McEwan’s Champion, ale,

Fresh look seeks shelf appeal

ONE of Scotland’s best selling bottled ales has a new look. According to IRI figures to October 2014, McEwan’s Champion is the second-best-selling bottled...
Avallen Spirits

Growth on horizon for Avallen

FRANCE-based spirits brand Avallen Spirits has secured a global distribution deal to bolster its international presence.
Black Tower tough mudder bottle

Tower plays dirty

GERMAN wine brand Black Tower has teamed up with Tough Mudder as the official wine partner of the assault course event.
Rock Rose smoked orange

A smoky gin with a citrus twist

The latest release from Dunnet Bay Distillers comes with a twist, as Rock Rose gets the citrus treatment.
Halewood Wines & Spirits

Added twist

INDEPENDENT drinks company Halewood Wines & Spirits has added a raspberry mojito variety to its Caribbean Twist range. It has also made all of...
a woman holds a bottle of VK alcopop in a neon yellow dress infront of a neon yellow background

Vibrant new VK packaging

RTD brand VK has a bold new look launched in time for the return of students to campuses across the country.
A bottle of CRN57 12 Years Old Blended Malt Scotch Whisky with two drams served in glasses next to the bottle. All of this is sitting on top of a marble tabletop.

The Cairn Distillery encourages exploration with blended malt whisky range

The Cairn Distillery is set to give avid whisky drinkers a glimpse into its future through its range of blended malt scotch whisky, CRN57°.
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Jonny’s the toast of Deuchars

THERE’S the Edinburgh Festival, which is one of the most highly regarded arts festivals in the world. There’s the Edinburgh Festival Fringe, which is...
Rekorderlig

Sweden in the mix

SWEDISH cider Rekorderlig, which is brewed at a family-owned fourth generation brewery in Vimmerby and is now handled by Molson Coors in the UK,...
Lerwick

Less is more for Lerwick

SCOTTISH produce will take centre stage in 2015 which has been dubbed the Year of Food and Drink in Scotland. And Lerwick Brewery sees that...
Global Brands InSpirit

Premium choice

Independent drinks producer and distributor Global Brands has launched a new premium spirit division in a bid to capitalise on growth within the category.
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Apple of the global eye

Italy v Belgium sounds like a football match taking place at the World Cup. But it’s also a contest that could very soon be...
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On a roll

HEINEKEN, the giant drinks company behind brands like Foster’s, Kronenbourg 1664, Desperados, Bulmer, Strongbow and Old Mout, sees itself as the number-one supplier of...