Marked increases

SPIRITS shoppers pay close attention to the price of the bottles they are buying, says Maxxium UK, and that means PMPs can encourage potential...
Saltire Rare Malt Founders Nigel Heywood and Keith Rennie (left to right) stand behind a whisky barrel with two whisky bottles on top of the barrel and a nosing glass in front of the whisky bottles.

Saltire Rare Malt marks first year of business with new whisky bottling

Independent whisky bottling firm Saltire Rare Malt has marked its first year in business with the launch of a new single malt whisky bottling.
Range of drinks options from Carlsberg Marston's Brewing Company and Britvic UK as part of a merger between the two companies.

Carlsberg Britvic launches in massive change for drinks industry

Major drinks companies Carlsberg Marston Brewing Company and Britvic have merged together to deliver the newly launched drinks firm – Carlsberg Britvic.

Beautiful big four aim for c-stores

JOHN Logue, customer marketing manager with Chilli Marketing, which handles Swedish flavoured cider range Rekorderlig, said some of the biggest news on the brand in...
Impressions of the new brewery.

Brewery takes shape

Innis & Gunn will base its new brewery at Heriot-Watt’s Research Park
A bottle of Mount Gay Eclipse Navy Strength lies on top of a white hammock with rope next to it.

Mount Gay releases new Eclipse Navy Strength Rum

Barbados rum brand Mount Gay Rum has bottled in its rich naval history with the launch of its new Eclipse Naval Strength rum.
Pack shots of Soopa Hooch Blue Raspberry and Cherry Cola.

Soopa Hooch builds a fruity range

Alcoholic RTD range Soopa Hooch has unveiled two new additions to its range, with the new Cherry Cola and Blue Raspberry variants.

Whiskies from down under

TWO Australian single malts have landed in the UK.
Pack shots of Aperol Spritz To Go cans.

Aperol Spritz moves to new canned format

The iconic cocktail serve the Aperol Spritz has rolled out into a canned format for the first time as Campari Group introduces its Aperol Sprits To Go cans.

Captain Morgan has set sail on a rum refresh

Diageo has unveiled what it is calling a bold new look for Captain Morgan which has rolled out across the brand's entire portfolio.
Highland Park bottle and box

Parking up for the third time

Orkney-based distillery Highland Park has launched the latest whisky in its award-winning Cask Strength series.
A selection of Kestrel been cans

Kestrel flies the flag for St Andrews Day

Kestrel Beer and Scotland’s National Chef, Gary Maclean launch a new campaign to make St Andrew’s Day a major moment in the industry.
Pack shot of Peroni Nasto Azzurro 10-pack of cans.

Peroni shakes up segment with new can format

Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.
A pack of Wonderland Cocktails 12 Cocktails of Christmas stands on a green table with the 12 cans stacked around the pack against a red background and red baubles hanging from the ceiling.

Enjoy winter with Wonderland with new Christmas cocktails pack

Wonderland Cocktails encourage consumers to count down with its 12 Cocktails of Christmas, offering shoppers an expansive range of drinks options.

Still on the rise

IT’S a good time to be a gin maker – or a gin drinker – in Scotland. The juniper and aromatics flavoured spirit has...
Debs Carter, left, puts the success of WKD Purple down to the company’s engagement with its young adult consumers’ technology-driven lifestyles.

Appy hour for RTD cocktails

A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter. Social media-savvy...