Matthew 'Hoggy' Hoggard stands in a garden area in front of a cooking table with food and a chopping board on top of it. There is a a bottle of Andrew Peace Shiraz on the table that has also been poured into a wine glass next to the bottle.

Andrew Peace wine partners with cricket legend Matthew Hoggard

Cricket legend Matthew 'Hoggy' Hoggard is set to front a new marketing campaign for Aussie wine brand Andrew Peace this summer.
Tomatin's new range of Italian cask finish whiskies will have appeal for St Andrew's Day celebrations.

Drams good for a celebration

St Andrew's Day represents a great opportunity for convenience retailers to gain additional sales and encourage consumers to trade-up by stocking quality whiskies.

Three up for the cup

Drinks giant follows strawberry and cucumber with a 2016 trio IT’S not unusual to see flavoured cider launches and limited-edition releases in, or ahead of,...
Schweppes TV Ad

Mixing it up for the summer

Mixer brand Schweppes is back on the small screen, as part of a multi-million pound marketing brand for the campaign.
Amigos beer

Going global in the beer chiller

Adventurous beer shoppers are improving the fortunes of international imports, according to sales data provided by Global Brands.

Hendrick’s Gin has got a blooming new launch

Ayrshire distiller Hendrick's Gin has expanded on its Cabinet of Curiosities range with a new floral addition in Flora Adora.
A can of Vault City Dubai Style Chocolate Pistachio Imperial Pastry Stout stands on a table with a chocolate bar balanced on top of the can, a glass with the stout inside it to the left of the image and bars of Dubai-Style Chocolate piled up to the right of the can.

Vault City brews into Dubai chocolate trend with new stout beer

Edinburgh sour beer brewer Vault City has unveiled its latest dessert stout brew with a new beer inspired by the viral Dubai-Chocolate trend.
A bottle of Glasgow 1770 Bourbon Cask Matured Single Malt stands on whisky barrel with the outer packaging next to it and a nosing glass with the whisky inside on its other side. There is also a barrel in the background labelled as Bourbon.

Glasgow 1770 whisky unveils Bourbon Cask Single Malt to core range

The Glasgow Distillery has unveiled its latest expression for its core range with the new 8-year-old Glasgow 1770 Bourbon Cask Matured whisky.

Fit for a king

The GlenDronach Distillery has released a limited edition whisky to celebrate the launch of 20th Century Studios film The King’s Man

Apple bites back

APPLE ciders carrying heritage brands are making a comeback, according to Debs Carter, marketing director, alcohol at SHS Drinks. Quoting Nielsen Scantrack research, Carter stressed...
HISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had success with Ginger Grouse, its RTD aimed at 25-40 year-olds.

Ginger set to fly?

WHISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had...
Big Blonde

Yup, beer with attitude works

THINK young adult brands and you’ll often think RTDs, shots, shooters, flavoured spirits and energy drink-enhanced products. But ales? Well not so very long ago...
Bottle of Marie Brizar Liqueurs and Sirops stands on a table with cocktails serves in balloon glasses. There are flowers around the table as well as raspberries and a lime slice. The bottles include Marie Brizard Framboise Raspberry Liqueur, Marie Brizard Passion Fruit Sirop and Marie Brizard Apry Liqueur.

Marie Brizard serves up spring inspiration with Spritz cocktails

French liqueur and syrups brand Marie Brizard has served up some cocktail inspiration for the spring with a trio of Spritz serves.

Edinburgh beside the seaside

FOLLOWING  a sell-out limited edition trial last year, Edinburgh Gin has put its Seaside Gin into full production. The first batch of 6,000 bottles was...
Pack shots of Schweppes Mix cocktail cans including Gin Twist and Paloma Bliss.

Schweppes Mix enters RTD category with new cocktail cans

Mixer brand Schweppes has entered into the canned cocktail category for the first time with two new RTD cocktail serves ideal for the summer

Craft … a convenient opportunity?

CRAFT beers are hot (sales wise) and, increasingly, craft beers are cool (image wise). It should be a great combination for the coming summer. Craft...
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