The McGargles

Stout uncle Jim joins the family

THE McGargles family of bottled beers has grown to include a new uncle. Having first brought the family to the UK in February, importer Morgenrot...
Promotional image of Smirnoff Ice can as a hand goes to lift a can off a blanket and another can lies on its side.

Smirnoff Ice unveils new pack design

Diageo RTD brand Smirnoff Ice has marked 25 years of production with the unveiling of a new brand look as well as the roll out of a new canned format.
McEwans Champion bottle

It’s ale about a quality offer

In the on trade, the days of “a pint of your cheapest” are a thing of the past, as the rise of craft has generated interest in quality brews with a bit of authenticity.
A red cooler filled with ice and bottles of VK Lemon & Lime are being picked out by people, the cooler is sitting on some grass with a green and white beach towel above it.

VK gets summer ready with new Lemon & Lime flavour

Ready-to-drink brand VK is set to bring a fresh and zesty flavour to the category for the spring and summer months with its new Lemon & Lime variant.

Borders in high spirits

Borders Distillery has been quick to expand its portfolio with the launch of a new barley-to-bottle gin that aims to tap in to the spirit’s soaring popularity

Whitebox Cocktails rolls on new flavours

Whitebox Cocktails has grown its range of ready-to-drink variants with the launch of three new and unique cocktail drinks.

Coca-Cola builds momentum for Absolut Sprite

CCEP is set to capture sales for those spur-of-the-moment social occasions this summer with its new campaign for its ARTD can Absolut Vodka & Sprite.
Old Mout

Quirky kiwi goes free

HEINEKEN has launched an alcohol-free version of its Old Mout cider. The new Berries & Cherries flavour is available now at £1.30 RRP.

At home for the holidays

Christmas is party season and many people looking forward to celebrating at home will already have begun planning their drinks purchases.
Ben Lomond Open gin sits on a table with gin serves in glasses to the side with cocktail making tools.

Ben Lomond Gin tees off at The Open

Ben Lomond Gin has marked the start of The 152nd Open golf tournament with the launch of Ben Lomond The Open 2024 Special Edition gin packs.
Pack shots of Jack Daniels & Coca-Cola Cherry cans.

Jack Daniels & Coca-Cola unveils new Cherry flavour

Drinks giant Coca-Cola Europacific Partners has expanded on its range of alcoholic ready-to-drink options with its new Jack Daniel's & Coca-Cola Cherry.
Pack shots of BrewDog Cold Beer Pint Can four pack as well as a single pint can and BrewDog Lost Lager pint can four pack as well as a single can.

BrewDog introduces new Pint Can four packs

Craft brewer BrewDog has unveiled a new four pack pint can format for its price-marked pack range, matching consumer demand from the off-trade.
Thatchers cider bottles

New look for cider range

Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand
Kepak reckons its Rustlers brand can provide students with the meal-deal value they will be seeking.

Tips for driving up sales to university students

Experts from Kepak and Asahi, whos Rustlers and Peroni brands are popular with university students, have provided insights to c-store retailers on how to boost sales from these consumers.

New flavour is in the pink

DIAGEO Reserve has unveiled a new flavour of its vodka Cîroc. Cîroc Pink Grapefruit has been introduced and backed by three recommended serves, ‘Cîroc Sea...
C-store retailers should meet a variety of consumer demands, says Guinness maker Diageo.

Make most of versatile beer brands, says Diageo

Diageo has been highlighting the versatility of the beer category for retailers and consumers – pointing to its own Guinness range as a good example.