Two bottles of black bottle blended whiskey

Experiment expressions from Black Bottle

Distell International has created two new additions to its Black Bottle Alchemy Series; Black Bottle Andean Oak and Black Bottle Smoke & Dagger.
Grant’s

Extra ad spend for historic promo

WHISKY brand Grant’s is ramping up the promotion for its pre-Christmas Historic Newspaper give-away with an extra £250,000 spend in outdoor advertising, radio,...

Cans land at garden party

BELGIAN beer brand Heverlee is making a move into the off-trade.
A bottle of Altos Strawberry Margarita lies on its side on a wooden table with strawberries around the bottle. There is a bottle of Altos Tequila standing up to its left with a bottle of the Lime Margarita at the top of the image as well as a bottle of the Agave Tequila with lime segments, a barspoon and a measure.

Altos launches Strawberry Margarita ready-to-serve variant

Agave tequila brand Altos has expanded on its range of ready-to-serve cocktails with the launch of its new Altos Strawberry Margarita bottles.
Boe Gin

Mixing it up with vodka

Boë Gin’s three-strong vodka range offers consumers a fruity twist on the white spirit.
White Claw Hard Seltzer range

A seltzer with bite

American ‘hard seltzer’ brand White Claw has landed in the UK

A whisky mix

A new single malt whisky designed for mixing has been released by Glenmorangie distillery
VK

RTD takes fruit flavour route

THE future of RTDs lies in mixed fruit flavours, says VK. Responding to developments in other drinks, and ahead of the busy Christmas sales...
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Don’t think low means no says Eisberg

LOW-ALCOHOL wine has become an established category over the last few years, with a large number of brands fighting for shelf space, said Fran...
Merrydown Cider

Festively fruity

TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...
Promotional image for Club Peroni Nastro Azzuro featuring bottles of the beer as well as a Peroni branded glass filled with the beer next to the bottles. There is a mobile phone with the Club Peroni homescreen on it amongst a blue design. There is a QR code as part of the promotional image to invite customers to join the Club.

Peroni launches loyalty programme Club Peroni to support off-trade

Italian lager brand Peroni Nastro Azzurro has launched an innovative loyalty rewards programme for its off-trade customers with Club Peroni.

Building an off sales category

Back in May 2016, a brand launched into the US off trade in a category that didn’t really exist yet

Fit for a king

The GlenDronach Distillery has released a limited edition whisky to celebrate the launch of 20th Century Studios film The King’s Man
Promotional image of Coca-Cola Europacific Partners' (CCEP) retailer competition to win a new personalised EV van with its ARTD brands.

Coca-Cola offers retailers the chance to win a new EV van

Drinks giant CCEP is offering retailers the chance to win a new Ford E-Transit van in its new competition focused on its alcoholic RTD range.
CWF Nectars Peach Schnapps, and CWF Sandy Cove Rum and Coconut

Value appeals in the off trade

Affordability an advantage says CWF

Malibu swaps around the flavours

Strawberry takes over in the latest launch for the Malibu brand from Pernod Ricard as the firm swaps out traditional coconut for a fresh and fruity take.
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