Zesty twist on a London Dry
BACARDI has added some Mediterranean flavour to its Bombay Sapphire range with the launch of a zesty new variant.
Two new Atopia flavours
WILLIAM Grant & Sons has expended its alcohol-free spirits range with the launch of two new Atopia flavours.
Reptilian pack design
FRENCH winery Joseph Castan has taken inspiration from the history books for its latest wine launch.
Liqueurs pack a fruit punch
HALEWOOD Spirits brand Dead Man’s Fingers has expanded its cream liqueurs range with the launch of two variants that pack a fruit punch.
PMP for Gallo rosé
E&J Gallo, the firm behind Gallo Family Vineyards, has added new PMPs to its best-selling rosé wine range.
The firm has added a peelable £6.49...
A blast of fruit for the summer
BLASTING onto shelves in time for summer, SHS Drinks has launched a new limited edition WKD variant.
Tonnes of plastic gone
ASTON Manor Cider has been rolling out new packs made from 100% recycled plastic while removing plastic rings from its entire can range.
Klopp’s approval
GERMAN beer brand Erdinger Weissbräu is back with a new advert featuring brand ambassador Jürgen Klopp.
Badger set on c-store expansion
BADGER Beers has the convenience sector in its sights, as the brewer targets growth for its Fropical Ferret IPA.
Uncorking marketing spend
PERNOD Ricard has put its weight behind wine brand Campo Viejo, through the return of its ‘Decanta La Vida’ campaign.
Beer sales are warming up
SCOTTISH consumers love an ice-cold beer on a warm summers day, but brew preferences have been evolving.
Bringing the party
Lambrini has launched its first major marketing campaign since it was acquired by Accolade Wines.
New look for Wild Turkey
WILD Turkey has some new plumage thanks to a bottle redesign for its 101 bourbon variant.
Rum brand treks over the Atlantic
PUERTO Rican rum distiller Destilleria Serrallés has its eyes on the UK spirits market.
Hunting a bargain
PMPs are performing well for German herbal liqueur brand Jägermeister.
Saddling up with digital campaign
Dark Horse has been riding onto Channel 4’s streaming platform as part of a new marketing push for the American wine brand.
