Badger set on c-store expansion

Badger Beer Beer Bottles

BADGER Beers has the convenience sector in its sights, as the brewer targets growth for its Fropical Ferret IPA.

Matt Woodhouse, drinks marketing manager at Badger Beers, said the brewer will be sending its sales force into the convenience channel “to highlight the benefits of selling Fropical Ferret straight from the chiller for same-day occasions.”

Fropical Ferret has enjoyed strong growth since it launched last spring, finding itself in the top five fastest growing product launches, according to Nielsen data for the ‘premium bottled ales’ category.

The brew is available in a 500ml bottle priced at £1.80 RRP – and in a 12-bottle pack for the independent retail sector.