Birds Eye sweet potato waffles

New frozen range is waffly good

Birds Eye Sweet Potato Waffles are a blend of lightly-seasoned sweet potato and potato mash, that retain the recognisable grid shape of the original waffle
Smint

Smintier than ever

PERFETTI Van Melle has launched what it claims is the first ever extra strong menthol power mint
Limited edition soft drinks

A sip down memory lane

BARR has released two limited edition soft drinks that the Cumbernauld-based firm reckons will be a hit with nostalgic consumers
Dr Oetker buttercream

Agree or get it free

HOME BAKING firm Dr. Oetker is so confident in its new icing that it has offered a money back guarantee if consumers don’t like the taste
Cathedral Single Pack

Cheesy to eat on the go

DAIRY Crest is encouraging shoppers to view cheese as an on-the-go snack by expanding its Cathedral City Adult Snack Bar range
Fire And Cane Bottle

A smoky new dram

THE latest dram from Speyside single malt Glenfiddich’s Experimental Series has been unveiled

Get festive with biscuits

Gift packs can bring up basket spend

Health on the brain

Shoppers seeking out quality biscuits and cakes but without waistband punishing calorie count

Cutting through the noise

Premium biscuit brand Thomas Fudge has overhauled its packaging in a bid to boost its standout on shelf

Sleighing the festive market

Premier Foods launch NPD

Afternoon is time for delights

Scottish consumers like sweet and savoury treats in the afternoon, according to a survey commissioned by Lanark-based biscuit manufacturer Border

Not short on indulgence

Paterson’s Jammy new sweet treat

Tilly’s snaps up Spar deal

SCOTTISH confectionery brand Mrs Tilly's has secured a major distribution deal with CJ Lang, which will see the Larbet-based firm's tablet, fudge and macaroon...

The price is right with PMP

Consumers welcome value for money
Cans

Hitting the mark with can promo

Soft drinks giant Britvic has introduced a new price-marked mix and match promotion aimed at driving incremental sales of 330ml carbonates

Free from for kids

Convenience focused hot snack producer Symington’s is hoping its new free from range will go down a storm with younger consumers