Hitting the mark with can promo


SOFT drinks giant Britvic has introduced a new price-marked mix and match promotion aimed at driving incremental sales of 330ml carbonates in convenience.

The promotion, which offers shoppers two cans for £1, is running across the Britvic and Pepsico portfolio and includes Pepsi Max, Pepsi Max Cherry, Diet Pepsi, Pepsi Max Ginger, 7Up Free, Apple and Orange Tango cans.

Assuming a case price of £5.99 available through wholesale channels, Britvic said the two for one promotion offers retailers a 40% margin.

The soft drink firm has produced POS toolkits for the promotion.

Trystan Farnworth, commercial director for convenience and impulse at Britvic said: “The promotion of bottles has been really successful, eight million bottles sold in symbols and independents this year – that equals fifteen sold every minute.

“Research has shown that in the carbonated soft drinks range, cans drive incremental growth to PET, adding £13.6m to the out of home market in the 12 months leading to April 2018, so it’s really important for retailers to ensure they stock a range of brands in this format.”