New frozen range is waffly good

Birds Eye sweet potato waffles

ON dark and cold winter nights, coming home and making a dinner from scratch isn’t exactly appealing.

Frozen products can offer a solution for busy consumers and, just in time for winter, frozen food brand Birds Eye has added a new variant to its waffle range.

Birds Eye Sweet Potato Waffles are a blend of lightly-seasoned sweet potato and potato mash, that retain the recognisable grid shape of the original waffle.

The waffles are gluten free, vegan and free from artificial colours, flavours or preservatives. 

In further good news for health-conscious consumers, the sweet potato counts towards an individual’s five a day of fruit and veg, while being low in saturated fat.

Birds Eye also noted that waffles are a highly versatile product that can be cross-sold with complementary products like chicken, eggs, avocados, beans and other pulses, among others.

The Sweet Potato Waffles come in a pack of eight with an RRP of £2.50.