Now let the adverts be gin
The campaign aims to raise awareness of Plymouth Gin among its target audience of 30-45 year-old consumers
Baxters back, alright
The ‘We Make Super’ campaign includes a 30 second TV ad showing the skill used in creating Baxters soup, and is expected to reach over 34m consumers
Rum pa-pum-pum
Malibu has released a limited edition festive bottle to encourage consumers to pick it up over Christmas
Vaping getting salty
The organic salt acids in nicotine salts help them vaporise at lower temperatures, lower the pH levels and improved the nicotine absorption
New soy is a gluten free joy
Consumers following a gluten-free diet now have a new range of sauces to enjoy
Yazoo Kids launched
Yazoo has changed the packaging for its No Added Sugar range in a bid to appeal to children
Rejuiceinated
All the juices in the range are pricemarked at two for £2
Tea is now plastic free
The tea bags are made using a natural plant-based material, a blend of abaca and plant fibres
Irn-Bru lighting up Scotland
AG BARR has stepped up its Irn-Bru marketing activity ahead of the premiere of its new festive advert by turning some of Scotland’s iconic...
Scottish Blend St Andrew’s specials
RETAILERS looking to celebrate St Andrew’s Day — while generating some incremental sales — may want to take heed of a few recipes produced...
Frozen gets hot
THE big night in is still as popular as ever, and now Birds Eye has expanded its offer with the launch of spicy takeaway chicken
Health drink is just the tonic
WITH cold and flu season now upon us, new brand Tonic Health has launched a soothing hot drink to help the immune system fight back against viruses
No corny packaging
SNACK-A-JACKS has a new look, thanks to a packaging revamp that parent firm Pepsico hopes will strengthen its on-shelf appeal
Eggciting new vitamin range
FREE-range egg brand The Happy Egg Co. has transformed its entire range to offer eggs that are much richer in Vitamin D
Soup in a mug? Give it a shot
SYMINGTON’S has expanded into the instant soup market by extending its Mug Shot range
Scots staple goes veggie
Thanks to butcher Simon Howie, a veggie version of the square sausage will now be widely available across Scotland
