Tiger Crust PMPs lands on shelves
DR. OETKER has expanded its Chicago Town PMP range with the addition of two new packs to its portfolio.
Chicago Town Tiger Crust Cheese Medley and Chicago Town Tiger Crust Double Pepperoni are now price marked at £3 or two for £5.
The Chicago Town Tiger Crust Cheese Medley features emmental, cheddar, grated mozzarella and red cheddar. The Chicago Town Tiger Crust Double Pepperoni contains slices of pepperoni, mini pepperoni and mozzarella cheese.
Rachel Bradshaw of Chicago Town, said: “Value is a long-standing trend that independents should keep at the forefront of their minds when making purchasing decisions.
“PMPs play a key role in helping retailers overcome the misconception that they are pricier than major grocers and supermarkets.
“We are therefore delighted to offer independent retailers the exclusive PMP format on our popular Tiger Crust range, as we predict this will significantly increase sales for retailers.”