KEPAK Consumer Foods has a new convenient on-the-go option for Rustlers fans – Cook in Box.
The new Rustlers format offers a convenient solution for customers, by allowing them to heat Rustlers products without opening the packaging. The new pack also acts as a carrier for consumption on the move. Rustler’s Cook in Box range comprises Rustlers All Day Breakfast Sausage Muffin and new addition to the range, Rustlers Supreme Cheese Melt Burger.
Ross Davison, convenience controller at Kepak, said: “Together with our new range of food to go solutions, Cook in Box creates a low cost, low wastage approach for retailers who want to offer hot food across all day parts […] we are committed to helping retailers develop incremental opportunities from the chiller by providing convenient options that can be enjoyed in and out of the home.”