KP is going nuts for nuts

KP Snacks is returning to TV screens for the first time in three years as part of its new multi-million pound campaign, KPow!

Broadcasting until December, the £2.5m awareness campaign uses animation to appeal to younger audiences.

The campaign will feature two separate adverts, each of which showcases different daytime occasions where flavoured nuts are the staple snack of choice.

Jenny Blanco Barcia, marketing manager at KP Snacks, said the campaign aims to draw attention to the “bold flavours” of KP Snacks’ portfolio. She said: “KP is an established and trusted brand, but we know there is scope to increase opportunities for consumption, especially among younger consumers.”