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Finding flavour

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The recent TV campaign from Lees of Scotland underlined its focus on the family sharing occasion. The firm advises retailers to make the most of the big night in with multibuy offers of sharing products to make purchase decisions easy.

Promotions that land on couches

Shout about offers and show value

Burton’s real slim snacking

Burton’s Biscuit Company has reformated its core Minis products and adding an on-pack 100-calorie flash

Love it or hate it for breakfast

UNILEVER has entered the breakfast biscuit market with the launch of Marmite Breakfast Biscuits

Big friendly cake

CAKE brand Mr Kipling has introduced a Roald Dahl themed range for summer
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Sharing a laugh in refreshing new ad

FRUIT flavoured still drink Oasis is using parody to introduce a light-hearted element to its latest advertising campaign
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Juice gets the Mojo working

ADULT soft drink J2O has created a cockney alpaca character called Mojo to spearhead its latest marketing campaign

Breakfast choc full of protein

WEETABIX has extended its range of Protein loaded cereals to include a new Chocolate Chip variant

Sweet new expression

HARIBO has extended its range with the addition of the soft-textured Squidglets

The price of value

SPAR Brand has relaunched seven of its standard cooked meat lines with revamped packaging to highlight its value and quality

Hop to it for adventures

ADVENTURE is the name of the game for Cadbury Dairy Milk Freddo this summer

Cereal lover

KELLOGG’S has teamed up with ITV’s Love Island for an on-pack promotion

Focus on fun

A new campaign from Vimto is designed to appeal to 15 to 19 year olds

Papers update

ROLLING papers brand Rizla has been given new packs
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Recreating a night out

THE choice between a night out and a night in is often decided on cost and Global Brands has suggested retailers can improve their off-sales performance by catering to the big night in
KP Snacks has introduced new products to meet demand for variety and Seabrook has added a healthy choice it hopes will resonate with older snackers.

Summing up home choice

Figures reveal potential of snacks