The best medicine

THE correlation between laughter and pain tolerance is being explored by a new campaign by Panadol.

The ‘More Laughs. Less Pain.’ campaign will see Panadol sponsor comedy streaming platform NextUp and offer three free months of content until 20 July. Panadol is also supporting the Live Comedy Association and its #SaveLiveComedy initiative.

Panadol’s campaign will be supported with marketing and digital campaigns including outdoor and online advertising.

Jasmine Walton of Panadol, said: “We hope that the campaign will not only see laughter levels increase amongst consumers but will also highlight Panadol’s leading role in pain relief.”