WEETABIX has launched a new cereal range – Weetabix Melts.
Available in two flavours, the new cereal comprises crunchy bites with milk or white chocolate.
Weetabix Melts are available through the wholesale and grocery channels now.
The new launch comes as Weetabix ramps up its marketing activity in Scotland with a new partnership with the women’s national football team.
Weetabix has become an official partner of the Scotland Women’s National Team, and will be offering consumers a number of money-can’t buy football experiences.