Less is more in household

Don’t overwhelm customers, says Unilever
Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...
variety of cleaning products

Making sales a clean sweep

Household cleaning holds a year round potential for retailers’ sales.

Making scents of laundry

FRAGRANCE lovers are the target market for the latest launch by Bold 2in1. The new Irresistible Scents range is made up of two varieties –...
Ora Household Towels

Ora offers a one handed solution

Kitchen towel entrepreneurs gear up for a big launch in the Scottish convenience channel

US brand ready for roll-out

AN American feminine hygiene brand has designs on the UK market. Softcup is a disposable menstrual cup and is in the words of the...
The Cheeky Panda toilet roll

Clean the green way

Sustainable options remain important considerations for consumers across the board, even when it comes to cleaning the house.

The sensitive edge of steel

AS spring edges into view and the days of thick black tights are numbered, the battle for the women’s shaving market is set to...
instagram-smile

Driving impulse with oral hygiene

Changing habits could be good for c-stores

A breath of fresh care

Hygiene a driving force for impulse sales RETAILERS looking to sink their teeth into some increased impulse sales would do well to reassess their chewing...
rubber gloves resting over a tap

Shop for the future

Financial concerns have consumers considering all products they choose to buy.

Quality and price are key

Customers won’t compromise on paper THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...

Pen pal for dentures

TO help self-conscious denture wearers, Fixodent’s new Dual Protection adhesive features a thin ‘pen’ nozzle to provide a firm seal. An added anti-bacterial ingredient...

Laundry lines launch PMPs

PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...

Maximum opportunity

SURE Women has launched two new antiperspirants in its Maximum Protection range. And brand owner Unilever reckons sport and stress will provide opportunities to realise...

Get on a roll with big household names

Well known and trusted brands are the way to go when it comes to household paper as DCS Group reckons it could be a surefire way to drive sales.