Close shave for Bond advert

AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette. Quotes from his work are being used...

Fixing for a larger pack size

DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...
dad-and-son-brushing-teeth

Phelps and Colgate on a water saving crusade

Sinking wastage with Colgate's “Save Water” initiative

Softer option

Extra sheets aim to attract local store shoppers Both the volume of sales and the number of buyers have increased since Nicky added 10 sheets to...

Cleaning up in barbie season

ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...
A person holds a Rock Face Deodorant Refillable container with a Rock Face Refillable Deodorant Power pack in the other hand.

Rock Face rolls on to the refillable deodorant market

Men's grooming brand Rock Face has rolled out its first ever Refillable Deodorant packs, offering a more sustainable way to remain fresh throughout the day.

A breath of fresh care

Hygiene a driving force for impulse sales RETAILERS looking to sink their teeth into some increased impulse sales would do well to reassess their chewing...
Fairy Max Power

Fairy flipped on its head

Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.
Pack shots of Flash cleaning products including Flash Dust Magnet Mrs Hinch Vacay Vibes, Flash Spray Wipe Hinched and Flash All-Purpose Cleaner Cosy Season.

UK’s top cleaning brand revealed

Product of the Year has found the UK's top cleaning brand alongside the most important factors behind their purchases of cleaning products.
Bold-Pink-Aquarium

Bold to ‘Take you home’ with TV campaign

P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes
Pantene bottles

Conditioner lands in UK

HAIR brand Pantene has launched a new conditioner range in the UK

Laundry lines launch PMPs

PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...

Miracles ahead?

THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...
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Cosmo readers recommend Tena

A PANEL of Cosmo readers has given Tena’s Lights range of pant liners the thumbs up. The magazine’s testers tried out the Tena Lights...
Pack shots of Hawaiian Tropic Glowing Protection 50SPF Face Cream and Hawaiian Tropic Hydrating After Sun bottles.

Hawaiian Tropic launches two new sun care essentials

Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.
Listerine

Ranging the wash

THE mouthwash category is broken down into three key sub-categories – basic, premium and super-premium, says SHS Sales & Marketing, which handles the Listerine...