Scrub Daddy strengthens its partnership with Disney
Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.
Laundry brands add PMPs
SOME of the biggest brands of laundry products have joined the list of lines available in price-marked packs.
Proctor & Gamble has added prices to...
Performance key in paper
PAPER products is a hugely competitive category with price deflation increasingly becoming a significant factor, says Ora brand owner Better All Round.
And it says...
Value here to stay?
Tough economic times saw value brands developed in many categories including laundry and household. The brandowners say they’re here for the long haul.
ONE result...
Dove brings a premium touch with Body + Mind range
Skincare brand Dove has elevated the premium offer for the personal care category with its new serum body wash range Body + Mind.
Wilkinson Sword Intuition campaign focuses on women’s shaving products
Women's shaving brand Wilkinson Sword Intuition has kicked off a new marketing campaign highlighting its range of personal care products.
Fairy Skips the Soak with Power Spray launch
Household cleaning products firm Procter & Gamble aims to transform the stress of cleaning the dishes with its new Skip the Soak Power Spray.
Quality and price are key
Customers won’t compromise on paper
THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...
Clean growth – Convenience store development for scented categories
It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers
WITH consumers more inclined than before...
Making sales a clean sweep
Household cleaning holds a year round potential for retailers’ sales.
Ora offers a one handed solution
Kitchen towel entrepreneurs gear up for a big launch in the Scottish convenience channel
Mrs Hinch gets cosy in new P&G autumn cleaning range
Procter & Gamble has revealed its fifth collaborative scent with social media star Mrs Hinch with the new autumn-inspired range Cosy Season.
Sensitive launch from Fairy
The latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.
Anthony Joshua fronts Wilkinson Sword campaign
Personal care brand Wilkinson Sword has announced that Anthony Joshua will front a new campaign focused around its new Quattro 4 razor range.
Leader aims to clean up
THE toilet tissue market is one of the UK’s largest grocery categories, worth over £1bn, and Andrex is the largest brand with a 36%...
Freshening up
New fragrance-release technology and new packaging have been included in a refresh of Surf laundry liquid.
The re-vamp is being supported by £1.6m worth of...
