Fixing for a larger pack size
DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...
Time to brush up on your haircare?
C-STORE shoppers spend some £19.6m a year on haircare, says P&G quoting Symphony IRI –with shampoo taking £10.2m of that. So it’s well worth...
Feel Hydrated with new Radox
Unilever is out to drive penetration of its Radox shower gel range with the launch of its new Feel Hydrated Watermelon & Mint variant.
Star Tissue shines with NPD
The last year has been a busy one for Star Tissue UK – and not just because of the Covid pandemic.
Wilkinson Sword Intuition campaign focuses on women’s shaving products
Women's shaving brand Wilkinson Sword Intuition has kicked off a new marketing campaign highlighting its range of personal care products.
Freshening up
New fragrance-release technology and new packaging have been included in a refresh of Surf laundry liquid.
The re-vamp is being supported by £1.6m worth of...
New look for Right Guard
RIGHT Guard has revamped its Xtreme antiperspirant range, introducing what the brand owner calls “advanced Sweat Detect Technology” as well as new, more modern,...
Cleaning up sales
Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors
Close shave for Bond advert
AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette.
Quotes from his work are being used...
Softer option
Extra sheets aim to attract local store shoppers
Both the volume of sales and the number of buyers have increased since Nicky added 10 sheets to...
Cleaning up as grime is given the elbow
It’s the time of year when householders wash the windows, defrost the fridge, scour the oven and scrub the floors. What can you sell...
Surf washes up a new look
Laundry detergent brand Surf has unveiled its new "Joy-Infused" rebrand for its liquid and capsule range, complete with new mood-boosting scents.
Scrub Daddy strengthens its partnership with Disney
Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.
Love Mushrooms gears up new Lion’s Mane supplements range at NOPEX
Scottish supplements brand Love Mushrooms is set to unveil its new range of Lion's Mane products at the Natural & Organic Products Expo.
Dove unveils first refillable deodorant
Skincare brand Dove has unveiled its first range of refillable anti-perspirant deodorants in a bid to encourage shoppers to use the format more.
Dishy makeover to add shelf appeal
WASHING-UP brand Dishmatic is being relaunched with a new look.
The new packs are designed to reflect the product’s efficacy and to create on-shelf standout.
Daniel...
