Advert showing the Fairy non-bio range

Sensitive launch from Fairy

The latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.
Unilever Whole Body Deodorant range including products from Sure and Lynx.

Sure and Lynx to deliver a fresh feeling for the whole body

Unilever has expanded on its deodorant business with the new Whole Body Sprays across its Sure and Lynx brands as part of a multi-year innovation plan.
Scrub Daddy partners with Disney to launch a Mickey Mouse and Minnie Mouse version

Scrub Daddy strengthens its partnership with Disney

Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.
rubber gloves resting over a tap

Shop for the future

Financial concerns have consumers considering all products they choose to buy.
P&G’s www.shelfhelp.co.uk provides c-store retailers with expert merchandising advice in health and beauty and other categories

Razors giant provides one for all

FOR some men shaving may be a daily task, maybe even a chore – part of the basic grooming activity that ensures they look...

Cleaning up sales

Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors

Sensitive pod

In what it calls the biggest innovation for the brand since it introduced gels in 2009, Procter & Gamble has launched Fairy Non Bio...

Freeing up more space

TOILET tissue just got a bit smaller on the shelf according to Andrex, as the brand has rolled out a new compressed version of...
15% of household shoppers end up not buying products because they cannot find them says PfG.

Hampered by too many choices

THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible

The sheets that wash the sheets

AFTER tablets, pods, powder and liquid there is a new delivery mechanism for laundry detergent: the sheet Richard Shonn, managing director at 151 Products, reckons...
Andrex

Leader aims to clean up

THE toilet tissue market is one of the UK’s largest grocery categories, worth over £1bn, and Andrex is the largest brand with a 36%...

Cleaning up in barbie season

ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...
instagram-smile

Driving impulse with oral hygiene

Changing habits could be good for c-stores
Two bottles of Lenor Outdoorable Purple and Orange

Feeling fresh for the winter with Lenor Outdoorable

Procter & Gamble (P&G) reckons it can keep summer freshness going this winter with its new additions for Lenor Outdoorable.

Lightening the load

VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...

Laundry goes with the flow

DEVELOPMENTS in fashion, environmental awareness and washing machine and detergent technology have all changed the way people wash their clothes. That’s the view of...