Lightening the load

VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...

Liners given TV campaign

The current advertising campaign for Tena products is to run throughout 2015 including TV spots for Tena Lady. Tena Lights will also be promoted through...

New thinking aims to build sales on paper brands

INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...

Limited bottle draws on success

HEAD & Shoulders has introduced limited-edition bottles for two of its most popular shampoos and conditioners. Bottles of Head & Shoulders Smooth & Silky and...
Feel Good eco toilet paper

Eco-friendly first from paper firm

Private label paper product supplier WEPA UK has launched a new consumer-facing brand with sustainability at its heart.

Laundry lines launch PMPs

PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...

Value here to stay?

Tough economic times saw value brands developed in many categories including laundry and household. The brandowners say they’re here for the long haul. ONE result...
Spontex

Spontex adds niche glove for wet work

CLEANING product specialist, Spontex, has identified a gap in the rubber glove market. Its new Bathroom Glove is designed to be worn when cleaning...
Men spend as much cash and more time on grooming than women and many now own hair dryers and hair straighteners according to surveys carried out for online grooming products and services sites.

Men fall in love with the mirror – Male grooming

MOISTURISER. Hair gel. Hair straighteners. All part of a woman’s regular grooming kit, right? Wrong. According to a new survey from socked.co.uk, 36% of chaps...

No fear

BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for  women using sanitary towels. Brand marketing controller Traci Baxter said: “Research has...

Always shows price

Femcare brand Always has launched a price-marked pack. And the new Always Ultra PMP also features a new front-of-pack scale highlighting the size of the...

Looking good – and a great way to clean up

EVERYONE likes to be fresh and fragrant. Don’t they? Personal care products form an  important category in many stores: no one wants to run...

Profit path to the cleaners

ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales. Advising...
Shahid Razzaq, owner of Premier Mo’s in Blantyre, says investing time and effort on gum merchandising has paid off.

Gum rising

GUM can play a major part in a consumer’s oral care regime and careful ranging and merchandising of gum can boost retail profits, according...

Sensitive pod

In what it calls the biggest innovation for the brand since it introduced gels in 2009, Procter & Gamble has launched Fairy Non Bio...

Power to wipe up

The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager...