Cleaning up sales
Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors
Star Tissue shines with NPD
The last year has been a busy one for Star Tissue UK – and not just because of the Covid pandemic.
Close shave for Bond advert
AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette.
Quotes from his work are being used...
New thinking aims to build sales on paper brands
INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...
Limited bottle draws on success
HEAD & Shoulders has introduced limited-edition bottles for two of its most popular shampoos and conditioners.
Bottles of Head & Shoulders Smooth & Silky and...
Promos reduce paper money
PAPER products break down into three main sub-categories – toilet tissue, kitchen roll and facial tissue.
It’s probably fair to say that toilet tissue is...
Symbol meets with approval
SPAR's revamped own-label toilet tissue has been given the seal of approval by the Good Housekeeping Institute, the consumer goods testing organisation formed almost...
Thriving despite cost pressures
THE UK toilet tissue market has grown, but that value growth may be a reflection of inflationary pressure.
No value in a budget brand
Repeat purchase driven by quality paper
Fairy Skips the Soak with Power Spray launch
Household cleaning products firm Procter & Gamble aims to transform the stress of cleaning the dishes with its new Skip the Soak Power Spray.
Brush up range for fresh sales
CONSUMERS believe they won’t find a wide range of oral care products in their local c-store, according to research by Aquafresh and Sensodyne brand owner GSK
Hampered by too many choices
THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible
Scrub Daddy strengthens its partnership with Disney
Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.
Time to brush up on your haircare?
C-STORE shoppers spend some £19.6m a year on haircare, says P&G quoting Symphony IRI –with shampoo taking £10.2m of that. So it’s well worth...
UK’s top cleaning brand revealed
Product of the Year has found the UK's top cleaning brand alongside the most important factors behind their purchases of cleaning products.
Mrs Hinch brings a holiday feeling in Vacay Vibes
Procter & Gamble has launched its latest collaboration with home-care influencer Mrs Hinch with the new Orange Blossom & Coastal Cypress scent.
