Paper giant pushes the ‘clean routine’

ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...
Two bottles of Lenor Outdoorable Purple and Orange

Feeling fresh for the winter with Lenor Outdoorable

Procter & Gamble (P&G) reckons it can keep summer freshness going this winter with its new additions for Lenor Outdoorable.

US brand ready for roll-out

AN American feminine hygiene brand has designs on the UK market. Softcup is a disposable menstrual cup and is in the words of the...
An illustration of social media star Mrs Hinch stands against a colourful field of flowers in the background with a landscape overlooking a lake and mountain-ridge. The text at the top reads 'Mrs Hinch's Enchanted Wildflowers'.

An Enchanted touch for spring cleaning with new Mrs Hinch range

Social media star Mrs Hinch has teamed up with Procter & Gamble cleaning brands once again to unveil the latest spring collection scent Enchanted Wildflowers.

Grooming giant cuts pack size

UNILEVER has shrunk the pack size of its female deodorant brands to reduce the product’s environmental impact. The compressed cans of Sure Women, Dove...
Pack shots of Dove Whole Body Deodorant including Lavendar & Camomile, Raspberry & Rose and Sea Mist & Peony scents across a 150ml Spray, 75ml Lotion and 75ml Stick.

Dove expands on Whole Body Deodorant range

Household products firm Unilever has expanded on its whole body deodorant range with new launches across the Dove, Sure and Lynx brands.

Two simple additions

SKIN care brand Simple is extending its Kind to Skin range with the addition of Hydrating Cleansing Oil and Dual Effect Eye Make-Up Remover. And...

Profit path to the cleaners

ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales. Advising...

No fear

BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for  women using sanitary towels. Brand marketing controller Traci Baxter said: “Research has...

Always shows price

Femcare brand Always has launched a price-marked pack. And the new Always Ultra PMP also features a new front-of-pack scale highlighting the size of the...

Laundry lines launch PMPs

PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...

Fixing for a larger pack size

DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...

Less is more in household

Don’t overwhelm customers, says Unilever
Pack shots of Dove Body + Mind Jojoba Oil & Coconut Milk, Dragon Fruit & Primrose and French Lavender & Oat Milk.

Dove brings a premium touch with Body + Mind range

Skincare brand Dove has elevated the premium offer for the personal care category with its new serum body wash range Body + Mind.

Spar’s new stars

Spar has added four new products to its own-branded cleaning range. Antibacterial Spray, Non Bio Washing Powder, Concentrated Pure and Gentle Fabric Conditioner and...

Two hours of fresh breath

TWO hours of fresh breath guaranteed is the claim that accompanies the latest release from Smint. Smint Clean Breath is said to contain ingredients that...