Less is more in household
Don’t overwhelm customers, says Unilever
Power to wipe up
The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager...
New thinking aims to build sales on paper brands
INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...
Tess Daly to be the new face of Silvikrin Hairspray
Tess Daly is the new ambassador for Silvikrin
Hawaiian Tropic launches two new sun care essentials
Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.
Laundry brands add PMPs
SOME of the biggest brands of laundry products have joined the list of lines available in price-marked packs.
Proctor & Gamble has added prices to...
Profit path to the cleaners
ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales.
Advising...
Driving impulse with oral hygiene
Changing habits could be good for c-stores
No value in a budget brand
Repeat purchase driven by quality paper
Cleaning up in barbie season
ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...
Clean the green way
Sustainable options remain important considerations for consumers across the board, even when it comes to cleaning the house.
Pen pal for dentures
TO help self-conscious denture wearers, Fixodent’s new Dual Protection adhesive features a thin ‘pen’ nozzle to provide a firm seal.
An added anti-bacterial ingredient...
A breath of fresh care
Hygiene a driving force for impulse sales
RETAILERS looking to sink their teeth into some increased impulse sales would do well to reassess their chewing...
Grooming giant cuts pack size
UNILEVER has shrunk the pack size of its female deodorant brands to reduce the product’s environmental impact. The compressed cans of Sure Women, Dove...
Cosmo readers recommend Tena
A PANEL of Cosmo readers has given Tena’s Lights range of pant liners the thumbs up.
The magazine’s testers tried out the Tena Lights...
Lightening the load
VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...
