Scrub Daddy strengthens its partnership with Disney
Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.
A breath of fresh care
Hygiene a driving force for impulse sales
RETAILERS looking to sink their teeth into some increased impulse sales would do well to reassess their chewing...
Concentrated effort
SHOPPERS are increasing the number of clothes care products they are buying and are buying them more frequently, according to Katharine Crossland, Unilever commercial...
Clean growth – Convenience store development for scented categories
It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers
WITH consumers more inclined than before...
New thinking aims to build sales on paper brands
INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...
Sheets to wash the sheets
AFTER powders, liquids tablets and capsules, the latest innovation in clothes washing is sheets.
151 Products has developed Fabrite, a non-bio super- concentrated washing powder...
Stay ahead in hair care
SHAMPOO and conditioner have remained a necessity while shoppers have cut back on other items in tough economic times according to Nicola Bradbury of...
White stuff moves into beauty zone
THE latest oral care lines from GlaxoSmithKline Consumer Healthcare have begun beefing up the smiles of the nation, says the firm.
Aquafresh High Definition White,...
Wilkinson Sword revs up Formula 1 partnership
Men's grooming brand Wilkinson Sword has kicked off a new campaign in partnership with Formula 1 featuring Atlassian Williams F1 team.
Razors giant provides one for all
FOR some men shaving may be a daily task, maybe even a chore – part of the basic grooming activity that ensures they look...
Hawaiian Tropic launches two new sun care essentials
Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.
Making scents of laundry
FRAGRANCE lovers are the target market for the latest launch by Bold 2in1.
The new Irresistible Scents range is made up of two varieties –...
Tess Daly to be the new face of Silvikrin Hairspray
Tess Daly is the new ambassador for Silvikrin
Sure and Lynx to deliver a fresh feeling for the whole body
Unilever has expanded on its deodorant business with the new Whole Body Sprays across its Sure and Lynx brands as part of a multi-year innovation plan.
Hampered by too many choices
THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible
New look for Right Guard
RIGHT Guard has revamped its Xtreme antiperspirant range, introducing what the brand owner calls “advanced Sweat Detect Technology” as well as new, more modern,...
