Home Household and Cosmetics

Household and Cosmetics

Lightening the load

VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...

Laundry lines launch PMPs

PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...
Two bottles of Lenor Outdoorable Purple and Orange

Feeling fresh for the winter with Lenor Outdoorable

Procter & Gamble (P&G) reckons it can keep summer freshness going this winter with its new additions for Lenor Outdoorable.

Concentrated effort

SHOPPERS are increasing the number of clothes care products they are buying and are buying them more frequently, according to Katharine Crossland, Unilever commercial...

Promos reduce paper money

PAPER products break down into three main sub-categories – toilet tissue, kitchen roll and facial tissue. It’s probably fair to say that toilet tissue is...

Quality and price are key

Customers won’t compromise on paper THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...
Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...

Fixing for a larger pack size

DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...

A burst of blue

HOME fragrance specialist Airpure has expanded its household cleaning range Mighty Burst
A bottle of Simple Repair+ Cream Cleanser leans on packs of Simple Repair+ Rich Cream and Simple Repair+ Serum against a white background with green design elements.

Simple drives premium skincare solution in new range

Face care brand Simple is set to drive shopper engagement with the brand with its new premium Repair+ advanced skincare portfolio.

The sensitive edge of steel

AS spring edges into view and the days of thick black tights are numbered, the battle for the women’s shaving market is set to...

US brand ready for roll-out

AN American feminine hygiene brand has designs on the UK market. Softcup is a disposable menstrual cup and is in the words of the...
Starburst chewing gum

Three chews a day to fight decay

MARS Wrigley has been promoting the oral health benefits of its chewing gum range

Holding back the years

The search for eternal youth is presenting a new market opportunity for retailers according to one of the biggest players in personal care. Unilever says that...
Illustration of the new Mrs Hinch's Cosy Season range of cleaning product from Procter & Gamble.

Mrs Hinch gets cosy in new P&G autumn cleaning range

Procter & Gamble has revealed its fifth collaborative scent with social media star Mrs Hinch with the new autumn-inspired range Cosy Season.
Unilever Whole Body Deodorant range including products from Sure and Lynx.

Sure and Lynx to deliver a fresh feeling for the whole body

Unilever has expanded on its deodorant business with the new Whole Body Sprays across its Sure and Lynx brands as part of a multi-year innovation plan.