New thinking aims to build sales on paper brands
INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...
Dishy makeover to add shelf appeal
WASHING-UP brand Dishmatic is being relaunched with a new look.
The new packs are designed to reflect the product’s efficacy and to create on-shelf standout.
Daniel...
Profit path to the cleaners
ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales.
Advising...
Less is more in household
Don’t overwhelm customers, says Unilever
Performance key in paper
PAPER products is a hugely competitive category with price deflation increasingly becoming a significant factor, says Ora brand owner Better All Round.
And it says...
Dove brings a premium touch with Body + Mind range
Skincare brand Dove has elevated the premium offer for the personal care category with its new serum body wash range Body + Mind.
Tess Daly to be the new face of Silvikrin Hairspray
Tess Daly is the new ambassador for Silvikrin
The sheets that wash the sheets
AFTER tablets, pods, powder and liquid there is a new delivery mechanism for laundry detergent: the sheet
Richard Shonn, managing director at 151 Products, reckons...
Conditioner lands in UK
HAIR brand Pantene has launched a new conditioner range in the UK
Face up the formats, clean up on wash day
As consumers shop more locally and for smaller amounts homecare and laundry has become a top-up and one-stop-shop c-store essential
C-STORES have become essential to...
Climate excellence
HOUSEHOLD paper brand Sofidel has been recognised for its environmental efforts by a major European awards programme.
Eco-friendly first from paper firm
Private label paper product supplier WEPA UK has launched a new consumer-facing brand with sustainability at its heart.
Spring clean celebrations
CELEBRATING its 70th anniversary this year, Marigold says that 75% of all Britons still claim to do an annual spring clean and that 77%...
Laundry goes with the flow
DEVELOPMENTS in fashion, environmental awareness and washing machine and detergent technology have all changed the way people wash their clothes.
That’s the view of...
Easy street
Whether it’s floor wipes or no-mopping sprays, convenience holds the key to domestic cleaning product sales.
STICKY floors and grimy bathrooms may not be...
Mrs Hinch gets cosy in new P&G autumn cleaning range
Procter & Gamble has revealed its fifth collaborative scent with social media star Mrs Hinch with the new autumn-inspired range Cosy Season.
