Power to wipe up

The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager...

Maximum opportunity

SURE Women has launched two new antiperspirants in its Maximum Protection range. And brand owner Unilever reckons sport and stress will provide opportunities to realise...

Fixing for a larger pack size

DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...
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Driving impulse with oral hygiene

Changing habits could be good for c-stores

Promos reduce paper money

PAPER products break down into three main sub-categories – toilet tissue, kitchen roll and facial tissue. It’s probably fair to say that toilet tissue is...
Pack shots of Dove Body + Mind Jojoba Oil & Coconut Milk, Dragon Fruit & Primrose and French Lavender & Oat Milk.

Dove brings a premium touch with Body + Mind range

Skincare brand Dove has elevated the premium offer for the personal care category with its new serum body wash range Body + Mind.

Performance key in paper

PAPER products is a hugely competitive category with price deflation increasingly becoming a significant factor, says Ora brand owner Better All Round. And it says...

Spar’s new stars

Spar has added four new products to its own-branded cleaning range. Antibacterial Spray, Non Bio Washing Powder, Concentrated Pure and Gentle Fabric Conditioner and...
A woman uses Wilkinson Sword Intuition Eyebrow Shaper whilst pursing her lips in a comical manner in a bathroom.

Wilkinson Sword Intuition campaign focuses on women’s shaving products

Women's shaving brand Wilkinson Sword Intuition has kicked off a new marketing campaign highlighting its range of personal care products.

Close shave for Bond advert

AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette. Quotes from his work are being used...
Men spend as much cash and more time on grooming than women and many now own hair dryers and hair straighteners according to surveys carried out for online grooming products and services sites.

Men fall in love with the mirror – Male grooming

MOISTURISER. Hair gel. Hair straighteners. All part of a woman’s regular grooming kit, right? Wrong. According to a new survey from socked.co.uk, 36% of chaps...

Feel Hydrated with new Radox

Unilever is out to drive penetration of its Radox shower gel range with the launch of its new Feel Hydrated Watermelon & Mint variant.

Paper giant pushes the ‘clean routine’

ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...

Laundry brands add PMPs

SOME of the biggest brands of laundry products have joined the list of lines available in price-marked packs. Proctor & Gamble has added prices to...
Fairy Max Power

Fairy flipped on its head

Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.
Two bottles of Lenor Outdoorable Purple and Orange

Feeling fresh for the winter with Lenor Outdoorable

Procter & Gamble (P&G) reckons it can keep summer freshness going this winter with its new additions for Lenor Outdoorable.