Lightening the load
VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...
Pen pal for dentures
TO help self-conscious denture wearers, Fixodent’s new Dual Protection adhesive features a thin ‘pen’ nozzle to provide a firm seal.
An added anti-bacterial ingredient...
Climate excellence
HOUSEHOLD paper brand Sofidel has been recognised for its environmental efforts by a major European awards programme.
Wilkinson Sword Intuition upgrades Quattro razor for safer shave
Women's shaving brand Wilkinson Sword Intuition has upgraded its Quattro razor series in a bid to deliver a safer shaving experience for customers.
The sensitive edge of steel
AS spring edges into view and the days of thick black tights are numbered, the battle for the women’s shaving market is set to...
Cleaning up sales
Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors
Simple drives premium skincare solution in new range
Face care brand Simple is set to drive shopper engagement with the brand with its new premium Repair+ advanced skincare portfolio.
Always shows price
Femcare brand Always has launched a price-marked pack.
And the new Always Ultra PMP also features a new front-of-pack scale highlighting the size of the...
Sure and Lynx to deliver a fresh feeling for the whole body
Unilever has expanded on its deodorant business with the new Whole Body Sprays across its Sure and Lynx brands as part of a multi-year innovation plan.
Cif expands Infinite Clean line with Anti-Bac variants
Cleaning brand Cif has expanded on its Infinite Clean spray range with the rollout of its new Anti-Bac variants which claim to kill 99.9% of bacteria.
Grooming giant cuts pack size
UNILEVER has shrunk the pack size of its female deodorant brands to reduce the product’s environmental impact. The compressed cans of Sure Women, Dove...
Driving impulse with oral hygiene
Changing habits could be good for c-stores
Power to wipe up
The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager...
New spin on the block
DOMESTOS launches its new take on toilet cleaning, the rotating Domestos Turbo Fresh Rim Block, this month. It is, manufacturer Unilever UK says, the...
Bold to ‘Take you home’ with TV campaign
P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes
Two hours of fresh breath
TWO hours of fresh breath guaranteed is the claim that accompanies the latest release from Smint.
Smint Clean Breath is said to contain ingredients that...
