Bold to ‘Take you home’ with TV campaign
P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes
Sheets to wash the sheets
AFTER powders, liquids tablets and capsules, the latest innovation in clothes washing is sheets.
151 Products has developed Fabrite, a non-bio super- concentrated washing powder...
Three chews a day to fight decay
MARS Wrigley has been promoting the oral health benefits of its chewing gum range
Liners given TV campaign
The current advertising campaign for Tena products is to run throughout 2015 including TV spots for Tena Lady.
Tena Lights will also be promoted through...
Rock Face rolls on to the refillable deodorant market
Men's grooming brand Rock Face has rolled out its first ever Refillable Deodorant packs, offering a more sustainable way to remain fresh throughout the day.
Sensitive launch from Fairy
The latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.
Climate excellence
HOUSEHOLD paper brand Sofidel has been recognised for its environmental efforts by a major European awards programme.
Bulldog marks sponsorship of IronMan with Russ Cook
Endurance athlete Russ Cook has partnered with Bulldog Skincare as part of a new content series to showcase his training to take part in IronMan Leeds.
Spontex adds niche glove for wet work
CLEANING product specialist, Spontex, has identified a gap in the rubber glove market. Its new Bathroom Glove is designed to be worn when cleaning...
Gum rising
GUM can play a major part in a consumer’s oral care regime and careful ranging and merchandising of gum can boost retail profits, according...
Softer option
Extra sheets aim to attract local store shoppers
Both the volume of sales and the number of buyers have increased since Nicky added 10 sheets to...
Grooming giant cuts pack size
UNILEVER has shrunk the pack size of its female deodorant brands to reduce the product’s environmental impact. The compressed cans of Sure Women, Dove...
Laundry goes with the flow
DEVELOPMENTS in fashion, environmental awareness and washing machine and detergent technology have all changed the way people wash their clothes.
That’s the view of...
No fear
BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for women using sanitary towels.
Brand marketing controller Traci Baxter said: “Research has...
Dove expands on Whole Body Deodorant range
Household products firm Unilever has expanded on its whole body deodorant range with new launches across the Dove, Sure and Lynx brands.
Hampered by too many choices
THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible
