Andrex

Paper giant puts the price up front

CLAIMING to account for £6 of every £10 spent in the £94m paper products market within c-stores, Andrex is reporting value growth of 4.6%...

Miracles ahead?

THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...
Starburst chewing gum

Three chews a day to fight decay

MARS Wrigley has been promoting the oral health benefits of its chewing gum range

Easy street

Whether it’s floor wipes or no-mopping sprays, convenience holds the key to domestic cleaning product sales. STICKY floors and grimy bathrooms may not be...

Laundry brands add PMPs

SOME of the biggest brands of laundry products have joined the list of lines available in price-marked packs. Proctor & Gamble has added prices to...
Bold-Pink-Aquarium

Bold to ‘Take you home’ with TV campaign

P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes

Always shows price

Femcare brand Always has launched a price-marked pack. And the new Always Ultra PMP also features a new front-of-pack scale highlighting the size of the...
Scrub Daddy partners with Disney to launch a Mickey Mouse and Minnie Mouse version

Scrub Daddy strengthens its partnership with Disney

Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.
Pack shots of Flash cleaning products including Flash Dust Magnet Mrs Hinch Vacay Vibes, Flash Spray Wipe Hinched and Flash All-Purpose Cleaner Cosy Season.

UK’s top cleaning brand revealed

Product of the Year has found the UK's top cleaning brand alongside the most important factors behind their purchases of cleaning products.

Sensitive pod

In what it calls the biggest innovation for the brand since it introduced gels in 2009, Procter & Gamble has launched Fairy Non Bio...
Advert showing the Fairy non-bio range

Sensitive launch from Fairy

The latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.
A woman uses Wilkinson Sword Intuition Eyebrow Shaper whilst pursing her lips in a comical manner in a bathroom.

Wilkinson Sword Intuition campaign focuses on women’s shaving products

Women's shaving brand Wilkinson Sword Intuition has kicked off a new marketing campaign highlighting its range of personal care products.

A chance to clean up?

Want to cash in on the annual washing, brushing and polishing season? Well, if you’re retailing in spick and span Scotland maybe you should...
An illustration of social media star Mrs Hinch stands against a colourful field of flowers in the background with a landscape overlooking a lake and mountain-ridge. The text at the top reads 'Mrs Hinch's Enchanted Wildflowers'.

An Enchanted touch for spring cleaning with new Mrs Hinch range

Social media star Mrs Hinch has teamed up with Procter & Gamble cleaning brands once again to unveil the latest spring collection scent Enchanted Wildflowers.

Looking good – and a great way to clean up

EVERYONE likes to be fresh and fragrant. Don’t they? Personal care products form an  important category in many stores: no one wants to run...
Ora Household Towels

Ora offers a one handed solution

Kitchen towel entrepreneurs gear up for a big launch in the Scottish convenience channel