With wipes, easy Duzzit
151 Products has introduced the 4 All All Purpose Wipe to join its budget homecare range.
Designed to compete with the big-selling brands, the company...
Fairy flipped on its head
Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.
Promos reduce paper money
PAPER products break down into three main sub-categories – toilet tissue, kitchen roll and facial tissue.
It’s probably fair to say that toilet tissue is...
Freeing up more space
TOILET tissue just got a bit smaller on the shelf according to Andrex, as the brand has rolled out a new compressed version of...
Close shave for Bond advert
AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette.
Quotes from his work are being used...
A burst of blue
HOME fragrance specialist Airpure has expanded its household cleaning range Mighty Burst
Leader aims to clean up
THE toilet tissue market is one of the UK’s largest grocery categories, worth over £1bn, and Andrex is the largest brand with a 36%...
Symbol meets with approval
SPAR's revamped own-label toilet tissue has been given the seal of approval by the Good Housekeeping Institute, the consumer goods testing organisation formed almost...
Stay ahead in hair care
SHAMPOO and conditioner have remained a necessity while shoppers have cut back on other items in tough economic times according to Nicola Bradbury of...
Fairy Skips the Soak with Power Spray launch
Household cleaning products firm Procter & Gamble aims to transform the stress of cleaning the dishes with its new Skip the Soak Power Spray.
No value in a budget brand
Repeat purchase driven by quality paper
Paper giant puts the price up front
CLAIMING to account for £6 of every £10 spent in the £94m paper products market within c-stores, Andrex is reporting value growth of 4.6%...
Hampered by too many choices
THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible
No fear
BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for women using sanitary towels.
Brand marketing controller Traci Baxter said: “Research has...
Two hours of fresh breath
TWO hours of fresh breath guaranteed is the claim that accompanies the latest release from Smint.
Smint Clean Breath is said to contain ingredients that...
Tess Daly to be the new face of Silvikrin Hairspray
Tess Daly is the new ambassador for Silvikrin
