New thinking aims to build sales on paper brands

INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...
Domestos

New spin on the block

DOMESTOS launches its new take on toilet cleaning, the rotating Domestos Turbo Fresh Rim Block, this month. It is, manufacturer Unilever UK says, the...
A bottle of Simple Repair+ Cream Cleanser leans on packs of Simple Repair+ Rich Cream and Simple Repair+ Serum against a white background with green design elements.

Simple drives premium skincare solution in new range

Face care brand Simple is set to drive shopper engagement with the brand with its new premium Repair+ advanced skincare portfolio.

No fear

BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for  women using sanitary towels. Brand marketing controller Traci Baxter said: “Research has...
Shahid Razzaq, owner of Premier Mo’s in Blantyre, says investing time and effort on gum merchandising has paid off.

Gum rising

GUM can play a major part in a consumer’s oral care regime and careful ranging and merchandising of gum can boost retail profits, according...
Pack shots of Hawaiian Tropic Glowing Protection 50SPF Face Cream and Hawaiian Tropic Hydrating After Sun bottles.

Hawaiian Tropic launches two new sun care essentials

Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.

Cleaning up sales

Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors

Close shave for Bond advert

AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette. Quotes from his work are being used...
Fairy Max Power

Fairy flipped on its head

Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.
Star Tissue Bliss range

Star Tissue shines with NPD

The last year has been a busy one for Star Tissue UK – and not just because of the Covid pandemic.
person in supermarket with lots of toilet/kitchen paper

Thriving despite cost pressures

THE UK toilet tissue market has grown, but that value growth may be a reflection of inflationary pressure.

Laundry brands add PMPs

SOME of the biggest brands of laundry products have joined the list of lines available in price-marked packs. Proctor & Gamble has added prices to...
Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...
The Cheeky Panda toilet roll

Clean the green way

Sustainable options remain important considerations for consumers across the board, even when it comes to cleaning the house.

Sensitive pod

In what it calls the biggest innovation for the brand since it introduced gels in 2009, Procter & Gamble has launched Fairy Non Bio...
Pack shots of Cif Infinite Spray Anti-Bac Apple & Jasmine Spray and Lemon & Aloe Vera Spray.

Cif expands Infinite Clean line with Anti-Bac variants

Cleaning brand Cif has expanded on its Infinite Clean spray range with the rollout of its new Anti-Bac variants which claim to kill 99.9% of bacteria.