Easy street
Whether it’s floor wipes or no-mopping sprays, convenience holds the key to domestic cleaning product sales.
STICKY floors and grimy bathrooms may not be...
Paper giant pushes the ‘clean routine’
ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...
Winter wash
UNILEVER has brought two of its brands together to create specially scented festive laundry liquids.
Surf detergent and Comfort fabric conditioner have been combined to...
UK’s top cleaning brand revealed
Product of the Year has found the UK's top cleaning brand alongside the most important factors behind their purchases of cleaning products.
A burst of blue
HOME fragrance specialist Airpure has expanded its household cleaning range Mighty Burst
Laundry goes with the flow
DEVELOPMENTS in fashion, environmental awareness and washing machine and detergent technology have all changed the way people wash their clothes.
That’s the view of...
Thriving despite cost pressures
THE UK toilet tissue market has grown, but that value growth may be a reflection of inflationary pressure.
Freeing up more space
TOILET tissue just got a bit smaller on the shelf according to Andrex, as the brand has rolled out a new compressed version of...
Climate excellence
HOUSEHOLD paper brand Sofidel has been recognised for its environmental efforts by a major European awards programme.
Feeling fresh for the winter with Lenor Outdoorable
Procter & Gamble (P&G) reckons it can keep summer freshness going this winter with its new additions for Lenor Outdoorable.
Star Tissue shines with NPD
The last year has been a busy one for Star Tissue UK – and not just because of the Covid pandemic.
Less is more in household
Don’t overwhelm customers, says Unilever
Surf washes up a new look
Laundry detergent brand Surf has unveiled its new "Joy-Infused" rebrand for its liquid and capsule range, complete with new mood-boosting scents.
Wilkinson Sword Intuition upgrades Quattro razor for safer shave
Women's shaving brand Wilkinson Sword Intuition has upgraded its Quattro razor series in a bid to deliver a safer shaving experience for customers.
Shop for the future
Financial concerns have consumers considering all products they choose to buy.
Quality and price are key
Customers won’t compromise on paper
THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...
