Hampered by too many choices
THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible
Concentrated effort
SHOPPERS are increasing the number of clothes care products they are buying and are buying them more frequently, according to Katharine Crossland, Unilever commercial...
Paper giant puts the price up front
CLAIMING to account for £6 of every £10 spent in the £94m paper products market within c-stores, Andrex is reporting value growth of 4.6%...
Flash is on a Roll
Household paper firm Accrol Paper has launched its first licence brand product with its new Flash Kitchen Roll packs, coming in two different sizes.
Paper giant pushes the ‘clean routine’
ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...
Softer option
Extra sheets aim to attract local store shoppers
Both the volume of sales and the number of buyers have increased since Nicky added 10 sheets to...
Freshening up
New fragrance-release technology and new packaging have been included in a refresh of Surf laundry liquid.
The re-vamp is being supported by £1.6m worth of...
Grooming giant cuts pack size
UNILEVER has shrunk the pack size of its female deodorant brands to reduce the product’s environmental impact. The compressed cans of Sure Women, Dove...
Gum rising
GUM can play a major part in a consumer’s oral care regime and careful ranging and merchandising of gum can boost retail profits, according...
Sure and Lynx to deliver a fresh feeling for the whole body
Unilever has expanded on its deodorant business with the new Whole Body Sprays across its Sure and Lynx brands as part of a multi-year innovation plan.
New look for Right Guard
RIGHT Guard has revamped its Xtreme antiperspirant range, introducing what the brand owner calls “advanced Sweat Detect Technology” as well as new, more modern,...
The sensitive edge of steel
AS spring edges into view and the days of thick black tights are numbered, the battle for the women’s shaving market is set to...
Driving impulse with oral hygiene
Changing habits could be good for c-stores
Hawaiian Tropic launches two new sun care essentials
Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.
White stuff moves into beauty zone
THE latest oral care lines from GlaxoSmithKline Consumer Healthcare have begun beefing up the smiles of the nation, says the firm.
Aquafresh High Definition White,...
Power to wipe up
The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager...
