New thinking aims to build sales on paper brands

INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...
The Cheeky Panda toilet roll

Clean the green way

Sustainable options remain important considerations for consumers across the board, even when it comes to cleaning the house.

Feel Hydrated with new Radox

Unilever is out to drive penetration of its Radox shower gel range with the launch of its new Feel Hydrated Watermelon & Mint variant.
Pack shots of Dove Refillable Anti-Perspirant range including Original, Violet & Tonka Bean and Peony & Pineapple.

Dove unveils first refillable deodorant

Skincare brand Dove has unveiled its first range of refillable anti-perspirant deodorants in a bid to encourage shoppers to use the format more.

Less is more in household

Don’t overwhelm customers, says Unilever
person in supermarket with lots of toilet/kitchen paper

Thriving despite cost pressures

THE UK toilet tissue market has grown, but that value growth may be a reflection of inflationary pressure.

Two simple additions

SKIN care brand Simple is extending its Kind to Skin range with the addition of Hydrating Cleansing Oil and Dual Effect Eye Make-Up Remover. And...
Tess Daly is the new ambassador for Silvikrin

Tess Daly to be the new face of Silvikrin Hairspray

Tess Daly is the new ambassador for Silvikrin

No value in a budget brand

Repeat purchase driven by quality paper
15% of household shoppers end up not buying products because they cannot find them says PfG.

Hampered by too many choices

THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible

Laundry lines launch PMPs

PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...
Unilever Whole Body Deodorant range including products from Sure and Lynx.

Sure and Lynx to deliver a fresh feeling for the whole body

Unilever has expanded on its deodorant business with the new Whole Body Sprays across its Sure and Lynx brands as part of a multi-year innovation plan.

Limited bottle draws on success

HEAD & Shoulders has introduced limited-edition bottles for two of its most popular shampoos and conditioners. Bottles of Head & Shoulders Smooth & Silky and...

Always shows price

Femcare brand Always has launched a price-marked pack. And the new Always Ultra PMP also features a new front-of-pack scale highlighting the size of the...
Starburst chewing gum

Three chews a day to fight decay

MARS Wrigley has been promoting the oral health benefits of its chewing gum range

Liners given TV campaign

The current advertising campaign for Tena products is to run throughout 2015 including TV spots for Tena Lady. Tena Lights will also be promoted through...