Laundry lines launch PMPs

PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...

Two simple additions

SKIN care brand Simple is extending its Kind to Skin range with the addition of Hydrating Cleansing Oil and Dual Effect Eye Make-Up Remover. And...

Concentrated effort

SHOPPERS are increasing the number of clothes care products they are buying and are buying them more frequently, according to Katharine Crossland, Unilever commercial...
Listerine

Ranging the wash

THE mouthwash category is broken down into three key sub-categories – basic, premium and super-premium, says SHS Sales & Marketing, which handles the Listerine...

Cleaning up in barbie season

ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...
Packs of Oven Pride Hob Pride, Oven Pride, Kitchen Pride and Fridge Pride are standing on white stands against a white background.

Oven Pride revamps its range with new products and new look

Household cleaning brand Oven Pride has unveiled a complete rebrand across its range alongside the introduction of a trio of new trigger spray products.

Miracles ahead?

THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...
An illustration of social media star Mrs Hinch stands against a colourful field of flowers in the background with a landscape overlooking a lake and mountain-ridge. The text at the top reads 'Mrs Hinch's Enchanted Wildflowers'.

An Enchanted touch for spring cleaning with new Mrs Hinch range

Social media star Mrs Hinch has teamed up with Procter & Gamble cleaning brands once again to unveil the latest spring collection scent Enchanted Wildflowers.

Paper giant pushes the ‘clean routine’

ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...
variety of cleaning products

Making sales a clean sweep

Household cleaning holds a year round potential for retailers’ sales.

Promos reduce paper money

PAPER products break down into three main sub-categories – toilet tissue, kitchen roll and facial tissue. It’s probably fair to say that toilet tissue is...
Pack shots of Dove Whole Body Deodorant including Lavendar & Camomile, Raspberry & Rose and Sea Mist & Peony scents across a 150ml Spray, 75ml Lotion and 75ml Stick.

Dove expands on Whole Body Deodorant range

Household products firm Unilever has expanded on its whole body deodorant range with new launches across the Dove, Sure and Lynx brands.

Feel Hydrated with new Radox

Unilever is out to drive penetration of its Radox shower gel range with the launch of its new Feel Hydrated Watermelon & Mint variant.
Pack shots of Flash cleaning products including Flash Dust Magnet Mrs Hinch Vacay Vibes, Flash Spray Wipe Hinched and Flash All-Purpose Cleaner Cosy Season.

UK’s top cleaning brand revealed

Product of the Year has found the UK's top cleaning brand alongside the most important factors behind their purchases of cleaning products.

Quality and price are key

Customers won’t compromise on paper THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...
Pack shots of Dove Refillable Anti-Perspirant range including Original, Violet & Tonka Bean and Peony & Pineapple.

Dove unveils first refillable deodorant

Skincare brand Dove has unveiled its first range of refillable anti-perspirant deodorants in a bid to encourage shoppers to use the format more.