Bold-Pink-Aquarium

Bold to ‘Take you home’ with TV campaign

P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes
Pantene bottles

Conditioner lands in UK

HAIR brand Pantene has launched a new conditioner range in the UK
Pack shots of Lenor Crease Releaser in travel-size bottles including Exotic Bloom & Moonlight Lily, Spring Awakening and Jasmine Red Berries.

Lenor is on the go for Crease Releaser range

Lenor has launched a new travel size format for its Crease Releaser range as the brand aims to alleviate the consumer stress of travelling.
An illustration of social media star Mrs Hinch stands against a colourful field of flowers in the background with a landscape overlooking a lake and mountain-ridge. The text at the top reads 'Mrs Hinch's Enchanted Wildflowers'.

An Enchanted touch for spring cleaning with new Mrs Hinch range

Social media star Mrs Hinch has teamed up with Procter & Gamble cleaning brands once again to unveil the latest spring collection scent Enchanted Wildflowers.

Value here to stay?

Tough economic times saw value brands developed in many categories including laundry and household. The brandowners say they’re here for the long haul. ONE result...
Two bottles of Lenor Outdoorable Purple and Orange

Feeling fresh for the winter with Lenor Outdoorable

Procter & Gamble (P&G) reckons it can keep summer freshness going this winter with its new additions for Lenor Outdoorable.
Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...

New thinking aims to build sales on paper brands

INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...

Paper giant pushes the ‘clean routine’

ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...

No value in a budget brand

Repeat purchase driven by quality paper

Limited bottle draws on success

HEAD & Shoulders has introduced limited-edition bottles for two of its most popular shampoos and conditioners. Bottles of Head & Shoulders Smooth & Silky and...

The sheets that wash the sheets

AFTER tablets, pods, powder and liquid there is a new delivery mechanism for laundry detergent: the sheet Richard Shonn, managing director at 151 Products, reckons...
Pack shots of Flash cleaning products including Flash Dust Magnet Mrs Hinch Vacay Vibes, Flash Spray Wipe Hinched and Flash All-Purpose Cleaner Cosy Season.

UK’s top cleaning brand revealed

Product of the Year has found the UK's top cleaning brand alongside the most important factors behind their purchases of cleaning products.
Spontex

Spontex adds niche glove for wet work

CLEANING product specialist, Spontex, has identified a gap in the rubber glove market. Its new Bathroom Glove is designed to be worn when cleaning...

Miracles ahead?

THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...

No fear

BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for  women using sanitary towels. Brand marketing controller Traci Baxter said: “Research has...