Cleaning up in barbie season
ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...
Cleaning up sales
Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors
Sheets to wash the sheets
AFTER powders, liquids tablets and capsules, the latest innovation in clothes washing is sheets.
151 Products has developed Fabrite, a non-bio super- concentrated washing powder...
Liners given TV campaign
The current advertising campaign for Tena products is to run throughout 2015 including TV spots for Tena Lady.
Tena Lights will also be promoted through...
Spring clean celebrations
CELEBRATING its 70th anniversary this year, Marigold says that 75% of all Britons still claim to do an annual spring clean and that 77%...
No fear
BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for women using sanitary towels.
Brand marketing controller Traci Baxter said: “Research has...
Lenor steams ahead with new Steamer & Ironing range
Starbrands UK reckons it is responding to a rising consumer demand with its latest launches from the Lenor brand with the Steamer and Ironing Water range.
Feel Hydrated with new Radox
Unilever is out to drive penetration of its Radox shower gel range with the launch of its new Feel Hydrated Watermelon & Mint variant.
Fairy Skips the Soak with Power Spray launch
Household cleaning products firm Procter & Gamble aims to transform the stress of cleaning the dishes with its new Skip the Soak Power Spray.
The sensitive edge of steel
AS spring edges into view and the days of thick black tights are numbered, the battle for the women’s shaving market is set to...
Paper giant puts the price up front
CLAIMING to account for £6 of every £10 spent in the £94m paper products market within c-stores, Andrex is reporting value growth of 4.6%...
Hawaiian Tropic launches two new sun care essentials
Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.
Conditioner lands in UK
HAIR brand Pantene has launched a new conditioner range in the UK
Wilkinson Sword Intuition campaign focuses on women’s shaving products
Women's shaving brand Wilkinson Sword Intuition has kicked off a new marketing campaign highlighting its range of personal care products.
Always shows price
Femcare brand Always has launched a price-marked pack.
And the new Always Ultra PMP also features a new front-of-pack scale highlighting the size of the...
Profit path to the cleaners
ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales.
Advising...









































