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Household and Cosmetics

Illustration of the new Mrs Hinch's Cosy Season range of cleaning product from Procter & Gamble.

Mrs Hinch gets cosy in new P&G autumn cleaning range

Procter & Gamble has revealed its fifth collaborative scent with social media star Mrs Hinch with the new autumn-inspired range Cosy Season.

Easy street

Whether it’s floor wipes or no-mopping sprays, convenience holds the key to domestic cleaning product sales. STICKY floors and grimy bathrooms may not be...
Flash

Cleaning up as grime is given the elbow

It’s the time of year when householders wash the windows, defrost the fridge, scour the oven and scrub the floors. What can you sell...

No value in a budget brand

Repeat purchase driven by quality paper

Power to wipe up

The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager...

Close shave for Bond advert

AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette. Quotes from his work are being used...
rubber gloves resting over a tap

Shop for the future

Financial concerns have consumers considering all products they choose to buy.
Starburst chewing gum

Three chews a day to fight decay

MARS Wrigley has been promoting the oral health benefits of its chewing gum range
Star Tissue Bliss range

Star Tissue shines with NPD

The last year has been a busy one for Star Tissue UK – and not just because of the Covid pandemic.

Freshening up

New fragrance-release technology and new packaging have been included in a refresh of Surf laundry liquid. The re-vamp is being supported by £1.6m worth of...
Fairy Max Power

Fairy flipped on its head

Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.
birds eye view of water and forrest

Climate excellence

HOUSEHOLD paper brand Sofidel has been recognised for its environmental efforts by a major European awards programme.
Listerine

Ranging the wash

THE mouthwash category is broken down into three key sub-categories – basic, premium and super-premium, says SHS Sales & Marketing, which handles the Listerine...

Maximum opportunity

SURE Women has launched two new antiperspirants in its Maximum Protection range. And brand owner Unilever reckons sport and stress will provide opportunities to realise...
Pack shots of Cif Infinite Spray Anti-Bac Apple & Jasmine Spray and Lemon & Aloe Vera Spray.

Cif expands Infinite Clean line with Anti-Bac variants

Cleaning brand Cif has expanded on its Infinite Clean spray range with the rollout of its new Anti-Bac variants which claim to kill 99.9% of bacteria.
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New look for Right Guard

RIGHT Guard has revamped its Xtreme antiperspirant range, introducing what the brand owner calls “advanced Sweat Detect Technology” as well as new, more modern,...