Spontex adds niche glove for wet work
CLEANING product specialist, Spontex, has identified a gap in the rubber glove market. Its new Bathroom Glove is designed to be worn when cleaning...
New thinking aims to build sales on paper brands
INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...
Laundry lines launch PMPs
PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...
The sheets that wash the sheets
AFTER tablets, pods, powder and liquid there is a new delivery mechanism for laundry detergent: the sheet
Richard Shonn, managing director at 151 Products, reckons...
Cleaning up sales
Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors
Value here to stay?
Tough economic times saw value brands developed in many categories including laundry and household. The brandowners say they’re here for the long haul.
ONE result...
Holding back the years
The search for eternal youth is presenting a new market opportunity for retailers according to one of the biggest players in personal care.
Unilever says that...
Less is more in household
Don’t overwhelm customers, says Unilever
Easy street
Whether it’s floor wipes or no-mopping sprays, convenience holds the key to domestic cleaning product sales.
STICKY floors and grimy bathrooms may not be...
Freeing up more space
TOILET tissue just got a bit smaller on the shelf according to Andrex, as the brand has rolled out a new compressed version of...
Symbol meets with approval
SPAR's revamped own-label toilet tissue has been given the seal of approval by the Good Housekeeping Institute, the consumer goods testing organisation formed almost...
Clean the green way
Sustainable options remain important considerations for consumers across the board, even when it comes to cleaning the house.
A breath of fresh care
Hygiene a driving force for impulse sales
RETAILERS looking to sink their teeth into some increased impulse sales would do well to reassess their chewing...
Mrs Hinch brings a holiday feeling in Vacay Vibes
Procter & Gamble has launched its latest collaboration with home-care influencer Mrs Hinch with the new Orange Blossom & Coastal Cypress scent.
Leader aims to clean up
THE toilet tissue market is one of the UK’s largest grocery categories, worth over £1bn, and Andrex is the largest brand with a 36%...
Paper giant pushes the ‘clean routine’
ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...
