Sensitive pod
In what it calls the biggest innovation for the brand since it introduced gels in 2009, Procter & Gamble has launched Fairy Non Bio...
Face up the formats, clean up on wash day
As consumers shop more locally and for smaller amounts homecare and laundry has become a top-up and one-stop-shop c-store essential
C-STORES have become essential to...
Thriving despite cost pressures
THE UK toilet tissue market has grown, but that value growth may be a reflection of inflationary pressure.
Power to wipe up
The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager...
With wipes, easy Duzzit
151 Products has introduced the 4 All All Purpose Wipe to join its budget homecare range.
Designed to compete with the big-selling brands, the company...
Driving impulse with oral hygiene
Changing habits could be good for c-stores
Cleaning up sales
Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors
Leader aims to clean up
THE toilet tissue market is one of the UK’s largest grocery categories, worth over £1bn, and Andrex is the largest brand with a 36%...
Profit path to the cleaners
ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales.
Advising...
Maximum opportunity
SURE Women has launched two new antiperspirants in its Maximum Protection range.
And brand owner Unilever reckons sport and stress will provide opportunities to realise...
Laundry lines launch PMPs
PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...
Limited bottle draws on success
HEAD & Shoulders has introduced limited-edition bottles for two of its most popular shampoos and conditioners.
Bottles of Head & Shoulders Smooth & Silky and...
Bold to ‘Take you home’ with TV campaign
P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes
Lightening the load
VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...
Spring clean celebrations
CELEBRATING its 70th anniversary this year, Marigold says that 75% of all Britons still claim to do an annual spring clean and that 77%...
Symbol meets with approval
SPAR's revamped own-label toilet tissue has been given the seal of approval by the Good Housekeeping Institute, the consumer goods testing organisation formed almost...
