Pack shots of Flash cleaning products including Flash Dust Magnet Mrs Hinch Vacay Vibes, Flash Spray Wipe Hinched and Flash All-Purpose Cleaner Cosy Season.

UK’s top cleaning brand revealed

Product of the Year has found the UK's top cleaning brand alongside the most important factors behind their purchases of cleaning products.

Close shave for Bond advert

AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette. Quotes from his work are being used...
A bottle of Simple Repair+ Cream Cleanser leans on packs of Simple Repair+ Rich Cream and Simple Repair+ Serum against a white background with green design elements.

Simple drives premium skincare solution in new range

Face care brand Simple is set to drive shopper engagement with the brand with its new premium Repair+ advanced skincare portfolio.

Easy street

Whether it’s floor wipes or no-mopping sprays, convenience holds the key to domestic cleaning product sales. STICKY floors and grimy bathrooms may not be...

Power to wipe up

The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager...

Symbol meets with approval

SPAR's revamped own-label toilet tissue has been given the seal of approval by the Good Housekeeping Institute, the consumer goods testing organisation formed almost...

A burst of blue

HOME fragrance specialist Airpure has expanded its household cleaning range Mighty Burst
Pack shots of Dove Refillable Anti-Perspirant range including Original, Violet & Tonka Bean and Peony & Pineapple.

Dove unveils first refillable deodorant

Skincare brand Dove has unveiled its first range of refillable anti-perspirant deodorants in a bid to encourage shoppers to use the format more.
Illustration of the new Mrs Hinch's Cosy Season range of cleaning product from Procter & Gamble.

Mrs Hinch gets cosy in new P&G autumn cleaning range

Procter & Gamble has revealed its fifth collaborative scent with social media star Mrs Hinch with the new autumn-inspired range Cosy Season.
Pack shots of Love Mushrooms Lion's Mane supplements range consisting of Focus + Ashwagandha, Focus + Multi Vitamin, Focus + Magnesium and Focus + Vitamin D3 & Zinc.

Love Mushrooms gears up new Lion’s Mane supplements range at NOPEX

Scottish supplements brand Love Mushrooms is set to unveil its new range of Lion's Mane products at the Natural & Organic Products Expo.

Quality and price are key

Customers won’t compromise on paper THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...

Concentrated effort

SHOPPERS are increasing the number of clothes care products they are buying and are buying them more frequently, according to Katharine Crossland, Unilever commercial...
variety of cleaning products

Making sales a clean sweep

Household cleaning holds a year round potential for retailers’ sales.

Less is more in household

Don’t overwhelm customers, says Unilever

Making scents of laundry

FRAGRANCE lovers are the target market for the latest launch by Bold 2in1. The new Irresistible Scents range is made up of two varieties –...
Still from the Wilkinson Sword 'Partners in Smooth' campaign with Formula 1.

Wilkinson Sword revs up Formula 1 partnership

Men's grooming brand Wilkinson Sword has kicked off a new campaign in partnership with Formula 1 featuring Atlassian Williams F1 team.