Ranging the wash
THE mouthwash category is broken down into three key sub-categories – basic, premium and super-premium, says SHS Sales & Marketing, which handles the Listerine...
Wilkinson Sword Intuition campaign focuses on women’s shaving products
Women's shaving brand Wilkinson Sword Intuition has kicked off a new marketing campaign highlighting its range of personal care products.
Clean growth – Convenience store development for scented categories
It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers
WITH consumers more inclined than before...
A breath of fresh care
Hygiene a driving force for impulse sales
RETAILERS looking to sink their teeth into some increased impulse sales would do well to reassess their chewing...
Spring clean celebrations
CELEBRATING its 70th anniversary this year, Marigold says that 75% of all Britons still claim to do an annual spring clean and that 77%...
Less is more in household
Don’t overwhelm customers, says Unilever
Fairy Skips the Soak with Power Spray launch
Household cleaning products firm Procter & Gamble aims to transform the stress of cleaning the dishes with its new Skip the Soak Power Spray.
No value in a budget brand
Repeat purchase driven by quality paper
Flash is on a Roll
Household paper firm Accrol Paper has launched its first licence brand product with its new Flash Kitchen Roll packs, coming in two different sizes.
Cosmo readers recommend Tena
A PANEL of Cosmo readers has given Tena’s Lights range of pant liners the thumbs up.
The magazine’s testers tried out the Tena Lights...
Tess Daly to be the new face of Silvikrin Hairspray
Tess Daly is the new ambassador for Silvikrin
Promos reduce paper money
PAPER products break down into three main sub-categories – toilet tissue, kitchen roll and facial tissue.
It’s probably fair to say that toilet tissue is...
Thriving despite cost pressures
THE UK toilet tissue market has grown, but that value growth may be a reflection of inflationary pressure.
Sensitive pod
In what it calls the biggest innovation for the brand since it introduced gels in 2009, Procter & Gamble has launched Fairy Non Bio...
Two hours of fresh breath
TWO hours of fresh breath guaranteed is the claim that accompanies the latest release from Smint.
Smint Clean Breath is said to contain ingredients that...
Ora offers a one handed solution
Kitchen towel entrepreneurs gear up for a big launch in the Scottish convenience channel
