Quality and price are key
Customers won’t compromise on paper
THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...
Phelps and Colgate on a water saving crusade
Sinking wastage with Colgate's “Save Water” initiative
Paper giant pushes the ‘clean routine’
ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...
Wilkinson Sword revs up Formula 1 partnership
Men's grooming brand Wilkinson Sword has kicked off a new campaign in partnership with Formula 1 featuring Atlassian Williams F1 team.
Scrub Daddy strengthens its partnership with Disney
Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.
Looking good – and a great way to clean up
EVERYONE likes to be fresh and fragrant. Don’t they? Personal care products form an important category in many stores: no one wants to run...
Driving impulse with oral hygiene
Changing habits could be good for c-stores
Miracles ahead?
THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...
Two hours of fresh breath
TWO hours of fresh breath guaranteed is the claim that accompanies the latest release from Smint.
Smint Clean Breath is said to contain ingredients that...
Profit path to the cleaners
ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales.
Advising...
The sensitive edge of steel
AS spring edges into view and the days of thick black tights are numbered, the battle for the women’s shaving market is set to...
New thinking aims to build sales on paper brands
INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...
Maximum opportunity
SURE Women has launched two new antiperspirants in its Maximum Protection range.
And brand owner Unilever reckons sport and stress will provide opportunities to realise...
Wilkinson Sword Intuition upgrades Quattro razor for safer shave
Women's shaving brand Wilkinson Sword Intuition has upgraded its Quattro razor series in a bid to deliver a safer shaving experience for customers.
Pen pal for dentures
TO help self-conscious denture wearers, Fixodent’s new Dual Protection adhesive features a thin ‘pen’ nozzle to provide a firm seal.
An added anti-bacterial ingredient...
Laundry goes with the flow
DEVELOPMENTS in fashion, environmental awareness and washing machine and detergent technology have all changed the way people wash their clothes.
That’s the view of...
