Limited bottle draws on success
HEAD & Shoulders has introduced limited-edition bottles for two of its most popular shampoos and conditioners.
Bottles of Head & Shoulders Smooth & Silky and...
Feel Hydrated with new Radox
Unilever is out to drive penetration of its Radox shower gel range with the launch of its new Feel Hydrated Watermelon & Mint variant.
Laundry lines launch PMPs
PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...
New look for Right Guard
RIGHT Guard has revamped its Xtreme antiperspirant range, introducing what the brand owner calls “advanced Sweat Detect Technology” as well as new, more modern,...
Value here to stay?
Tough economic times saw value brands developed in many categories including laundry and household. The brandowners say they’re here for the long haul.
ONE result...
Close shave for Bond advert
AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette.
Quotes from his work are being used...
Maximum opportunity
SURE Women has launched two new antiperspirants in its Maximum Protection range.
And brand owner Unilever reckons sport and stress will provide opportunities to realise...
Ranging the wash
THE mouthwash category is broken down into three key sub-categories – basic, premium and super-premium, says SHS Sales & Marketing, which handles the Listerine...
Lenor steams ahead with new Steamer & Ironing range
Starbrands UK reckons it is responding to a rising consumer demand with its latest launches from the Lenor brand with the Steamer and Ironing Water range.
Cif expands Infinite Clean line with Anti-Bac variants
Cleaning brand Cif has expanded on its Infinite Clean spray range with the rollout of its new Anti-Bac variants which claim to kill 99.9% of bacteria.
Cleaning up as grime is given the elbow
It’s the time of year when householders wash the windows, defrost the fridge, scour the oven and scrub the floors. What can you sell...
The sensitive edge of steel
AS spring edges into view and the days of thick black tights are numbered, the battle for the women’s shaving market is set to...
Quality and price are key
Customers won’t compromise on paper
THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...
Clean the green way
Sustainable options remain important considerations for consumers across the board, even when it comes to cleaning the house.
Anthony Joshua fronts Wilkinson Sword campaign
Personal care brand Wilkinson Sword has announced that Anthony Joshua will front a new campaign focused around its new Quattro 4 razor range.
Ora offers a one handed solution
Kitchen towel entrepreneurs gear up for a big launch in the Scottish convenience channel
