Paper giant pushes the ‘clean routine’
ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...
Feeling fresh for the winter with Lenor Outdoorable
Procter & Gamble (P&G) reckons it can keep summer freshness going this winter with its new additions for Lenor Outdoorable.
US brand ready for roll-out
AN American feminine hygiene brand has designs on the UK market.
Softcup is a disposable menstrual cup and is in the words of the...
An Enchanted touch for spring cleaning with new Mrs Hinch range
Social media star Mrs Hinch has teamed up with Procter & Gamble cleaning brands once again to unveil the latest spring collection scent Enchanted Wildflowers.
Grooming giant cuts pack size
UNILEVER has shrunk the pack size of its female deodorant brands to reduce the product’s environmental impact. The compressed cans of Sure Women, Dove...
Dove expands on Whole Body Deodorant range
Household products firm Unilever has expanded on its whole body deodorant range with new launches across the Dove, Sure and Lynx brands.
Two simple additions
SKIN care brand Simple is extending its Kind to Skin range with the addition of Hydrating Cleansing Oil and Dual Effect Eye Make-Up Remover.
And...
Profit path to the cleaners
ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales.
Advising...
No fear
BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for women using sanitary towels.
Brand marketing controller Traci Baxter said: “Research has...
Always shows price
Femcare brand Always has launched a price-marked pack.
And the new Always Ultra PMP also features a new front-of-pack scale highlighting the size of the...
Laundry lines launch PMPs
PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...
Fixing for a larger pack size
DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...
Less is more in household
Don’t overwhelm customers, says Unilever
Dove brings a premium touch with Body + Mind range
Skincare brand Dove has elevated the premium offer for the personal care category with its new serum body wash range Body + Mind.
Spar’s new stars
Spar has added four new products to its own-branded cleaning range. Antibacterial Spray, Non Bio Washing Powder, Concentrated Pure and Gentle Fabric Conditioner and...
Two hours of fresh breath
TWO hours of fresh breath guaranteed is the claim that accompanies the latest release from Smint.
Smint Clean Breath is said to contain ingredients that...
