Gum rising
GUM can play a major part in a consumer’s oral care regime and careful ranging and merchandising of gum can boost retail profits, according...
Face up the formats, clean up on wash day
As consumers shop more locally and for smaller amounts homecare and laundry has become a top-up and one-stop-shop c-store essential
C-STORES have become essential to...
Close shave for Bond advert
AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette.
Quotes from his work are being used...
Power to wipe up
The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager...
Scrub Daddy strengthens its partnership with Disney
Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.
Sure and Lynx to deliver a fresh feeling for the whole body
Unilever has expanded on its deodorant business with the new Whole Body Sprays across its Sure and Lynx brands as part of a multi-year innovation plan.
Dishy makeover to add shelf appeal
WASHING-UP brand Dishmatic is being relaunched with a new look.
The new packs are designed to reflect the product’s efficacy and to create on-shelf standout.
Daniel...
Quality and price are key
Customers won’t compromise on paper
THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...
Wilkinson Sword Intuition campaign focuses on women’s shaving products
Women's shaving brand Wilkinson Sword Intuition has kicked off a new marketing campaign highlighting its range of personal care products.
Fairy flipped on its head
Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.
Cif expands Infinite Clean line with Anti-Bac variants
Cleaning brand Cif has expanded on its Infinite Clean spray range with the rollout of its new Anti-Bac variants which claim to kill 99.9% of bacteria.
UK’s top cleaning brand revealed
Product of the Year has found the UK's top cleaning brand alongside the most important factors behind their purchases of cleaning products.
Conditioner lands in UK
HAIR brand Pantene has launched a new conditioner range in the UK
New look for Right Guard
RIGHT Guard has revamped its Xtreme antiperspirant range, introducing what the brand owner calls “advanced Sweat Detect Technology” as well as new, more modern,...
Fairy Skips the Soak with Power Spray launch
Household cleaning products firm Procter & Gamble aims to transform the stress of cleaning the dishes with its new Skip the Soak Power Spray.
Looking good – and a great way to clean up
EVERYONE likes to be fresh and fragrant. Don’t they? Personal care products form an important category in many stores: no one wants to run...
