Miracles ahead?

THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...
Advert showing the Fairy non-bio range

Sensitive launch from Fairy

The latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.

Less is more in household

Don’t overwhelm customers, says Unilever
Pack shots of Love Mushrooms Lion's Mane supplements range consisting of Focus + Ashwagandha, Focus + Multi Vitamin, Focus + Magnesium and Focus + Vitamin D3 & Zinc.

Love Mushrooms gears up new Lion’s Mane supplements range at NOPEX

Scottish supplements brand Love Mushrooms is set to unveil its new range of Lion's Mane products at the Natural & Organic Products Expo.

Lenor steams ahead with new Steamer & Ironing range

Starbrands UK reckons it is responding to a rising consumer demand with its latest launches from the Lenor brand with the Steamer and Ironing Water range.

Face up the formats, clean up on wash day

As consumers shop more locally and for smaller amounts homecare and laundry has become a top-up and one-stop-shop c-store essential C-STORES have become essential to...
Feel Good eco toilet paper

Eco-friendly first from paper firm

Private label paper product supplier WEPA UK has launched a new consumer-facing brand with sustainability at its heart.

New thinking aims to build sales on paper brands

INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...

Paper giant pushes the ‘clean routine’

ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...

With wipes, easy Duzzit

151 Products has introduced the 4 All All Purpose Wipe to join its budget homecare range. Designed to compete with the big-selling brands, the company...
Pack shots of Cif Infinite Spray Anti-Bac Apple & Jasmine Spray and Lemon & Aloe Vera Spray.

Cif expands Infinite Clean line with Anti-Bac variants

Cleaning brand Cif has expanded on its Infinite Clean spray range with the rollout of its new Anti-Bac variants which claim to kill 99.9% of bacteria.
Shahid Razzaq, owner of Premier Mo’s in Blantyre, says investing time and effort on gum merchandising has paid off.

Gum rising

GUM can play a major part in a consumer’s oral care regime and careful ranging and merchandising of gum can boost retail profits, according...
Fairy Max Power

Fairy flipped on its head

Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.
Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...
Domestos

New spin on the block

DOMESTOS launches its new take on toilet cleaning, the rotating Domestos Turbo Fresh Rim Block, this month. It is, manufacturer Unilever UK says, the...

Holding back the years

The search for eternal youth is presenting a new market opportunity for retailers according to one of the biggest players in personal care. Unilever says that...