Lenor steams ahead with new Steamer & Ironing range

Starbrands UK reckons it is responding to a rising consumer demand with its latest launches from the Lenor brand with the Steamer and Ironing Water range.

Looking good – and a great way to clean up

EVERYONE likes to be fresh and fragrant. Don’t they? Personal care products form an  important category in many stores: no one wants to run...

Easy street

Whether it’s floor wipes or no-mopping sprays, convenience holds the key to domestic cleaning product sales. STICKY floors and grimy bathrooms may not be...

Mrs Hinch brings a holiday feeling in Vacay Vibes

Procter & Gamble has launched its latest collaboration with home-care influencer Mrs Hinch with the new Orange Blossom & Coastal Cypress scent.

The sensitive edge of steel

AS spring edges into view and the days of thick black tights are numbered, the battle for the women’s shaving market is set to...

Stay ahead in hair care

SHAMPOO and conditioner have remained a necessity while shoppers have cut back on other items in tough economic times according to Nicola Bradbury of...

Toilet care has the Bloos – New addition to range

TOILET care brand Bloo Flowers has added Toilet & Bathroom Antibacterial Wipes to its cleaning product portfolio. The new products are designed for top-up...

Laundry goes with the flow

DEVELOPMENTS in fashion, environmental awareness and washing machine and detergent technology have all changed the way people wash their clothes. That’s the view of...

Laundry lines launch PMPs

PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...
Pack shots of Flash cleaning products including Flash Dust Magnet Mrs Hinch Vacay Vibes, Flash Spray Wipe Hinched and Flash All-Purpose Cleaner Cosy Season.

UK’s top cleaning brand revealed

Product of the Year has found the UK's top cleaning brand alongside the most important factors behind their purchases of cleaning products.
Flash

Cleaning up as grime is given the elbow

It’s the time of year when householders wash the windows, defrost the fridge, scour the oven and scrub the floors. What can you sell...
Promotional image of the Surf laundry detergent rebrand, with pack shots of the products against a pink background that has flowers. The text reads 'clean with joy infused fragrance'.

Surf washes up a new look

Laundry detergent brand Surf has unveiled its new "Joy-Infused" rebrand for its liquid and capsule range, complete with new mood-boosting scents.
Star Tissue Bliss range

Star Tissue shines with NPD

The last year has been a busy one for Star Tissue UK – and not just because of the Covid pandemic.
Still from the Wilkinson Sword 'Partners in Smooth' campaign with Formula 1.

Wilkinson Sword revs up Formula 1 partnership

Men's grooming brand Wilkinson Sword has kicked off a new campaign in partnership with Formula 1 featuring Atlassian Williams F1 team.

Spar’s new stars

Spar has added four new products to its own-branded cleaning range. Antibacterial Spray, Non Bio Washing Powder, Concentrated Pure and Gentle Fabric Conditioner and...

Miracles ahead?

THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...