No fear
BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for women using sanitary towels.
Brand marketing controller Traci Baxter said: “Research has...
With wipes, easy Duzzit
151 Products has introduced the 4 All All Purpose Wipe to join its budget homecare range.
Designed to compete with the big-selling brands, the company...
Feel Hydrated with new Radox
Unilever is out to drive penetration of its Radox shower gel range with the launch of its new Feel Hydrated Watermelon & Mint variant.
Fairy flipped on its head
Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.
Climate excellence
HOUSEHOLD paper brand Sofidel has been recognised for its environmental efforts by a major European awards programme.
Value here to stay?
Tough economic times saw value brands developed in many categories including laundry and household. The brandowners say they’re here for the long haul.
ONE result...
Driving impulse with oral hygiene
Changing habits could be good for c-stores
Rock Face rolls on to the refillable deodorant market
Men's grooming brand Rock Face has rolled out its first ever Refillable Deodorant packs, offering a more sustainable way to remain fresh throughout the day.
Cleaning up in barbie season
ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...
Freshening up
New fragrance-release technology and new packaging have been included in a refresh of Surf laundry liquid.
The re-vamp is being supported by £1.6m worth of...
Scrub Daddy strengthens its partnership with Disney
Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.
Bulldog marks sponsorship of IronMan with Russ Cook
Endurance athlete Russ Cook has partnered with Bulldog Skincare as part of a new content series to showcase his training to take part in IronMan Leeds.
Laundry goes with the flow
DEVELOPMENTS in fashion, environmental awareness and washing machine and detergent technology have all changed the way people wash their clothes.
That’s the view of...
Freeing up more space
TOILET tissue just got a bit smaller on the shelf according to Andrex, as the brand has rolled out a new compressed version of...
Fairy Skips the Soak with Power Spray launch
Household cleaning products firm Procter & Gamble aims to transform the stress of cleaning the dishes with its new Skip the Soak Power Spray.
Sure and Lynx to deliver a fresh feeling for the whole body
Unilever has expanded on its deodorant business with the new Whole Body Sprays across its Sure and Lynx brands as part of a multi-year innovation plan.
