Paper giant pushes the ‘clean routine’
ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...
Always shows price
Femcare brand Always has launched a price-marked pack.
And the new Always Ultra PMP also features a new front-of-pack scale highlighting the size of the...
Toilet care has the Bloos – New addition to range
TOILET care brand Bloo Flowers has added Toilet & Bathroom Antibacterial Wipes to its cleaning product portfolio. The new products are designed for top-up...
No value in a budget brand
Repeat purchase driven by quality paper
Freeing up more space
TOILET tissue just got a bit smaller on the shelf according to Andrex, as the brand has rolled out a new compressed version of...
Bulldog Skincare launches 50 SPF UV Moisturiser
Male grooming brand Bulldog has expanded on its range of sun protection skincare products with the roll out of its new SPF 50 UV Moisturiser.
UK’s top cleaning brand revealed
Product of the Year has found the UK's top cleaning brand alongside the most important factors behind their purchases of cleaning products.
Bold to ‘Take you home’ with TV campaign
P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes
Lightening the load
VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...
Ranging the wash
THE mouthwash category is broken down into three key sub-categories – basic, premium and super-premium, says SHS Sales & Marketing, which handles the Listerine...
Pen pal for dentures
TO help self-conscious denture wearers, Fixodent’s new Dual Protection adhesive features a thin ‘pen’ nozzle to provide a firm seal.
An added anti-bacterial ingredient...
Hawaiian Tropic launches two new sun care essentials
Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.
Value here to stay?
Tough economic times saw value brands developed in many categories including laundry and household. The brandowners say they’re here for the long haul.
ONE result...
Sheets to wash the sheets
AFTER powders, liquids tablets and capsules, the latest innovation in clothes washing is sheets.
151 Products has developed Fabrite, a non-bio super- concentrated washing powder...
Feel Hydrated with new Radox
Unilever is out to drive penetration of its Radox shower gel range with the launch of its new Feel Hydrated Watermelon & Mint variant.
Liners given TV campaign
The current advertising campaign for Tena products is to run throughout 2015 including TV spots for Tena Lady.
Tena Lights will also be promoted through...
