Fixing for a larger pack size
DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...
Easy street
Whether it’s floor wipes or no-mopping sprays, convenience holds the key to domestic cleaning product sales.
STICKY floors and grimy bathrooms may not be...
Cleaning up as grime is given the elbow
It’s the time of year when householders wash the windows, defrost the fridge, scour the oven and scrub the floors. What can you sell...
Wilkinson Sword Intuition campaign focuses on women’s shaving products
Women's shaving brand Wilkinson Sword Intuition has kicked off a new marketing campaign highlighting its range of personal care products.
Bold to ‘Take you home’ with TV campaign
P&G is enhancing its Bold portfolio with the release of a new range of 3 in1 Pods. Available in four scents, the pods use a three-chamber technology to clean, soften and freshen clothes
The sensitive edge of steel
AS spring edges into view and the days of thick black tights are numbered, the battle for the women’s shaving market is set to...
Softer option
Extra sheets aim to attract local store shoppers
Both the volume of sales and the number of buyers have increased since Nicky added 10 sheets to...
Three chews a day to fight decay
MARS Wrigley has been promoting the oral health benefits of its chewing gum range
Phelps and Colgate on a water saving crusade
Sinking wastage with Colgate's “Save Water” initiative
Laundry brands add PMPs
SOME of the biggest brands of laundry products have joined the list of lines available in price-marked packs.
Proctor & Gamble has added prices to...
Love Mushrooms gears up new Lion’s Mane supplements range at NOPEX
Scottish supplements brand Love Mushrooms is set to unveil its new range of Lion's Mane products at the Natural & Organic Products Expo.
Paper giant puts the price up front
CLAIMING to account for £6 of every £10 spent in the £94m paper products market within c-stores, Andrex is reporting value growth of 4.6%...
Hawaiian Tropic launches two new sun care essentials
Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.
Mrs Hinch gets cosy in new P&G autumn cleaning range
Procter & Gamble has revealed its fifth collaborative scent with social media star Mrs Hinch with the new autumn-inspired range Cosy Season.
Lenor is on the go for Crease Releaser range
Lenor has launched a new travel size format for its Crease Releaser range as the brand aims to alleviate the consumer stress of travelling.
Power to wipe up
The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager...
