New thinking aims to build sales on paper brands

INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...

Grooming giant cuts pack size

UNILEVER has shrunk the pack size of its female deodorant brands to reduce the product’s environmental impact. The compressed cans of Sure Women, Dove...

The sheets that wash the sheets

AFTER tablets, pods, powder and liquid there is a new delivery mechanism for laundry detergent: the sheet Richard Shonn, managing director at 151 Products, reckons...
Pack shots of Lenor Crease Releaser in travel-size bottles including Exotic Bloom & Moonlight Lily, Spring Awakening and Jasmine Red Berries.

Lenor is on the go for Crease Releaser range

Lenor has launched a new travel size format for its Crease Releaser range as the brand aims to alleviate the consumer stress of travelling.
Pantene bottles

Conditioner lands in UK

HAIR brand Pantene has launched a new conditioner range in the UK
Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...
Feel Good eco toilet paper

Eco-friendly first from paper firm

Private label paper product supplier WEPA UK has launched a new consumer-facing brand with sustainability at its heart.
15% of household shoppers end up not buying products because they cannot find them says PfG.

Hampered by too many choices

THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible

Symbol meets with approval

SPAR's revamped own-label toilet tissue has been given the seal of approval by the Good Housekeeping Institute, the consumer goods testing organisation formed almost...
Domestos

New spin on the block

DOMESTOS launches its new take on toilet cleaning, the rotating Domestos Turbo Fresh Rim Block, this month. It is, manufacturer Unilever UK says, the...
A woman uses Wilkinson Sword Intuition Eyebrow Shaper whilst pursing her lips in a comical manner in a bathroom.

Wilkinson Sword Intuition campaign focuses on women’s shaving products

Women's shaving brand Wilkinson Sword Intuition has kicked off a new marketing campaign highlighting its range of personal care products.

A breath of fresh care

Hygiene a driving force for impulse sales RETAILERS looking to sink their teeth into some increased impulse sales would do well to reassess their chewing...
GSK oral care range

Brush up range for fresh sales

CONSUMERS believe they won’t find a wide range of oral care products in their local c-store, according to research by Aquafresh and Sensodyne brand owner GSK
Promotional image of the Surf laundry detergent rebrand, with pack shots of the products against a pink background that has flowers. The text reads 'clean with joy infused fragrance'.

Surf washes up a new look

Laundry detergent brand Surf has unveiled its new "Joy-Infused" rebrand for its liquid and capsule range, complete with new mood-boosting scents.
The Cheeky Panda toilet roll

Clean the green way

Sustainable options remain important considerations for consumers across the board, even when it comes to cleaning the house.

Sensitive pod

In what it calls the biggest innovation for the brand since it introduced gels in 2009, Procter & Gamble has launched Fairy Non Bio...
123...7Page 1 of 7