Toilet care has the Bloos – New addition to range
TOILET care brand Bloo Flowers has added Toilet & Bathroom Antibacterial Wipes to its cleaning product portfolio. The new products are designed for top-up...
Laundry goes with the flow
DEVELOPMENTS in fashion, environmental awareness and washing machine and detergent technology have all changed the way people wash their clothes.
That’s the view of...
Winter wash
UNILEVER has brought two of its brands together to create specially scented festive laundry liquids.
Surf detergent and Comfort fabric conditioner have been combined to...
Fixing for a larger pack size
DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...
Freshening up
New fragrance-release technology and new packaging have been included in a refresh of Surf laundry liquid.
The re-vamp is being supported by £1.6m worth of...
Cleaning up as grime is given the elbow
It’s the time of year when householders wash the windows, defrost the fridge, scour the oven and scrub the floors. What can you sell...
Lightening the load
VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...
Concentrated effort
SHOPPERS are increasing the number of clothes care products they are buying and are buying them more frequently, according to Katharine Crossland, Unilever commercial...
Less is more in household
Don’t overwhelm customers, says Unilever
Spontex adds niche glove for wet work
CLEANING product specialist, Spontex, has identified a gap in the rubber glove market. Its new Bathroom Glove is designed to be worn when cleaning...
An Enchanted touch for spring cleaning with new Mrs Hinch range
Social media star Mrs Hinch has teamed up with Procter & Gamble cleaning brands once again to unveil the latest spring collection scent Enchanted Wildflowers.
Gum rising
GUM can play a major part in a consumer’s oral care regime and careful ranging and merchandising of gum can boost retail profits, according...
Liners given TV campaign
The current advertising campaign for Tena products is to run throughout 2015 including TV spots for Tena Lady.
Tena Lights will also be promoted through...
Razors giant provides one for all
FOR some men shaving may be a daily task, maybe even a chore – part of the basic grooming activity that ensures they look...
Paper giant pushes the ‘clean routine’
ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...
Laundry lines launch PMPs
PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...
