Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...

Limited bottle draws on success

HEAD & Shoulders has introduced limited-edition bottles for two of its most popular shampoos and conditioners. Bottles of Head & Shoulders Smooth & Silky and...
Advert showing the Fairy non-bio range

Sensitive launch from Fairy

The latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.

Less is more in household

Don’t overwhelm customers, says Unilever
rubber gloves resting over a tap

Shop for the future

Financial concerns have consumers considering all products they choose to buy.

Easy street

Whether it’s floor wipes or no-mopping sprays, convenience holds the key to domestic cleaning product sales. STICKY floors and grimy bathrooms may not be...

Winter wash

UNILEVER has brought two of its brands together to create specially scented festive laundry liquids. Surf detergent and Comfort fabric conditioner have been combined to...

Profit path to the cleaners

ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales. Advising...
person in supermarket with lots of toilet/kitchen paper

Thriving despite cost pressures

THE UK toilet tissue market has grown, but that value growth may be a reflection of inflationary pressure.
Andrex

Paper giant puts the price up front

CLAIMING to account for £6 of every £10 spent in the £94m paper products market within c-stores, Andrex is reporting value growth of 4.6%...

Pen pal for dentures

TO help self-conscious denture wearers, Fixodent’s new Dual Protection adhesive features a thin ‘pen’ nozzle to provide a firm seal. An added anti-bacterial ingredient...

Grooming giant cuts pack size

UNILEVER has shrunk the pack size of its female deodorant brands to reduce the product’s environmental impact. The compressed cans of Sure Women, Dove...
Tess Daly is the new ambassador for Silvikrin

Tess Daly to be the new face of Silvikrin Hairspray

Tess Daly is the new ambassador for Silvikrin
Pack shots of Wilkinson Sword Intuition Quattro.

Wilkinson Sword Intuition upgrades Quattro razor for safer shave

Women's shaving brand Wilkinson Sword Intuition has upgraded its Quattro razor series in a bid to deliver a safer shaving experience for customers.
Flash

Cleaning up as grime is given the elbow

It’s the time of year when householders wash the windows, defrost the fridge, scour the oven and scrub the floors. What can you sell...

Dishy makeover to add shelf appeal

WASHING-UP brand Dishmatic is being relaunched with a new look. The new packs are designed to reflect the product’s efficacy and to create on-shelf standout. Daniel...