Feeling fresh for the winter with Lenor Outdoorable
Procter & Gamble (P&G) reckons it can keep summer freshness going this winter with its new additions for Lenor Outdoorable.
Conditioner lands in UK
HAIR brand Pantene has launched a new conditioner range in the UK
Sure and Lynx to deliver a fresh feeling for the whole body
Unilever has expanded on its deodorant business with the new Whole Body Sprays across its Sure and Lynx brands as part of a multi-year innovation plan.
Freshening up
New fragrance-release technology and new packaging have been included in a refresh of Surf laundry liquid.
The re-vamp is being supported by £1.6m worth of...
Simple drives premium skincare solution in new range
Face care brand Simple is set to drive shopper engagement with the brand with its new premium Repair+ advanced skincare portfolio.
Looking good – and a great way to clean up
EVERYONE likes to be fresh and fragrant. Don’t they? Personal care products form an important category in many stores: no one wants to run...
Promos reduce paper money
PAPER products break down into three main sub-categories – toilet tissue, kitchen roll and facial tissue.
It’s probably fair to say that toilet tissue is...
Sheets to wash the sheets
AFTER powders, liquids tablets and capsules, the latest innovation in clothes washing is sheets.
151 Products has developed Fabrite, a non-bio super- concentrated washing powder...
Less is more in household
Don’t overwhelm customers, says Unilever
Lightening the load
VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...
Leader aims to clean up
THE toilet tissue market is one of the UK’s largest grocery categories, worth over £1bn, and Andrex is the largest brand with a 36%...
Dove unveils first refillable deodorant
Skincare brand Dove has unveiled its first range of refillable anti-perspirant deodorants in a bid to encourage shoppers to use the format more.
Lenor steams ahead with new Steamer & Ironing range
Starbrands UK reckons it is responding to a rising consumer demand with its latest launches from the Lenor brand with the Steamer and Ironing Water range.
Laundry goes with the flow
DEVELOPMENTS in fashion, environmental awareness and washing machine and detergent technology have all changed the way people wash their clothes.
That’s the view of...
Laundry brands add PMPs
SOME of the biggest brands of laundry products have joined the list of lines available in price-marked packs.
Proctor & Gamble has added prices to...
Brush up range for fresh sales
CONSUMERS believe they won’t find a wide range of oral care products in their local c-store, according to research by Aquafresh and Sensodyne brand owner GSK
