Close shave for Bond advert

AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette. Quotes from his work are being used...
Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...

Paper giant pushes the ‘clean routine’

ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...
Pack shots of Hawaiian Tropic Glowing Protection 50SPF Face Cream and Hawaiian Tropic Hydrating After Sun bottles.

Hawaiian Tropic launches two new sun care essentials

Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.
person in supermarket with lots of toilet/kitchen paper

Thriving despite cost pressures

THE UK toilet tissue market has grown, but that value growth may be a reflection of inflationary pressure.
A bottle of Simple Repair+ Cream Cleanser leans on packs of Simple Repair+ Rich Cream and Simple Repair+ Serum against a white background with green design elements.

Simple drives premium skincare solution in new range

Face care brand Simple is set to drive shopper engagement with the brand with its new premium Repair+ advanced skincare portfolio.
Men spend as much cash and more time on grooming than women and many now own hair dryers and hair straighteners according to surveys carried out for online grooming products and services sites.

Men fall in love with the mirror – Male grooming

MOISTURISER. Hair gel. Hair straighteners. All part of a woman’s regular grooming kit, right? Wrong. According to a new survey from socked.co.uk, 36% of chaps...

The sheets that wash the sheets

AFTER tablets, pods, powder and liquid there is a new delivery mechanism for laundry detergent: the sheet Richard Shonn, managing director at 151 Products, reckons...

Toilet care has the Bloos – New addition to range

TOILET care brand Bloo Flowers has added Toilet & Bathroom Antibacterial Wipes to its cleaning product portfolio. The new products are designed for top-up...
Flash

Cleaning up as grime is given the elbow

It’s the time of year when householders wash the windows, defrost the fridge, scour the oven and scrub the floors. What can you sell...
Tess Daly is the new ambassador for Silvikrin

Tess Daly to be the new face of Silvikrin Hairspray

Tess Daly is the new ambassador for Silvikrin

Two simple additions

SKIN care brand Simple is extending its Kind to Skin range with the addition of Hydrating Cleansing Oil and Dual Effect Eye Make-Up Remover. And...
Ora Household Towels

Ora offers a one handed solution

Kitchen towel entrepreneurs gear up for a big launch in the Scottish convenience channel
A pack of Wilkinson Sword Quattro 4 stands at a sink in the image on the left as Anthony Joshua shave his face with the razor in the image on the right.

Anthony Joshua fronts Wilkinson Sword campaign

Personal care brand Wilkinson Sword has announced that Anthony Joshua will front a new campaign focused around its new Quattro 4 razor range.

Making scents of laundry

FRAGRANCE lovers are the target market for the latest launch by Bold 2in1. The new Irresistible Scents range is made up of two varieties –...

Cleaning up in barbie season

ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...