Hampered by too many choices
THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible
Dove expands on Whole Body Deodorant range
Household products firm Unilever has expanded on its whole body deodorant range with new launches across the Dove, Sure and Lynx brands.
Paper giant puts the price up front
CLAIMING to account for £6 of every £10 spent in the £94m paper products market within c-stores, Andrex is reporting value growth of 4.6%...
Lenor is on the go for Crease Releaser range
Lenor has launched a new travel size format for its Crease Releaser range as the brand aims to alleviate the consumer stress of travelling.
Cleaning up as grime is given the elbow
It’s the time of year when householders wash the windows, defrost the fridge, scour the oven and scrub the floors. What can you sell...
New thinking aims to build sales on paper brands
INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...
Face up the formats, clean up on wash day
As consumers shop more locally and for smaller amounts homecare and laundry has become a top-up and one-stop-shop c-store essential
C-STORES have become essential to...
Laundry lines launch PMPs
PROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which...
Wilkinson Sword Intuition upgrades Quattro razor for safer shave
Women's shaving brand Wilkinson Sword Intuition has upgraded its Quattro razor series in a bid to deliver a safer shaving experience for customers.
Limited bottle draws on success
HEAD & Shoulders has introduced limited-edition bottles for two of its most popular shampoos and conditioners.
Bottles of Head & Shoulders Smooth & Silky and...
Dishy makeover to add shelf appeal
WASHING-UP brand Dishmatic is being relaunched with a new look.
The new packs are designed to reflect the product’s efficacy and to create on-shelf standout.
Daniel...
Cosmo readers recommend Tena
A PANEL of Cosmo readers has given Tena’s Lights range of pant liners the thumbs up.
The magazine’s testers tried out the Tena Lights...
Quality and price are key
Customers won’t compromise on paper
THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...
White stuff moves into beauty zone
THE latest oral care lines from GlaxoSmithKline Consumer Healthcare have begun beefing up the smiles of the nation, says the firm.
Aquafresh High Definition White,...
Paper giant pushes the ‘clean routine’
ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...
Dove skincare teams up with Bridgerton on limited edition range
Skincare brand Dove has partnered with Netflix TV phenomenon Bridgerton to launch a new limited edition range complete with two brand new scents.
