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Household and Cosmetics

Lightening the load

VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...

Value here to stay?

Tough economic times saw value brands developed in many categories including laundry and household. The brandowners say they’re here for the long haul. ONE result...
A bottle of Simple Repair+ Cream Cleanser leans on packs of Simple Repair+ Rich Cream and Simple Repair+ Serum against a white background with green design elements.

Simple drives premium skincare solution in new range

Face care brand Simple is set to drive shopper engagement with the brand with its new premium Repair+ advanced skincare portfolio.

Performance key in paper

PAPER products is a hugely competitive category with price deflation increasingly becoming a significant factor, says Ora brand owner Better All Round. And it says...

Spring clean celebrations

CELEBRATING its 70th anniversary this year, Marigold says that 75% of all Britons still claim to do an annual spring clean and that 77%...

Pen pal for dentures

TO help self-conscious denture wearers, Fixodent’s new Dual Protection adhesive features a thin ‘pen’ nozzle to provide a firm seal. An added anti-bacterial ingredient...

Fixing for a larger pack size

DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...

Profit path to the cleaners

ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales. Advising...

Easy street

Whether it’s floor wipes or no-mopping sprays, convenience holds the key to domestic cleaning product sales. STICKY floors and grimy bathrooms may not be...
Pack shots of Flash cleaning products including Flash Dust Magnet Mrs Hinch Vacay Vibes, Flash Spray Wipe Hinched and Flash All-Purpose Cleaner Cosy Season.

UK’s top cleaning brand revealed

Product of the Year has found the UK's top cleaning brand alongside the most important factors behind their purchases of cleaning products.
A woman uses Wilkinson Sword Intuition Eyebrow Shaper whilst pursing her lips in a comical manner in a bathroom.

Wilkinson Sword Intuition campaign focuses on women’s shaving products

Women's shaving brand Wilkinson Sword Intuition has kicked off a new marketing campaign highlighting its range of personal care products.

Toilet care has the Bloos – New addition to range

TOILET care brand Bloo Flowers has added Toilet & Bathroom Antibacterial Wipes to its cleaning product portfolio. The new products are designed for top-up...

Stay ahead in hair care

SHAMPOO and conditioner have remained a necessity while shoppers have cut back on other items in tough economic times according to Nicola Bradbury of...

New thinking aims to build sales on paper brands

INNOVATION and development are vital to increase sales of paper products according to Kimberly-Clark. And it says it’s backing its argument with innovative activity...
Advert showing the Fairy non-bio range

Sensitive launch from Fairy

The latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.

Promos reduce paper money

PAPER products break down into three main sub-categories – toilet tissue, kitchen roll and facial tissue. It’s probably fair to say that toilet tissue is...