Lightening the load

VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...

Close shave for Bond advert

AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette. Quotes from his work are being used...

Symbol meets with approval

SPAR's revamped own-label toilet tissue has been given the seal of approval by the Good Housekeeping Institute, the consumer goods testing organisation formed almost...
dad-and-son-brushing-teeth

Phelps and Colgate on a water saving crusade

Sinking wastage with Colgate's “Save Water” initiative

Cleaning up in barbie season

ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...

Stay ahead in hair care

SHAMPOO and conditioner have remained a necessity while shoppers have cut back on other items in tough economic times according to Nicola Bradbury of...
Fairy Max Power

Fairy flipped on its head

Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.

Liners given TV campaign

The current advertising campaign for Tena products is to run throughout 2015 including TV spots for Tena Lady. Tena Lights will also be promoted through...
person in supermarket with lots of toilet/kitchen paper

Thriving despite cost pressures

THE UK toilet tissue market has grown, but that value growth may be a reflection of inflationary pressure.

Looking good – and a great way to clean up

EVERYONE likes to be fresh and fragrant. Don’t they? Personal care products form an  important category in many stores: no one wants to run...
Spontex

Spontex adds niche glove for wet work

CLEANING product specialist, Spontex, has identified a gap in the rubber glove market. Its new Bathroom Glove is designed to be worn when cleaning...

Two hours of fresh breath

TWO hours of fresh breath guaranteed is the claim that accompanies the latest release from Smint. Smint Clean Breath is said to contain ingredients that...

Toilet care has the Bloos – New addition to range

TOILET care brand Bloo Flowers has added Toilet & Bathroom Antibacterial Wipes to its cleaning product portfolio. The new products are designed for top-up...
Scrub Daddy partners with Disney to launch a Mickey Mouse and Minnie Mouse version

Scrub Daddy strengthens its partnership with Disney

Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.

Miracles ahead?

THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...

A breath of fresh care

Hygiene a driving force for impulse sales RETAILERS looking to sink their teeth into some increased impulse sales would do well to reassess their chewing...