Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...
A bottle of Simple Repair+ Cream Cleanser leans on packs of Simple Repair+ Rich Cream and Simple Repair+ Serum against a white background with green design elements.

Simple drives premium skincare solution in new range

Face care brand Simple is set to drive shopper engagement with the brand with its new premium Repair+ advanced skincare portfolio.

Winter wash

UNILEVER has brought two of its brands together to create specially scented festive laundry liquids. Surf detergent and Comfort fabric conditioner have been combined to...

No value in a budget brand

Repeat purchase driven by quality paper

US brand ready for roll-out

AN American feminine hygiene brand has designs on the UK market. Softcup is a disposable menstrual cup and is in the words of the...
Men spend as much cash and more time on grooming than women and many now own hair dryers and hair straighteners according to surveys carried out for online grooming products and services sites.

Men fall in love with the mirror – Male grooming

MOISTURISER. Hair gel. Hair straighteners. All part of a woman’s regular grooming kit, right? Wrong. According to a new survey from socked.co.uk, 36% of chaps...
Pack shots of Dove Body + Mind Jojoba Oil & Coconut Milk, Dragon Fruit & Primrose and French Lavender & Oat Milk.

Dove brings a premium touch with Body + Mind range

Skincare brand Dove has elevated the premium offer for the personal care category with its new serum body wash range Body + Mind.
Domestos

New spin on the block

DOMESTOS launches its new take on toilet cleaning, the rotating Domestos Turbo Fresh Rim Block, this month. It is, manufacturer Unilever UK says, the...
15% of household shoppers end up not buying products because they cannot find them says PfG.

Hampered by too many choices

THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible
Promotional image of the Surf laundry detergent rebrand, with pack shots of the products against a pink background that has flowers. The text reads 'clean with joy infused fragrance'.

Surf washes up a new look

Laundry detergent brand Surf has unveiled its new "Joy-Infused" rebrand for its liquid and capsule range, complete with new mood-boosting scents.

Grooming giant cuts pack size

UNILEVER has shrunk the pack size of its female deodorant brands to reduce the product’s environmental impact. The compressed cans of Sure Women, Dove...
Fabrite

Sheets to wash the sheets

AFTER powders, liquids tablets and capsules, the latest innovation in clothes washing is sheets. 151 Products has developed Fabrite, a non-bio super- concentrated washing powder...

Profit path to the cleaners

ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales. Advising...
Spontex

Spontex adds niche glove for wet work

CLEANING product specialist, Spontex, has identified a gap in the rubber glove market. Its new Bathroom Glove is designed to be worn when cleaning...
Star Tissue Bliss range

Star Tissue shines with NPD

The last year has been a busy one for Star Tissue UK – and not just because of the Covid pandemic.
dad-and-son-brushing-teeth

Phelps and Colgate on a water saving crusade

Sinking wastage with Colgate's “Save Water” initiative