Lightening the load
VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...
The sheets that wash the sheets
AFTER tablets, pods, powder and liquid there is a new delivery mechanism for laundry detergent: the sheet
Richard Shonn, managing director at 151 Products, reckons...
Three chews a day to fight decay
MARS Wrigley has been promoting the oral health benefits of its chewing gum range
Scrub Daddy strengthens its partnership with Disney
Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.
A chance to clean up?
Want to cash in on the annual washing, brushing and polishing season? Well, if you’re retailing in spick and span Scotland maybe you should...
Dove skincare teams up with Bridgerton on limited edition range
Skincare brand Dove has partnered with Netflix TV phenomenon Bridgerton to launch a new limited edition range complete with two brand new scents.
Easy street
Whether it’s floor wipes or no-mopping sprays, convenience holds the key to domestic cleaning product sales.
STICKY floors and grimy bathrooms may not be...
Sensitive launch from Fairy
The latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.
Lenor is on the go for Crease Releaser range
Lenor has launched a new travel size format for its Crease Releaser range as the brand aims to alleviate the consumer stress of travelling.
Profit path to the cleaners
ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales.
Advising...
Fixing for a larger pack size
DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...
Flash is on a Roll
Household paper firm Accrol Paper has launched its first licence brand product with its new Flash Kitchen Roll packs, coming in two different sizes.
Sensitive pod
In what it calls the biggest innovation for the brand since it introduced gels in 2009, Procter & Gamble has launched Fairy Non Bio...
Razors giant provides one for all
FOR some men shaving may be a daily task, maybe even a chore – part of the basic grooming activity that ensures they look...
Looking good – and a great way to clean up
EVERYONE likes to be fresh and fragrant. Don’t they? Personal care products form an important category in many stores: no one wants to run...
Spontex adds niche glove for wet work
CLEANING product specialist, Spontex, has identified a gap in the rubber glove market. Its new Bathroom Glove is designed to be worn when cleaning...
