An illustration of social media star Mrs Hinch stands against a colourful field of flowers in the background with a landscape overlooking a lake and mountain-ridge. The text at the top reads 'Mrs Hinch's Enchanted Wildflowers'.

An Enchanted touch for spring cleaning with new Mrs Hinch range

Social media star Mrs Hinch has teamed up with Procter & Gamble cleaning brands once again to unveil the latest spring collection scent Enchanted Wildflowers.
A pack of Wilkinson Sword Quattro 4 stands at a sink in the image on the left as Anthony Joshua shave his face with the razor in the image on the right.

Anthony Joshua fronts Wilkinson Sword campaign

Personal care brand Wilkinson Sword has announced that Anthony Joshua will front a new campaign focused around its new Quattro 4 razor range.

Grooming giant cuts pack size

UNILEVER has shrunk the pack size of its female deodorant brands to reduce the product’s environmental impact. The compressed cans of Sure Women, Dove...
15% of household shoppers end up not buying products because they cannot find them says PfG.

Hampered by too many choices

THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible
A bottle of Simple Repair+ Cream Cleanser leans on packs of Simple Repair+ Rich Cream and Simple Repair+ Serum against a white background with green design elements.

Simple drives premium skincare solution in new range

Face care brand Simple is set to drive shopper engagement with the brand with its new premium Repair+ advanced skincare portfolio.
Scrub Daddy partners with Disney to launch a Mickey Mouse and Minnie Mouse version

Scrub Daddy strengthens its partnership with Disney

Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.

Spring clean celebrations

CELEBRATING its 70th anniversary this year, Marigold says that 75% of all Britons still claim to do an annual spring clean and that 77%...

Freeing up more space

TOILET tissue just got a bit smaller on the shelf according to Andrex, as the brand has rolled out a new compressed version of...

Performance key in paper

PAPER products is a hugely competitive category with price deflation increasingly becoming a significant factor, says Ora brand owner Better All Round. And it says...

Less is more in household

Don’t overwhelm customers, says Unilever

Miracles ahead?

THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...
Andrex

Paper giant puts the price up front

CLAIMING to account for £6 of every £10 spent in the £94m paper products market within c-stores, Andrex is reporting value growth of 4.6%...

No fear

BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for  women using sanitary towels. Brand marketing controller Traci Baxter said: “Research has...
dad-and-son-brushing-teeth

Phelps and Colgate on a water saving crusade

Sinking wastage with Colgate's “Save Water” initiative
person in supermarket with lots of toilet/kitchen paper

Thriving despite cost pressures

THE UK toilet tissue market has grown, but that value growth may be a reflection of inflationary pressure.

Maximum opportunity

SURE Women has launched two new antiperspirants in its Maximum Protection range. And brand owner Unilever reckons sport and stress will provide opportunities to realise...