With wipes, easy Duzzit
151 Products has introduced the 4 All All Purpose Wipe to join its budget homecare range.
Designed to compete with the big-selling brands, the company...
Quality and price are key
Customers won’t compromise on paper
THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...
Lightening the load
VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...
Stabilo rolls out Paw Patrol collection
German stationary brand Stabilo has unveiled a new range of colouring pens and highlighters inspired by the children's TV show Paw Patrol.
Cleaning up sales
Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors
Thriving despite cost pressures
THE UK toilet tissue market has grown, but that value growth may be a reflection of inflationary pressure.
Razors giant provides one for all
FOR some men shaving may be a daily task, maybe even a chore – part of the basic grooming activity that ensures they look...
A burst of blue
HOME fragrance specialist Airpure has expanded its household cleaning range Mighty Burst
Fairy flipped on its head
Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.
Cleaning up as grime is given the elbow
It’s the time of year when householders wash the windows, defrost the fridge, scour the oven and scrub the floors. What can you sell...
Feel Hydrated with new Radox
Unilever is out to drive penetration of its Radox shower gel range with the launch of its new Feel Hydrated Watermelon & Mint variant.
Face up the formats, clean up on wash day
As consumers shop more locally and for smaller amounts homecare and laundry has become a top-up and one-stop-shop c-store essential
C-STORES have become essential to...
Grooming giant cuts pack size
UNILEVER has shrunk the pack size of its female deodorant brands to reduce the product’s environmental impact. The compressed cans of Sure Women, Dove...
Last chance for the Mrs Hinch Cosy Season P&G range
Consumers have been urged to stock up on the P&G Mrs Hinch Cosy Season range while stock lasts as the limited edition autumn scent comes to an end.
Promos reduce paper money
PAPER products break down into three main sub-categories – toilet tissue, kitchen roll and facial tissue.
It’s probably fair to say that toilet tissue is...
Cleaning up in barbie season
ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...
