Still from the Wilkinson Sword 'Partners in Smooth' campaign with Formula 1.

Wilkinson Sword revs up Formula 1 partnership

Men's grooming brand Wilkinson Sword has kicked off a new campaign in partnership with Formula 1 featuring Atlassian Williams F1 team.
birds eye view of water and forrest

Climate excellence

HOUSEHOLD paper brand Sofidel has been recognised for its environmental efforts by a major European awards programme.

Looking good – and a great way to clean up

EVERYONE likes to be fresh and fragrant. Don’t they? Personal care products form an  important category in many stores: no one wants to run...

Lightening the load

VILEDA claims to have taken 56% of wet floor category sales in 2014 and has launched new products in its bid to remain the...

Cleaning up in barbie season

ENTERTAINING outdoors can be messy according to P&G – dishes get dirty and clothes suffer wine and sauce stains, and there’s the task of...
Pack shots of Fairy Skip the Soak Power Spray bottles.

Fairy Skips the Soak with Power Spray launch

Household cleaning products firm Procter & Gamble aims to transform the stress of cleaning the dishes with its new Skip the Soak Power Spray.

Promos reduce paper money

PAPER products break down into three main sub-categories – toilet tissue, kitchen roll and facial tissue. It’s probably fair to say that toilet tissue is...
dad-and-son-brushing-teeth

Phelps and Colgate on a water saving crusade

Sinking wastage with Colgate's “Save Water” initiative
Scrub Daddy partners with Disney to launch a Mickey Mouse and Minnie Mouse version

Scrub Daddy strengthens its partnership with Disney

Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.

Paper giant pushes the ‘clean routine’

ANDREX is on a mission to change the way consumers think of toilet tissue, with a new strategy that aims to reposition the category...
Pack shots of Hawaiian Tropic Glowing Protection 50SPF Face Cream and Hawaiian Tropic Hydrating After Sun bottles.

Hawaiian Tropic launches two new sun care essentials

Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.

Two hours of fresh breath

TWO hours of fresh breath guaranteed is the claim that accompanies the latest release from Smint. Smint Clean Breath is said to contain ingredients that...
Fairy Max Power

Fairy flipped on its head

Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.

No fear

BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for  women using sanitary towels. Brand marketing controller Traci Baxter said: “Research has...
A bottle of Simple Repair+ Cream Cleanser leans on packs of Simple Repair+ Rich Cream and Simple Repair+ Serum against a white background with green design elements.

Simple drives premium skincare solution in new range

Face care brand Simple is set to drive shopper engagement with the brand with its new premium Repair+ advanced skincare portfolio.
Illustration of the new Mrs Hinch's Cosy Season range of cleaning product from Procter & Gamble.

Last chance for the Mrs Hinch Cosy Season P&G range

Consumers have been urged to stock up on the P&G Mrs Hinch Cosy Season range while stock lasts as the limited edition autumn scent comes to an end.