Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...
person in supermarket with lots of toilet/kitchen paper

Thriving despite cost pressures

THE UK toilet tissue market has grown, but that value growth may be a reflection of inflationary pressure.
Pack shots of Dove Body + Mind Jojoba Oil & Coconut Milk, Dragon Fruit & Primrose and French Lavender & Oat Milk.

Dove brings a premium touch with Body + Mind range

Skincare brand Dove has elevated the premium offer for the personal care category with its new serum body wash range Body + Mind.
Illustration of the new Mrs Hinch's Cosy Season range of cleaning product from Procter & Gamble.

Last chance for the Mrs Hinch Cosy Season P&G range

Consumers have been urged to stock up on the P&G Mrs Hinch Cosy Season range while stock lasts as the limited edition autumn scent comes to an end.
The Cheeky Panda toilet roll

Clean the green way

Sustainable options remain important considerations for consumers across the board, even when it comes to cleaning the house.

Get on a roll with big household names

Well known and trusted brands are the way to go when it comes to household paper as DCS Group reckons it could be a surefire way to drive sales.

Less is more in household

Don’t overwhelm customers, says Unilever
GSK oral care range

Brush up range for fresh sales

CONSUMERS believe they won’t find a wide range of oral care products in their local c-store, according to research by Aquafresh and Sensodyne brand owner GSK
Pack shots of Dove Skincare and Bridgerton partnership including a 400ml Body Wash, 225ml Body Scrub and Antiperspirant Spray in Raspberry Rendevouz and Love & Meadows scents.

Dove skincare teams up with Bridgerton on limited edition range

Skincare brand Dove has partnered with Netflix TV phenomenon Bridgerton to launch a new limited edition range complete with two brand new scents.

Profit path to the cleaners

ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales. Advising...

Easy street

Whether it’s floor wipes or no-mopping sprays, convenience holds the key to domestic cleaning product sales. STICKY floors and grimy bathrooms may not be...
Pantene bottles

Conditioner lands in UK

HAIR brand Pantene has launched a new conditioner range in the UK

Concentrated effort

SHOPPERS are increasing the number of clothes care products they are buying and are buying them more frequently, according to Katharine Crossland, Unilever commercial...

Liners given TV campaign

The current advertising campaign for Tena products is to run throughout 2015 including TV spots for Tena Lady. Tena Lights will also be promoted through...

Limited bottle draws on success

HEAD & Shoulders has introduced limited-edition bottles for two of its most popular shampoos and conditioners. Bottles of Head & Shoulders Smooth & Silky and...

No value in a budget brand

Repeat purchase driven by quality paper
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