Miracles ahead?
THE new TV ad for Flash Multi Surface Concentrated Cleaner shows a confused dog wandering through a house and wondering where all the mud has...
Dove skincare teams up with Bridgerton on limited edition range
Skincare brand Dove has partnered with Netflix TV phenomenon Bridgerton to launch a new limited edition range complete with two brand new scents.
Holding back the years
The search for eternal youth is presenting a new market opportunity for retailers according to one of the biggest players in personal care.
Unilever says that...
Hawaiian Tropic launches two new sun care essentials
Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.
No fear
BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for women using sanitary towels.
Brand marketing controller Traci Baxter said: “Research has...
Pen pal for dentures
TO help self-conscious denture wearers, Fixodent’s new Dual Protection adhesive features a thin ‘pen’ nozzle to provide a firm seal.
An added anti-bacterial ingredient...
Sensitive launch from Fairy
The latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.
Razors giant provides one for all
FOR some men shaving may be a daily task, maybe even a chore – part of the basic grooming activity that ensures they look...
Fixing for a larger pack size
DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...
Clean growth – Convenience store development for scented categories
It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers
WITH consumers more inclined than before...
Quality and price are key
Customers won’t compromise on paper
THERE are some categories where consumers are more willing to compromise on quality than others, but household paper does not...
Making sales a clean sweep
Household cleaning holds a year round potential for retailers’ sales.
Scrub Daddy strengthens its partnership with Disney
Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.
The sensitive edge of steel
AS spring edges into view and the days of thick black tights are numbered, the battle for the women’s shaving market is set to...
Liners given TV campaign
The current advertising campaign for Tena products is to run throughout 2015 including TV spots for Tena Lady.
Tena Lights will also be promoted through...
Wilkinson Sword revs up Formula 1 partnership
Men's grooming brand Wilkinson Sword has kicked off a new campaign in partnership with Formula 1 featuring Atlassian Williams F1 team.
