Climate excellence
HOUSEHOLD paper brand Sofidel has been recognised for its environmental efforts by a major European awards programme.
Oven Pride revamps its range with new products and new look
Household cleaning brand Oven Pride has unveiled a complete rebrand across its range alongside the introduction of a trio of new trigger spray products.
Three chews a day to fight decay
MARS Wrigley has been promoting the oral health benefits of its chewing gum range
Fixing for a larger pack size
DENTURE brand Poligrip has launched its Flavour Free Fixative Cream in a larger format in the UK following success for the bigger pack size...
Feel Hydrated with new Radox
Unilever is out to drive penetration of its Radox shower gel range with the launch of its new Feel Hydrated Watermelon & Mint variant.
With wipes, easy Duzzit
151 Products has introduced the 4 All All Purpose Wipe to join its budget homecare range.
Designed to compete with the big-selling brands, the company...
Tess Daly to be the new face of Silvikrin Hairspray
Tess Daly is the new ambassador for Silvikrin
Liners given TV campaign
The current advertising campaign for Tena products is to run throughout 2015 including TV spots for Tena Lady.
Tena Lights will also be promoted through...
Mrs Hinch brings a holiday feeling in Vacay Vibes
Procter & Gamble has launched its latest collaboration with home-care influencer Mrs Hinch with the new Orange Blossom & Coastal Cypress scent.
Spar’s new stars
Spar has added four new products to its own-branded cleaning range. Antibacterial Spray, Non Bio Washing Powder, Concentrated Pure and Gentle Fabric Conditioner and...
Cleaning up as grime is given the elbow
It’s the time of year when householders wash the windows, defrost the fridge, scour the oven and scrub the floors. What can you sell...
An Enchanted touch for spring cleaning with new Mrs Hinch range
Social media star Mrs Hinch has teamed up with Procter & Gamble cleaning brands once again to unveil the latest spring collection scent Enchanted Wildflowers.
US brand ready for roll-out
AN American feminine hygiene brand has designs on the UK market.
Softcup is a disposable menstrual cup and is in the words of the...
Power to wipe up
The growing demand for quick and easy cleaning products has created a market for Cif Power & Shine multi-purpose wipes, according to brand building manager...
Dove expands on Whole Body Deodorant range
Household products firm Unilever has expanded on its whole body deodorant range with new launches across the Dove, Sure and Lynx brands.
Holding back the years
The search for eternal youth is presenting a new market opportunity for retailers according to one of the biggest players in personal care.
Unilever says that...
