Close shave for Bond advert
AUTHOR Ian Fleming’s words are at the heart of the latest marketing campaign from P&G-owned grooming brand Gillette.
Quotes from his work are being used...
Face up the formats, clean up on wash day
As consumers shop more locally and for smaller amounts homecare and laundry has become a top-up and one-stop-shop c-store essential
C-STORES have become essential to...
Sensitive launch from Fairy
The latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.
Profit path to the cleaners
ACCORDING to Unilever’s Partners for Growth team, the household cleaning market is worth £647.1m with convenience stores accounting for £69.8m worth of those sales.
Advising...
Two hours of fresh breath
TWO hours of fresh breath guaranteed is the claim that accompanies the latest release from Smint.
Smint Clean Breath is said to contain ingredients that...
Hawaiian Tropic launches two new sun care essentials
Skincare brand Hawaiian Tropic has added a new 50SPF Face Cream and After Sun Nourishing Oil to its range in time for the peak summer months.
Cleaning up sales
Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors
Concentrated effort
SHOPPERS are increasing the number of clothes care products they are buying and are buying them more frequently, according to Katharine Crossland, Unilever commercial...
Men fall in love with the mirror – Male grooming
MOISTURISER. Hair gel. Hair straighteners. All part of a woman’s regular grooming kit, right?
Wrong. According to a new survey from socked.co.uk, 36% of chaps...
Making sales a clean sweep
Household cleaning holds a year round potential for retailers’ sales.
UK’s top cleaning brand revealed
Product of the Year has found the UK's top cleaning brand alongside the most important factors behind their purchases of cleaning products.
Spontex adds niche glove for wet work
CLEANING product specialist, Spontex, has identified a gap in the rubber glove market. Its new Bathroom Glove is designed to be worn when cleaning...
Gum rising
GUM can play a major part in a consumer’s oral care regime and careful ranging and merchandising of gum can boost retail profits, according...
Eco-friendly first from paper firm
Private label paper product supplier WEPA UK has launched a new consumer-facing brand with sustainability at its heart.
Pen pal for dentures
TO help self-conscious denture wearers, Fixodent’s new Dual Protection adhesive features a thin ‘pen’ nozzle to provide a firm seal.
An added anti-bacterial ingredient...
An Enchanted touch for spring cleaning with new Mrs Hinch range
Social media star Mrs Hinch has teamed up with Procter & Gamble cleaning brands once again to unveil the latest spring collection scent Enchanted Wildflowers.
