Face up the formats, clean up on wash day

As consumers shop more locally and for smaller amounts homecare and laundry has become a top-up and one-stop-shop c-store essential C-STORES have become essential to...
variety of cleaning products

Making sales a clean sweep

Household cleaning holds a year round potential for retailers’ sales.

Stay ahead in hair care

SHAMPOO and conditioner have remained a necessity while shoppers have cut back on other items in tough economic times according to Nicola Bradbury of...

White stuff moves into beauty zone

THE latest oral care lines from GlaxoSmithKline Consumer Healthcare have begun beefing up the smiles of the nation, says the firm. Aquafresh High Definition White,...
Pack shots of Lenor Crease Releaser in travel-size bottles including Exotic Bloom & Moonlight Lily, Spring Awakening and Jasmine Red Berries.

Lenor is on the go for Crease Releaser range

Lenor has launched a new travel size format for its Crease Releaser range as the brand aims to alleviate the consumer stress of travelling.
Pack shots of Dove Skincare and Bridgerton partnership including a 400ml Body Wash, 225ml Body Scrub and Antiperspirant Spray in Raspberry Rendevouz and Love & Meadows scents.

Dove skincare teams up with Bridgerton on limited edition range

Skincare brand Dove has partnered with Netflix TV phenomenon Bridgerton to launch a new limited edition range complete with two brand new scents.

No fear

BODYFORM claims its new Roll.Press.Go wrappers solve the top cause of stress for  women using sanitary towels. Brand marketing controller Traci Baxter said: “Research has...

With wipes, easy Duzzit

151 Products has introduced the 4 All All Purpose Wipe to join its budget homecare range. Designed to compete with the big-selling brands, the company...

Softer option

Extra sheets aim to attract local store shoppers Both the volume of sales and the number of buyers have increased since Nicky added 10 sheets to...

Two hours of fresh breath

TWO hours of fresh breath guaranteed is the claim that accompanies the latest release from Smint. Smint Clean Breath is said to contain ingredients that...
Advert showing the Fairy non-bio range

Sensitive launch from Fairy

The latest launch from Proctor & Gamble’s Fairy Non Bio brand is aimed at consumers with more sensitive skin.
Comfort has added “odour defence technology” to make sure that the scent of laundry is the correct one. Cif has added wipes to its Easy Lift range of household cleaning products. Easy – owned by Jeyes – targets shoppers on a budget with a competitively priced range of cleaning basics.

Clean growth – Convenience store development for scented categories

It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers WITH consumers more inclined than before...
Product advert for new Flash Kitchen Roll wipes.

Flash is on a Roll

Household paper firm Accrol Paper has launched its first licence brand product with its new Flash Kitchen Roll packs, coming in two different sizes.
15% of household shoppers end up not buying products because they cannot find them says PfG.

Hampered by too many choices

THE household category can be tricky for customers to navigate making it vital retailers make their store as shoppable as possible

Laundry brands add PMPs

SOME of the biggest brands of laundry products have joined the list of lines available in price-marked packs. Proctor & Gamble has added prices to...
Starburst chewing gum

Three chews a day to fight decay

MARS Wrigley has been promoting the oral health benefits of its chewing gum range