Sure and Lynx to deliver a fresh feeling for the whole body
Unilever has expanded on its deodorant business with the new Whole Body Sprays across its Sure and Lynx brands as part of a multi-year innovation plan.
Anthony Joshua fronts Wilkinson Sword campaign
Personal care brand Wilkinson Sword has announced that Anthony Joshua will front a new campaign focused around its new Quattro 4 razor range.
Limited bottle draws on success
HEAD & Shoulders has introduced limited-edition bottles for two of its most popular shampoos and conditioners.
Bottles of Head & Shoulders Smooth & Silky and...
Feeling fresh for the winter with Lenor Outdoorable
Procter & Gamble (P&G) reckons it can keep summer freshness going this winter with its new additions for Lenor Outdoorable.
Looking good – and a great way to clean up
EVERYONE likes to be fresh and fragrant. Don’t they? Personal care products form an important category in many stores: no one wants to run...
Clean growth – Convenience store development for scented categories
It’s all about merchandising ... and fragrance, as household cleaning products adopt ever-more exotic smells to attract scent-sensitive customers
WITH consumers more inclined than before...
Value here to stay?
Tough economic times saw value brands developed in many categories including laundry and household. The brandowners say they’re here for the long haul.
ONE result...
Feel Hydrated with new Radox
Unilever is out to drive penetration of its Radox shower gel range with the launch of its new Feel Hydrated Watermelon & Mint variant.
Clean the green way
Sustainable options remain important considerations for consumers across the board, even when it comes to cleaning the house.
Mrs Hinch brings a holiday feeling in Vacay Vibes
Procter & Gamble has launched its latest collaboration with home-care influencer Mrs Hinch with the new Orange Blossom & Coastal Cypress scent.
Cleaning up sales
Mrs Hinch (i.e Sophie Hinchliffe) has turned the cleaning world upside down with her own brand of ultra-tidy home interiors
Three chews a day to fight decay
MARS Wrigley has been promoting the oral health benefits of its chewing gum range
Dove skincare teams up with Bridgerton on limited edition range
Skincare brand Dove has partnered with Netflix TV phenomenon Bridgerton to launch a new limited edition range complete with two brand new scents.
The sheets that wash the sheets
AFTER tablets, pods, powder and liquid there is a new delivery mechanism for laundry detergent: the sheet
Richard Shonn, managing director at 151 Products, reckons...
A breath of fresh care
Hygiene a driving force for impulse sales
RETAILERS looking to sink their teeth into some increased impulse sales would do well to reassess their chewing...
The sensitive edge of steel
AS spring edges into view and the days of thick black tights are numbered, the battle for the women’s shaving market is set to...
