Laundry lines launch PMPs

fairy-9-wash-laundry-liquid-pmpPROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which all have an RRP of £1.99, signal its continued support of the convenience sector. The new range features:

• Ariel Liquid 9 wash

• Fairy Laundry Liquid 9 wash

• Bold 2in1 Laundry Liquid 10 wash

Daniel Jalalpour, P&G laundry brand manager, said: We’ve seen time and again that price-marked packs are a powerful tool. By stocking these new smaller sized PMPs, retailers can encourage shoppers to top up on their laundry care products while at their local store.”