Laundry lines launch PMPs

fairy-9-wash-laundry-liquid-pmpPROCTER & Gamble has released three new price-marked packs for its laundry brands Ariel, Bold and Fairy. The firms says the latest PMPs, which all have an RRP of ÂŁ1.99, signal its continued support of the convenience sector. The new range features:

• Ariel Liquid 9 wash

• Fairy Laundry Liquid 9 wash

• Bold 2in1 Laundry Liquid 10 wash

Daniel Jalalpour, P&G laundry brand manager, said: We’ve seen time and again that price-marked packs are a powerful tool. By stocking these new smaller sized PMPs, retailers can encourage shoppers to top up on their laundry care products while at their local store.”