A look for lads and ladies

CAN a makeover help you win more admirers? Kepak Convenience Foods, the owner of the Rustlers brand, thinks so. The micro-snacking range has been...

Ginsters joins the club

GINSTERS has entered the meat snacking category with a cooked chicken range. The launch of Ginsters Meat Club is being supported by a marketing campaign...

Scooby character range extended

FOLLOWING its success at the Ice Cream Alliance Expo, where its Honeycomb Scooby-Doo ice cream was named best new food product, ice cream manufacturer...

Not just for summer

RETAILERS should stock ice cream all year round according to Unilever’s Partners for Growth programme. It says 26% of ice cream sales occur in winter...

Home brand in top spot

SCOTS like premium ice cream, they also buy brands and the team behind Scottish ice cream brand Mackie’s of Scotland says it’s the leader of...

Pack to the future

SCOTTISH firm Graham’s the Family Dairy is drawing on nostalgia for family seaside breaks of yesteryear in the rebrand of its ice cream range. Marketing...

Hotting up

MARS says last year’s warm summer contributed to a 21% increase in sales of its ice cream products. But it also stresses the importance of...

PMP range extended

NEW Cornetto flavours to be launched in price-marked packs are included in a raft of activity by Unilever in the run-up to summer. The...

Frozen drinks assets

THE Rubicon brand, which covers an exotic juice drinks range as well as ice cream lines has sales worth £101m and it has sold...

Scots choose cool options

TAKE-HOME ice cream sales are growing at a faster rate in Scotland than in the rest of Great Britain according to Kantar Worldpanel. Figures...

Chefs cook up new lines for the freezer

BIRDS Eye has added lightly dusted cod fillets and two new pasta dishes to its range. Developed by its in-house chefs, the new cod fillets...

Potato range adds spice

FROZEN potato producer McCain has expanded its portfolio with six new products. Spicy Peri Peri Fries and Steakhouse Ridge Cut Fries are each available with...

The meaty alternative

CHILLED snacking products offer a huge sales opportunity according to Kerry Foods. The company behind Mattessons says that although the snacking category continues to be...

Ice cream and pizza appeal

FROZEN foods have done well since the recession arrived. A number of frozen food sub-categories, especially burgers, were negatively affected by the horse meat...

While you’re in the pink

MAGNUM, said by owner Unilever to be the UK’s number-one ice cream brand, is set to launch two new limited-edition flavours for summer 2015...

Essentially chilled

LOOK into a c-store that’s been refitted in the last couple of years and it’s likely that you’ll find a major share of the...