Cool minis and multis
BIG-NIGHT-IN sales opportunities are said to be a priority for Mars Ice Cream. It’s promoting its multipacks and minis, including Variety Mix as cost-effective...
Frozen set to move on
THE last 12 months saw the slowest growth in frozen foods in the UK for many years according to the latest market update from...
Ices in the mix for big nights in
SUITABILITY for sharing among families and and friends on nights in at home and value for money have become two big factors for consumers...
Single option for new movie ice cream
ICE CREAM is an important part of the British summer – a time, said Icefresh Foods brand manager Scott Wilson, that sees a significant...
Busy adults fuel snacking boom
TIME-PRESSED British adults are snacking more and that’s a trend that looks set to continue say three of the biggest players in branded chilled...
Good to go
INCREASING use of snacks by adult consumers is building demand for variety says food-to-go supplier Urban Eat. Its head of marketing John Want said...
A look for lads and ladies
CAN a makeover help you win more admirers? Kepak Convenience Foods, the owner of the Rustlers brand, thinks so.
The micro-snacking range has been...
Ginsters joins the club
GINSTERS has entered the meat snacking category with a cooked chicken range.
The launch of Ginsters Meat Club is being supported by a marketing campaign...
Scooby character range extended
FOLLOWING its success at the Ice Cream Alliance Expo, where its Honeycomb Scooby-Doo ice cream was named best new food product, ice cream manufacturer...
Not just for summer
RETAILERS should stock ice cream all year round according to Unilever’s Partners for Growth programme.
It says 26% of ice cream sales occur in winter...
Home brand in top spot
SCOTS like premium ice cream, they also buy brands and the team behind Scottish ice cream brand Mackie’s of Scotland says it’s the leader of...
Pack to the future
SCOTTISH firm Graham’s the Family Dairy is drawing on nostalgia for family seaside breaks of yesteryear in the rebrand of its ice cream range.
Marketing...
Hotting up
MARS says last year’s warm summer contributed to a 21% increase in sales of its ice cream products.
But it also stresses the importance of...
PMP range extended
NEW Cornetto flavours to be launched in price-marked packs are included in a raft of activity by Unilever in the run-up to summer. The...
Frozen drinks assets
THE Rubicon brand, which covers an exotic juice drinks range as well as ice cream lines has sales worth £101m and it has sold...
Scots choose cool options
TAKE-HOME ice cream sales are growing at a faster rate in Scotland than in the rest of Great Britain according to Kantar Worldpanel. Figures...
