SCOTTISH firm Graham’s the Family Dairy is drawing on nostalgia for family seaside breaks of yesteryear in the rebrand of its ice cream range.
Marketing director Carol Graham said: “People’s first taste of ice cream was probably experienced on a family holiday or round the kitchen table after a family meal.
“We wanted to evoke those special memories with classic flavours such as lemon curd and through our packaging, which has a distinctly nostalgic look.
“Ice cream is no longer just a summer dessert, as customers now enjoy eating it straight from the tub in front of the TV all year round.”
The range will be available from June in 500ml tubs at an RRP of £3.00 with 100ml tubs being launched in the summer.