GINSTERS has entered the meat snacking category with a cooked chicken range.
The launch of Ginsters Meat Club is being supported by a marketing campaign including PoS and social media activity.
Sales and marketing director Linda Evans said: “Our new 100% British Chicken Meat Snacks reflect our focus on quality.
“The products have researched really well with our consumers and are seen as a perfect fit with the existing products in the Ginsters range.”
The range is available in cases of 12, as 60g grab bags and 55g skewers, in either BBQ Chicken or Tandoori Chicken with an RRP of £1.89 for the skewers and £1.59 for the bags.
There are promotional trial prices of £1.59 and £1.29.