The meaty alternative

CHILLED snacking products offer a huge sales opportunity according to Kerry Foods.

The company behind Mattessons says that although the snacking category continues to be led by crisps, nuts and snacks, it is evolving as consumers look for healthier and more satisfying options.

Sales director for convenience at Kerry Foods Clare Bocking said: “The foundations of chilled snacking were built in child and teen snacking, but in a short time we have shown how there is also a huge sales opportunity within adult snacking.


“Meat snacking is worth £184m and cheese snacking is currently worth £195m.

“Cheestrings is the most frequently purchased cheese snack with sales of £46.7m and the Mattessons meat snacking range is worth more than £43m.”

Kerry is backing Mattessons Fridge Raiders with a £4m campaign including digital engagement, an on-pack promotion and a TV ad.

Mattesons feb 15 FridgeRaiders2

Jack Link’s, the American meat snack brand, is reporting growth in the UK over the past year and aims to repeat that in 2015.

Brand manager at Euro Foods Victoria Hughes said: “In the last 12 months we have more than doubled our sales in the UK and we’re committed to developing awareness this year with a wide-ranging campaign that includes sampling, on-pack promotions and digital and social media.” “The big-night-in market will continue to grow as it taps into the ongoing trend for food on the go.” That’s the opinion of Mark Hodson, business development director at Pork Farms.

He said: “Innovation in the snacking category will help to drive growth.

“Pork Farms and Wall’s offer an alternative to traditional snacks such as crisps and nuts.

“Our pork pies, savoury slices, sausage rolls and scotch eggs would be perfect during a Rugby World Cup big night in.

“Big Hit and Branston Pickle filled sausage rolls and our range of slices offer substantial snacking and sharing options for the consumer.”