Tag: Red Bull
Sugar losing out to trends
IN a bid to become more aligned with current health and category trends, Red Bull has expanded its range of sugar free drinks.
Bullish figures
PRICE-marked soft drinks are delivering 26% more value than plain packs according to Red Bull.
Building the buzz
The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red Bull.
Soft drinks with real purchase
Firms reckon PMPs can push impulse
Summer energy
Red Bull has added some summer flavour to its energy drink range with the roll-out of limited-edition Kiwi-Apple.
The Summer Edition Red Bull is an...
Time to level up
With an explosion of new brands, variants and sizes in recent years, the energy drinks market offers a huge amount of choice to consumers...
Illustrating value
According to Red Bull’s interpretation of IRI Litmus figures, soft drinks PMPs add 25% more value than plain packs and are driving growth by...
More with less
Sweet sales without the sugar
DESPITEÂ the sustained negative press about the sugar content of soft drinks, the category is still performing well according to...
Category in good health
Firms see bright future ahead
Every category has its moment and for functional and energy drinks, that moment could well be now.
With sales in growth...
Is demand ahead of drinks supply?
ACCORDING to Red Bull, a recent survey revealed that although 98% of shoppers would buy a price-marked drink only 80% of retailers stock them.
Red...
Added energy in independents
Energy drinks have been a huge success for convenience retailers and a number of other types of functional drinks have made progress in recent...
Taking the low road
The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too.
SOFT drinks is becoming a...
Charge of the orange bull
RED Bull is extending its Editions range with a brand new flavour. Red Bull Orange Edition follows the introduction of Red Bull Tropical Edition...
Five years of growth
CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks.
Category...
Covering the bases for better times
Energy Drinks performed well, for suppliers and retailers, through tough economic times and Ed Whitehead, strategy and planning manager at Red Bull UK reckons they’ll...
Light fuel rising
PRESSURE groups complaining about the amount of sugar in energy drinks could be falling behind market developments. For one of the clearest current trends...
