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Friday, May 27, 2022
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Tag: Red Bull

Ramge of energy drinks

Demand for wider choice

Low sugar and protein popular
Red Bull in fridge

Use data to build the best range

Red Bull suggests frequent EPOS checks
Red Bull 250ml

Sugar losing out to trends

IN a bid to become more aligned with current health and category trends, Red Bull has expanded its range of sugar free drinks.

Bullish figures

PRICE-marked soft drinks are delivering 26% more value than plain packs according to Red Bull.
Red Bull various sizes

Building the buzz

The energy drinks sector is still booming for independents, but there is more they can do to boost their sales, argues Red Bull.
Price-marked soft drinks have a faster rate of sale than non-PMP equivalents.

Soft drinks with real purchase

Firms reckon PMPs can push impulse

Summer energy

Red Bull has added some summer flavour to its energy drink range with the roll-out of limited-edition Kiwi-Apple. The Summer Edition Red Bull is an...

Time to level up

With an explosion of new brands, variants and sizes in recent years, the energy drinks market offers a huge amount of choice to consumers...

Illustrating value

According to Red Bull’s interpretation of IRI Litmus figures, soft drinks PMPs add 25% more value than plain packs and are driving growth by...

More with less

Sweet sales without the sugar DESPITE  the sustained negative press about the sugar content of soft drinks, the category is still performing well according to...

Category in good health

Firms see bright future ahead Every category has its moment and for functional and energy drinks, that moment could well be now. With sales in growth...

Is demand ahead of drinks supply?

ACCORDING to Red Bull, a recent survey revealed that although 98% of shoppers would buy a price-marked drink only 80% of retailers stock them. Red...

Added energy in independents

Energy drinks have been a huge success for convenience retailers and a number of other types of functional drinks have made progress in recent...
Monster Energy

Taking the low road

The sugar issue in soft drinks is influencing manufacturer, retailer and consumer behaviour but there are other important trends too. SOFT drinks is becoming a...

Charge of the orange bull

RED Bull is extending its Editions range with a brand new flavour. Red Bull Orange Edition follows the introduction of Red Bull Tropical Edition...

Five years of growth

CALLING sports and energy the biggest category in soft drinks within c-stores, Red Bull has predicted five years of continued growth for energy drinks. Category...