Herta builds flavour into range with trio of NPD
FRANKFURTER sausage brand Herta has rolled out a trio of new flavour-led Frankfurter variants in time for the autumn months.
Helping to shake up mealtime opportunities, Herta has introduced three new flavours to the line-up with the introduction of its new Italian Frankfurters, Curry Frankfurters and Jumbo Jalapeño Frankfurters.
Available from Tesco stores on 12 October, the new Italian and Curry flavour variants come in packs of six 35g sausages, while the Jumbo Jalapeño has four 90g Frankfurters.
Each new variety has been smoked over beechwood to deliver Herta’s distinctive smoky taste, while offering different flavour options for families to choose from.
The Italian Frankfurter aims to deliver on some more herbal notes alongside the smoky aromatic recipe, while the Curry blends together a warming, gentle spice into the mix. Finally, the Jumbo Jalapeño delivers a bolder kick of chilli spice for more adventurous shoppers.
The packs can be stored chilled or within freezers to suit different shopper demands throughout the week.
Both the Italian and Curry flavours come with an RRP of £2.39 per pack, while the Jumbo Jalapeño comes with an RRP of £3.69.
Rob Forshaw, managing director at Herta UK, said: “Family mealtimes need to work hard, especially during the week. Consumers are looking for options that are quick, easy and tasty.
“With these new additions, we wanted to build on the frankfurters that families already know and love by introducing flavours that feel exciting, yet still familiar and accessible.
“It’s about giving families simple meal solutions that can keep up with busy routines, while helping retailers offer more variety within a trusted brand.”
