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Tag: Red Bull

Energy races ahead on impulse track

THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...
Energy and functional drinks, such as market leader Red Bull, continue to boldly grow where others don’t. But summer is likely to be big this year for premixes and a hot summer will almost certainly mean significant increases in sales of bottled water and adult soft drinks.

PMP wings for energy leader

RED Bull hopes to give its energy drink range even more wings with four PMPs. “Price-marked products have always been popular,” said Red Bull’s Simon...

Convenience fuel – essential soft drinks

Though growth has slowed compared to the stellar performance of last year, soft drinks still provide massive turnover for c-stores AS the figures quoted in...

Innovation aids soft progress

SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
Appointments April 2013

Hughes to provide off-trade wings

RED Bull has appointed Jon Hughes as off-premise director. Hughes has previously worked for Kimberly Clark and Heineken UK, leading teams across the grocery,...

New cranberry, lime and blueberry flavours given £3.5m wings

UK market-leading stimulation energy drink Red Bull is set to spend millions backing the launch of its new Red Bull Editions; three new flavoured...
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