Tag: AG Barr
Energy still drives soft drink growth
FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
It’s back for good
IRN-Bru 1901 is back, now as a permanent addition to AG Barr’s soft drink portfolio.
Taste of the summer
AG Barr has added three new fruity flavours to its Caribbean sparkling drink range, KA
Crossing the Rubicon
Rubicon has entered the energy category, as AG Barr expands its big-can range following the departure of Rockstar from its portfolio
Getting ready for a busy summer
Some of the biggest soft drinks brands serving Scotland’s retailers still expect 2021 to be a big year for the category, with plenty of opportunities for retailers to tap into
Binning the plastic
AG Barr has taken its sustainability pledge one step further by announcing all of its consumer multipacks will be packaged in 100% recycled shrink wrap by the end of this year
Big can energy from Irn-Bru
IRN-Bru Energy is now available in a big can variant
Trends take a turn in 2020
Take-home packs and big cans both performing well as country continues to adapt to Covid-19
Back on the streets
Rubicon is back on the streets with a new national outdoor advertising campaign
Soft approach to the season
Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.
Irn Bru fan ads on the telly
AG BARR has revealed the five winners of its’ Irn-Bru Gets You Famous’ competition, with each contestant’s home-made advert airing during Alan Call’s Epic Gameshow on STV
Bru fans in new ad
AG BARR has been asking Irn-Bru fans to star in a new television advert as part of its latest campaign for the brand
Big spend on fruity soft drink
AG BARR is spending big on its Rubicon brand, investing £5 million in a new marketing campaign
Warming up for a busy summer
Brands reckon fruit, flavours and low and no sugar are set to shine when the mercury rises
AG Barr goes for renewable
Factories to be powered by wind farms
New push for energy
AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
