Tag: AG Barr

Big can energy from Irn-Bru

IRN-Bru Energy is now available in a big can variant
energy drinks

Trends take a turn in 2020

Take-home packs and big cans both performing well as country continues to adapt to Covid-19

Back on the streets

Rubicon is back on the streets with a new national outdoor advertising campaign
Barr Halloween

Soft approach to the season

Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.
irn-bru-fanny-campaign

Irn Bru fan ads on the telly

AG BARR has revealed the five winners of its’ Irn-Bru Gets You Famous’ competition, with each contestant’s home-made advert airing during Alan Call’s Epic Gameshow on STV
AGB-IRN-BRUs-Got-Talent-campaign

Bru fans in new ad

AG BARR has been asking Irn-Bru fans to star in a new television advert as part of its latest campaign for the brand
Rubicon-campaign

Big spend on fruity soft drink

AG BARR is spending big on its Rubicon brand, investing £5 million in a new marketing campaign
barr-summer-soft-drink-range

Warming up for a busy summer

Brands reckon fruit, flavours and low and no sugar are set to shine when the mercury rises
Wind Turbine photo AlanMorris/Shutterstock

AG Barr goes for renewable

Factories to be powered by wind farms
2x irn bru energy

New push for energy

AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.

Reasons to party

WHOLESALERS from across Scotland were celebrating success last month at a gala ceremony in the Sheraton Grand, Edinburgh.
Rubicon products

New look and new flavour

RUBICON has a new look thanks to a packaging revamp across the soft drink brand’s entire range.
Rockstar XD Power

Rocking out with a new flavour

As the energy drinks category continues to grow, releasing NPD is a key way for brands to ensure they remain relevant to consumers.
rockstar-xbox-partnership

A new star of gaming

Rockstar Energy has teamed up with Xbox to launch an on-pack promotion for the release of new game Gears 5 .
premium-soft-drinks-rise

Alcohol decline is fine for soft

Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .
funkin-cocktails-espresso-martini

Keeping it funky

Funkin Cocktails is hoping to take a slice of the summer market by spending £1 million on advertising its recently launched Nitro Canned Cocktails