Firm provides greater value with strong margins in soft drinks
WELSH soft drinks brand Radnor Hills has rolled out a new range of price-marked pack options for its Radnor Spring range, which it says gives retailers greater profit margins.
The soft drinks firm is offering high profit on return for the PMPs range of its new juicy carbonated soft drinks.
The range gives consumers a choise of four refreshing and fruity flavours of sparkling spring water, with added B vitamins at low calories. Flavours consist of: Black Cherry & Blackcurrant, Mango & Passion Fruit, Pineapple & Grapefruit and Strawberry & Raspberry.
The drinks’ bottles are 100% recyclable and come with an on-pack price of £1 per 500ml container. Retailers can order the PMP range in pack sizes of 12 bottles.
Chris Sanders, sales & marketing director at Radnor Hills, said: “We know that retailers are facing big challenges with the margin available on PMPs due to inflation.
“We are passionate about giving our retailer partners products that offer them a great profit margin and that also drive consumer trust and give added value, which is why we’re also launching Radnor Spring in PMPs.
“With great Profit on Return on £1 bottles of Radnor Spring, we believe our PMPs are really breaking the mould. The response from Cash and Carry is very exciting and we’ve had a 100% listing update in the first month.
“Healthy, functional and exactly what the market is looking for, we believe Radnor Spring is a must-stock drink for any retailer in the UK. We think it’s the perfect time to create our own juicy carbonated soft drink, where the hero is our incredible Welsh spring water, bottled by us in our zero-to-landfill site in Wales and available as a PMP.”
