AG Barr has taken its sustainability pledge one step further by announcing all of its consumer multipacks will be packaged in 100% recycled shrink wrap by the end of this year.
The soft drink firm said the sustainable packaging will be rolled out across its Irn-Bru brand from May. Multipacks of Barr’s other brands, including Barr Flavours and Rubicon, will also transition to the 100% recyclable film this year.
The move is expected to save 400 tonnes of virgin plastic per year.
Roger White, AG Barr’s chief executive said: “We’re delighted to introduce this new 100% recycled film which has half the carbon footprint of its virgin plastic equivalent. This is just one step towards our longer term carbon neutral ambition, ensuring we play our part in reducing the effects of climate change on our planet.”