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Friday, May 27, 2022
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Tag: AG Barr

2x irn bru energy

New push for energy

AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.

Reasons to party

WHOLESALERS from across Scotland were celebrating success last month at a gala ceremony in the Sheraton Grand, Edinburgh.
Rubicon products

New look and new flavour

RUBICON has a new look thanks to a packaging revamp across the soft drink brand’s entire range.
Rockstar XD Power

Rocking out with a new flavour

As the energy drinks category continues to grow, releasing NPD is a key way for brands to ensure they remain relevant to consumers.

A new star of gaming

Rockstar Energy has teamed up with Xbox to launch an on-pack promotion for the release of new game Gears 5 .

Alcohol decline is fine for soft

Changing consumption habits, particularly among young adults, could fuel premium soft drink demand .

Keeping it funky

Funkin Cocktails is hoping to take a slice of the summer market by spending £1 million on advertising its recently launched Nitro Canned Cocktails

Soft bubble goes pop

AG Barr has said that it expects to see sales down by 10% and profits by as much as 20%

Barr invests in alcohol-free

AG Barr has announced a £1m investment in Stryyk .

Snappy new pack

AG Barr has revealed a brand new look for its premium US juice drinks brand Snapple

Barr’s new star

AG Barr has unveiled its brand new range of premium drinks: St Clement’s

The rise and rise of energy drinks

Strong demand in Scottish convenience .

Thousands of prizes on Irn-Bru packs

Shoppers have the chance to win thousands of Irn-Bru branded prizes ranging from beach towels and fanny packs to can coolers and eye-catching ‘Bru-nicorn’ lilos

Let lifestyle lead the aisle

A three-pronged category focus

An energetic new Bru coming soon

Two variants of the new energy drink will launch in July

Industry reacts to DRS

Soft drinks firms told us their views on the Scottish Government’s DRS scheme .