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Sunday, June 13, 2021
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Tag: AG Barr

Irn Bru Euros 2020 advert

A first for many with Irn-Bru

Scotland’s presence at a major sports championship may be a distant memory for most, but AG Barr is targeting Scots who will be watching Scotland compete in the Euros for the first time with the launch of a new campaign.
Barr sour soft drinks

Sour for the summer

AG Barr is adding two new limited edition flavours to its range.

Green push from AG Barr

AG Barr has bolstered its sustainability credentials with a new commitment to achieve carbon net zero status by 2040

Fruit flavour from Rubicon

AG Barr has added some more fruity flavour to its arsenal in time for the summer months, with the launch of new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion
energy drink cans

Energy still drives soft drink growth

FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
Irn Bru 1901

It’s back for good

IRN-Bru 1901 is back, now as a permanent addition to AG Barr’s soft drink portfolio.

Taste of the summer

AG Barr has added three new fruity flavours to its Caribbean sparkling drink range, KA

Crossing the Rubicon

Rubicon has entered the energy category, as AG Barr expands its big-can range following the departure of Rockstar from its portfolio

Getting ready for a busy summer

Some of the biggest soft drinks brands serving Scotland’s retailers still expect 2021 to be a big year for the category, with plenty of opportunities for retailers to tap into

Binning the plastic

AG Barr has taken its sustainability pledge one step further by announcing all of its consumer multipacks will be packaged in 100% recycled shrink wrap by the end of this year

Big can energy from Irn-Bru

IRN-Bru Energy is now available in a big can variant
energy drinks

Trends take a turn in 2020

Take-home packs and big cans both performing well as country continues to adapt to Covid-19

Back on the streets

Rubicon is back on the streets with a new national outdoor advertising campaign
Barr Halloween

Soft approach to the season

Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.
irn-bru-fanny-campaign

Irn Bru fan ads on the telly

AG BARR has revealed the five winners of its’ Irn-Bru Gets You Famous’ competition, with each contestant’s home-made advert airing during Alan Call’s Epic Gameshow on STV
AGB-IRN-BRUs-Got-Talent-campaign

Bru fans in new ad

AG BARR has been asking Irn-Bru fans to star in a new television advert as part of its latest campaign for the brand