Tag: AG Barr

Life style image of a Funkin Cocktails Irn-Bru Vodka Martini can with the drink served in a martini glass next to it.

Funkin and Irn-Bru partner on new cocktail

Funkin' Cocktail and Irn-Bru have teamed up to deliver a unique, limited edition ready-to-drink cocktail serve to drive up growth in the RTD category.
Retailers can capture the caffeine-fix shop by meeting the demands in the energy category through the likes of PWR-BRU.

AG Barr caters for the morning rush

Bosses at AG Barr have been highlighting how their PWR-BRU and Rubicon Raw energy drink ranges can help satisfy shopper demand for a morning caffeine fix.
AG Barr aims to keep the Irn-Bru brand strong right through to the end of the year.

Irn-Bru builds up strength for rest of year

It has been another phenomenal year for the Irn-Bru brand, says owner AG Barr, with the firm now focused on the latter half of 2024.
Jonathan Kemp has announced his plans to retire from AG Barr – allowing for a smooth transition.

Kemp announces retirement from AG Barr

Industry stalwart Jonathan Kemp, commercial director at AG Barr and a hugely popular figure in the convenience channel, has announced his plans to retire.
Barr is out to support retailers' sales this summer with its on-pack Euros promotion.

Barr and Lees tap into national pride

Well-known Scottish brands Barr Soft Drinks and confectioner Lees have been speaking about their hopes to boost sales as excitement builds for the Euros, with the national team taking on Germany in the opening match on 14 June.
Retailers have reported selling as many as six cases of PWR-BRU in a week.

AG Barr powers up energy category

Soft drinks giant AG Barr says its range of energy drinks will meet new HFSS restrictions in Scotland and appeal to consumers' needs.

Scotland’s top brands: 1. Irn-Bru

Scottish Grocer puts the spotlight on the top Scottish take-home food and drink brands in Scotland using the list compiled by Kantar, here taking a look at brand No.1 – Irn-Bru.

Scotland’s top brands: 9 & 10

Scottish Grocer puts the spotlight on the top Scottish take-home food and drink brands in Scotland using the list compiled by Kantar, here taking a look at brands 9 & 10.

The Bru will get through

ter media has reported on the AG Barr strike action, Scottish Grocer wants to reassure retailers across the sector that Irn Bru deliveries will still be made.
Scottish Grocers' Federation chief executive Pete Cheema.

Demands for DRS compensation

Industry firms have been demanding compensation from the Scottish Government after the latest announcement that DRS would be delayed until October 2025.

Barr set to heat up sales in soft drinks

AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.

Barr goes Xtra limited this summer with new Irn-Bru flavours

Barr is banking on some exotic efforts to drive up soft drinks sales this summer with two limited edition flavours for Irn-Bru Xtra.

Stimulate sales with energy drink variations

Soft drinks firms set out the key trends that retailers should keep note of to help bring in an extra boost for their energy drinks sections in stores.

Gearing up for Awards

Preparations are well under way for the Scottish Grocer Awards 2023.
Sophie Ellis-Bextor performing on stage

GroceryAid takes to the stage again

Supporters of GroceryAid in Scotland have bold plans for music event Checkout Scotland in 2023.
Rubicon bottles

Springing into peak season

Barr Soft Drinks reckons retailers can use the popularity of two categories to drive up sales for January.