Tag: AG Barr

Scotland’s top brands: 1. Irn-Bru

Scottish Grocer puts the spotlight on the top Scottish take-home food and drink brands in Scotland using the list compiled by Kantar, here taking a look at brand No.1 – Irn-Bru.

Scotland’s top brands: 9 & 10

Scottish Grocer puts the spotlight on the top Scottish take-home food and drink brands in Scotland using the list compiled by Kantar, here taking a look at brands 9 & 10.

The Bru will get through

ter media has reported on the AG Barr strike action, Scottish Grocer wants to reassure retailers across the sector that Irn Bru deliveries will still be made.
Scottish Grocers' Federation chief executive Pete Cheema.

Demands for DRS compensation

Industry firms have been demanding compensation from the Scottish Government after the latest announcement that DRS would be delayed until October 2025.

Barr set to heat up sales in soft drinks

AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.

Barr goes Xtra limited this summer with new Irn-Bru flavours

Barr is banking on some exotic efforts to drive up soft drinks sales this summer with two limited edition flavours for Irn-Bru Xtra.

Stimulate sales with energy drink variations

Soft drinks firms set out the key trends that retailers should keep note of to help bring in an extra boost for their energy drinks sections in stores.

Gearing up for Awards

Preparations are well under way for the Scottish Grocer Awards 2023.
Sophie Ellis-Bextor performing on stage

GroceryAid takes to the stage again

Supporters of GroceryAid in Scotland have bold plans for music event Checkout Scotland in 2023.
Rubicon bottles

Springing into peak season

Barr Soft Drinks reckons retailers can use the popularity of two categories to drive up sales for January.
Irn Bru Xtra cans

Xtra choice at Burns

Consumers cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.

AG Barr brings in the Boost

AG Barr has added some extra energy to its portfolio with the acquisition of Boost Drinks.
Irn Bru bottles

Snowman is back on TV

Barr is walking through the air once again this Christmas with the return of its Snowman character to Irn-Bru packs.
a selection of drinks from

Meet the Maker: AG Barr

Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
RAW cans

Two promos for Raw

AG Barr has rolled out two new promotions across its Rubicon Raw energy drink brand.
Two irn bru energy drink cans on a black background

Irn-Bru Energy free stock

Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.