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Tuesday, May 17, 2022
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Ribena

Orange squashes into Ribena range

RIBENA has added a new flavour, Orange & Mandarin, to its Ribena Plus range. The new variety is designed to cash in on demand for...
juice

Juice feels a squeeze

FRUIT juice sales in Britain have been up and down in recent years and the most recent edition of the British Soft Drinks Association’s...
AG Barr

Barr ready to splash out

AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...

Don’t forget the softies

As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more SOFTLY does it this Christmas. According to Kantar,...
Levi Roots Tropical Punch

Drivers and kids need the soft touch

SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks. Marketing manager, Emma Hunt, identifies Christmas as “a...
Still burning

Still burning – Energy drink analysis

Energy drinks remain hugely important to soft drinks sales, especially in c-stores. But the shelves are becoming crowded. IT hasn’t been difficult to find the...
emerge_thumb

Not a new kid any more

WHEN Scottish energy drink brand Nae Danger launched it was designed to stand out as much by its irreverent nature (an urban cheeky Scottishness)...
Nurishment, a low-fat, milk-based drink designed to be consumed after sport or vigorous exercise.

The milky way to recover from a work-out

A milk-based drink to help the body recover after exercise is the latest NPD in Enco Product’s Nurishment range. Nurishment Active contains 35g of...
Lucozade Gareth Bale

High energy – Making the most of the market

Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks ENERGY drinks, the most valuable category in...
500 reasons to launch

500 reasons to launch

ENERGY drinks brand Boost was another which embraced the 500ml can this year. Back in the spring it launched its first products to use the...
Juices

Exotics and home treats fuelling juice

THERE are still juicy profits to be squeezed out of thirsty consumers’ love of refreshment, especially during hot weather. That’s the juices industry’s view, with...

Coke offers 250 option

CCE has introduced a new slimline can format for Coca-Cola, Diet Coke and Coke Zero. The new 250ml can is designed to provide a...

New kids on the block – Sports and energy drinks

Drinks designed to target 18-34 year-olds attracted to the thrill-seeking extreme sports lifestyle ONCE upon a time energy drinks were all about one or two...

PMP leads on new 500 Boost cans range

ESTABLISHED energy drinks brand Boost is promoting a price-is-right approach to the category this summer. Boost managing director Simon Gray said: “As a champion of...

Energy races ahead on impulse track

THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...

Convenience fuel – essential soft drinks

Though growth has slowed compared to the stellar performance of last year, soft drinks still provide massive turnover for c-stores AS the figures quoted in...