Delivering indulgence for the soft drinks market
ITALIAN drinks brand Sanpellegrino has expanded on its Zero sugar range with the introduction of its new Strawberry Crema variant to the line-up.
Rolling out across select retailers in October and into the wholesale channel in 2027, the new Strawberry Crema drink has been made using the juice from Mediterranean strawberries with zero added sugar.
The drink has been inspired by popular dessert flavours, says parent firm Nestlé Waters & Premium Beverages, and seeks to offer an indulgent taste to consumers across the soft drinks category, while responding to the demand for berry and red-fruit drinks.
Strawberry Crema marks the latest flavour addition to the Sanpellegrino Zero Added Sugar range which launched in 2024 in three fruity flavours with Pesca and Celementina; Limonata; and Aranciata Rossa.
Further to this, the full Zero Added Sugar range has also been enhanced with added vitamin B6 and magnesium to help reduce feelings of tiredness and fatigue for consumers and also align with the wider trend for wellness drinks with shoppers.
The new Sanpellegrino Strawberry Crema Zero Added Sugar variant comes in packs of four 330ml cans with an RRP of £3.50.
Gemma Barton, marketing manager at Nestlé Waters & Premium Beverages UK, said: “Strawberry Crema brings a distinctive new twist to the Sanpellegrino Crafted Soda Italiana Zero Added Sugar range. Combining delicious strawberry juice and a velvety flavour with the premium Italian credentials consumers know and love from Sanpellegrino, it also offers the added benefits of Vitamin B6 and Magnesium.
“Created for modern, balanced lifestyles, it delivers a moment of ‘permissible indulgence’ with only 10kcal per can and the functionality consumers are increasingly looking for in their soft drinks.”
