Fresh look for juice bottles
The new look 500ml Refresh’d packs have been designed to feature the brand’s ‘100% naturally sourced’ claim more prominently.
Britvic has also opted to reposition the brand’s logo and messaging in a bid to make it easier to read and to increase standout on shelf.
The new packaging is available now in a case size of 12 or 24, priced at £1.29 RRP per 500ml pack.
A Britvic spokesperson said: “As part of this family, Robinsons Refresh’d benefits from the high brand awareness and has seen +9.5% penetration growth over the last year, bringing in 211,200 more buyers year on year.
“Perfectly paired with food, the product is ideal for meal deal fixtures and food-on-the-go. It also taps into the growing trend for healthier soft drinks from health conscious shoppers, and the growing water plus category, worth £400m, with a predicted growth of 8.9% over the next five years.
“The latest refresh of the packaging will drive further awareness and will enhance the positive shopper perception the brand has.”