Combining nutrition with water in new Radnor Hills range
WELSH soft drinks brand Radnor Hills has made a move into the functional drinks space with the introduction of its new range Radnor+.
Combining Radnor Hills’ naturally filtered spring water with added functional benefits, Radnor+ offers consumers a generous 660ml bottle format with variants that can match different aspects of consumers’ lifestyles, ranging from busy mornings and afternoons to helping to keep up wellbeing routines.
The range has been designed to add a level of convenience for functional hydration to help make this feel less like an occasional purchase for consumers and more like an everyday essential, says Radnor Hills.
The five-strong range consists of different variants covering with each offering different functional benefits as well as flavours.
The Radnor+ Alkaline Water is the champion product within the range and offers consumers a higher pH of 9.5 – water normally sits at around 7 on the pH scale – and, as such, contains greater levels of alkaline from the minerals inside such as magnesium.
Meanwhile, Radnor+ Recover offers a subtle blend of clementine and bergamot in the flavours with added magnesium, electrolytes and sea salt along with vitamin B and fibre to help aid recovery moments and reduce feelings of fatigue.
Third in the line-up is Radnor+ Energise, a blend of mango and pineapple flavours this variant comes packed with B vitamins, magnesium, caffeine and fibre to bring shoppers an extra boost of alertness throughout the day and keep them moving.
Radnor+ Focus blends up lime, yuzu, ginseng and green tea extract with added fibre and B vitamins, all of which contribute to greater psychological functions and encourage focus from consumers.
Finally, Radnor+ Glow brings together white peach and raspberry flavours with zinc, biotin and B vitamins to contribute to the maintenance of normal hair, skin and nails.
Launching in January 2027, the new Radnor+ range will be available across grocery, convenience, foodservice and forecourts. Customers can also pre-order stock to help get ahead of the health and wellness kick that often comes in January and February.
Chris Sanders, sales & marketing director at Radnor Hills, said: “We know that people are always looking for drinks that do more than simply quench their thirst. They want hydration that fits around their lifestyle, supports their everyday routines and gives them that little something extra.
“Radnor+ combines our Welsh spring water with a number of added functional nutrients, including the essential mineral magnesium.
“Each of our four low-calorie flavours plus our Alkaline Water comes in a larger than average 660ml bottle to deliver a more generous drinking occasion – and at a price point that makes every day functional beverages accessible to all.
“We’re passionate about innovation and constantly explore new ideas to expand our portfolio and offer hydration that matches everyone’s moments.”
