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Starting early: the summer sales boost starts in May and can last until October.

Setting up for the summer

Firms make their thoughts known
Penny in sugar

Sugar levy is not too taxing

THE big day is almost here. From 6 April soft drinks with more than 5g of sugar per 100ml – which translates to 16.5g for a 330ml can - will be subject to a sugar tax.
Bobby Thompson / Rio can

Racing ahead in 2018

TROPICAL soft drink brand Rio has manoeuvred itself into pole position among racing fans thanks to a new partnership deal with British Touring Car Championship (BTCC) driver Bobby Thompson.
Spar zero-sugar cola

Spar goes sugar free

SPAR has thrown its hat into the zero-sugar cola ring ahead of the sugar levy coming into force this April with the launch of a new Spar brand cola
Grace Sparkling Coconut Water

Sparkly NPD

CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
Fit for purpose: Heartsease Farm has rolled out new packs for its Radnor Hills range. Each flavour has also been reformulated to reduce the sugar content.

A facelift for Radnor

New look and new liquid
Tropicana’s new range

Health at its heart

Tropicana’s new range
Get More Vitamin Drinks

Predicting summer hit for Vits

THIS summer is set to be a big one for vitamin-enhanced drinks brand Get More Vitamin Drinks, with the increasingly bright spotlight shining on added-sugar soft drinks.
Launched in the UK this year, Fuze Tea from CCEP is already available in 40 other markets.

NPD plays it cool

ANOTHER big gun has entered the UK iced-tea market following the launch of Fuze Tea
New volvic bottles

New packs for Volvic

VOLVIC has entered 2018 with all guns blazing, rolling out a revamped bottle for its 50cl format
Laura Muir

Chariots of Strathmore

SCOTTISH water brand Strathmore has joined forces with local hero Laura Muir as part of a new sponsorship deal with the long distance runner.
lifestyle extra Motherwell chillers

Cracking convenience

BOTTLED water is going from strength to strength across the retail sector and convenience stores are well placed to exploit its popularity
Volvic bottles

Flavourful NPD

VOLVIC has extended its range of sugar-free flavours
macb products

A sweet deal for retailers

Flavoured water hits the spot
Highland Spring Products

Spring in your step

SCOTTISH bottled water brand Highland Spring heads into 2018 with big ambitions
Boost-Energy-4x250ML pack

Energy brand cuts sugar ahead of tax

THE levy on sugary soft drinks that’s scheduled for this April will not affect the price of Boost