Flavourful NPD

Volvic bottles

VOLVIC has extended its range of sugar-free flavours across its Touch Of Fruit range with the launch of two new variants to grocery and convenience.

New flavour Summer Fruit Sugar Free has been available in 50cl and 1.5L formats since December, while special-edition Watermelon Sugar Free will hit shelves in a 50cl format this month.

The launch of Volvic’s two new sugar-free flavours is being backed by a marketing campaign with a focus on ‘new year, new you’ attitudes.

Jacqueline Lane, brand manager at Volvic, said: “The two new variants offer a very exciting proposition to retailers: our market research shows that Summer Fruit Sugar Free scored as the best-tasting flavour writing our portfolio. Consumers know and love the regular Touch of Fruit variant so we’re excited to bring them the same great taste with the added benefit of being sugar free.”