SPAR has thrown its hat into the zero-sugar cola ring ahead of the sugar levy coming into force this April with the launch of a new Spar brand cola.
Spar Classic Cola Zero Sugar is available in 500ml and 2l formats priced at 59p and 89p respectively, with the firm claiming to be the first retailer in the symbol group sector to launch an own-label zero-sugar cola.
Cath McIlwham, Spar UK head of Brand, said: “These two new lines are giving Spar shoppers more choice in great-tasting soft drinks, with zero sugar – and all at excellent value prices.
“The launches give us at Spar the chance to lead the symbol group market in a category that is core to convenience retailers – all while keeping pace with the ever-changing market.
“We know that consumers are demanding healthy ingredients with less sugar.”