Water sales are swelling
Fizz and flavours performing well
Encouraging the kids to do their own thing
FRUIT Shoot is back on the small screen as part of a £3.5m marketing campaign focused on inspiring children to embrace their adventurous side
Meeting the tax with innovation
DEMAND for mid, low and no-sugar drinks is growing according to Barr but, it stresses, the main reasons consumers choose a soft drink have remained the same
Generation Z have their say
The 16 to 24 age group knows what it wants, that includes new exotic flavours, and almost two thirds of teens say they like to try new drinks
Merchandise for success
Busy consumers want taste and convenience
Pressing ahead with fruit sweetened drinks
Cawston Press says it is bucking current soft drink reformulation trends by using only pressed fruit juice to sweeten its sparkling drinks.
Naturally reducing the sugar
THE use of natural sweetener stevia in the new recipe for Capri-Sun has reduced the sugar content of its original range by 50%
Bottlegreen to launch two new flavours this summer
To meet growing demand for exciting and challenging tastes, Bottlegreen are launching two new delicious flavours
Trending energy
DEMAND for new flavours has been fueling innovation across the soft drinks category and energy brand Boost has brought its own NPD to the table
Full throttle start to 2018 campaign
TROPICAL soft drink brand Rio has been racing ahead with its sponsorship of British Touring Car Championship (BTCC) driver Bobby Thompson.
Botanical waters spring into store
DEMAND for healthier options in the soft drinks chiller has seen Barr Soft Drinks bring some new flavours to the table.
A new vision for soft sales
Barr identifies six specific shopper needs that it says cover all the major consumption occasions to help retailers organise the chiller
Back in the day
COCA-Cola is highlighting its heritage and the continuity of its formula in its latest advertising campaign.
Big moments put on bottle
Consumers encouraged to reach goals
Use data to build the best range
Red Bull suggests frequent EPOS checks
Fruity boast to catch attention
Running across out of home advertising and digital media, the campaign focuses on emphasising Ribena’s fruit content.
