Function over fat loss
Managing director of Red Star Brands offers his assessment of what the health conscious consumer is seeking out when purchasing a soft drink
Cosmic energy
Convenience market energy drink stalwart Boost has launched a new limited edition variant
Low cal energy
Brands focus on sugar free options
Age limit has huge support
Kantar survey finds overwhelming support for restricting energy sales
Red is the new black for Coca Cola’s packaging
COCA-COLA has a new look across its original recipe and zero sugar range .
Beat-ing the competition
HEALTH for the masses is the name of the game for upstart soft drinks brand Upbeat, as the firm looks to bring more consumers into the added-protein sub category.
Honesty the best policy
Brand says modern consumers want to know exactly what they are buying
Secondary sites a big hit in stores
PREMIUM tonic and mixer brand Franklin & Sons has been touting the benefits of freestanding display units, claiming secondary siting is helping to drive soft drinks growth
Grab organic by the horns
Red Bull launches new health range
Staying ahead with premium
Britvic finds premium increasingly important
Bottlegreen branches out
PREMIUM cordial brand Bottlegreen has launched two new flavours which the firm reckons will appeal to adventurous soft drinks consumers.
Demand for wider choice
Low sugar and protein popular
Monster beating market
FLAVOURED energy drinks enjoying excellent growth in Great Britain according to figures released by Coca-Cola European Partners
Going big on low cal cans
Consumers are still adjusting to the change in price due to the sugar levy
Opening up the energy market
Carabao setting out to broaden appeal of category in Scotland
Looking beyond the tax
ENERGY drinks offering more bang for the buck will be the ones to come out on top once the dust has settled from the introduction of the sugar tax
