Even more energy with a multipack

Red Bull’s new four pack format

Energy drinks have been enjoying stellar sales in recent years, with more and more of us picking them up when in need of a boost.

To make the most of this category uplift, Red Bull has now extended its multipack offering by launching a new 355ml four pack.

Red Bull reckons that the multipack should extend the range of occasions in which the product could be consumed, adding that multipacks are worth 12.5% of the overall sports and energy category.

Mark Bell, Red Bull strategy and planning manager said: “With an increasing rise in the popularity of our 355ml energy drink pack, this launch taps into consumer demand by offering the choice to purchase their preferred pack in a multipack offering.

“Giving retailers the opportunity to stock a variety of multipack options alongside single cans enables great stand-out at shelf through merchandising their range by brand.

“This aims to make the in-store experience for consumers seamless when shopping the leading sports and energy category.”