Mind the thermometer
According to Lucozade Ribena Suntory, for every one degree temperature increase, soft drinks experience a sales uplift of 1.6% .
Chilling out with chocolate
BUILDING on the success of its Signature Hot Chocolate in coffee shops, Starbucks has added Signature Chocolate drink to its chilled drink range.
Shaking up convenience
Cocktail brand eyes the off-trade
PREMIX cocktail producer Funkin has set its sights on growth in the convenience sector with the release of a new...
Will small be beautiful?
BEER and cider giant Heineken has given some of its brands new looks ahead of the summer.
Desperados spirit beers and Old Mout cider are...
Orangina ‘reinvented’ in brand shake-up
ORANGINA has been given a new identity in a bid to reach new target consumers.
Brand owner Lucozade Ribena Suntory said the new look is...
Magners’ plays summer nights
IRISH cider brand Magners is to sponsor a summer music festival at Glasgow’s newly refurbished Kelvingrove bandstand. The Magners Summer Nights festival will be...
Hydration nation – Coca-Cola Enterprises
IT’S thirsty work getting through the summer. Kantar Worldpanel figures show that, throughout the season, shoppers make 8.4m trips across the soft drinks category....
Price-marking wine
Pernod Ricard has launched a new price-marked pack format for its Campo Viejo Rioja Tempranillo
Continental drinking
Campo Viejo is the subject of a new campaign focusing on all things Spanish
Global marketing push for The Glenlivet
The Glenlivet has been reaching out to whisky fans across the world as part of a global marketing campaign for the single malt
Energy drinks are heating up
Red Bull has been bolstering its sugar free range in time for the summer months, with the energy drink brand anticipating increased demand as the mercury rises.
Unwind with functional teas
ECOTONE UK is expanding its Clipper Tea range with the addition of three new health-driven flavours.
Citrus for Christmas
LAUNCHING in time for Christmas, the latest expression from Bombay Sapphire brings the flavour of Murcian Fino lemons to the foreground.
Halloween rituals return
Mondelez unveils seasonal lineup of haunting Halloween confectionery
Hinch homes this spring
Procter & Gamble launches its first ever cross-category spring range of cleaning products that come recommended by cleaning sensation Mrs Hinch.
Families set to enjoy cheap grills
WE are set for a barbecue summer, according to Caroline Hoare of specialist manufacturer Bar-Be-Quick. “Families want to spend quality time together having low-cost,...
