Casting a spell this Halloween
Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.
Spooktaculary seasonal
Mondelez has unveiled its seasonal lineup for Halloween 2019, with options for chocolate lovers and confectionery fans alike.
How to share in the growth
Report outlines four pillars for sales
Organic growth the forecast for summer
As tastes go dry, has the Prosecco bubble burst?
No need to pine for wine
Treasury Wine Estates has become the latest firm to launch a range of low-alcohol wines, with a 0.5% ABV collection
The market is looking rosé
Once looked down upon by the wine connoisseurs of the world, rosé is now a heavyweight of the category
Worldwide wine push
With the wine category a particularly crowded market, each producer must ensure that they stand out
Low calorie is on the rise
Health influencing category trends
Energy addition is cooler
Watermelon and Strawberry Cooler is the latest addition to the Lucozade Energy range
Championship prizes
VIP tickets to Wimbledon are among the prizes on offer in the latest Robinsons Refresh’d on-pack promotion
Let lifestyle lead the aisle
A three-pronged category focus
Shaking up the soft category
Milkshakes were a big hit during the summer of 2018, with many shoppers opting to cool down with a shake in the warm weather
Cash back promotion
Cold press and smoothie brand Savsé has launched its first ever on-pack promotion
Campaign refreshed
Volvic is spending £1.7m on the latest instalment of its Well That’s Refreshing campaign
Putting on the spritz with fruit
Wine firm launches ready-mix cans
Blue is in for new gin
Gin brand Greenall’s has added a Blueberry variety to its range
