With the wine category a particularly crowded market, each producer must ensure that they stand out.
French brand Côtes du Rhône has launched a new global advertising campaign to highlight what it can offer consumers.
The campaign explores the firm’s history, expertise of its winemakers, cultural heritage and provenance.
It is designed to appeal to a younger audience, said to be increasingly interested in the provenance behind the products that they buy.
Print, digital advertising and social media will form the basis of the campaign.