Cold press and smoothie brand Savsé has launched its first ever on-pack promotion.
The Love Me or I’m Free crown promotion offers half a million consumers the chance to claim back the cost of their drink if they feel it hasn’t delivered on the ‘great taste promise’.
Marketing director Charlotte Ashburner said the brand is confident that once people taste a Savsé, they will understand how it is distinguished from others in the category.
She added: “Savsé is a premium, 100% natural, high quality product which already has a loyal consumer following. Through this activity Savsé is demonstrating its unwavering confidence in its products.
“The promotion is part of the wider ‘Never Compromise’ brand platform. It aims to drive penetration of the category amongst consumers who care about their health but have limited time to make homemade juices or smoothies.”
The promotion is available on all 250ml bottles and 750ml bottles across Savsé’s drinks range. Customers simply need to write to Savsé and tell them why they are unhappy with the product and send the pack’s promotional crown, receipt, full name and address to claim back their drink.