Cracking line-up for Easter
Confectionery producers lay out their seasonal plans.
Wrap up sales with premium
Pernod Ricard says premium spirits are essential to strong festive sales
Public votes for new Cadbury Dairy Milk flavour
The new Cadbury Dairy Milk Choca-latte hits shelves following a competition run by Mondelez which let consumers submit their ideas for a new flavour.
Energy drink is seeing red
Boost has expanded its energy portfolio with the launch of Red Berry .
Something in the water
WATER brand Radnor Hills has extended its range with the addition of protein and energy enhanced drinks.
Serving tennis for ten years
BOTTLED water brand Evian is serving up some celebration to mark the 10th year of its partnership with Wimbledon.
The brand launched its new month-long...
First sip on screen
AHEAD of summer 2016, Guinness has launched a TV ad to promote Hop House 13 Lager, the latest product in its Brewers Project series.
The...
The impulsive outdoors
Lighter flavour drinks sales rise during warm summer months says RTD brand owner
As consumers take the party outside, impulse purchases rise, according to Global Brands.
To...
Spirits get the party started
CHILLED pre-mixes and fractional bottles are what’s required to get spirit drinkers into the summer party mood, according to Diageo.
The drinks giant reckons that...
Low calorie tipple for the responsible drinker
RESPONSIBLE, health-conscious consumers who are looking for a low-calorie glass are the target customers for Eisberg alcohol-free wine.
Fran Draper, brand consultant at Eisberg said:...
A passion for flavour
Pernod Ricard has launched Absolut Passionfruit available in a 70cl format
Spirited new can SKUs from Diageo
Diageo has expanded its range of RTDs with the roll out of two new premix cocktails
Turning up the heat – Summer spenders
Will we have a long-awaited hot summer? If we do it’s important to realise which product cateogories bring in most of their cash in...
Spotlight on energy brand
Britvic rolls out packaging revamp and reformulation for Rockstar
Eastern flavour for gin brand
MIDDLE Eastern flavours are at the heart of the latest gin launch from Opihr.
Seasonal rum serves
SKULL sporting rum brand Dead Man’s Fingers will be rolling out limited-edition Halloween bottles for its flagship Spiced Rum.
