A passion for flavour

Absolut Passion Fruit

SUMMER is all about fruit flavour for Absolut vodka.

Brand owner Pernod Ricard has launched a new Passionfruit variant available in a 70cl format with an RRP of £20.

Marketing director Raja Banerji said the new variant has “flavour to quench the growing demand for passionfruit flavoured cocktails and mixed drinks.”