SKULL sporting rum brand Dead Man’s Fingers will be rolling out limited-edition Halloween bottles for its flagship Spiced Rum.
To support the launch of the limited-edition bottle, Halewood – the brand behind Dead Man’s Finger’s – will be investing in digital and PR activity.
As part of this seasonal campaign, Halewood will be focusing on ‘serve education’ for its entire Dead Man’s Fingers product range, providing a host of suggested Halloween serves for shoppers to recreate at home.
Supporting Halloween-themed POS materials will also be available for retailers who wish to build some in-store theatre around the brand.
A spokesperson for Halewood said: “Halloween is becoming an increasingly popular event in the UK, with more and more shoppers looking to celebrate either with big Halloween parties, get togethers with friends or simply enjoying some autumnal drinks at home. With its iconic skull branding, Dead Man’s Fingers rum is the perfect accompaniment to any Halloween occasion.”