RESPONSIBLE, health-conscious consumers who are looking for a low-calorie glass are the target customers for Eisberg alcohol-free wine.
Fran Draper, brand consultant at Eisberg said: “Eisberg, the UK’s leading alcohol-free wine, has seen increased interest and listings for its range since relaunching with new packaging a year ago. Consumers are demanding more choice, and summer is the perfect time to trade consumers up to an alcohol-free wine, offering them a responsible and healthier alternative.”
The lower calorie count is, she said, a key selling point. “The contemporary new label now highlights the number of calories on the front which, at 34 calories per 125ml, is just a third of those in a regular wine. This is particularly appealing to dieters focusing on getting their bodies beach-ready.”
It’s also a versatile drink. “Eisberg is a great base for alcohol-free cocktails. The Cabernet Sauvignon, for example, is perfect in a chilled sangria.”